{"id":12726,"date":"2025-04-07T15:45:37","date_gmt":"2025-04-07T15:45:37","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/"},"modified":"2025-04-07T15:45:37","modified_gmt":"2025-04-07T15:45:37","slug":"10-ways-to-create-helpful-content-examples-and-checklist","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/","title":{"rendered":"10 Ways to Create Helpful Content + Examples and Checklist"},"content":{"rendered":"<p>Like it or not, we\u2019re all at the mercy of Google\u2019s ranking systems.<\/p>\n<p>Systems that reward some sites with high rankings.<\/p>\n<p>And wipe others off the SERPs overnight.<\/p>\n<p>But it\u2019s not all doom and gloom.<\/p>\n<p>Google provides fairly detailed guidelines about the type of content it\u2019s looking for: helpful content.<\/p>\n<p>We follow these guidelines here at Backlinko.<\/p>\n<p>For example, our <a title=\"How to Create an Effective SEO Strategy\" href=\"https:\/\/backlinko.com\/seo-strategy\" target=\"_blank\" rel=\"noopener\">SEO strategy guide<\/a> dominates the search results.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 SEO strategy\" alt=\"Google SERP \u2013 SEO strategy\" data-aspect-ratio=\"1.2785714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And ranks for more than 3.2K <a href=\"https:\/\/backlinko.com\/hub\/seo\/long-tail-keywords\" target=\"_blank\" rel=\"noopener\">long tail keywords<\/a>:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013 Backlinko \u2013 SEO Strategy\" alt=\"Organic Research \u2013 Backlinko \u2013 SEO Strategy\" data-aspect-ratio=\"0.43142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But this wasn\u2019t by luck.<\/p>\n<p>We aim for every article we publish to meet \u2014 or exceed \u2014 Google\u2019s helpful content standards.<\/p>\n<p>And you can, too.<\/p>\n<p>After reading this article, you\u2019ll have 10 Google-approved strategies for creating people-first content.<\/p>\n<p>You\u2019ll also see examples from real sites that excel at creating helpful content.<\/p>\n<p>Plus, you\u2019ll get a free checklist to ensure your pages meet Google\u2019s quality standards.<\/p>\n<p>Let\u2019s start by understanding what \u201chelpful content\u201d is in Google\u2019s eyes.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#What_Is_Helpful_Content\" >What Is Helpful Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#10_Ways_to_Create_Helpful_Content_That_Google_Rewards\" >10 Ways to Create Helpful Content That Google Rewards<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#1_Incorporate_Firsthand_Experiences\" >1. Incorporate Firsthand Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#2_Add_Expert_Insights_and_Quotes\" >2. Add Expert Insights and Quotes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#3_Create_Content_That_Meets_Search_Intent\" >3. Create Content That Meets Search Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#Start_your_keyword_research\" >Start your keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#4_Use_Reputable_Sources\" >4. Use Reputable Sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#5_Hire_Writers_with_Topical_Experience\" >5. Hire Writers with Topical Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#6_Provide_an_Optimal_Page_Experience\" >6. Provide an Optimal Page Experience<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#Analyze_Your_Current_Performance\" >Analyze Your Current Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#Optimize_Images\" >Optimize Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#Test_Across_All_Device_Types\" >Test Across All Device Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#Improve_Security\" >Improve Security<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#Optimize_Above-the-Fold_Content\" >Optimize Above-the-Fold Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#Balance_Monetization_with_User_Experience\" >Balance Monetization with User Experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#7_Seek_Information_Gain_aka_Bring_Something_New_to_the_SERPs\" >7. Seek Information Gain (aka Bring Something New to the SERPs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#8_Refresh_Existing_Content\" >8. Refresh Existing Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#9_Create_Helpful_Graphics_and_Videos\" >9. Create Helpful Graphics and Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#10_Be_Strategic_with_AI_Writing_Tools\" >10. Be Strategic with AI Writing Tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#Bonus_Evaluate_Your_Contents_Helpfulness_with_Googles_%E2%80%9CWho-How-Why%E2%80%9D_Framework\" >Bonus: Evaluate Your Content\u2019s Helpfulness with Google\u2019s \u201cWho-How-Why\u201d Framework<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#Who_Created_the_Content\" >Who Created the Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#How_Was_the_Content_Created\" >How Was the Content Created?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#Why_Does_the_Content_Exist\" >Why Does the Content Exist?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/10-ways-to-create-helpful-content-examples-and-checklist\/#Put_This_Helpful-Content_Framework_into_Action\" >Put This Helpful-Content Framework into Action<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Helpful_Content\"><\/span>What Is Helpful Content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Helpful content delivers what a searcher needs, whether they\u2019re seeking information, researching options, or ready to buy.<\/p>\n<p>It\u2019s content written for people \u2014 not search engines.<\/p>\n<p>But what was the Google Helpful Content Update (HCU)?<\/p>\n<p>First launched in 2022, Google\u2019s helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GSC \u2013 Helpful content update\" alt=\"GSC \u2013 Helpful content update\" data-aspect-ratio=\"0.56714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>According to Google, helpful content does the following:<\/p>\n<ul>\n<li>Provides trustworthy information backed by genuine expertise<\/li>\n<li>Delivers substantial value compared to competing results<\/li>\n<li>Demonstrates firsthand experience with the topic<\/li>\n<li>Creates a satisfying user experience<\/li>\n<li>Serves a purpose beyond just ranking in search<\/li>\n<\/ul>\n<p>Google uses a site-wide classifier. It checks your whole domain, not just single pages, for helpfulness.<\/p>\n<p>This means a significant amount of low-quality content can drag down even your best pages.<\/p>\n<p>The biggest changes to this algorithm update took place in late 2023 and early 2024. Some sites lost A LOT of organic traffic.<\/p>\n<p>Google confirms it reduced low-quality content in search results by a staggering <a title=\"New ways we\u2019re tackling spammy, low-quality content on Search\" href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" target=\"_blank\" rel=\"noopener\">45%<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"google-search-update-march-2024\" data-aspect-ratio=\"0.70571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024.png\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>The sites hit hardest by these updates were:<\/p>\n<ul>\n<li>Content-only websites with no actual products or services<\/li>\n<li>Sites creating articles purely for search traffic<\/li>\n<li>Affiliate sites with thin content and\/or a high monetization-to-informational content ratio<\/li>\n<\/ul>\n<p>The HCU aftermath sparked lots of debate about whether or not these updates were truly \u201chelpful.\u201d<\/p>\n<p>And if the declines and deindexings were warranted.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"X \u2013 Mike Futia \u2013 Status\" alt=\"X \u2013 Mike Futia \u2013 Status\" data-aspect-ratio=\"0.255\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But the reality remains: Google determines your <a title=\"What Is Search Engine Visibility? And How to Increase It\" href=\"https:\/\/backlinko.com\/hub\/seo\/visibility\" target=\"_blank\" rel=\"noopener\">visibility in search<\/a>.<\/p>\n<p>And as the makers (and breakers) of rankings, following their guidelines is essential.<\/p>\n<p>As of March 2024, the helpful content update is no longer a thing.<\/p>\n<p>But helpfulness isn\u2019t going away. The HCU is now integrated into Google\u2019s core ranking systems.<\/p>\n<p>Bottom line?<\/p>\n<p>Creating helpful content is vital for your survival in search.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Ways_to_Create_Helpful_Content_That_Google_Rewards\"><\/span>10 Ways to Create Helpful Content That Google Rewards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s no sugarcoating it:<\/p>\n<p>Creating exceptional content is hard work.<\/p>\n<p>But it can pay off through high rankings and targeted traffic.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Download our <a title=\"Google-Friendly Helpful Content Checklist by Backlinko \/\/...\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1PoyN8BZe9jaihg4s1WVfHGttdjOYG5dbaR5-gJYA6fw\/copy\" target=\"_blank\" rel=\"noopener\">Helpful Content Checklist<\/a> to follow along as you read. Use it before hitting publish to ensure your content meets Google\u2019s quality standards.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Incorporate_Firsthand_Experiences\"><\/span>1. Incorporate Firsthand Experiences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want to instantly make your content more helpful?<\/p>\n<p>Add personal stories and examples (real ones \u2014 not AI-generated).<\/p>\n<p>Why?<\/p>\n<p>Because it shows you actually know what you\u2019re talking about \u2014 which is exactly what <a title=\"Google E-E-A-T: How to Create People-First Content (+ Free Audit)\" href=\"https:\/\/backlinko.com\/google-e-e-a-t\" target=\"_blank\" rel=\"noopener\">Google\u2019s E-E-A-T guidelines<\/a> (experience, expertise, authoritativeness, trustworthiness) prioritize.<\/p>\n<p>Google advises against generic, regurgitated advice on its website:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google advises against generic\" alt=\"Google advises against generic\" data-aspect-ratio=\"0.51571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>By including personal experiences in your content \u2014 including your successes and failures \u2014 you\u2019ll create the kind of content search engines reward.<\/p>\n<p>And your target audience wants to read.<\/p>\n<p>Take this <a title=\"7 Top Strategies to Get High Quality Backlinks\" href=\"https:\/\/backlinko.com\/high-quality-backlinks\" target=\"_blank\" rel=\"noopener\">backlink guide<\/a> from Backlinko founder Brian Dean, for example:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 High quality backlinks\" alt=\"Backlinko \u2013 High quality backlinks\" data-aspect-ratio=\"0.87571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Brian didn\u2019t just give generic advice like \u201ccreate great content\u201d or \u201creach out to bloggers.\u201d<\/p>\n<p>He shared <strong>specific tactics and advice<\/strong> that actually worked for him, including:<\/p>\n<ul>\n<li>Real email templates he\u2019s used for outreach<\/li>\n<li>Screenshots showing actual results<\/li>\n<li>Step-by-step instructions<\/li>\n<li>Tool recommendations<\/li>\n<li>Specific case studies with traffic metrics<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 High quality backlinks \u2013 Intro\" alt=\"Backlinko \u2013 High quality backlinks \u2013 Intro\" data-aspect-ratio=\"0.58285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The result?<\/p>\n<p>Content that feels like you\u2019re learning from someone who\u2019s been there, done that \u2014 not canned advice you can find on any site.<\/p>\n<p>No wonder this guide has maintained <a title=\"How to Rank Higher On Google (13 Steps)\" href=\"https:\/\/backlinko.com\/rank-high-on-google\" target=\"_blank\" rel=\"noopener\">high rankings<\/a> for years.<\/p>\n<p>And generated 31.5K backlinks.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlink Analytics \u2013 Backlinko \u2013 High quality backlinks\" alt=\"Backlink Analytics \u2013 Backlinko \u2013 High quality backlinks\" data-aspect-ratio=\"0.39428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> When sharing personal experiences, focus on specific outcomes and measurable results. Google\u2019s E-E-A-T guidelines value demonstrable expertise. So, don\u2019t just say, \u201cThis worked for me,\u201d explain exactly how and in what timeframe. Include photos and screenshots when possible to back up claims.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Add_Expert_Insights_and_Quotes\"><\/span>2. Add Expert Insights and Quotes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Expert quotes add authority and new perspectives to your content.<\/p>\n<p>They also help you meet Google\u2019s helpful content expectations by providing insights readers can\u2019t find elsewhere.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GSC \u2013 Content and quality questions\" alt=\"GSC \u2013 Content and quality questions\" data-aspect-ratio=\"0.49076923076923\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Even if you have personal experience with a topic, expert opinions add dimension and alternative perspectives that make your content more comprehensive and helpful.<\/p>\n<p>Expert quotes strengthen your content in multiple ways:<\/p>\n<ul>\n<li>Add credibility to your claims<\/li>\n<li>Provide unique insights<\/li>\n<li>Create content that\u2019s difficult for competitors to replicate<\/li>\n<\/ul>\n<p>For a great example of this in action, look at pet company Chewy.<\/p>\n<p>Their content often contains insights from board-certified veterinarians and animal behaviorists.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Expert quotes strengthen your content\" alt=\"Expert quotes strengthen your content\" data-aspect-ratio=\"0.34307692307692\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This makes it more authoritative and trustworthy.<\/p>\n<p>Source expert insights through:<\/p>\n<ul>\n<li>Original interviews (via email, phone, or video)<\/li>\n<li>Reaching out to experts on LinkedIn, X, or industry-specific sites and forums<\/li>\n<li>Attending industry events and networking for insights<\/li>\n<li>Using a <a title=\"6 Best HARO Alternatives (Expert Review)\" href=\"https:\/\/backlinko.com\/haro-alternatives\" target=\"_blank\" rel=\"noopener\">media outreach platform<\/a><\/li>\n<\/ul>\n<p>As Nate Matherson, head of growth at <a title=\"Numeral\" href=\"https:\/\/www.numeralhq.com\/\" target=\"_blank\" rel=\"noopener\">Numeral<\/a>, says:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/nate-matherson.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>When writing blog posts, I often source expert insights from leaders in the SEO industry for my weekly SEO podcast, Optimize. For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/nate-matherson.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_Content_That_Meets_Search_Intent\"><\/span>3. Create Content That Meets Search Intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Understanding and satisfying <a title=\"Search Intent and SEO: A Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">search intent<\/a> is fundamental to helpful content.<\/p>\n<p>For example, if someone searches \u201chow to fix a leaky faucet,\u201d they want clear, step-by-step instructions \u2014 not a sales page for plumbing services.<\/p>\n<p>Content that addresses their actual goal (fixing the faucet themselves) will be considered more helpful.<\/p>\n<p>But first, you need to understand the four main types of search intent:<\/p>\n<ul>\n<li><strong>Informational:<\/strong> Seeking knowledge \u2014 \u201chow to fix a leaky faucet\u201d<\/li>\n<li><strong>Navigational:<\/strong> Looking for a specific website \u2014 \u201cHome Depot plumbing\u201d<\/li>\n<li><strong><a title=\"Commercial Intent Keywords: What They Are &amp; How to Rank\" href=\"https:\/\/backlinko.com\/commercial-intent\" target=\"_blank\" rel=\"noopener\">Commercial<\/a>:<\/strong> Researching options \u2014 \u201cbest tankless water heaters\u201d<\/li>\n<li><strong>Transactional:<\/strong> Ready to buy \u2014 \u201cbuy Moen touchless kitchen faucet\u201d<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"The 4 types of search intent\" alt=\"The 4 types of search intent\" data-aspect-ratio=\"0.76857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Not sure if you\u2019re creating people-first content that meets search intent?<\/p>\n<p>Consider these points from <a title=\"Creating Helpful, Reliable, People-First Content | Google...\" href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\">Google<\/a>:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/google-logo-square.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>After reading your content, will someone leave feeling they\u2019ve learned enough about a topic to help achieve their goal? Will someone reading your content leave feeling like they\u2019ve had a satisfying experience?<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/google-logo-square.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>If the answer to either question is \u201cno,\u201d your content isn\u2019t fully addressing search intent.<\/p>\n<p>To better meet search intent:<\/p>\n<ul>\n<li>Analyze the current top-ranking pages for your target keywords<\/li>\n<li>Note what format dominates (guides, lists, videos, etc.)<\/li>\n<li>Use a <a title=\"Free Keyword Research Tool by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/keyword\" target=\"_blank\" rel=\"noopener\">keyword research tool<\/a> to check search intent for each term and identify related questions and topics. <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a> is helpful for this task.<\/li>\n<li>Use clear headings that answer specific questions<\/li>\n<li>Include practical next steps or related resources<\/li>\n<li>Demonstrate topical authority by addressing all relevant subtopics and common pain points in your content<\/li>\n<\/ul>\n<div class=\"sc-semrush-cta semrush-form\">\n<header>\n<h3><span class=\"ez-toc-section\" id=\"Start_your_keyword_research\"><\/span>Start your <span>keyword research<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Explore the largest keyword database.<\/p>\n<\/header>\n<p>        <button class=\"btn btn-orange\" type=\"submit\">Analyze<\/button><\/p>\n<footer>\n<figure>\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/themes\/backlinko\/dist\/images\/semrush-logo_50c66e41.svg\" alt=\"Backlinko Logo\" loading=\"lazy\" title=\"| Craig Hordlow\"><br \/>\n          <\/figure>\n<figure>\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/themes\/backlinko\/dist\/images\/backlinko-logo_fcd71cff.svg\" alt=\"Semrush Logo\" loading=\"lazy\" title=\"| Craig Hordlow\"><br \/>\n          <\/figure>\n<\/footer><\/div>\n<h3><span class=\"ez-toc-section\" id=\"4_Use_Reputable_Sources\"><\/span>4. Use Reputable Sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using high-quality sources (and citing them) is important for all sites.<\/p>\n<p>It signals to readers and search engines that the information you\u2019re sharing is reputable, accurate, and verifiable.<\/p>\n<p>Well+Good, a wellness site, demonstrates this in its article about medication safety:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Well+Good \u2013 Reputable sources\" alt=\"Well+Good \u2013 Reputable sources\" data-aspect-ratio=\"0.49142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>They support every health claim with information from:<\/p>\n<ul>\n<li>Board-certified psychiatrists<\/li>\n<li>Professors of psychiatry and behavioral sciences<\/li>\n<li>Peer-reviewed medical journals<\/li>\n<li>Reputable health resources, like .gov sites.<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Well+Good \u2013 Reputable sources support health claim\" alt=\"Well+Good \u2013 Reputable sources support health claim\" data-aspect-ratio=\"0.51384615384615\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>When evaluating sources for your content, follow these best practices:<\/p>\n<ul>\n<li>Prioritize recognized authorities in the field (major universities, established publications, industry leaders)<\/li>\n<li>Check publication dates to ensure information is current<\/li>\n<li>Check that you\u2019re referencing the original source of the information<\/li>\n<li>Look for potential conflicts of interest or bias in the source\u2019s funding or affiliations<\/li>\n<\/ul>\n<p>Google\u2019s E-E-A-T guidelines place heavy emphasis on trustworthiness.<\/p>\n<p>And nothing builds trust faster than showing readers you\u2019ve based your information on solid, reputable sources.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Hire_Writers_with_Topical_Experience\"><\/span>5. Hire Writers with Topical Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to helpful content, experience matters.<\/p>\n<p>So, prioritize writers with backgrounds in your niche over generalists.<\/p>\n<p>This will benefit your content in multiple ways:<\/p>\n<ul>\n<li>More practical, nuanced advice that only comes from hands-on experience<\/li>\n<li>Insider tips that readers can\u2019t find on other sites<\/li>\n<li>Real examples and case studies that build immediate trust<\/li>\n<\/ul>\n<p>For example, Harvard Health Publishing features physicians as their content creators.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"harvard-health-publishing-content-creators\" data-aspect-ratio=\"0.90153846153846\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators.png\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>These writers have impressive qualifications.<\/p>\n<p>Including clinical experience, research credentials, and specialized knowledge in their medical fields.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Harvard Health Publishing \u2013 Writer\u2019s qualifications\" alt=\"Harvard Health Publishing \u2013 Writer's qualifications\" data-aspect-ratio=\"0.74571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This level of expertise is particularly important for <a title=\"What Is YMYL &amp; How Does It Affect SEO?\" href=\"https:\/\/www.semrush.com\/blog\/ymyl\/\" target=\"_blank\" rel=\"noopener\">Your Money, Your Life<\/a> (YMYL) topics, where accuracy directly impacts reader well-being.<\/p>\n<p>But experienced writers are valuable across all <a title=\"25 Best Blog Niche Ideas (Data Study)\" href=\"https:\/\/backlinko.com\/blog-niche-ideas\" target=\"_blank\" rel=\"noopener\">blog niches<\/a>, from beauty to travel.<\/p>\n<p>For instance, Family Vacationist, a travel blog, features contributors who have personally visited the destinations they cover.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Family vacationist \u2013 Writer \u2013 Insider tips\" alt=\"Family vacationist \u2013 Writer \u2013 Insider tips\" data-aspect-ratio=\"0.86571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This is evident by the insider tips they give.<\/p>\n<p>Including advice on the best rides for kids, the tastiest treats in theme parks, and which hotels to stay at and why.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Harvard Health Publishing \u2013 Insider tips on the topic\" alt=\"Harvard Health Publishing \u2013 Insider tips on the topic\" data-aspect-ratio=\"0.77846153846154\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Family Vacationist also highlights its writers\u2019 experience in bios.<\/p>\n<p>Including relevant publications where they\u2019ve been featured.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Writers Experience in Bios\" alt=\"Writers Experience in Bios\" data-aspect-ratio=\"0.57285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Even if you already have experienced writers, an expert review process will add another layer of credibility to your content.<\/p>\n<ul>\n<li>Have subject matter experts fact-check your information<\/li>\n<li>Include reviewer credentials directly in your content<\/li>\n<li>Highlight your review process on your editorial standards page<\/li>\n<\/ul>\n<p>For example, home services company Angi has experts review its content and features them prominently with a byline.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Tara Duley \u2013 Byline\" alt=\"Tara Duley \u2013 Byline\" data-aspect-ratio=\"0.65\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The expert reviewer also gets a bio to highlight their qualifications.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Expert reviewer \u2013 Bio\" alt=\"Expert reviewer \u2013 Bio\" data-aspect-ratio=\"0.54571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Investing in topic experts signals to readers and search engines that you\u2019re committed to delivering accurate content and genuine value, not just ranking for keywords.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Create a database of expert reviewers categorized by specialty, experience level, and publication history. When new content needs arise, you\u2019ll know exactly who to contact for a review.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"6_Provide_an_Optimal_Page_Experience\"><\/span>6. Provide an Optimal Page Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Page experience is a critical component of helpful content.<\/p>\n<p>If your page loads slowly or is hard to navigate, readers will leave. It doesn\u2019t matter how good your information is.<\/p>\n<p>But as Google states on its website (in slightly different words), doing the bare minimum won\u2019t cut it.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GSC \u2013 Provide a great page experience\" alt=\"GSC \u2013 Provide a great page experience\" data-aspect-ratio=\"0.30285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For the best results, cover all aspects of the page experience rather than focusing on isolated elements.<\/p>\n<p>Here\u2019s how:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Analyze_Your_Current_Performance\"><\/span>Analyze Your Current Performance<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Use PageSpeed Insights and Google Search Console\u2019s <a title=\"Core Web Vitals: Essential Guide to Better Site Performance\" href=\"https:\/\/backlinko.com\/hub\/seo\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> report to establish your baseline metrics.<\/p>\n<p>Focus on the following scores:<\/p>\n<ul>\n<li><a title=\"How to Improve Largest Contentful Paint (LCP) in Under an Hour\" href=\"https:\/\/backlinko.com\/lcp\" target=\"_blank\" rel=\"noopener\">Largest Contentful Paint<\/a> (LCP)<\/li>\n<li><a title=\"What Is Interaction to Next Paint? INP vs. FID Explained\" href=\"https:\/\/www.semrush.com\/blog\/google-inp\/\" target=\"_blank\" rel=\"noopener\">Interaction to Next Paint<\/a> (INP)<\/li>\n<li><a title=\"Cumulative Layout Shift: What It Is &amp; How to Improve Your Score\" href=\"https:\/\/www.semrush.com\/blog\/cumulative-layout-shift\/\" target=\"_blank\" rel=\"noopener\">Cumulative Layout Shift<\/a> (CLS)<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"PageSpeed Insights \u2013 Backlinko\" alt=\"PageSpeed Insights \u2013 Backlinko\" data-aspect-ratio=\"0.70571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If your assessment fails, follow the tool\u2019s recommendations to improve these metrics.<\/p>\n<p>Like reducing unused JavaScript and third-party code.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"PageSpeed Insights \u2013 Diagnostics\" alt=\"PageSpeed Insights \u2013 Diagnostics\" data-aspect-ratio=\"1.0657142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Use a tool like Semrush\u2019s <a title=\"Site Audit: Improve the SEO of Your Website | Semrush\" href=\"https:\/\/www.semrush.com\/siteaudit\/\" target=\"_blank\" rel=\"noopener\">Site Audit<\/a> to get weekly updates about your site\u2019s technical performance. You\u2019ll get automatic updates about issues affecting page experience, including loading speed, crawlability, broken links, large files, and more.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Optimize_Images\"><\/span>Optimize Images<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Compress images without sacrificing quality using tools like TinyPNG, ImageOptim, or built-in CMS optimizers.<\/p>\n<p>This will keep your images from dragging down your page speed.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ImageOptim \u2013 Homepage\" alt=\"ImageOptim \u2013 Homepage\" data-aspect-ratio=\"0.59142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Test_Across_All_Device_Types\"><\/span>Test Across All Device Types<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ensure your site has a <a title=\"SEO Friendly Web Design\" href=\"https:\/\/backlinko.com\/hub\/seo\/seo-friendly-design\" target=\"_blank\" rel=\"noopener\">responsive design<\/a> that works across desktops, tablets, and various mobile screen sizes.<\/p>\n<p>Use Chrome DevTools or BrowserStack to test how your site performs on popular devices and browsers.<\/p>\n<p>Pay special attention to touch targets on mobile.<\/p>\n<p>Check that buttons and links are easily tappable without accidental clicks.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"BrowserStack \u2013 Homepage\" alt=\"BrowserStack \u2013 Homepage\" data-aspect-ratio=\"0.54571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Improve_Security\"><\/span>Improve Security<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Use <a title=\"What Is HTTPS &amp; How Does It Work? [Explained]\" href=\"https:\/\/www.semrush.com\/blog\/what-is-https\/\" target=\"_blank\" rel=\"noopener\">HTTPS<\/a> across your entire site to build user trust and meet Google\u2019s requirements for secure browsing.<\/p>\n<p>Google Search Console\u2019s <a title=\"HTTPS report - Search Console Help\" href=\"https:\/\/support.google.com\/webmasters\/answer\/11396518\" target=\"_blank\" rel=\"noopener\">HTTPS report<\/a> will tell you if your pages are secure. (And what to fix if they\u2019re not.)<\/p>\n<p>You\u2019ll also want to configure proper SSL certificates and ensure all resources load securely.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GSC \u2013 Backlinko \u2013 HTTPS\" alt=\"GSC \u2013 Backlinko \u2013 HTTPS\" data-aspect-ratio=\"0.74857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Optimize_Above-the-Fold_Content\"><\/span>Optimize Above-the-Fold Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Prioritize loading essential <a title=\"What Is Above the Fold? Best Practices &amp; Examples\" href=\"https:\/\/www.semrush.com\/blog\/above-the-fold\/\" target=\"_blank\" rel=\"noopener\">above-the-fold content<\/a> (aka content that appears on a webpage before scrolling) to capture web visitors\u2019 attention.<\/p>\n<p>And draw them to your most important content or assets.<\/p>\n<p>Minimize unnecessary elements that push key content below the fold, especially on mobile devices.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Above the fold\" alt=\"Above the fold\" data-aspect-ratio=\"1.0828571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/above-the-fold.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Balance_Monetization_with_User_Experience\"><\/span>Balance Monetization with User Experience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you use display ads, ensure they don\u2019t trigger layout shifts, overwhelm content, or create friction points for readers.<\/p>\n<p>Reserve space for ads in your layout to prevent content jumps when they load.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"The Spruce \u2013 Ad at the top\" alt=\"The Spruce \u2013 Ad at the top\" data-aspect-ratio=\"0.78142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"7_Seek_Information_Gain_aka_Bring_Something_New_to_the_SERPs\"><\/span>7. Seek Information Gain (aka Bring Something New to the SERPs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google hasn\u2019t said that \u201c<a title=\"Information Gain: How Top Content Leaders Win at SEO\" href=\"https:\/\/backlinko.com\/information-gain\" target=\"_blank\" rel=\"noopener\">information gain<\/a>\u201d is a ranking factor, but it aligns with their emphasis on adding value to search results.<\/p>\n<p>Information gain means adding something new to the topic. Something readers can\u2019t find anywhere else.<\/p>\n<p>I\u2019ve mentioned some information gain methods already, like firsthand experiences and expert quotes.<\/p>\n<p>But there are other ways to achieve information gain, including the following:<\/p>\n<ul>\n<li><strong>Original research:<\/strong> Survey your audience or industry and publish the findings<\/li>\n<li><strong>Proprietary frameworks:<\/strong> Develop your own scoring system or methodology<\/li>\n<li><strong>Product testing:<\/strong> Go beyond specs to share real-world performance<\/li>\n<\/ul>\n<p>For example, the finance site NerdWallet goes to great lengths to thoroughly review different financial products.<\/p>\n<p>Like credit cards, savings accounts, and personal loans.<\/p>\n<p>As part of that effort, they created a NerdWallet star rating methodology.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"NerdWallet \u2013 Rating methodologies\" alt=\"NerdWallet \u2013 Rating methodologies\" data-aspect-ratio=\"0.70714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But they don\u2019t use a one-size-fits-all rating system.<\/p>\n<p>They created separate methodologies for each financial product category.<\/p>\n<p>Why?<\/p>\n<p>Because different factors matter for different financial decisions.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"NerdWallet \u2013 Star rating methodologies by topic\" alt=\"NerdWallet \u2013 Star rating methodologies by topic\" data-aspect-ratio=\"0.70615384615385\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>They also published detailed explanations of how they weigh different factors in their rating system.<\/p>\n<p>This helps give their star rating system more credibility.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"NerdWallet \u2013 Rates credit cards\" alt=\"NerdWallet \u2013 Rates credit cards\" data-aspect-ratio=\"0.72714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You\u2019ll see these ratings on various NerdWallet reviews to help readers choose the best products for their needs.<\/p>\n<p>Like this one for a credit card:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"NerdWallet \u2013 The best credit cards\" alt=\"NerdWallet \u2013 The best credit cards\" data-aspect-ratio=\"0.55428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The key takeaway here?<\/p>\n<p>Information gain often requires a significant upfront investment.<\/p>\n<p>Whether in time, money, or both.<\/p>\n<p>But it leads to something valuable: content that competitors can\u2019t replicate overnight.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Refresh_Existing_Content\"><\/span>8. Refresh Existing Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating new content isn\u2019t always the best strategy.<\/p>\n<p>Sometimes, updating what you already have delivers better results with less effort.<\/p>\n<p>Fresh, comprehensive content shows Google you\u2019re committed to quality and accuracy.<\/p>\n<p>It can also help boost your rankings.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/nate-matherson.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>In my experience, updating existing content often delivers faster traffic gains than creating new pieces. A blog post I wrote for Positional about title tags basically sat in the same SERP position for nine months. After revamping the post with additional information, it shot up in rankings almost immediately \u2014 and the ranking and traffic gains have held.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Positional \u2013 Blog post organic traffic\" alt=\"Positional \u2013 Blog post organic traffic\" data-aspect-ratio=\"0.50285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/positional-blog-post-organic-traffic.png\" loading=\"lazy\" \/><\/p><\/figure>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/nate-matherson.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>When refreshing content, prioritize these improvements:<\/p>\n<ul>\n<li>Update statistics and examples with current data<\/li>\n<li>Enhance visuals and formatting for a better user experience<\/li>\n<li>Incorporate new expert insights or research<\/li>\n<li>Fix outdated advice or recommendations<\/li>\n<li>Target evolving search intent<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 SEO Checklist \u2013 Last update\" alt=\"Backlinko \u2013 SEO Checklist \u2013 Last update\" data-aspect-ratio=\"0.67142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Warning:<\/strong> Updating old content with a new date to appear \u201cfresh\u201d without substantial changes won\u2019t fool Google. Focus on genuine updates that add new value, insights, or relevant information to improve the reader\u2019s experience.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"9_Create_Helpful_Graphics_and_Videos\"><\/span>9. Create Helpful Graphics and Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Helpful content doesn\u2019t just mean the words on the page.<\/p>\n<p>Graphics and videos can also be valuable additions that improve reader comprehension and engagement.<\/p>\n<p>When creating visuals for your content:<\/p>\n<ul>\n<li>Focus on clarifying complex ideas, not just adding decoration<\/li>\n<li>Create custom graphics rather than using generic stock images<\/li>\n<li>Ensure videos add unique value beyond what\u2019s in the written content<\/li>\n<li>Use callout boxes to highlight key takeaways<\/li>\n<\/ul>\n<p>At Backlinko, we take <a title=\"What Is Visual Content?\" href=\"https:\/\/backlinko.com\/hub\/content\/visual\" target=\"_blank\" rel=\"noopener\">visual content<\/a> seriously.<\/p>\n<p>You\u2019ll often see us using screenshots from various analytics programs to highlight results and showcase website performance.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Information gain \u2013 Visual content\" alt=\"Backlinko \u2013 Information gain \u2013 Visual content\" data-aspect-ratio=\"0.98\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Our custom graphics illustrate key points and make complex topics more digestible.<\/p>\n<p>They also keep readers engaged throughout the article.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 How to start a blog \u2013 Graphics\" alt=\"Backlinko \u2013 How to start a blog \u2013 Graphics\" data-aspect-ratio=\"0.88285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>We use tables to make data-heavy topics more digestible.<\/p>\n<p>And improve the readability and retention of our content.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 How to start a blog \u2013 Table\" alt=\"Backlinko \u2013 How to start a blog \u2013 Table\" data-aspect-ratio=\"0.79857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>We also use callout boxes to break up text and add more value.<\/p>\n<p>Like side notes and pro tips.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 How to start a blog \u2013 Pro tip\" alt=\"Backlinko \u2013 How to start a blog \u2013 Pro tip\" data-aspect-ratio=\"0.69142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Visual elements make your content more appealing and effective at conveying ideas clearly.<\/p>\n<p>They can also help you improve your <a title=\"Bounce Rate: What Is It and How to Improve It?\" href=\"https:\/\/backlinko.com\/hub\/seo\/bounce-rate\" target=\"_blank\" rel=\"noopener\">bounce rate<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Be_Strategic_with_AI_Writing_Tools\"><\/span>10. Be Strategic with AI Writing Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"5 Top AI Writing Generators: Features, Pricing, Pros &amp; Cons\" href=\"https:\/\/backlinko.com\/best-ai-content-generator-tools\" target=\"_blank\" rel=\"noopener\">AI writing tools<\/a> can be great assistants, but they shouldn\u2019t replace human writers.<\/p>\n<p>In fact, Google warns against \u201cusing extensive automation to produce content on many topics.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GSC \u2013 Avoid creating search engine-first content\" alt=\"GSC \u2013 Avoid creating search engine-first content\" data-aspect-ratio=\"0.61285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Google\u2019s March 2024 update specifically targeted sites using AI to generate low-quality content at scale.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google search update \u2013 March 2024 \u2013 Scaled content\" alt=\"Google search update \u2013 March 2024 \u2013 Scaled content\" data-aspect-ratio=\"0.39428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>As a result, many websites with large amounts of AI-generated content saw dramatic ranking and indexing issues.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"X \u2013 Ian Nuttall \u2013 Site index status\" alt=\"X \u2013 Ian Nuttall \u2013 Site index status\" data-aspect-ratio=\"1.0166666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But if you read its guidelines, you\u2019ll see that Google isn\u2019t technically against using AI.<\/p>\n<p>As they say on their site \u2014 they reward high-quality content \u201chowever it\u2019s produced.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GSC \u2013 High quality content\" alt=\"GSC \u2013 High quality content\" data-aspect-ratio=\"0.56714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This is a little bit of a gray area, though.<\/p>\n<p>Your idea of high-quality, human-edited AI content may not match Google\u2019s.<\/p>\n<p>But overall, avoid using AI to create low-quality, unoriginal content to manipulate rankings:<\/p>\n<p>Including:<\/p>\n<ul>\n<li>Publishing AI-generated articles without significant human input<\/li>\n<li>Creating entire pieces with no subject-matter expertise<\/li>\n<li>Relying on AI for factual claims without verification<\/li>\n<li>Generating content solely to target keywords with no real value<\/li>\n<\/ul>\n<p>Luckily, there are plenty of ways to benefit from AI content tools while staying in Google\u2019s good graces.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013 Homepage\" alt=\"ChatGPT \u2013 Homepage\" data-aspect-ratio=\"0.56285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This includes:<\/p>\n<ul>\n<li>Summarizing research papers or creating key takeaways<\/li>\n<li>Suggesting potential structures based on top-ranking content<\/li>\n<li>Creating (very) rough drafts of blog posts, <a title=\"Email Marketing: The Definitive Guide\" href=\"https:\/\/backlinko.com\/email-marketing-guide\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, newsletters, and more<\/li>\n<li>Improving clarity, fixing grammar issues, or suggesting better phrasing<\/li>\n<li>Generating topic ideas or angles for your content<\/li>\n<\/ul>\n<p>The key?<\/p>\n<p>Use AI as a foundation, not a final product.<\/p>\n<p>Enhance it with your expertise, personal experiences, and fact-checking to satisfy Google\u2019s E-E-A-T guidelines.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_Evaluate_Your_Contents_Helpfulness_with_Googles_%E2%80%9CWho-How-Why%E2%80%9D_Framework\"><\/span>Bonus: Evaluate Your Content\u2019s Helpfulness with Google\u2019s \u201cWho-How-Why\u201d Framework<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Want a simple way to assess if your content meets Google\u2019s helpful content standards?<\/p>\n<p>Use their Who-How-Why framework.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google\u2019s Content Quality Framework\" alt=\"Google's Content Quality Framework\" data-aspect-ratio=\"0.54\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Who_Created_the_Content\"><\/span><strong>Who<\/strong> Created the Content?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The \u201cWho\u201d question focuses on expertise and credibility.<\/p>\n<p>Google wants to see clear information on the team behind your content.<\/p>\n<p>This can be strategists, writers, editors, fact-checkers, and expert reviewers.<\/p>\n<ul>\n<li><strong>Add detailed author bios<\/strong> that highlight relevant experience and credentials<\/li>\n<li><strong>Include prominent bylines<\/strong> on all articles where readers would expect them<\/li>\n<li><strong>Link bylines to author pages<\/strong> with additional background information<\/li>\n<\/ul>\n<p>For example, the National Council on Aging (NCOA) highlights its writers\u2019 experience and expertise prominently in bios.<\/p>\n<p>Including medical credentials, education, and writing experience.<\/p>\n<p>This transparency builds trust with both readers and search engines.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"NCOA \u2013 Author \u2013 Sheila Molony\" alt=\"NCOA \u2013 Author \u2013 Sheila Molony\" data-aspect-ratio=\"0.90714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"How_Was_the_Content_Created\"><\/span><strong>How<\/strong> Was the Content Created?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The \u201cHow\u201d question is all about transparency in your process.<\/p>\n<p>Google wants to know:<\/p>\n<ul>\n<li>What research or testing methods did you use?<\/li>\n<li>How thorough was your approach?<\/li>\n<li>Did you use AI assistance? (If so, how?)<\/li>\n<\/ul>\n<p>If you conducted product testing, explain your methodology.<\/p>\n<p>Don\u2019t just say, \u201cWe tested 10 products.\u201d<\/p>\n<p>Be specific.<\/p>\n<p>For example, the NCOA highlights its testing data on articles.<\/p>\n<p>Including how many hours of research went into their testing.<\/p>\n<p>And how many experts they consulted.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"NCOA \u2013 Why you can trust-our expert review\" alt=\"NCOA \u2013 Why you can trust-our expert review\" data-aspect-ratio=\"0.57\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Why_Does_the_Content_Exist\"><\/span><strong>Why<\/strong> Does the Content Exist?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The \u201cWhy\u201d question is the most critical \u2014 and the one most likely to trigger ranking issues.<\/p>\n<p>Ask yourself:<\/p>\n<ul>\n<li>Is this content primarily for helping people? (Good)<\/li>\n<li>Is it primarily for attracting search traffic? (Bad)<\/li>\n<\/ul>\n<p>If you\u2019re only publishing to rank for keywords without providing unique value, Google will eventually catch on.<\/p>\n<p>Instead, create content that would be valuable even if search engines didn\u2019t exist.<\/p>\n<p>Content that people would seek out directly.<\/p>\n<p>Like this in-depth NCOA guide on respite care that would be valuable to its target audience, whether on- or offline.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"NCOA \u2013 Content that people seek directly\" alt=\"NCOA \u2013 Content that people seek directly\" data-aspect-ratio=\"0.96285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Put_This_Helpful-Content_Framework_into_Action\"><\/span>Put This Helpful-Content Framework into Action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Want results? Stop creating content just to check an SEO box.<\/p>\n<p>The sites that dominate search results are those that genuinely help their audiences.<\/p>\n<p>With the 10 strategies in this guide, you\u2019ll create content that Google recognizes as truly valuable.<\/p>\n<p>And attracts traffic because it deserves to rank, not because it\u2019s gaming the system.<\/p>\n<p>So, download our <a title=\"Google-Friendly Helpful Content Checklist by Backlinko \/\/...\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1PoyN8BZe9jaihg4s1WVfHGttdjOYG5dbaR5-gJYA6fw\/copy\" target=\"_blank\" rel=\"noopener\">Helpful Content Checklist<\/a> if you haven\u2019t already.<\/p>\n<p>Then, check out our <a title=\"Content Gap Analysis: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/content-gap\" target=\"_blank\" rel=\"noopener\">Content Gap Analysis<\/a> guide to identify untapped opportunities where you can apply these principles.<\/p>\n<p>You\u2019ll discover where to focus your efforts for maximum impact so you stand out on the SERPs \u2014 and withstand Google\u2019s next update.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/helpful-content\" target=\"_blank\" rel=\"noopener\">10 Ways to Create Helpful Content + Examples and Checklist<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Like it or not, we\u2019re all at the mercy of Google\u2019s ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But it\u2019s not all doom and gloom. Google provides fairly detailed guidelines about the type of content it\u2019s looking for: helpful content. We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results. And ranks for more than 3.2K long tail keywords: But this wasn\u2019t by luck. We aim for every article [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-12726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/04\/google-serp-seo-strategy-3RoneS-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/04\/google-serp-seo-strategy-3RoneS-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12726"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/12727"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}