{"id":12750,"date":"2025-04-10T13:45:34","date_gmt":"2025-04-10T13:45:34","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/"},"modified":"2025-04-10T13:45:34","modified_gmt":"2025-04-10T13:45:34","slug":"4-best-seo-reporting-tools-free-paid-options","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/","title":{"rendered":"4 Best SEO Reporting Tools  (Free &amp; Paid Options)"},"content":{"rendered":"<p>SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what\u2019s working \u2014 and what isn\u2019t.<\/p>\n<p>But here\u2019s the painful truth:<\/p>\n<p>You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets.<\/p>\n<p>Then struggling to make it look presentable.<\/p>\n<p>Oh, and this is for one website. If you\u2019re managing many projects, reporting can get VERY tedious (and costly).<\/p>\n<p>That\u2019s why I\u2019ve handpicked a list of four dedicated SEO reporting tools that:<\/p>\n<ul>\n<li>Save time by automatically collating data from your favorite SEO and analytics platforms<\/li>\n<li>Help you build client-ready reports without starting from scratch every time<\/li>\n<li>Let you track and visualize SEO performance in a way that actually makes sense for you<\/li>\n<\/ul>\n<p>Here\u2019s a quick rundown of our favorite SEO reporting tools:<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\"><\/th>\n<th scope=\"col\">Best for<\/th>\n<th scope=\"col\">Pricing<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/best-seo-reporting-tools#google-looker-studio\" target=\"_blank\" rel=\"noopener\">Google Looker Studio<\/a><\/td>\n<td data-before=\"Best for\">Creating reports from 1,000+ sources like Google Sheets, Search Console, and other APIs<\/td>\n<td data-before=\"Pricing\">Free; Pro plan costs $9\/month with a 30-day free trial<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/best-seo-reporting-tools#semrush\" target=\"_blank\" rel=\"noopener\">Semrush<\/a><\/td>\n<td data-before=\"Best for\">SEO professionals who want an all-in-one solution to track, analyze, and report performance<\/td>\n<td data-before=\"Pricing\">Starts at $139.95\/month; <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">Backlinko-exclusive 14-day free trial available<\/a><\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/best-seo-reporting-tools#agency-analitics\" target=\"_blank\" rel=\"noopener\">AgencyAnalytics<\/a><\/td>\n<td data-before=\"Best for\">Freelancers and SEO agencies who want to share real-time dashboards with clients<\/td>\n<td data-before=\"Pricing\">Starts at $79\/month; 14-day free trial available<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/dashthis\" target=\"_blank\" rel=\"noopener\">DashThis<\/a><\/td>\n<td data-before=\"Best for\">Creating customizable SEO dashboards and helping clients understand what the data means with in-line notes<\/td>\n<td data-before=\"Pricing\">Starts at $49\/month; 15-day free trial available<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#1_Google_Looker_Studio\" >1. Google Looker Studio<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Connect_All_Your_Data_Sources_in_One_Dashboard\" >Connect All Your Data Sources in One Dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Report_Fast_with_Templates_or_Build_Custom_SEO_Dashboards\" >Report Fast with Templates or Build Custom SEO Dashboards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Pros_Cons\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#2_Semrush\" >2. Semrush<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Combine_Multiple_Semrush_Tools_in_One_Report\" >Combine Multiple Semrush Tools in One Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Create_SEO_Reports_from_20_Marketing_Data_Sources\" >Create SEO Reports from 20+ Marketing Data Sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Save_Time_with_Ready-Made_Templates\" >Save Time with Ready-Made Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Quickly_Build_SEO_Reports_with_Drag-and-Drop_Widgets\" >Quickly Build SEO Reports with Drag-and-Drop Widgets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Let_AI_Summarize_Your_Report\" >Let AI Summarize Your Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Pros_Cons-2\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#3_AgencyAnalytics\" >3. AgencyAnalytics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Choose_From_Four_Report_Starting_Points\" >Choose From Four Report Starting Points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Track_Your_Clients_SEO_Goals\" >Track Your Client\u2019s SEO Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Have_Full_Control_of_How_Your_Reports_Look\" >Have Full Control of How Your Reports Look<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Give_Clients_Real-Time_Access_to_SEO_Dashboards\" >Give Clients Real-Time Access to SEO Dashboards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Pros_Cons-3\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#4_DashThis\" >4. DashThis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Build_an_SEO_Report_Your_Way\" >Build an SEO Report Your Way<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Leave_Notes_in_Your_SEO_Dashboards\" >Leave Notes in Your SEO Dashboards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Add_Formatted_Insights\" >Add Formatted Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Group_Dashboards_to_Stay_Organized\" >Group Dashboards to Stay Organized<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Pros_Cons-4\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/04\/10\/4-best-seo-reporting-tools-free-paid-options\/#Ready_to_Choose_Your_SEO_Reporting_Tool\" >Ready to Choose Your SEO Reporting Tool?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Google_Looker_Studio\"><\/span>1. Google Looker Studio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for creating reports from various sources like Google Sheets, Search Console, and APIs<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Free; Pro plan costs $9 per month with a 30-day free trial.<\/p>\n<p><a title=\"Looker Studio\" href=\"https:\/\/lookerstudio.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Looker Studio<\/a> is a free tool that helps you create SEO dashboards that are visually appealing and customizable.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Looker Studio \u2013 Homepage\" alt=\"Looker Studio \u2013 Homepage\" data-aspect-ratio=\"0.65428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/lookerstudio-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s what I love about Looker Studio:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Connect_All_Your_Data_Sources_in_One_Dashboard\"><\/span>Connect All Your Data Sources in One Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the biggest advantages of Google Looker Studio is how seamlessly it connects with 1,000+ data sources.<\/p>\n<p>This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard.<\/p>\n<p>Here\u2019s how it works:<\/p>\n<p>Connect your Looker Studio account to Google\u2019s native platforms, including:<\/p>\n<ul>\n<li><strong><a title=\"Google Search Console: The Definitive Guide\" href=\"https:\/\/backlinko.com\/google-search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a><\/strong> to pull in <a title=\"Free Keyword Rank Checker \ud83d\udd0e Monitor Google Rankings\" href=\"https:\/\/backlinko.com\/tools\/rank-checker\" target=\"_blank\" rel=\"noopener\">keyword rankings<\/a>, impressions, clicks, and click-through rate (CTR)<\/li>\n<li><strong>YouTube Analytics<\/strong> if you\u2019re reporting on <a title=\"YouTube SEO: How to Optimize and Rank Videos\" href=\"https:\/\/backlinko.com\/how-to-rank-youtube-videos\" target=\"_blank\" rel=\"noopener\">YouTube SEO<\/a><\/li>\n<li><strong>BigQuery, Google Sheets, Google Cloud Storage<\/strong> if you\u2019re managing large datasets<\/li>\n<li><strong>Google Ads<\/strong> if you want to compare paid and organic performance metrics in one place<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Looker Studio \u2013 Connect datasources\" alt=\"Looker Studio \u2013 Connect datasources\" data-aspect-ratio=\"0.67\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/lookerstudio-connect-datasources.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These connectors are free to use and only need a few clicks to set up.<\/p>\n<p>Beyond Google\u2019s platforms, Looker Studio also integrates with 1,100+ third-party data sources via partner connectors.<\/p>\n<p>For example, you can connect your Looker Studio to:<\/p>\n<ul>\n<li><strong>Semrush:<\/strong> Import keyword rankings, domain analytics, and backlink data<\/li>\n<li><strong>Shopify:<\/strong> Combine ecommerce sales data with <a title=\"How to Measure SEO Performance &amp; Results\" href=\"https:\/\/backlinko.com\/hub\/seo\/seo-results\" target=\"_blank\" rel=\"noopener\">SEO performance<\/a> insights to see how <a title=\"Organic Traffic: What It Is &amp; How to Increase It (6 Ways)\" href=\"https:\/\/backlinko.com\/organic-traffic\" target=\"_blank\" rel=\"noopener\">organic traffic<\/a> impacts your revenue<\/li>\n<li><strong>Facebook, Instagram, LinkedIn, and TikTok Ads:<\/strong> Combine all your social media ad metrics with SEO results in one report<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Looker Studio \u2013 Partner connectors\" alt=\"Looker Studio \u2013 Partner connectors\" data-aspect-ratio=\"0.68285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/lookerstudio-partner-connectors.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> You can connect Semrush to Looker Studio for free. Many other third-party connectors need a separate paid subscription.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Report_Fast_with_Templates_or_Build_Custom_SEO_Dashboards\"><\/span>Report Fast with Templates or Build Custom SEO Dashboards<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Looker Studio gives you the flexibility to choose how you want to set up your SEO reports. Whether that\u2019s in a streamlined or more hands-on way.<\/p>\n<p>Here\u2019s how:<\/p>\n<p>If you want a quick start, you can use pre-built templates from the gallery.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Looker Studio \u2013 Templates\" alt=\"Looker Studio \u2013 Templates\" data-aspect-ratio=\"0.86285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/lookerstudio-templates.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, you could choose a Google Search Console performance template.<\/p>\n<p>It visualizes impressions, clicks, CTR, and average position:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Looker Studio \u2013 Template \u2013 Google Search Console\" alt=\"Looker Studio \u2013 Template \u2013 Google Search Console\" data-aspect-ratio=\"1.1557142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/lookerstudio-template-google-search-console.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>With this template, you simply need to connect your Search Console account, and you\u2019re good to go.<\/p>\n<p>But if you need something more tailored, you can easily build custom dashboards from scratch in three simple steps:<\/p>\n<ol>\n<li>Choose exactly which metrics to show<\/li>\n<li>Pull in multiple data sources (<a title=\"Google Analytics 4 (GA4): The Ultimate Guide\" href=\"https:\/\/backlinko.com\/google-analytics-4\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, Semrush, Shopify, etc.)<\/li>\n<li>Design the layout to fit your team\u2019s or client\u2019s needs<\/li>\n<\/ol>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Looker Studio \u2013 Report from scratch\" alt=\"Looker Studio \u2013 Report from scratch\" data-aspect-ratio=\"0.61428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/lookerstudio-report-from-scratch.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Tip:<\/strong> If you\u2019re showing these reports to clients, you can also fully customize your SEO dashboards to reflect your (or their) brand. Do this by adding logos, brand colors, and any visual elements specific to your projects.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Visualizes data with interactive charts, scorecards, and tables<\/td>\n<td data-before=\"Cons\">It\u2019s primarily a visualization tool that relies entirely on other data sources for its reports<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Refreshes data in real-time \u2014 you can set up the report and forget about it<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Option to embed interactive reports on your website<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Semrush\"><\/span>2. Semrush<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for SEO professionals who want an all-in-one solution to track, analyze, and report SEO performance in one place<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Starts at $139.95 per month; Backlinko-exclusive <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">14-day free trial<\/a> available<\/p>\n<p>Semrush\u2019s <a title=\"My Reports | Semrush\" href=\"https:\/\/www.semrush.com\/my_reports\/\" target=\"_blank\" rel=\"noopener\">My Reports<\/a> lets you build customizable SEO reports. It\u2019s designed to help you merge data from across Semrush\u2019s various tools and present it in an easy-to-understand format.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 My Reports \u2013 Overview\" alt=\"Semrush \u2013 My Reports \u2013 Overview\" data-aspect-ratio=\"0.69428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/09\/semrush-my-reports-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s what I love about My Reports:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Combine_Multiple_Semrush_Tools_in_One_Report\"><\/span>Combine Multiple Semrush Tools in One Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Semrush\u2019s My Reports tool lets you pull data from across the platform\u2019s entire SEO toolkit and present it in a single, cohesive report.<\/p>\n<p>You can include insights from tools like:<\/p>\n<ul>\n<li><strong>Position Tracking<\/strong> to highlight keyword performance<\/li>\n<li><strong>Site Audit<\/strong> to showcase <a title=\"Technical SEO: The Ultimate Guide\" href=\"https:\/\/backlinko.com\/technical-seo-guide\" target=\"_blank\" rel=\"noopener\">technical SEO<\/a> health<\/li>\n<li><strong>Backlink Audit<\/strong> for link profiles<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 My Reports \u2013 Widgets\" alt=\"Semrush \u2013 My Reports \u2013 Widgets\" data-aspect-ratio=\"0.83571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/semrush-my-reports-widgets.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This feature is perfect if you want to avoid bouncing between separate dashboards. Or manually merging data sources.<\/p>\n<p>With everything in one place, it\u2019s also easier to spot patterns and draw connections. Like how ranking improvements might correlate with new backlinks. Or how technical issues could be holding your keyword performance back.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_SEO_Reports_from_20_Marketing_Data_Sources\"><\/span>Create SEO Reports from 20+ Marketing Data Sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports.<\/p>\n<p>These include Google Search Console, Google Analytics, <a title=\"Google Business Profile: How to Use It to Get More Customers\" href=\"https:\/\/backlinko.com\/google-business-profile-guide\" target=\"_blank\" rel=\"noopener\">Google Business Profile<\/a>, and more.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 My Reports \u2013 Integrations\" alt=\"Semrush \u2013 My Reports \u2013 Integrations\" data-aspect-ratio=\"0.75285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/semrush-my-reports-integrations.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, you can pull keyword rankings and backlink data from Semrush. Then combine it with Google Search Console data to highlight clicks and impressions.<\/p>\n<p>All in one report:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 My Reports \u2013 Backlinko \u2013 Semrush &amp; GSC\" alt=\"Semrush \u2013 My Reports \u2013 Backlinko \u2013 Semrush &amp; GSC\" data-aspect-ratio=\"1.1042857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/semrush-my-reports-backlinko-semrush-gsc.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This makes it easier to present a holistic view of your SEO performance. And show not only where you rank but also how those rankings translate into actual search traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Save_Time_with_Ready-Made_Templates\"><\/span>Save Time with Ready-Made Templates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re short on time and don\u2019t want to build your SEO reports from scratch, Semrush has you covered with ready-made templates:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 My Reports \u2013 Ready-to-use-templates\" alt=\"Semrush \u2013 My Reports \u2013 Ready-to-use-templates\" data-aspect-ratio=\"0.68571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/semrush-my-reports-ready-to-use-templates.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These templates help you quickly generate reports for common <a title=\"The Complete SEO Checklist\" href=\"https:\/\/backlinko.com\/seo-checklist\" target=\"_blank\" rel=\"noopener\">SEO tasks<\/a>.<\/p>\n<p>For example, you can select:<\/p>\n<ul>\n<li><strong>Monthly SEO Reports:<\/strong> Use these to update clients about your SEO performance<\/li>\n<li><strong>Site Audit:<\/strong> This gives you a quick overview of your domain\u2019s technical health<\/li>\n<li><strong>Backlink Audit:<\/strong> This lets you analyze your website\u2019s backlink profile and spot new link opportunities<\/li>\n<\/ul>\n<p>You can use your selected template as is:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 My Reports \u2013 PDF\" alt=\"Semrush \u2013 My Reports \u2013 PDF\" data-aspect-ratio=\"1.1242857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/semrush-my-reports-pdf.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Or you can customize it further with the drag-and-drop tools.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quickly_Build_SEO_Reports_with_Drag-and-Drop_Widgets\"><\/span>Quickly Build SEO Reports with Drag-and-Drop Widgets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Semrush\u2019s drag-and-drop interface makes it easy to build your own custom reports or build on templates.<\/p>\n<p>Just drag the data widgets you need from the left panel and drop them wherever you need them.<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<p>                            <img decoding=\"async\" class=\"wistia_thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/44cebccb22b442b2285951b0ef775af200c9c76b.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n<div class=\"wistia_embed wistia_async_0a64pihvce googleAnalytics=false\" data-embed=\"0a64pihvce\" data-thumb=\"44cebccb22b442b2285951b0ef775af200c9c76b\"><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Let_AI_Summarize_Your_Report\"><\/span>Let AI Summarize Your Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the standout features of My Reports is the built-in AI Summary tool.<\/p>\n<p>Once you\u2019ve built your SEO report, you can click \u201c<strong>Add AI Summary<\/strong>,\u201d and Semrush will automatically generate a clear, concise overview of the key takeaways:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 My Reports \u2013 Backlinko \u2013 AI Summary\" alt=\"Semrush \u2013 My Reports \u2013 Backlinko \u2013 AI Summary\" data-aspect-ratio=\"0.68571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/semrush-my-reports-backlinko-ai-summary.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can also choose whether you want the AI to generate a brief or detailed summary, depending on your audience:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 My Reports \u2013 AI Summary in details\" alt=\"Semrush \u2013 My Reports \u2013 AI Summary in details\" data-aspect-ratio=\"0.83714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/semrush-my-reports-ai-summary-in-details.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> A free Semrush lets you create one report for free. Or you can use this link to access a <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">14-day trial on a Semrush Pro subscription<\/a>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons-2\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Easily schedule recurring reports and receive them via email<\/td>\n<td data-before=\"Cons\">You can\u2019t edit the AI-generated summary<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">White label reports with your logo and branding<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Share reports as a PDF or via dashboard link<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_AgencyAnalytics\"><\/span>3. AgencyAnalytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for freelancers and SEO agencies to share real-time reporting dashboards with clients<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Starts at $79 per month; 14-day free trial available<\/p>\n<p><a title=\"The Best SEO Reporting Tools for Agencies - Try it Free - AgencyAnalytics\" href=\"https:\/\/agencyanalytics.com\/reports\/seo-reporting-software\" target=\"_blank\" rel=\"noopener\">AgencyAnalytics<\/a> is a reporting platform built specifically for agencies managing SEO and digital marketing clients.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AgencyAnalytics \u2013 Demo project\" alt=\"AgencyAnalytics \u2013 Demo project\" data-aspect-ratio=\"0.76285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/agencyanalytics-demo-project.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It lets you create customizable SEO reports by pulling data from 80+ tools, including:<\/p>\n<ul>\n<li>Google Search Console<\/li>\n<li>Google Analytics<\/li>\n<li>Semrush<\/li>\n<li>Moz<\/li>\n<li>Bing Webmaster Tools<\/li>\n<\/ul>\n<p>Here\u2019s what I like most about Agency Analytics:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_From_Four_Report_Starting_Points\"><\/span>Choose From Four Report Starting Points<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AgencyAnalytics gives you four ways to start building a report:<\/p>\n<ul>\n<li><strong>Blank report:<\/strong> Start fresh and create a fully customized SEO report<\/li>\n<li><strong>Smart report:<\/strong> Auto-generate a report with your connected integrations (like Semrush, Shopify, Google Search Console, and Salesforce)<\/li>\n<li><strong>Template:<\/strong> Use a pre-made reporting template<\/li>\n<li><strong>Clone existing report:<\/strong> Copy any report you\u2019ve already created<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AgencyAnalytics \u2013 Four Report Starting Point\" alt=\"AgencyAnalytics \u2013 Four Report Starting Point\" data-aspect-ratio=\"0.65142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/agencyanalytics-four-report-starting-point.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If you manage multiple clients or create recurring SEO reports, cloning an existing report is a HUGE time-saver.<\/p>\n<p>You can duplicate the layout, data sources, and widgets from any previous report. This way, you don\u2019t have to start from scratch every time.<\/p>\n<p>And if speed is your priority, the Smart Report option gives you a great baseline. It pulls in data from your connected tools automatically.<\/p>\n<p>But if you\u2019re building something new or one-off, starting with a blank report or a premade template still gives you all the flexibility you need.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Track_Your_Clients_SEO_Goals\"><\/span>Track Your Client\u2019s SEO Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AgencyAnalytics lets you set and track specific SEO goals for each client. You can then keep track of the progress in your reports.<\/p>\n<p>Whether it\u2019s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal.<\/p>\n<p>Simply choose the metric you want to track and set your conditions.<\/p>\n<p>Let\u2019s say your goal is exceeding 100k sessions per month:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AgencyAnalytics \u2013 Create a goal\" alt=\"AgencyAnalytics \u2013 Create a goal\" data-aspect-ratio=\"1\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/agencyanalytics-create-a-goal.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You just drag and drop that goal into your report to track it alongside your SEO performance:<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<p>                            <img decoding=\"async\" class=\"wistia_thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/b99924fdf51c353ec0650dbaaea794c580afda98.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n<div class=\"wistia_embed wistia_async_c1l7cdbvnf googleAnalytics=false\" data-embed=\"c1l7cdbvnf\" data-thumb=\"b99924fdf51c353ec0650dbaaea794c580afda98\"><\/div>\n<\/div>\n<p>And just like that, you can track your goal right next to your current performance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Have_Full_Control_of_How_Your_Reports_Look\"><\/span>Have Full Control of How Your Reports Look<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AgencyAnalytics also lets you adjust the size and placement of each widget to fit your reporting style.<\/p>\n<p>You can resize and rearrange your charts, tables, and graphs to fit your preferred style and showcase what\u2019s most important to your audience.<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<p>                            <img decoding=\"async\" class=\"wistia_thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/015fb9c3d003cba39a9c941fbfe564e136068c37.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n<div class=\"wistia_embed wistia_async_n9jzeq2hlr googleAnalytics=false\" data-embed=\"n9jzeq2hlr\" data-thumb=\"015fb9c3d003cba39a9c941fbfe564e136068c37\"><\/div>\n<\/div>\n<p>This level of granularity lets you fully customize your SEO reports to make them visually appealing and easy to understand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Give_Clients_Real-Time_Access_to_SEO_Dashboards\"><\/span>Give Clients Real-Time Access to SEO Dashboards<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AgencyAnalytics also lets you create custom logins for your clients. This gives them real-time access to their SEO dashboards any time they need.<\/p>\n<p>You can also adjust permissions for each user individually to control exactly what each client sees:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AgencyAnalytics \u2013 New user \u2013 Customized access\" alt=\"AgencyAnalytics \u2013 New user \u2013 Customized access\" data-aspect-ratio=\"0.79076923076923\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/agencyanalytics-new-user-customized-access.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This gives clients a transparent view of their performance. And it cuts down on back-and-forth reporting requests.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons-3\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Set and track specific SEO goals for clients<\/td>\n<td data-before=\"Cons\">A bit of a learning curve<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Schedule reports and track delivery history<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Give clients real-time dashboard access with custom permissions<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_DashThis\"><\/span>4. DashThis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for creating customizable SEO dashboards and helping clients understand what the data means<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Starts at $49 per month; 15-day free trial available<\/p>\n<p><a title=\"SEO Reporting Software for Agencies &amp; Marketers | DashThis\" href=\"https:\/\/dashthis.com\/seo-reporting-software\/\" target=\"_blank\" rel=\"noopener\">DashThis<\/a> lets you create SEO reports fast, or fully customize them when you need more control.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"DashThis \u2013 Creating Dashboard\" alt=\"DashThis \u2013 Creating Dashboard\" data-aspect-ratio=\"0.90428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/dashthis-creating-dashboard.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>In other words: it\u2019s suitable for those that want a streamlined solution OR a highly tunable one.<\/p>\n<p>You can also pull data from 30+ tools. These include the usuals like Google Analytics, Search Console, and Semrush. But also the likes of Google Ads, CallRail, and YouTube.<\/p>\n<p>Here\u2019s what I love about DashThis:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_an_SEO_Report_Your_Way\"><\/span>Build an SEO Report Your Way<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>DashThis gives you multiple widget types to build <strong>exactly<\/strong> the kind of SEO report you want.<\/p>\n<p>Whether you\u2019d like to craft a report quickly or need full control, DashThis gives you this flexibility:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"DashThis \u2013 SEO Report \u2013 Custom Widgets\" alt=\"DashThis \u2013 SEO Report \u2013 Custom Widgets\" data-aspect-ratio=\"0.88428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/dashthis-seo-report-custom-widgets.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example:<\/p>\n<p>You can drop in preset widgets that auto-populate common SEO key performance indicators (KPIs):<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"DashThis \u2013 SEO Report \u2013 Preset Widgets\" alt=\"DashThis \u2013 SEO Report \u2013 Preset Widgets\" data-aspect-ratio=\"0.78142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/dashthis-seo-report-preset-widgets.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But if you need something specific, you can use custom widgets to pick your graph type, tweak the settings, and fully control how your data looks:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"DashThis \u2013 SEO Report \u2013 Tweak the settings\" alt=\"DashThis \u2013 SEO Report \u2013 Tweak the settings\" data-aspect-ratio=\"1.0457142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/dashthis-seo-report-tweak-the-settings.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can also use static widgets to add context or structure to your report.<\/p>\n<p>For example, you can:<\/p>\n<ul>\n<li>Add a custom header<\/li>\n<li>Write comments<\/li>\n<li>Upload a CSV to add more data to your report<\/li>\n<li>Manually enter numbers<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"DashThis \u2013 SEO Report \u2013 Static Widgets\" alt=\"DashThis \u2013 SEO Report \u2013 Static Widgets\" data-aspect-ratio=\"0.51142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/dashthis-seo-report-static-widgets.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can also use widget bundles to quickly add a group of related widgets at once.<\/p>\n<p>For example, you can add a bundle of five related widgets that give you an overview of your image or organic search performance:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"DashThis \u2013 SEO Report \u2013 Widget Bundle\" alt=\"DashThis \u2013 SEO Report \u2013 Widget Bundle\" data-aspect-ratio=\"0.90285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/dashthis-seo-report-widget-bundle.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This makes it easy to quickly set up important reports.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leave_Notes_in_Your_SEO_Dashboards\"><\/span>Leave Notes in Your SEO Dashboards<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>DashThis lets you add notes right inside your dashboards. This way, you can explain what\u2019s happening without sending a separate email to your client:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"DashThis \u2013 Notes in SEO dashboards\" alt=\"DashThis \u2013 Notes in SEO dashboards\" data-aspect-ratio=\"0.74428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/dashthis-notes-in-seo-dashboards.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can use notes to:<\/p>\n<ul>\n<li>Call out key wins<\/li>\n<li>Clarify sudden traffic drops<\/li>\n<li>Guide your client through the data<\/li>\n<\/ul>\n<p>Comments live right next to your charts. So clients can see your notes in context as they review their performance:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"DashThis \u2013 Comments next to your charts\" alt=\"DashThis \u2013 Comments next to your charts\" data-aspect-ratio=\"0.66714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/dashthis-comments-next-to-your-charts.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Add_Formatted_Insights\"><\/span>Add Formatted Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At the end of your report, you can drop in a rich text comment block.<\/p>\n<p>Here, you can write your own notes, style the text, add images, and even structure sections with bullet points:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"DashThis Report \u2013 Formatting options\" alt=\"DashThis Report \u2013 Formatting options\" data-aspect-ratio=\"0.51384615384615\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/dashthisinsights-report-formatting-options.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It\u2019s perfect for:<\/p>\n<ul>\n<li>Summarizing key takeaways<\/li>\n<li>Highlighting recommendations<\/li>\n<li>Making your report easier for clients to act on<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Group_Dashboards_to_Stay_Organized\"><\/span>Group Dashboards to Stay Organized<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you manage lots of SEO dashboards, you can organize them into groups. These work like folders for easier navigation.<\/p>\n<p>For example, you could create a group for each client (e.g., \u201cClient A \u2014 Monthly Reports\u201d).<\/p>\n<p>Or you could create them for different report types. Like \u201cLocal SEO\u201d and \u201cEcommerce SEO.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"DashThis \u2013 Group Dashboards\" alt=\"DashThis \u2013 Group Dashboards\" data-aspect-ratio=\"0.67142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/dashthis-group-dashboards.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons-4\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">In-line notes and comment blocks to add insights and context for clients<\/td>\n<td data-before=\"Cons\">Somewhat outdated overall design<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">White-label your reports<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Plenty of flexibility<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ready_to_Choose_Your_SEO_Reporting_Tool\"><\/span>Ready to Choose Your SEO Reporting Tool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best SEO reporting tool for you really comes down to how much flexibility you need, and how quickly you want to get things done.<\/p>\n<p>If you\u2019re comfortable with a bit of setup, Looker Studio gives you endless customization.<\/p>\n<p>But if you prioritize speed and being able to work with just one tool for many key SEO tasks, Semrush\u2019s My Reports is the better option.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> A free Semrush lets you create one report for free. Or you can use this link to access a <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">14-day trial on a Semrush Pro subscription<\/a>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The post <a href=\"https:\/\/backlinko.com\/best-seo-reporting-tools\" target=\"_blank\" rel=\"noopener\">4 Best SEO Reporting Tools &lt;br&gt; (Free &amp; Paid Options)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what\u2019s working \u2014 and what isn\u2019t. But here\u2019s the painful truth: You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. Then struggling to make it look presentable. Oh, and this is for one website. If you\u2019re managing many projects, reporting can get VERY tedious (and costly). That\u2019s why I\u2019ve handpicked a list of four dedicated SEO reporting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-12750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/04\/lookerstudio-homepage-z4AhVi-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/04\/lookerstudio-homepage-z4AhVi-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12750"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/12751"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}