{"id":12810,"date":"2025-04-21T13:45:49","date_gmt":"2025-04-21T13:45:49","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/04\/21\/iab-pwc-u-s-search-ad-revenue-grew-15-9-with-102-9-billion-in-2024\/"},"modified":"2025-04-21T13:45:49","modified_gmt":"2025-04-21T13:45:49","slug":"iab-pwc-u-s-search-ad-revenue-grew-15-9-with-102-9-billion-in-2024","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/04\/21\/iab-pwc-u-s-search-ad-revenue-grew-15-9-with-102-9-billion-in-2024\/","title":{"rendered":"IAB\/PWC: U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024"},"content":{"rendered":"<p>The IAB and PwC released their annual Internet Advertising Revenue Report, which showed search ad grew 15.9% with $102 billion in ad dollars in 2024.  Search ads made up the largest pie of internet ad spending at 39.8%.<\/p>","protected":false},"excerpt":{"rendered":"<p>The IAB and PwC released their annual Internet Advertising Revenue Report, which showed search ad grew 15.9% with $102 billion in ad dollars in 2024. Search ads made up the largest pie of internet ad spending at 39.8%.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-12810","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12810"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12810\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}