{"id":12960,"date":"2025-05-12T16:45:57","date_gmt":"2025-05-12T16:45:57","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/"},"modified":"2025-05-12T16:45:57","modified_gmt":"2025-05-12T16:45:57","slug":"6-best-social-media-management-tools-tried-tested","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/","title":{"rendered":"6 Best Social Media Management Tools (Tried &amp; Tested)"},"content":{"rendered":"<p>There are many tools that let you schedule content across different social media platforms.<\/p>\n<p>But:<\/p>\n<p>Not all of them are built to match your unique workflow.<\/p>\n<p>Some focus on collaboration, others on planning.<\/p>\n<p>That\u2019s why I\u2019ve handpicked the best tools and highlighted the features that go beyond basic scheduling.<\/p>\n<p>Here\u2019s an overview of the best social media management tools included in this article:<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\"><\/th>\n<th scope=\"col\">Best for<\/th>\n<th scope=\"col\">Pricing<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/best-social-media-management-tools#buffer\" target=\"_blank\" rel=\"noopener\">Buffer<\/a><\/td>\n<td data-before=\"Best for\">Content creators and small teams that need help generating content ideas and staying consistent<\/td>\n<td data-before=\"Pricing\">Starts at $6\/month per channel; limited free plan available<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/best-social-media-management-tools#planable\" target=\"_blank\" rel=\"noopener\">Planable<\/a><\/td>\n<td data-before=\"Best for\">Marketing teams that need a centralized hub to collaborate on all types of content<\/td>\n<td data-before=\"Pricing\">Starts at $39\/month; limited free plan available<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/best-social-media-management-tools#socialbee\" target=\"_blank\" rel=\"noopener\">SocialBee<\/a><\/td>\n<td data-before=\"Best for\">Businesses that want a built-in AI assistant to help plan strategy and generate content<\/td>\n<td data-before=\"Pricing\">Starts at $29\/month; 14-day free trial<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/best-social-media-management-tools#canva\" target=\"_blank\" rel=\"noopener\">Canva<\/a><\/td>\n<td data-before=\"Best for\">Creators and small businesses that want to design and schedule content in one place<\/td>\n<td data-before=\"Pricing\">Starts at $15\/month; 30-day free trial available<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/best-social-media-management-tools#hootsuite\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a><\/td>\n<td data-before=\"Best for\">Teams that need social selling tools and CRM integration<\/td>\n<td data-before=\"Pricing\">Starts at $149\/month; 30-day free trial available<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/best-social-media-management-tools#sproutsocial\" target=\"_blank\" rel=\"noopener\">Sprout Social<\/a><\/td>\n<td data-before=\"Best for\">Large teams or agencies that need unified analytics, collaboration tools, and social listening<\/td>\n<td data-before=\"Pricing\">Starts at $249\/month; 30-day free trial available<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> This is not the most extensive list of social media management tools. Instead, I\u2019m sticking to what the title says and only including the very best options.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#1_Buffer\" >1. Buffer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Manage_Your_Content_Workflow_with_a_Built-in_Kanban_Board\" >Manage Your Content Workflow with a Built-in Kanban Board<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Create_a_Custom_Link_in_Bio_Page\" >Create a Custom Link in Bio Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Stay_Consistent_with_a_Weekly_Posting_Goal\" >Stay Consistent with a Weekly Posting Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Pros_Cons\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#2_Planable\" >2. Planable<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Collaborate_with_Your_Team_in_Real-Time\" >Collaborate with Your Team in Real-Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Manage_All_Your_Marketing_Content_in_One_Place\" >Manage All Your Marketing Content in One Place<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Organize_Your_Content_into_Campaigns\" >Organize Your Content into Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Pros_Cons-2\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#3_SocialBee\" >3. SocialBee<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Build_a_Content_Strategy_with_AI_Copilot\" >Build a Content Strategy with AI Copilot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Create_Evergreen_Content_Categories\" >Create Evergreen Content Categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Turn_Links_Into_Posts\" >Turn Links Into Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Get_Help_from_a_Dedicated_Social_Media_Concierge\" >Get Help from a Dedicated Social Media Concierge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Pros_Cons-3\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#4_Canva\" >4. Canva<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Schedule_Posts_Right_From_the_Design_Dashboard\" >Schedule Posts Right From the Design Dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Fill_Your_Calendar_with_Holiday-Ready_Templates\" >Fill Your Calendar with Holiday-Ready Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Pros_Cons-4\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#5_Hootsuite\" >5. Hootsuite<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Automate_Instagram_DMs_with_Comment_Keywords\" >Automate Instagram DMs with Comment Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Turn_Social_Conversations_Into_Sales\" >Turn Social Conversations Into Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Pros_Cons-5\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#6_Sprout_Social\" >6. Sprout Social<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Respond_to_Every_Message_in_One_Place\" >Respond to Every Message in One Place<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Track_and_Visualize_Performance_Across_the_Channels\" >Track and Visualize Performance Across the Channels<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#View_High-Level_Metrics_in_One_Dashboard\" >View High-Level Metrics in One Dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Analyze_Content_with_Post_Performance_Reports\" >Analyze Content with Post Performance Reports<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Listen_to_What_Your_Audience_Is_Saying_Online\" >Listen to What Your Audience Is Saying Online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Pros_Cons-6\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/6-best-social-media-management-tools-tried-tested\/#Ready_to_Choose_Your_Social_Media_Management_Tool\" >Ready to Choose Your Social Media Management Tool?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Buffer\"><\/span>1. Buffer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for content creators and small teams that need help generating content ideas and staying consistent with posting<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Starts at $6 per month per channel; limited free forever plan available (for up to three channels and 10 scheduled posts per channel per month)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Buffer \u2013 Monthly Calendar\" alt=\"Buffer \u2013 Monthly Calendar\" data-aspect-ratio=\"0.66\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/buffer-monthly-calendar.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"Buffer\" href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\">Buffer<\/a> is a simple social media management tool designed to help you plan, create, and schedule content across platforms.<\/p>\n<p>It has a simple layout, a Kanban-style board, AI tools to help you write posts faster, and many other features that let teams work together easily.<\/p>\n<p>Here are the platforms you can manage with Buffer:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<li>Threads<\/li>\n<li>TikTok<\/li>\n<li>LinkedIn<\/li>\n<li>YouTube<\/li>\n<li>X\/Twitter<\/li>\n<li>Pinterest<\/li>\n<li>Google Business Profile<\/li>\n<li>Bluesky<\/li>\n<li>Mastodon<\/li>\n<\/ul>\n<p>Here\u2019s what I love about Buffer:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manage_Your_Content_Workflow_with_a_Built-in_Kanban_Board\"><\/span>Manage Your Content Workflow with a Built-in Kanban Board<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Buffer gives you a simple, visual way to manage your entire content workflow. You don\u2019t need a separate project management tool.<\/p>\n<p>You can plan, track, and organize your social posts using a built-in Kanban-style layout. This makes it easy to track how your content moves from idea to publication.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Buffer \u2013 Built-in kanban board\" alt=\"Buffer \u2013 Built-in kanban board\" data-aspect-ratio=\"0.71142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/buffer-built-in-kanban-board.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can drag and drop posts through each stage, tag them by type or campaign, and convert any idea into a live post when you\u2019re ready to publish.<\/p>\n<p>Each idea card acts like a mini workspace. You can add notes, upload images, assign tags, or even use AI to shape your post.<\/p>\n<p>And when you\u2019re ready to turn an idea into a real post, just click \u201c<strong>Create Post<\/strong>\u201d:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Buffer \u2013 Turning Idea into Post\" alt=\"Buffer \u2013 Turning Idea into Post\" data-aspect-ratio=\"0.85166666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/buffer-turning-idea-into-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>From there, you can choose which <a title=\"The 20 Most Popular Social Media Platforms \" href=\"https:\/\/backlinko.com\/social-media-platforms\" target=\"_blank\" rel=\"noopener\">social media platforms<\/a> to post on, edit your text, and schedule it. All without leaving the ideas board:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Buffer \u2013 Choose Social Media Platform\" alt=\"Buffer \u2013 Choose Social Media Platform\" data-aspect-ratio=\"1.0957142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/buffer-choose-social-media-platform.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This is a seamless workflow from idea to publishing. You don\u2019t even need to switch tabs within the tool.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Custom_Link_in_Bio_Page\"><\/span>Create a Custom Link in Bio Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Buffer\u2019s Start Page lets you build a mini landing page to use in your social media bio.<\/p>\n<p>On this page, you can add buttons to your blog, shop, podcast, or freebies \u2014 whatever you want people to check out. It\u2019s like a custom homepage for your content.<\/p>\n<p>There are templates to get you started:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Buffer \u2013 Choose a starting template\" alt=\"Buffer \u2013 Choose a starting template\" data-aspect-ratio=\"0.93714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/buffer-choose-a-starting-template.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But you can also customize it with your brand colors, fonts, and layout:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Buffer \u2013 Start page \u2013 Customize template\" alt=\"Buffer \u2013 Start page \u2013 Customize template\" data-aspect-ratio=\"0.75\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/buffer-start-page-customize-template.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>When you publish your page, you can track views and clicks to see what your audience is interested in:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Buffer \u2013 Statistics\" alt=\"Buffer \u2013 Statistics\" data-aspect-ratio=\"1.245\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/buffer-statistics.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Whether you\u2019re a creator, freelancer, or a small business, Start Page helps you lead your followers to the content you want them to see.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Stay_Consistent_with_a_Weekly_Posting_Goal\"><\/span>Stay Consistent with a Weekly Posting Goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Buffer helps you build a sustainable content routine. It lets you choose a posting goal, like once, three times, or five times per week:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Buffer \u2013 Settings \u2013 Posting Goal\" alt=\"Buffer \u2013 Settings \u2013 Posting Goal\" data-aspect-ratio=\"0.90285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/buffer-settings-posting-goal.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Once you select your frequency, Buffer will automatically recommend the best time slots and add them to your queue:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Buffer \u2013 Settings \u2013 Posting Times\" alt=\"Buffer \u2013 Settings \u2013 Posting Times\" data-aspect-ratio=\"0.93\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/buffer-settings-posting-times.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The tool recommends time slots based on when your audience is active.<\/p>\n<p>With this feature, you don\u2019t have to guess when or how often to post.<\/p>\n<p>Just pick a consistency level that fits your bandwidth and goals.<\/p>\n<p>This is helpful if you\u2019re overwhelmed or inconsistent. With your target already set, Buffer takes care of when to post so you can focus on <strong>what<\/strong> to post.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Useful resource:<\/strong> <a title=\"Step-By-Step Content Marketing Plan Template\" href=\"https:\/\/backlinko.com\/templates\/marketing\/content-marketing-plan\" target=\"_blank\" rel=\"noopener\">Step-By-Step Content Marketing Plan Template<\/a> <\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Use AI assistant to draft tailored post captions for different social media platforms<\/td>\n<td data-before=\"Cons\">Analytics doesn\u2019t support creator accounts for Instagram and LinkedIn; it\u2019s limited to business pages<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Manage comments and replies from one dashboard<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Planable\"><\/span>2. Planable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for marketing teams that need a centralized hub to collaborate on all types of content<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Starts at $39 per month; free plan available (limited to 50 posts)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Planable \u2013 Workspace\" alt=\"Planable \u2013 Workspace\" data-aspect-ratio=\"0.67\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/planable-workspace.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"Planable\" href=\"https:\/\/planable.io\/\" target=\"_blank\" rel=\"noopener\">Planable<\/a> is a tool built for social media teams to plan, collaborate on, and schedule content together \u2014 all in one place.<\/p>\n<p>It\u2019s designed to streamline approvals, keep your calendar organized, and make team (and client) communication seamless.<\/p>\n<p>Here are the platforms you can manage with Planable:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<li>X\/Twitter<\/li>\n<li>LinkedIn<\/li>\n<li>TikTok<\/li>\n<li>Google Business Profile<\/li>\n<li>YouTube<\/li>\n<li>Pinterest<\/li>\n<li>Threads<\/li>\n<\/ul>\n<p>And here\u2019s what I love about Planable:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Collaborate_with_Your_Team_in_Real-Time\"><\/span>Collaborate with Your Team in Real-Time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Planable makes it easy to work with others and communicate through every step of content development.<\/p>\n<p>For example, your team can leave comments directly on each social media post. This removes the need to send the post back and forth:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Planable \u2013 Commenting feature\" alt=\"Planable \u2013 Commenting feature\" data-aspect-ratio=\"0.78714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/planable-commenting-feature.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can even invite your team members and clients and give each one a unique set of permissions. These include view, edit, publish, approve, or analyze.<\/p>\n<p>You can also make multiple approval workflows and set collaboration levels.<\/p>\n<p>Let\u2019s say you\u2019re part of an in-house marketing team working with an external copywriter. You could create a custom workflow like this:<\/p>\n<ul>\n<li><strong>Stage 1:<\/strong> Content team creates the post and adds a caption<\/li>\n<li><strong>Stage 2:<\/strong> Design team steps in to finalize visuals<\/li>\n<li><strong>Stage 3:<\/strong> The client gives final approval before the post goes live<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Planable \u2013 Team Roles &amp; Approvals\" alt=\"Planable \u2013 Team Roles &amp; Approvals\" data-aspect-ratio=\"0.84285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/planable-team-roles-and-approvals.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Once the client approves the content, you can:<\/p>\n<ul>\n<li>Automatically schedule the post to publish at the assigned time (or keep manual control if you prefer)<\/li>\n<li>Lock the content to prevent last-minute edits or accidental changes<\/li>\n<\/ul>\n<p>What\u2019s cool is that internal team comments won\u2019t be visible to clients.<\/p>\n<p>You can also hide certain posts from clients to prevent them from seeing unfinished drafts:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Planable \u2013 Hide from clients\" alt=\"Planable \u2013 Hide from clients\" data-aspect-ratio=\"0.72142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/planable-hide-from-clients.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And if anything ever goes off track, you can see the version history. It lets you see exactly who did what and roll back to a previous version if you need to.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manage_All_Your_Marketing_Content_in_One_Place\"><\/span>Manage All Your Marketing Content in One Place<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Planable helps you schedule, preview, and collaborate on posts for all major platforms in one place.<\/p>\n<p>You can plan your content in a calendar view to visualize what\u2019s going live, where it\u2019s going, and when:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Planable \u2013 Calendar view &amp; Connected Channels\" alt=\"Planable \u2013 Calendar view &amp; Connected Channels\" data-aspect-ratio=\"0.96142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/planable-calendar-view-and-connected-channels.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But what sets Planable apart is its ability to go beyond just social. You can also write and organize <a title=\"Blog Post Template and Guide\" href=\"https:\/\/backlinko.com\/templates\/marketing\/blog-post\" target=\"_blank\" rel=\"noopener\">blog posts<\/a>, newsletters, and other content with the same team setup.<\/p>\n<p>So if your team is posting on Instagram and TikTok, writing email newsletters, and posting on the blog, you can check and edit everything in one place.<\/p>\n<p>Planable keeps it all in sync, so your team stays aligned and consistent \u2014 no matter how many channels you\u2019re managing.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> While you can manage blog content in Planable using the same workflows as social posts, it doesn\u2019t integrate directly with CMS platforms. So you\u2019ll still need to copy and paste your final draft manually. <\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Organize_Your_Content_into_Campaigns\"><\/span>Organize Your Content into Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In Planable, you can group your social media posts into dedicated campaigns.<\/p>\n<p>This makes it easy to plan, manage, and execute content around specific themes, product launches, or events:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Planable \u2013 Campaigns\" alt=\"Planable \u2013 Campaigns\" data-aspect-ratio=\"0.64857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/planable-campaigns.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Each campaign can act as a central hub for your content. You can add posts to different social media, work with others, and see how your posts are doing, all in one place.<\/p>\n<p>For example, if you\u2019re launching a new product, you can create a \u201cProduct Launch\u201d campaign. Inside that campaign, you can:<\/p>\n<ul>\n<li>Keep internal notes (like your campaign objective, key results, and what content the campaign should include)<\/li>\n<li>Organize all launch-related posts and visuals for future posts<\/li>\n<li>View when each post is scheduled to go live with the calendar view<\/li>\n<li>Check consolidated analytics across multiple platforms<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Planable \u2013 Header bar\" alt=\"Planable \u2013 Header bar\" data-aspect-ratio=\"0.84142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/planable-header-bar.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This kind of campaign structure helps your team stay focused and aligned. It also ensures every piece of content supports a bigger goal, like driving signups for an event or promoting a product launch.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons-2\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Craft your social media captions with AI in the Planable post editor<\/td>\n<td data-before=\"Cons\">Currently no integration with CMS platforms to post blog content on your site directly<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Import visuals directly from Canva into your posts; no need to download or re-upload designs<\/td>\n<td data-before=\"Cons\">Analytics is only available for business accounts, not creator profiles<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Schedule the first comment on Instagram and LinkedIn posts<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Get post and account performance insights with built-in analytics<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_SocialBee\"><\/span>3. SocialBee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for businesses that want a built-in AI assistant to help plan strategy and generate content<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Starts at $29 per month; 14-day free trial<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SocialBee \u2013 Create your post\" alt=\"SocialBee \u2013 Create your post\" data-aspect-ratio=\"0.87142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/socialbee-create-your-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"SocialBee\" href=\"https:\/\/socialbee.com\/\" target=\"_blank\" rel=\"noopener\">SocialBee<\/a> is a social media management tool that helps you manage all your content in one place. One unique thing this tool offers is a built-in AI assistant that takes tasks off your hands (more on this later).<\/p>\n<p>Here are the platforms you can manage with SocialBee:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<li>LinkedIn<\/li>\n<li>X\/Twitter<\/li>\n<li>TikTok<\/li>\n<li>YouTube<\/li>\n<li>Pinterest<\/li>\n<li>Google Business Profile<\/li>\n<li>Bluesky<\/li>\n<li>Threads<\/li>\n<\/ul>\n<p>SocialBee also offers universal posting. This means you can collaborate with your team on content for a blog or newsletter for example. However, as is the case with Planable, there is currently no integration to post these directly on other platforms.<\/p>\n<p>Here\u2019s some more detail about a few of SocialBee\u2019s best features:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_a_Content_Strategy_with_AI_Copilot\"><\/span>Build a Content Strategy with AI Copilot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SocialBee\u2019s AI Copilot is like having a creative assistant built into your social media tool.<\/p>\n<p>It helps you build a personalized <a title=\"What Is a Content Strategy?\" href=\"https:\/\/backlinko.com\/hub\/content\/content-strategy\" target=\"_blank\" rel=\"noopener\">content strategy<\/a>, come up with content ideas, and draft social media captions.<\/p>\n<p>So, how does it work?<\/p>\n<p>Let\u2019s say you run social media for Tattly, a creative brand selling artist-designed temporary tattoos.<\/p>\n<p>Copilot will ask you a set of questions about your brand, goals, and audience:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SocialBee \u2013 Social Media Copilot\" alt=\"SocialBee \u2013 Social Media Copilot\" data-aspect-ratio=\"1.0485714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/socialbee-social-media-copilot.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Based on your input, the AI Copilot recommends the best platforms to focus on and suggests a weekly posting frequency:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SocialBee \u2013 Social Media Copilot \u2013 Posting frequency\" alt=\"SocialBee \u2013 Social Media Copilot \u2013 Posting frequency\" data-aspect-ratio=\"1.215\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/socialbee-social-media-copilot-posting-frequency.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Copilot also suggests content categories that match your business and tone:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SocialBee \u2013 Social Media Copilot \u2013 Content categories\" alt=\"SocialBee \u2013 Social Media Copilot \u2013 Content categories\" data-aspect-ratio=\"1.1642857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/socialbee-social-media-copilot-content-categories.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It then generates the posting plan based on your content categories:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SocialBee \u2013 Social Media Copilot \u2013 Posting plan\" alt=\"SocialBee \u2013 Social Media Copilot \u2013 Posting plan\" data-aspect-ratio=\"0.71285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/socialbee-social-media-copilot-posting-plan.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And finally, it generates the posts. You can use the captions as-is or use AI suggestions as inspiration:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SocialBee \u2013 Social Media Copilot \u2013 Generated posts\" alt=\"SocialBee \u2013 Social Media Copilot \u2013 Generated posts\" data-aspect-ratio=\"1.1242857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/socialbee-social-media-copilot-generated-posts.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Create_Evergreen_Content_Categories\"><\/span>Create Evergreen Content Categories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SocialBee lets you recycle posts on autopilot by marking a content category as evergreen:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SocialBee \u2013 Re-queue after posting\" alt=\"SocialBee \u2013 Re-queue after posting\" data-aspect-ratio=\"0.72\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/socialbee-re-queue-after-posting.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This means any post you add to that category will automatically be re-added to your posting queue once it goes live. You don\u2019t need to reschedule it manually.<\/p>\n<p>But why would you want to post the same content over and over?<\/p>\n<p>It\u2019s a great way to keep your content calendar full without constantly creating new content. You can use it to reshare timeless posts like tips, customer testimonials, or motivational quotes:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SocialBee \u2013 Your content categories\" alt=\"SocialBee \u2013 Your content categories\" data-aspect-ratio=\"0.97142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/socialbee-your-content-categories.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, reposting a helpful blog tip every four to six weeks keeps it fresh in your audience\u2019s feed without feeling repetitive. Especially if you\u2019re recycling through a variety of other content in between.<\/p>\n<p>Plus, new followers may miss these posts the first time around, but still get value from them.<\/p>\n<p>This keeps your content calendar active, saves you time, and ensures your best posts continue delivering value long after they\u2019re first published.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Turn_Links_Into_Posts\"><\/span>Turn Links Into Posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SocialBee lets you import a bunch of links and instantly generate social media posts for them:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SocialBee \u2013 Content \u2013 Import links\" alt=\"SocialBee \u2013 Content \u2013 Import links\" data-aspect-ratio=\"1.0185714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/socialbee-content-import-links.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Just paste in your links, assign them to a content category, and SocialBee will generate a basic post using the page title and link:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SocialBee \u2013 Import links \u2013 Created post\" alt=\"SocialBee \u2013 Import links \u2013 Created post\" data-aspect-ratio=\"0.92571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/socialbee-import-links-created-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>From there, you can edit the draft to boost engagement and tailor it to your audience. Like by adding a hook or takeaway.<\/p>\n<p>This is especially helpful if you run a blog or regularly share curated content. It gives you a head start on posting, so you\u2019re not starting from scratch every time.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"21+ Proven Strategies to Promote Your Blog \" href=\"https:\/\/backlinko.com\/promote-your-blog\" target=\"_blank\" rel=\"noopener\">21+ Proven Strategies to Promote Your Blog in 2025<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Get_Help_from_a_Dedicated_Social_Media_Concierge\"><\/span>Get Help from a Dedicated Social Media Concierge<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019d rather outsource some of your social media tasks to a pro, SocialBee offers concierge services.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SocialBee \u2013 ConciergeBee Store\" alt=\"SocialBee \u2013 ConciergeBee Store\" data-aspect-ratio=\"0.45857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/socialbee-conciergebee-store.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>ConciergeBee connects you with a service provider who takes care of tasks like making content or talking to your followers.<\/p>\n<p>You can choose from several service packages (starting at $129\/month) based on your needs.<\/p>\n<p>For example, options include:<\/p>\n<ul>\n<li>Weekly content creation (graphics, captions, and videos)<\/li>\n<li>Community management (inbox and comment replies)<\/li>\n<li>LinkedIn lead generation<\/li>\n<li><a title=\"How to Write a Blog Post: The Definitive Guide\" href=\"https:\/\/backlinko.com\/write-a-blog-post\" target=\"_blank\" rel=\"noopener\">Blog content writing<\/a><\/li>\n<li>Ads management<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SocialBee \u2013 Service packages\" alt=\"SocialBee \u2013 Service packages\" data-aspect-ratio=\"0.75285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/socialbee-service-packages.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Compared to hiring freelancers on your own, SocialBee\u2019s concierge service saves you time and guesswork.<\/p>\n<p>You get vetted specialists, ongoing 1:1 communication, and fixed pricing. And you don\u2019t have to go through the process of scouting talent and managing contracts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons-3\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Turn articles into social media posts in seconds<\/td>\n<td data-before=\"Cons\">The mobile app is very limited at this time, sometimes not even working at all<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Use AI to enhance your <a title=\"Free Social Media Strategy Template\" href=\"https:\/\/backlinko.com\/templates\/marketing\/social-media-strategy\" target=\"_blank\" rel=\"noopener\">social media strategy<\/a><\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Use Canva, Unsplash, and GIPHY integrations for visuals<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Canva\"><\/span>4. Canva<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for content creators and small businesses that want to design and schedule content from one place<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Starts at $15 per month; 30-day free trial available<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Canva \u2013 Content Planner\" alt=\"Canva \u2013 Content Planner\" data-aspect-ratio=\"0.84\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/canva-content-planner.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>With its built-in <a title=\"Social Media Planning &amp; Scheduling Tool | Canva Pro\" href=\"https:\/\/www.canva.com\/pro\/content-planner\/\" target=\"_blank\" rel=\"noopener\">Content Planner<\/a> tool, Canva lets you design, write, and schedule posts across multiple platforms in one place.<\/p>\n<p>If you\u2019re already using it to create visual content, it might be enough to handle your entire content workflow. Especially if you heavily rely on graphics in your social media posts.<\/p>\n<p>Here are the platforms you can manage with Canva:<\/p>\n<ul>\n<li>Instagram Business Page<\/li>\n<li>Facebook Page<\/li>\n<li>X\/Twitter<\/li>\n<li>Pinterest<\/li>\n<li>LinkedIn<\/li>\n<li>Tumblr<\/li>\n<\/ul>\n<p>While more limited than some of the other tools on this list, there are still a lot of reasons to love it as a social media management tool.<\/p>\n<p>Here are my favorite features:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Schedule_Posts_Right_From_the_Design_Dashboard\"><\/span>Schedule Posts Right From the Design Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Canva makes it easy to go from designing a social media post to scheduling it for publishing. You can do it without even leaving the design screen.<\/p>\n<p>Let\u2019s say you run a small cafe and you\u2019re launching a new seasonal breakfast menu. You design an Instagram post in Canva with a mouth-watering photo of your meals.<\/p>\n<p>Once you\u2019re happy with the design, you click \u201c<strong>Share<\/strong>\u201d &gt; \u201c<strong>Schedule<\/strong>\u201d right from the top menu:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Canva \u2013 Schedule design\" alt=\"Canva \u2013 Schedule design\" data-aspect-ratio=\"0.60428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/canva-schedule-design.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This built-in scheduling tool helps you post regularly on social media without making more work for yourself.<\/p>\n<p>Instead of switching between tools, you can design, schedule, and publish all from one place.<\/p>\n<p>This saves time and keeps your <a title=\"What Is a Content Calendar? How to Build One + Free Template\" href=\"https:\/\/backlinko.com\/hub\/content\/calendar\" target=\"_blank\" rel=\"noopener\">content calendar<\/a> on track.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fill_Your_Calendar_with_Holiday-Ready_Templates\"><\/span>Fill Your Calendar with Holiday-Ready Templates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Canva\u2019s Content Planner shows holidays, awareness days, and seasonal events from around the world:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Canva \u2013 Content planer shows holidays\" alt=\"Canva \u2013 Content planer shows holidays\" data-aspect-ratio=\"0.77428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/canva-content-planer-shows-holidays.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can click on any event, choose a ready-made template, make it match your brand, and schedule the post right away:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Canva \u2013 Ready made template\" alt=\"Canva \u2013 Ready made template\" data-aspect-ratio=\"0.54428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/canva-ready-made-template.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This is a simple and effortless way to fill your content calendar and engage your audience.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Useful resource:<\/strong> <a title=\"Content Calendar Template \" href=\"https:\/\/backlinko.com\/templates\/marketing\/content-calendar\" target=\"_blank\" rel=\"noopener\">Content Calendar Template for 2025 <\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons-4\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Design and schedule content without switching platforms<\/td>\n<td data-before=\"Cons\">Lacks advanced collaboration tools, such as content approvals, needed for larger teams<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Pre-designed visuals tied to calendar events and holidays<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Hootsuite\"><\/span>5. Hootsuite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for teams that need social selling tools and CRM integration<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Starts at $149 per month; 30-day free trial available<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Hootsuite \u2013 Dashboard\" alt=\"Hootsuite \u2013 Dashboard\" data-aspect-ratio=\"0.65857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/hootsuite-dashboard.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"Hootsuite\" href=\"https:\/\/www.hootsuite.com\/?srsltid=AfmBOooXEbxoy7vrhz97GbrIW6SmcpxHVBMo5HetSXJKcZxzcWXSVtpy\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> supports everything from collaborative content planning to lead generation and social selling.<\/p>\n<p>It has tools that help your team save time and work efficiently. Like CRM integrations, a smart inbox, and auto-replies for Instagram.<\/p>\n<p>Here are the platforms you can manage with Hootsuite:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<li>X\/Twitter<\/li>\n<li>LinkedIn<\/li>\n<li>YouTube<\/li>\n<li>Pinterest<\/li>\n<li>TikTok<\/li>\n<li>WhatApp Business<\/li>\n<li>Threads<\/li>\n<\/ul>\n<p>Here are my favorite Hootsuite features:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Automate_Instagram_DMs_with_Comment_Keywords\"><\/span>Automate Instagram DMs with Comment Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hootsuite lets you send automated Instagram DMs to your audience:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Hootsuite \u2013 DM automation\" alt=\"Hootsuite \u2013 DM automation\" data-aspect-ratio=\"0.54571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/hootsuite-dm-automation.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can use this feature to deliver lead magnets, coupon codes, or event registrations.<\/p>\n<p>For example, if you\u2019re a fitness coach offering a free meal plan, you could post a Reel with the caption:<\/p>\n<p>\u201c<em>Drop the word MEAL below and I\u2019ll DM you my 7-day meal plan<\/em>.\u201d<\/p>\n<p>When someone comments \u201cmeal,\u201d Hootsuite instantly sends them your custom message with the link.<\/p>\n<p>Here\u2019s how it works:<\/p>\n<p>You <a title=\"6-Step Essential Guide to Choosing Keywords\" href=\"https:\/\/backlinko.com\/hub\/seo\/choosing-keywords\" target=\"_blank\" rel=\"noopener\">choose a keyword<\/a> and write a message you want to send when someone comments that word on your post.<\/p>\n<p>This method keeps your audience engaged without the hassle of replying to everyone yourself. And because the response is instant, your followers get what you promised right away. No matter when they comment.<\/p>\n<p>Cool, right?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Turn_Social_Conversations_Into_Sales\"><\/span>Turn Social Conversations Into Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hootsuite helps you move leads from social interactions to closed deals without leaving the dashboard.<\/p>\n<p>You can reply to comments and DMs, save the conversation in your CRM, and follow up to turn that lead into a customer:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Hootsuite \u2013 Turn social conversations into sales\" alt=\"Hootsuite \u2013 Turn social conversations into sales\" data-aspect-ratio=\"0.93428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/hootsuite-turn-social-conversations-into-sales.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But how\u2019s that possible?<\/p>\n<p>Hootsuite integrates with CRMs like Salesforce, HubSpot, and SugarCRM to streamline this process.<\/p>\n<p>This means your social media manager and sales rep can collaborate in real time. If a follower responds to a campaign or clicks on a product post, you can turn that engagement into a lead profile.<\/p>\n<p>If your business relies on social selling, this feature is a game-changer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons-5\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Manage inbound messages, engagement, and scheduling in one place<\/td>\n<td data-before=\"Cons\">DM automation is limited to Instagram only<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Integrate Hootsuite with your CRM and project management platform<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"6_Sprout_Social\"><\/span>6. Sprout Social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for large teams or agencies that need unified analytics, collaboration tools, and social listening in one platform<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Starts at $249 per month; 30-day free trial available<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sprout Social \u2013 Dashboard\" alt=\"Sprout Social \u2013 Dashboard\" data-aspect-ratio=\"0.77714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/sproutsocial-dashboard.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"Sprout Social\" href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noopener\">Sprout Social<\/a> is a premium social media management platform. It combines publishing, engagement, analytics, and social listening all in one place.<\/p>\n<p>Here are the platforms you can manage with Sprout Social:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<li>X\/Twitter<\/li>\n<li>LinkedIn<\/li>\n<li>TikTok<\/li>\n<li>Pinterest<\/li>\n<li>Threads<\/li>\n<li>YouTube<\/li>\n<li>Google Business Profile<\/li>\n<\/ul>\n<p>Now let\u2019s talk about what I love most about Sprout Social:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Respond_to_Every_Message_in_One_Place\"><\/span>Respond to Every Message in One Place<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sprout\u2019s Smart Inbox pulls direct messages (DMs), comments, and mentions across all your connected platforms.<\/p>\n<p>You don\u2019t need to bounce between tabs or apps. Instead, your entire team can view and respond to each message or comment from one space:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sprout Social \u2013 All Messages\" alt=\"Sprout Social \u2013 All Messages\" data-aspect-ratio=\"0.81571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/sproutsocial-all-messages.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Your team can even tag messages, assign them to teammates, and leave internal notes to add context:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sprout Social \u2013 Internal comments\" alt=\"Sprout Social \u2013 Internal comments\" data-aspect-ratio=\"0.63285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/sproutsocial-internal-comments-block.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Sprout Social also tracks your inbox activity. This lets you check how your team handles audience engagement across different platforms.<\/p>\n<p>For example, you can see metrics like:<\/p>\n<ul>\n<li>Number of received vs. actioned messages and action rate<\/li>\n<li>Response rate and average time to action<\/li>\n<li>Performance trends across time or by platform<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sprout Social \u2013 Received Messages and Actions Summary\" alt=\"Sprout Social \u2013 Received Messages and Actions Summary\" data-aspect-ratio=\"0.92142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/sproutsocial-received-messages-and-actions-summary-block.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This helps you reply faster, keep your support organized, and make sure you don\u2019t miss any messages. Even when you\u2019re constantly receiving messages at scale.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Track_and_Visualize_Performance_Across_the_Channels\"><\/span>Track and Visualize Performance Across the Channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sprout Social gives you two powerful ways to analyze your results:<\/p>\n<ul>\n<li><strong>Cross-network reporting:<\/strong> To track performance across all your social media channels<\/li>\n<li><strong>Profile-specific reporting:<\/strong> To dive deeper into individual accounts (like your Instagram or LinkedIn)<\/li>\n<\/ul>\n<p>This dual setup helps you see the big picture while still being able to zoom in on the details.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"View_High-Level_Metrics_in_One_Dashboard\"><\/span>View High-Level Metrics in One Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Its profile performance report shows key stats. Such as views, clicks, engagement, and interaction rate across all your social platforms:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sprout Social \u2013 Profile Performance\" alt=\"Sprout Social \u2013 Profile Performance\" data-aspect-ratio=\"0.55\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/sproutsocial-profile-performance.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can also track how your audience has grown over time with the Audience Growth graph:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sprout Social \u2013 Audience Growth\" alt=\"Sprout Social \u2013 Audience Growth\" data-aspect-ratio=\"0.69571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/sproutsocial-audience-growth.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This makes it easy to see whether your efforts are growing your followers.<\/p>\n<p>That way, you can identify which platforms are bringing the most momentum. And which ones might need a strategy tweak.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Analyze_Content_with_Post_Performance_Reports\"><\/span>Analyze Content with Post Performance Reports<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Sprout Social also gives you post performance insights across all your connected accounts. Or you can focus on a specific platform.<\/p>\n<p>You can view and compare individual post metrics. Like total engagement, reactions, and comments:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sprout Social \u2013 Post Performance\" alt=\"Sprout Social \u2013 Post Performance\" data-aspect-ratio=\"0.82142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/sproutsocial-post-performance.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This helps you quickly spot top-performing posts and patterns behind them. This lets you replicate what\u2019s working \u2014 without constantly jumping between dashboards.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Listen_to_What_Your_Audience_Is_Saying_Online\"><\/span>Listen to What Your Audience Is Saying Online<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sprout Social helps you understand what people say about your brand, industry, or competitors across social media and the web.<\/p>\n<p>You can track specific keywords, hashtags, or brand mentions in real time.<\/p>\n<p>For example, if you manage social media for a coffee shop, you might track the keyword \u201cespresso.\u201d<\/p>\n<p>The conversation breakdown shows the words and phrases people use when they talk about espresso. Such as \u201crecipes,\u201d \u201ceasy,\u201d and \u201chome.\u201d<\/p>\n<p>These terms are ranked from highest to lowest engagement:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sprout Social \u2013 Keyword tracked\" alt=\"Sprout Social \u2013 Keyword tracked\" data-aspect-ratio=\"0.78714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/sproutsocial-keyword-tracked.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can use these words to get content ideas or write relatable captions to match what your audience is saying.<\/p>\n<p>It\u2019s a quick way to spot trends and stay relevant.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons-6\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">All-in-one place for managing publishing, engagement, and analytics across many social media platforms<\/td>\n<td data-before=\"Cons\">Can be overwhelming for solo users or small teams due to the number of tools included in Sprout Social<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Advanced analytics to track cross-platform or profile-specific performance<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ready_to_Choose_Your_Social_Media_Management_Tool\"><\/span>Ready to Choose Your Social Media Management Tool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The right social media management tool depends on your content needs and workflow:<\/p>\n<ul>\n<li><strong>Go with Sprout Social<\/strong> if you\u2019re a large team or agency that needs everything in one place, including analytics, collaboration, customer care, and social listening<\/li>\n<li><strong>Pick Hootsuite<\/strong> if your team is focused on lead generation and social selling, and you want powerful CRM integrations and sales automations<\/li>\n<li><strong>Choose Planable<\/strong> if you need advanced collaboration features and want to manage all kinds of content in one place<\/li>\n<li><strong>Go with Buffer<\/strong> if you\u2019re solo or on a small team and want to stay consistent with posting using a simple, organized workflow<\/li>\n<li><strong>Try SocialBee<\/strong> if you want extra help either from AI or a real human handling your strategy and content<\/li>\n<li><strong>Stick with Canva<\/strong> if you\u2019re already using it for design and want a streamlined way to schedule your posts without switching tools<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Want to explore new platforms to grow on? Check out our list of <a title=\"13 New Social Media Platforms\" href=\"https:\/\/backlinko.com\/new-social-media-platforms\" target=\"_blank\" rel=\"noopener\">new social media platforms<\/a> so you can stay ahead of the curve.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The post <a href=\"https:\/\/backlinko.com\/best-social-media-management-tools\" target=\"_blank\" rel=\"noopener\">6 Best Social Media Management Tools (Tried &amp; Tested)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>There are many tools that let you schedule content across different social media platforms. But: Not all of them are built to match your unique workflow. Some focus on collaboration, others on planning. That\u2019s why I\u2019ve handpicked the best tools and highlighted the features that go beyond basic scheduling. Here\u2019s an overview of the best social media management tools included in this article: Best for Pricing Buffer Content creators and small teams that need help generating content ideas and staying consistent Starts at $6\/month per channel; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-12960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/05\/icon-note-Wbp4d5-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/05\/icon-note-Wbp4d5-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12960"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/12961"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}