{"id":12962,"date":"2025-05-12T16:46:06","date_gmt":"2025-05-12T16:46:06","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/"},"modified":"2025-05-12T16:46:06","modified_gmt":"2025-05-12T16:46:06","slug":"the-7-best-ppc-tools-for-your-goals-budget-and-workflow","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/","title":{"rendered":"The 7 Best PPC Tools for Your Goals, Budget, and Workflow"},"content":{"rendered":"<p>Running PPC campaigns isn\u2019t for the faint of heart.<\/p>\n<p>You\u2019re constantly juggling dashboards, tweaking campaigns, and fielding requests from clients who wanted performance reports yesterday.<\/p>\n<p>That\u2019s why the best PPC tools don\u2019t just offer features. They help you move faster.<\/p>\n<p>In this guide, I\u2019ve curated this list of the best PPC tools marketers swear by, organized by use case.<\/p>\n<p>The goal?<\/p>\n<p>To help you quickly find what fits your workflow and skip the ones that don\u2019t.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#What_Are_the_Best_PPC_Tools\" >What Are the Best PPC Tools?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#1_Semrush_PPC_Advertising_Toolkit\" >1. Semrush PPC Advertising Toolkit<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Find_High-Value_PPC_Keywords_Fast\" >Find High-Value PPC Keywords Fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Reverse_Engineer_Your_Competitors_PPC_Strategy\" >Reverse Engineer Your Competitors\u2019 PPC Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#See_What_Ads_Your_Competitors_Are_Running\" >See What Ads Your Competitors Are Running<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Pros_and_Cons\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Price\" >Price<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#2_SpyFu\" >2. SpyFu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Get_Detailed_Insights_Into_Your_Competitors_PPC_Campaigns\" >Get Detailed Insights Into Your Competitors\u2019 PPC Campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Track_Multiple_Competitors_at_Once\" >Track Multiple Competitors at Once<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Pros_and_Cons-2\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Price-2\" >Price<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#3_Google_Ads_Editor\" >3. Google Ads Editor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Work_on_Campaigns_Offline\" >Work on Campaigns Offline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Save_Time_with_Bulk_Edits\" >Save Time with Bulk Edits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Pros_and_Cons-3\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Price-3\" >Price<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#4_Optmyzr\" >4. Optmyzr<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Automate_Campaign_Management_and_Catch_Problems_Early\" >Automate Campaign Management and Catch Problems Early<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Find_the_Root_Cause_of_Any_PPC_Performance_Drop\" >Find the Root Cause of Any PPC Performance Drop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Pros_and_Cons-4\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Price-4\" >Price<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#5_Adalysis\" >5. Adalysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Get_Alerts_the_Moment_Your_KPIs_Go_Sideways\" >Get Alerts the Moment Your KPIs Go Sideways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Automate_Budget_Adjustments\" >Automate Budget Adjustments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Pros_and_Cons-5\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Price-5\" >Price<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#6_Google_Looker_Studio\" >6. Google Looker Studio<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#See_the_Full_PPC_Picture\" >See the Full PPC Picture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Create_Shareable_Client-Ready_Reports_in_Minutes\" >Create Shareable, Client-Ready Reports in Minutes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Pros_and_Cons-6\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Price-6\" >Price<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#7_ChatGPT\" >7. ChatGPT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Generate_Creative_Ad_Copy_Faster\" >Generate Creative Ad Copy Faster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Break_Down_Competitor_Messaging_for_Strategic_Insights\" >Break Down Competitor Messaging for Strategic Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Pros_and_Cons-7\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Price-7\" >Price<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#Find_the_Right_PPC_Tool_for_Your_Goals\" >Find the Right PPC Tool for Your Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/05\/12\/the-7-best-ppc-tools-for-your-goals-budget-and-workflow\/#The_Best_PPC_Tools_Are_Just_Step_One_Heres_Step_Two\" >The Best PPC Tools Are Just Step One. Here\u2019s Step Two.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Best_PPC_Tools\"><\/span>What Are the Best PPC Tools?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">PPC Tool<\/th>\n<th scope=\"col\">Best for<\/th>\n<th scope=\"col\">Price<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"PPC Tool\"><a href=\"https:\/\/backlinko.com\/best-ppc-tools#semrush-advertising-toolkit\" target=\"_blank\" rel=\"noopener\">Semrush Advertising Toolkit<\/a><\/td>\n<td data-before=\"Best for\">All-in-one PPC campaign management<\/td>\n<td data-before=\"Price\">Starts at $139.95\/month. <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">14-day Pro trial available<\/a>.<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"PPC Tool\"><a href=\"https:\/\/backlinko.com\/best-ppc-tools#spyfu\" target=\"_blank\" rel=\"noopener\">Spyfu<\/a><\/td>\n<td data-before=\"Best for\">Competitor research<\/td>\n<td data-before=\"Price\">Starts at $39\/month. Free limited account available.<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"PPC Tool\"><a href=\"https:\/\/backlinko.com\/best-ppc-tools#google-ads-editor\" target=\"_blank\" rel=\"noopener\">Google Ads Editor<\/a><\/td>\n<td data-before=\"Best for\">Bulk editing &amp; offline ad campaign management<\/td>\n<td data-before=\"Price\">Free<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"PPC Tool\"><a href=\"https:\/\/backlinko.com\/best-ppc-tools#optmyzr\" target=\"_blank\" rel=\"noopener\">Optmyzr<\/a><\/td>\n<td data-before=\"Best for\">Enterprise-level PPC automation and tracking<\/td>\n<td data-before=\"Price\">Starts at $249\/month. 14-day trial available.<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"PPC Tool\"><a href=\"https:\/\/backlinko.com\/best-ppc-tools#adalysis\" target=\"_blank\" rel=\"noopener\">Adalysis<\/a><\/td>\n<td data-before=\"Best for\">Ready-to-go ad automation and tracking<\/td>\n<td data-before=\"Price\">Starts at $149\/month. 30-day free trial available.<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"PPC Tool\"><a href=\"https:\/\/backlinko.com\/best-ppc-tools#google-looker-studio\" target=\"_blank\" rel=\"noopener\">Google Looker Studio<\/a><\/td>\n<td data-before=\"Best for\">Ad campaign visualization and reporting<\/td>\n<td data-before=\"Price\">Free<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"PPC Tool\"><a href=\"https:\/\/backlinko.com\/best-ppc-tools#chatgpt\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a><\/td>\n<td data-before=\"Best for\">Ideation, ad copywriting, and campaign analysis<\/td>\n<td data-before=\"Price\">Starts at $20\/month. Free plan available<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Semrush_PPC_Advertising_Toolkit\"><\/span>1. Semrush PPC Advertising Toolkit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for all-in-one PPC campaign management<\/strong><\/p>\n<p>Tired of switching between five tools just to manage your paid search campaigns?<\/p>\n<p>Call in the <a title=\"SEMrush PPC Toolkit: Plan, Analyze and Improve Your Google Ads Campaigns\" href=\"https:\/\/www.semrush.com\/ppc\/\" target=\"_blank\" rel=\"noopener\">Semrush PPC Advertising Toolkit<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Domain Overview \u2013 Advertising Research\" alt=\"Domain Overview \u2013 Advertising Research\" data-aspect-ratio=\"1.1157142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/domain-overview-advertising-research.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It covers everything from keyword research to competitor tracking for full campaign lifecycle visibility.<\/p>\n<p>Perfect when you\u2019re knee-deep in data but need insights fast. Like onboarding a new client or cleaning up a messy account.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Find_High-Value_PPC_Keywords_Fast\"><\/span>Find High-Value PPC Keywords Fast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keyword research shouldn\u2019t feel like a full-time job.<\/p>\n<p>Semrush\u2019s Advertising Toolkit makes it simpler.<\/p>\n<p>Start with the Keyword Magic Tool.<\/p>\n<p>Type in a general term like \u201cindoor planters.\u201d You\u2019ll get a full list of related long-tail keywords, complete with cost-per-click (CPC) and search volume.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Indoor planters \u2013 Keywords\" alt=\"Keyword Magic Tool \u2013 Indoor planters \u2013 Keywords\" data-aspect-ratio=\"0.91142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/keyword-magic-tool-indoor-planters-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Within seconds, you\u2019ll find high-potential keywords that fit your budget.<\/p>\n<p>Now, if you want to know what your competitors are bidding on, use the Keyword Gap tool.<\/p>\n<p>Let\u2019s say you\u2019re running campaigns for plantologyusa.com.<\/p>\n<p>Add a few competitor URLs \u2014 like mygardyn.com and thesill.com \u2014 and Semrush will show keywords they\u2019re targeting, but you\u2019re not.<\/p>\n<p>Plus, terms they\u2019re outranking you for.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Gap \u2013 Plantologyusa \u2013 Paid Keywords\" alt=\"Keyword Gap \u2013 Plantologyusa \u2013 Paid Keywords\" data-aspect-ratio=\"0.79142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/keyword-gap-plantologyusa-paid-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Instead of reinventing your keyword list, you see what\u2019s driving results for others.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Gap \u2013 Plantologyusa \u2013 All keyword details for\" alt=\"Keyword Gap \u2013 Plantologyusa \u2013 All keyword details for\" data-aspect-ratio=\"0.70428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/keyword-gap-plantologyusa-all-keyword-details-for.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And where you may be leaving money on the table.<\/p>\n<p><strong>Bonus:<\/strong> You can easily export your keyword lists from <a title=\"Semrush: The Ultimate Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/semrush\" target=\"_blank\" rel=\"noopener\">Semrush<\/a> into Google Ads. Or, use them as the base for Meta campaign planning.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Side note:<\/strong> Google Keyword Planner also offers keyword data straight from Google. It\u2019s solid for search volume, but it lacks Semrush\u2019s competitive context.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Reverse_Engineer_Your_Competitors_PPC_Strategy\"><\/span>Reverse Engineer Your Competitors\u2019 PPC Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want a fast, clear read on what your competitors are spending in paid search?<\/p>\n<p>Head to Semrush\u2019s Advertising Research Tool and plug in their domains.<\/p>\n<p>For example, if you\u2019re running PPC for Toolstation, you might want to analyze Screwfix\u2019s paid search strategy.<\/p>\n<p>Enter \u201cscrewfix.com\u201d and you\u2019ll instantly see:<\/p>\n<ul>\n<li>Their top-paid keywords<\/li>\n<li><a title=\"Landing Page Guide: Create Pages That Convert Super Well\" href=\"https:\/\/backlinko.com\/landing-page-guide\" target=\"_blank\" rel=\"noopener\">Landing pages<\/a> tied to those keywords<\/li>\n<li>Other domains bidding on the same terms<\/li>\n<li>A timeline of their ad activity<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Advertising Research \u2013 Screwfix  \u2013 Paid Search Trends\" alt=\"Advertising Research \u2013 Screwfix \u2013 Paid Search Trends\" data-aspect-ratio=\"0.81142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/advertising-research-screwfix-paid-search-trends.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>That timeline is gold.<\/p>\n<p>If you notice their ad spend consistently increases every April, it\u2019s likely tied to seasonal demand. Or, a major promo push.<\/p>\n<p>You can respond by launching earlier to capture traffic before everyone starts throwing money at the same keywords.<\/p>\n<p>Or shift bids to lower-cost, related keywords that still convert.<\/p>\n<p>(So you don\u2019t get caught in a who\u2019s-got-the-deeper-pockets contest.)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"See_What_Ads_Your_Competitors_Are_Running\"><\/span>See What Ads Your Competitors Are Running<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s no need to guess what copy your competitors are using to get clicks.<\/p>\n<p>Go to the Ads Copies tab under Advertising Research.<\/p>\n<p>You\u2019ll see years of PPC history, including the keywords that triggered each ad, estimated CPC, and the exact ad copy.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Advertising Research \u2013 Screwfix \u2013 Ads Copies\" alt=\"Advertising Research \u2013 Screwfix \u2013 Ads Copies\" data-aspect-ratio=\"0.84142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/advertising-research-screwfix-ads-copies.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>From there, look at what benefits they lead with.<\/p>\n<p>Free delivery? Next-day shipping? A 10% discount if you act by Thursday?<\/p>\n<p>You\u2019ll start to see patterns like how they position their offers, how they build trust, and where your own messaging might be falling short.<\/p>\n<p>Sure, AI can create ad copy now.<\/p>\n<p>But nothing beats learning from real ads that have been tested in the wild.<\/p>\n<p>Especially ones that have been running for months.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Convinient for larger businesses that want to see how PPC performance connects to SEO, content, and broader marketing strategy<\/td>\n<td data-before=\"Cons\">Overkill for teams that only need a basic keyword tool or simple ad monitoring<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Price\"><\/span>Price<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Semrush\u2019s PPC Advertising Toolkit is included with a Semrush subscription.<\/p>\n<ul>\n<li><strong>Pro:<\/strong> $139.95\/month. Best for freelancers and small teams.<\/li>\n<li><strong>Guru:<\/strong> $249.95\/month. Ideal for agencies and mid-size businesses.<\/li>\n<li><strong>Business:<\/strong> $499.95\/month. Built for large agencies and enterprise teams.<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> Get a <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">free Semrush account<\/a> and start optimizing your PPC campaigns now.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_SpyFu\"><\/span>2. SpyFu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for competitor research<\/strong><\/p>\n<p><a title=\"SpyFu\" href=\"https:\/\/www.spyfu.com\/\" target=\"_blank\" rel=\"noopener\">SpyFu<\/a> is one of the longest-running PPC tools.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SpyFu \u2013 Google Ads History\" alt=\"SpyFu \u2013 Google Ads History\" data-aspect-ratio=\"0.76\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/spyfu-google-ads-history.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The platform\u2019s foundation lies in this question:<\/p>\n<p><em>\u201cWhat are your competitors doing, and how well is it working for them?\u201d<\/em><\/p>\n<p>With up to 15 years of historical data, you get a full market view of paid search trends.<\/p>\n<p>This allows you to evaluate what\u2019s effective (and what\u2019s not) in your competitors\u2019 strategies so you can plan your own campaigns with a lot less guesswork.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_Detailed_Insights_Into_Your_Competitors_PPC_Campaigns\"><\/span>Get Detailed Insights Into Your Competitors\u2019 PPC Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SpyFu\u2019s PPC Research tool gives you a full breakdown of any of your competitor\u2019s paid search strategies.<\/p>\n<p>All you need is their domain.<\/p>\n<p>Let\u2019s say Salesforce is a competitor. Enter its domain and you\u2019ll instantly see:<\/p>\n<ul>\n<li>The <a title=\"Free Keyword Research Tool by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/keyword\" target=\"_blank\" rel=\"noopener\">keywords<\/a> they\u2019re bidding on<\/li>\n<li>Estimated monthly clicks and ad spend<\/li>\n<li>Variations in their ad copy<\/li>\n<li>The landing pages linked to each campaign<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SpyFu \u2013 Monthly PPC Overview\" alt=\"SpyFu \u2013 Monthly PPC Overview\" data-aspect-ratio=\"0.60142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/spyfu-monthly-ppc-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This kind of competitive intel helps you see what\u2019s working in your niche.<\/p>\n<p>And what your competitors are betting on.<\/p>\n<p>If you see that Salesforce has consistently targeted the keyword \u201ccustomer service apps\u201d for over a year, it\u2019s not a test.<\/p>\n<p>It\u2019s likely delivering strong results.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SpyFu \u2013 Google Ads History \u2013 Keyword\" alt=\"SpyFu \u2013 Google Ads History \u2013 Keyword\" data-aspect-ratio=\"0.75714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/spyfu-google-ads-history-keyword.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>With that context, you can build campaigns around keywords with proven performance.<\/p>\n<p>Plus, refine your messaging based on how your competitors are framing the same offer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Track_Multiple_Competitors_at_Once\"><\/span>Track Multiple Competitors at Once<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Manually checking competitors one by one is tedious.<\/p>\n<p>Plus, you\u2019re bound to miss patterns.<\/p>\n<p><a title=\"SpyFu Guide: How to Get the Most Out of This SEO Tool\" href=\"https:\/\/backlinko.com\/spyfu-guide\" target=\"_blank\" rel=\"noopener\">SpyFu\u2019s<\/a> PPC Kombat tool makes it easier.<\/p>\n<p>Enter a few competitors\u2019 domains into the Kombat tool, and SpyFu gives you a side-by-side comparison.<\/p>\n<p>Let\u2019s say you\u2019re managing PPC for Monday.com.<\/p>\n<p>Enter salesforce.com, pipedrive.com, and zoho.com, and Kombat will show you:<\/p>\n<ul>\n<li>A Venn diagram of shared vs. unique keywords<\/li>\n<li>The \u201cCore Keywords\u201d all three are bidding on<\/li>\n<li>\u201cPotential Ad Waste,\u201d which are keywords you\u2019re paying for but no one else is<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SpyFu \u2013 Salesforce \u2013 PPC research \u2013 Kombat\" alt=\"SpyFu \u2013 Salesforce \u2013 PPC research \u2013 Kombat\" data-aspect-ratio=\"0.80857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/spyfu-salesforce-ppc-research-kombat.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It\u2019s one of the fastest ways to identify keyword gaps and wasted spend.<\/p>\n<p>Plus, you\u2019ll see where competitors are doubling down.<\/p>\n<p>(And if you\u2019re managing client accounts, it\u2019s one of the fastest ways to deliver data-backed insights that make you look like the expert that you are.)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-2\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Affordable alternative to pricier PPC tools. Great for small agencies that need competitors\u2019 insights without enterprise-level costs.<\/td>\n<td data-before=\"Cons\">It\u2019s easy to rely too heavily on competitor data. And when you do, you stop spotting new trends and start sounding like everyone else.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Price-2\"><\/span>Price<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SpyFu offers two plans:<\/p>\n<ul>\n<li><strong>Basic:<\/strong> $39\/month with limited searches and exports. Best for occasional use.<\/li>\n<li><strong>Professional:<\/strong> $79\/month with unlimited access, full history, and API. Ideal for agencies and power users.<\/li>\n<li>Free limited account available<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Google_Ads_Editor\"><\/span>3. Google Ads Editor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for bulk editing &amp; offline ad campaign management<\/strong><\/p>\n<p><a title=\"How Google Ads Editor works\" href=\"https:\/\/ads.google.com\/home\/tools\/ads-editor\/\" target=\"_blank\" rel=\"noopener\">Google Ads Editor<\/a> is a free desktop app.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Ads Editor \u2013 First message\" alt=\"Google Ads Editor \u2013 First message\" data-aspect-ratio=\"0.81\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/google-ads-editor-first-message.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can use it to work on your campaigns offline and make bulk edits faster than the standard web interface allows.<\/p>\n<p>If you\u2019re managing large Google Ads accounts with lots of campaigns and hundreds of ads, this tool will keep you sane.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Work_on_Campaigns_Offline\"><\/span>Work on Campaigns Offline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you install the editor, download your Google Ads account to your computer.<\/p>\n<p>From there, you can build, edit, and review campaigns even without Wi-Fi.<\/p>\n<p>You can:<\/p>\n<ul>\n<li>Create or pause ads<\/li>\n<li>Edit ad copy, targeting, bids, or URLs<\/li>\n<li>Add new keywords or remove underperformers<\/li>\n<li>Review performance data and account structure<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Ads Editor \u2013 Campaign \u2013 Ad group\" alt=\"Google Ads Editor \u2013 Campaign \u2013 Ad group\" data-aspect-ratio=\"0.68857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/google-ads-editor-campaign-ad-group.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, when you\u2019re ready, hit \u201cPost.\u201d<\/p>\n<p>And the updates go live. Just like that.<\/p>\n<p>It\u2019s a great option if you\u2019re on the go or stuck with bad Wi-Fi.<\/p>\n<p>Or, if you just want to batch edits without Slack pinging you every 11 seconds.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Save_Time_with_Bulk_Edits\"><\/span>Save Time with Bulk Edits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Making one change inside the Google Ads interface? No problem.<\/p>\n<p>Making 100? Use the Google Ads editor.<\/p>\n<p>Instead of tweaking each ad one at a time, you can apply changes across multiple campaigns, ad groups, or entire accounts.<\/p>\n<p>All in one go.<\/p>\n<p>One standout feature: Search and Replace.<\/p>\n<p>It lets you update ad copy, URLs, headlines, or any other text-based field across your entire account.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Ads Editor \u2013 Advanced change\" alt=\"Google Ads Editor \u2013 Advanced change\" data-aspect-ratio=\"0.84428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/google-ads-editor-advanced-change.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Need to swap \u201cSpring Sale\u201d with \u201cSummer Sale\u201d in 150 ads?<\/p>\n<p>Do a quick search to find the ads, apply the change in bulk, and move on.<\/p>\n<p>You can also import bulk changes using a spreadsheet.<\/p>\n<p>Or, update bids, budgets, keywords, and schedules without the usual click-edit-repeat routine.<\/p>\n<p>It\u2019s a real time-saver for teams managing large accounts or agencies juggling multiple clients.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-3\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Saves hours on large-scale edits<\/td>\n<td data-before=\"Cons\">Has a bit of a learning curve, so it\u2019s best for intermediate and advanced users<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Price-3\"><\/span>Price<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Ads Editor is free to use.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Optmyzr\"><\/span>4. Optmyzr<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for enterprise-level PPC automation &amp; tracking<\/strong><\/p>\n<p>Get <a title=\"Optmyzr\" href=\"https:\/\/www.optmyzr.com\/\" target=\"_blank\" rel=\"noopener\">Optmyzr<\/a> when you\u2019re ready to scale your campaigns without scaling your workload.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Optmyzr \u2013 Dashboard\" alt=\"Optmyzr \u2013 Dashboard\" data-aspect-ratio=\"0.72\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/optmyzr-dashboard.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This platform gives you the tools to automate PPC campaigns for Google, Microsoft, and Amazon Ads.<\/p>\n<p>If you\u2019re constantly chasing budget issues or fixing the same problems every week, Optmyzr helps you automate the checks, alerts, and tweaks that eat up your time.<\/p>\n<p>So, you can finally stop doing all the repetitive stuff and make room for more important work.<\/p>\n<p>Like watching that YouTube video you\u2019ve had open in a tab since Tuesday.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Automate_Campaign_Management_and_Catch_Problems_Early\"><\/span>Automate Campaign Management and Catch Problems Early<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Optmyzr helps you eliminate tedious PPC tasks so you can stop doing things a robot would happily handle.<\/p>\n<p>(And save your brainpower for decisions that actually need it.)<\/p>\n<p>Use the Rule Engine to set up custom automation using if\/then logic.<\/p>\n<p>You can pause underperforming keywords, flag return on ad spend (ROAS) drops, or trigger emails when daily spend spikes.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Automate campaign management with Rule Engine\" alt=\"Automate campaign management with Rule Engine\" data-aspect-ratio=\"0.29428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/automate-camoaign-management-with-rule-engine.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can also automate trend monitoring, clean up low-CTR ads, and optimize ad groups for better <a title=\"Conversion Rate Optimization: The Definitive Guide\" href=\"https:\/\/backlinko.com\/conversion-rate-optimization\" target=\"_blank\" rel=\"noopener\">conversions<\/a>.<\/p>\n<p>The Rule Engine is highly flexible. But it\u2019s not plug-and-play.<\/p>\n<p>You\u2019ll need to be comfortable defining your own logic and setting up workflows.<\/p>\n<p>The advantage?<\/p>\n<p>That level of customization makes it especially powerful for high-stakes accounts where fast, automated reactions can protect performance and budget.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Find_the_Root_Cause_of_Any_PPC_Performance_Drop\"><\/span>Find the Root Cause of Any PPC Performance Drop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When performance dips, your first question is usually: Why?<\/p>\n<p>(After the panic and checking multiple dashboards a few too many times, that is.)<\/p>\n<p>Optmyzr\u2019s PPC Investigator helps you answer that fast with a visual cause-and-effect breakdown.<\/p>\n<p>Pick a top-level metric like Conversions or ROAS. Then, use the \u201cWhy did [X] change?\u201d dropdown to compare time periods (e.g., last 30 days vs. previous period).<\/p>\n<p>The chart updates instantly to show how the other related metrics changed.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"PPC Investigator\" alt=\"PPC Investigator\" data-aspect-ratio=\"0.82857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/ppc-investigator.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, if conversions dropped, PPC Investigator might show that clicks actually increased.<\/p>\n<p>But, your budget was reduced during the same period.<\/p>\n<p>Now, you\u2019re not viewing the conversion dip in isolation. You\u2019re seeing the bigger picture.<\/p>\n<p>Instead of guessing, you can identify which metrics changed at the same time and start connecting the dots.<\/p>\n<p>It won\u2019t hand you the answer, but it gives you a starting point for figuring out what\u2019s really going on.<\/p>\n<p>And that makes digging into the \u201cwhy\u201d a whole lot easier.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-4\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Highly customizable, making it perfect for agencies and enterprise teams that want tailored workflows and automation<\/td>\n<td data-before=\"Cons\">Steeper learning curve for PPC teams unfamiliar with rule-based logic or scripting<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Price-4\"><\/span>Price<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Optmyzr starts at $249\/month for accounts spending up to $10K\/month. Plans scale with ad spend.<\/p>\n<p>14-day trial available.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Adalysis\"><\/span>5. Adalysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for ready-to-go ad automation and tracking<\/strong><\/p>\n<p>If your PPC systems are already up and running, <a title=\"Adalysis\" href=\"https:\/\/adalysis.com\/\" target=\"_blank\" rel=\"noopener\">Adalysis<\/a> helps keep them healthy.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Adalysis \u2013 Account Overview\" alt=\"Adalysis \u2013 Account Overview\" data-aspect-ratio=\"0.81857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/adalysis-account-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It acts as a performance-monitoring layer for your Google and Microsoft Ads accounts with 100+ built-in audits.<\/p>\n<p>You\u2019ll get early alerts when performance is subpar. Plus, practical recommendations to fix issues.<\/p>\n<p>Perfect for teams managing large accounts who want automation that\u2019s ready to go. Not something they have to build first.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_Alerts_the_Moment_Your_KPIs_Go_Sideways\"><\/span>Get Alerts the Moment Your KPIs Go Sideways<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adalysis keeps a constant watch on your campaigns, scanning for issues before they turn into expensive surprises.<\/p>\n<p>It flags issues the moment your metrics start drifting off course.<\/p>\n<p>You can set alerts for:<\/p>\n<ul>\n<li>CPA rising above target<\/li>\n<li>Conversions dipping<\/li>\n<li>Budgets maxing out too early<\/li>\n<li>Campaigns suddenly losing impressions<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Adalysis \u2013 Performance monitor\" alt=\"Adalysis \u2013 Performance monitor\" data-aspect-ratio=\"0.52285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/adalysis-performance-monitor.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So, what does that actually mean?<\/p>\n<p>It means you won\u2019t be caught off guard by issues that could have been flagged days earlier. Like lost conversions.<\/p>\n<p>You\u2019ll know right away while there\u2019s still time to fix it.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Adalysis \u2013 Audit alerts\" alt=\"Adalysis \u2013 Audit alerts\" data-aspect-ratio=\"0.83714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/adalysis-audit-alerts.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Automate_Budget_Adjustments\"><\/span>Automate Budget Adjustments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Manually adjusting budgets across dozens of campaigns is a time suck.<\/p>\n<p>Worse, one mistake can throw off your entire month.<\/p>\n<p>Adalysis gives you two ways to manage your budget.<\/p>\n<ul>\n<li>Manual pacing with alerts<\/li>\n<li>Full automation based on performance goals<\/li>\n<\/ul>\n<p>With manual pacing, you can set daily or monthly spend targets and monitor progress in a visual dashboard.<\/p>\n<p>Color-coded indicators show whether you\u2019re overspending, underspending, or on track.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Adalysis \u2013 Account target budget pacing\" alt=\"Adalysis \u2013 Account target budget pacing\" data-aspect-ratio=\"1.3442857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/adalysis-account-target-budget-pacing.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can also set alerts \u2014 or auto-pause campaigns \u2014 when spending crosses custom thresholds.<\/p>\n<p>Prefer a hands-off approach?<\/p>\n<p>Switch to Full Automation, and Adalysis dynamically adjusts budgets based on your goals.<\/p>\n<p>Whether that\u2019s more conversions, a better CPA, or higher ROAS.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Adalysis \u2013 Automatic budget management\" alt=\"Adalysis \u2013 Automatic budget management\" data-aspect-ratio=\"0.97714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/adalysis-automatic-budget-management.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Just set your budget and goal, and the system takes care of the rest.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-5\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Significantly reduces time spent on PPC management, making it ideal for high-volume campaigns or managing multiple accounts<\/td>\n<td data-before=\"Cons\">It leans on its built-in structure, which may not offer as much flexibility as some advanced users want<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Price-5\"><\/span>Price<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adalysis starts at $149\/month for up to $50K in monthly ad spend. Pricing increases in tiers based on ad spend.<\/p>\n<p>Free trial available.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Google_Looker_Studio\"><\/span>6. Google Looker Studio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for ad campaign visualization and reporting<\/strong><\/p>\n<p>If you\u2019re managing multiple accounts across platforms, reporting can eat up your entire week.<\/p>\n<p><a title=\"Looker Studio\" href=\"https:\/\/lookerstudio.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Looker Studio<\/a> helps you build reporting dashboards using data from Google Ads, GA4, Search Console, BigQuery, Google Sheets, and more.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Looker Studio \u2013 Templates\" alt=\"Google Looker Studio \u2013 Templates\" data-aspect-ratio=\"0.75142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/google-looker-studio-templates.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The result?<\/p>\n<p>One central place where your team (and your clients) can track campaign performance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"See_the_Full_PPC_Picture\"><\/span>See the Full PPC Picture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Looker Studio\u2019s biggest strength is turning raw data into clear visual dashboards.<\/p>\n<p>So, you can stop sending spreadsheets to numbers-averse clients. And start telling a story they can follow.<\/p>\n<p>You can pull in data from Google Ads, Microsoft Advertising, and <a title=\"62 Amazing Facebook Ads Stats (Updated)\" href=\"https:\/\/backlinko.com\/facebook-ads-stats\" target=\"_blank\" rel=\"noopener\">Facebook Ads<\/a> (via partner connectors).<\/p>\n<p>Then, layer in insights from <a title=\"Google Analytics 4 (GA4): The Ultimate Guide\" href=\"https:\/\/backlinko.com\/google-analytics-4\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, your CRM, ecommerce platform, or email tools.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Looker Studio \u2013 Ecommerce PPC Dashboard\" alt=\"Google Looker Studio \u2013 Ecommerce PPC Dashboard\" data-aspect-ratio=\"0.74857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/google-looker-studio-ecommerce-ppc-dashboard.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This gives you a single view of your paid campaigns.<\/p>\n<p>Plus, how they connect to everything else happening in the funnel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Shareable_Client-Ready_Reports_in_Minutes\"><\/span>Create Shareable, Client-Ready Reports in Minutes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whether you\u2019re a freelancer, agency lead, or in-house PPC manager, someone always wants to \u201csee the numbers.\u201d<\/p>\n<p>Google Looker Studio makes it easy to turn Google Ads data into interactive reports that highlight performance and campaign impact.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Looker Studio \u2013 Top Paid Keywords\" alt=\"Google Looker Studio \u2013 Top Paid Keywords\" data-aspect-ratio=\"1.3246153846154\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/google-looker-studio-top-paid-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Once you\u2019ve set up your dashboard, you can:<\/p>\n<ul>\n<li>Share it via a link or scheduled email<\/li>\n<li>Embed it into webpages, client portals, or internal platforms<\/li>\n<li>Set access permissions (view-only, comment, or edit)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-6\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Completely free to use with no limits on users, reports, or connected platforms<\/td>\n<td data-before=\"Cons\">Some PPC connectors (like Facebook Ads) require paid third-party tools<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Price-6\"><\/span>Price<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Looker Studio is free to use.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_ChatGPT\"><\/span>7. ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for ad copy and campaign analysis<\/strong><\/p>\n<p><a title=\"ChatGPT\" href=\"https:\/\/www.chatgpt.com\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a> is quickly becoming a must-have for PPC marketers.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013 PPC Ad Writer\" alt=\"ChatGPT \u2013 PPC Ad Writer\" data-aspect-ratio=\"0.50142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/chatgpt-ppc-ad-writer.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can use it to brainstorm headlines, write ad copy, refresh underperforming creative, and even analyze landing pages.<\/p>\n<p>The catch? It\u2019s only as good as your prompt.<\/p>\n<p>But once you know how to guide it, the possibilities open up fast.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Generate_Creative_Ad_Copy_Faster\"><\/span>Generate Creative Ad Copy Faster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Need new ad copy ideas?<\/p>\n<p>ChatGPT can help you brainstorm faster than you can type \u201cA\/B test.\u201d<\/p>\n<p>You can ask it to:<\/p>\n<ul>\n<li>Write multiple ad variations in seconds<\/li>\n<li>Refresh underperforming copy with a new tone<\/li>\n<li>Explore different angles or CTAs<\/li>\n<\/ul>\n<p>But the real magic happens when you feed it your brand\u2019s data.<\/p>\n<p>If you\u2019re on the Pro Plan, you can create a project and upload your brand voice and tone guide, product descriptions, audience insights, offers, and more.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013 PPC Strategy for example.com\" alt=\"ChatGPT \u2013 PPC Strategy for example.com\" data-aspect-ratio=\"0.50428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/chatgpt-ppc-strategy-for-examplecom.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Once those are added to your Project files, ChatGPT starts responding like it actually knows your business.<\/p>\n<p>Goodbye lifeless B2B buzzwords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Break_Down_Competitor_Messaging_for_Strategic_Insights\"><\/span>Break Down Competitor Messaging for Strategic Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT can help you reverse-engineer competitor landing pages and ad copy so you can learn from them.<\/p>\n<p>Here\u2019s how:<\/p>\n<p>First, find a competitor\u2019s ad or landing page.<\/p>\n<p>Next, use a tool like WebtoPDF to convert the page into a PDF. Upload that file to ChatGPT.<\/p>\n<p>From there, it\u2019s all about how you prompt it.<\/p>\n<p>Skip the generic \u201canalyze this\u201d request.<\/p>\n<p>Instead, ask for specifics:<\/p>\n<ul>\n<li>What benefit is this page emphasizing most?<\/li>\n<li>What emotional triggers are being used?<\/li>\n<li>What objections are they trying to overcome and how?<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013 Marketer prompt\" alt=\"ChatGPT \u2013 Marketer prompt\" data-aspect-ratio=\"1.5285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/05\/chatgpt-marketer-prompt.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This turns ChatGPT into a strategic analyst.<\/p>\n<p>It helps you understand what\u2019s working for others and how you can do it better.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-7\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Extremely versatile. Whether you\u2019re writing ad copy or planning campaigns, ChatGPT adapts to what you need<\/td>\n<td data-before=\"Cons\">You\u2019ll still need to double-check tone, facts, and fit. Especially for client-facing work<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Price-7\"><\/span>Price<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT has three tiers:<\/p>\n<ul>\n<li><strong>Free Plan:<\/strong> Includes GPT\u20114o mini with limited features<\/li>\n<li><strong>Plus Plan:<\/strong> $20\/month with access to its most advanced models<\/li>\n<li><strong>Pro Plan:<\/strong> $200\/month for unlimited access to all models and much higher usage limits<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> Never used ChatGPT before? I\u2019ve put together an in-depth guide on \u201c<a title=\"How to Use ChatGPT to Get 10X Better Answers\" href=\"https:\/\/backlinko.com\/how-to-use-chatgpt\" target=\"_blank\" rel=\"noopener\">How to Use ChatGPT<\/a>\u201d with practical tips to help you get started right away. And if you\u2019ve been using it for a while, you\u2019ll still find a few advanced tricks you probably didn\u2019t know it could do.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Find_the_Right_PPC_Tool_for_Your_Goals\"><\/span>Find the Right PPC Tool for Your Goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The fastest way to waste money on ad tech? Choosing a tool that doesn\u2019t solve your specific problem.<\/p>\n<p>Whether you\u2019re trying to outsmart competitors, automate time-consuming tasks, or finally get reporting off your plate, the best PPC tool depends on what you\u2019re trying to fix.<\/p>\n<p>Choose the statement that sounds most like you to find the best tool for your needs.<\/p>\n<p>Use the table below to quickly find the PPC tool that fits your needs.<\/p>\n<p>Just look for the challenge you\u2019re facing and see the tool that can help you solve it.<\/p>\n<p>You can pick one or a few, depending on what you need most.<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">PPC Pain Point<\/th>\n<th scope=\"col\">Recommended Tool(s)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"PPC Pain Point\">I want to see what my competitors are doing<\/td>\n<td data-before=\"Recommended Tool(s)\"><strong>Semrush:<\/strong> Find missed keywords + ad history<br \/>\n<strong>SpyFu:<\/strong> Spot keyword gaps + spend patterns<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"PPC Pain Point\">My ad copy is getting stale<\/td>\n<td data-before=\"Recommended Tool(s)\"><strong>ChatGPT:<\/strong> Rewrite fast + extract insights<br \/>\n<strong>Bonus:<\/strong> Combine with Semrush\/SpyFu for real campaign ideas<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"PPC Pain Point\">Managing campaigns eats up my time<\/td>\n<td data-before=\"Recommended Tool(s)\"><strong>Optmyzr:<\/strong> Automate tasks + flag metric shifts<br \/>\n<strong>Adalysis:<\/strong> KPI alerts + budget pacing<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"PPC Pain Point\">I need to make changes quickly<\/td>\n<td data-before=\"Recommended Tool(s)\"><strong>Google Ads Editor:<\/strong> Offline, bulk edits at speed<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"PPC Pain Point\">I need client-ready reports<\/td>\n<td data-before=\"Recommended Tool(s)\"><strong>Looker Studio:<\/strong> Live dashboards, easy to share<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"PPC Pain Point\">I\u2019m on a tight budget<\/td>\n<td data-before=\"Recommended Tool(s)\"><strong>SpyFu Free:<\/strong> Basic keyword + competitor data<br \/>\n<strong>ChatGPT Free\/$20:<\/strong> Low-cost copywriting help<br \/>\n<strong>Ads Editor + Looker:<\/strong> Free tools for edits + reports<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Best_PPC_Tools_Are_Just_Step_One_Heres_Step_Two\"><\/span>The Best PPC Tools Are Just Step One. Here\u2019s Step Two.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve got the tools. You know what they\u2019re best at.<\/p>\n<p>Now, it\u2019s time to make them work even harder.<\/p>\n<p>Before you launch your next campaign or tweak your bids, make sure you\u2019re not throwing money at overpriced keywords.<\/p>\n<p>This <a title=\"How to Find Keyword Cost and Optimize Your PPC Campaigns\" href=\"https:\/\/backlinko.com\/ppc-keyword-cost\" target=\"_blank\" rel=\"noopener\">PPC keyword cost<\/a> guide shows you how to find high-intent keywords that convert.<\/p>\n<p>It\u2019s the next step if you want smarter results from the tools you\u2019re already using.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/best-ppc-tools\" target=\"_blank\" rel=\"noopener\">The 7 Best PPC Tools for Your Goals, Budget, and Workflow<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Running PPC campaigns isn\u2019t for the faint of heart. You\u2019re constantly juggling dashboards, tweaking campaigns, and fielding requests from clients who wanted performance reports yesterday. That\u2019s why the best PPC tools don\u2019t just offer features. They help you move faster. In this guide, I\u2019ve curated this list of the best PPC tools marketers swear by, organized by use case. The goal? To help you quickly find what fits your workflow and skip the ones that don\u2019t. What Are the Best PPC Tools? PPC Tool Best for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-12962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/05\/domain-overview-advertising-research-k0Xdgr-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/05\/domain-overview-advertising-research-k0Xdgr-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12962"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/12963"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}