{"id":12998,"date":"2025-05-14T16:45:16","date_gmt":"2025-05-14T16:45:16","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/05\/14\/title-tags-how-to-write-them-steal-our-formulas\/"},"modified":"2025-05-14T16:45:16","modified_gmt":"2025-05-14T16:45:16","slug":"title-tags-how-to-write-them-steal-our-formulas","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/05\/14\/title-tags-how-to-write-them-steal-our-formulas\/","title":{"rendered":"Title Tags: How to Write Them (+ Steal Our Formulas)"},"content":{"rendered":"

You can create the most helpful, well-optimized content on the web.<\/p>\n

But if you mess up the title tag, none of that will matter.<\/p>\n

The title tag is the blue, clickable headline that shows up in search results.<\/p>\n

It\u2019s also your one shot at convincing a reader to choose your content over everyone else\u2019s.<\/p>\n

A subtle tweak to the title tag can make all the difference.<\/p>\n

Take this example from the Backlinko blog: rain<\/p>\n

Original title tag:<\/strong> \u201c17 Ways to Get More Views on YouTube in 2025\u201d<\/p>\n

Position:<\/strong> 4th in search results<\/p>\n

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\"Keyword<\/p><\/figure>\n

Improved title tag:<\/strong> \u201c17 Powerful Tactics To Get More YouTube Views in 2025\u2033<\/p>\n

Position:<\/strong> 1st in search results and the featured snippet<\/p>\n

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\"Google<\/p><\/figure>\n

Same topic, same content. Wildly different result.<\/p>\n

But, why did that second title tag work better?<\/p>\n

And how can you get the same results?<\/p>\n

In this guide, I\u2019ll break down what makes a title tag work.<\/p>\n

I\u2019ll cover real examples, a simple framework for writing them, and tools you can use to improve your title tags \u2014 and search results \u2014 today.<\/p>\n

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Free resources + AI Prompt<\/strong><\/p>\n

Ready to start improving your title tags right away? Download our:<\/p>\n