{"id":13004,"date":"2025-05-14T18:45:14","date_gmt":"2025-05-14T18:45:14","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/05\/14\/how-to-create-your-buyer-personas-the-what-the-why-and-the-how\/"},"modified":"2025-05-14T18:45:14","modified_gmt":"2025-05-14T18:45:14","slug":"how-to-create-your-buyer-personas-the-what-the-why-and-the-how","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/05\/14\/how-to-create-your-buyer-personas-the-what-the-why-and-the-how\/","title":{"rendered":"How to Create Your Buyer Personas: the What, the Why, and the How"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/68\/2a\/682aa8293e24682551444ab6d24fbc71\/buyer-persona.svg\" alt=\"How to Create Your Buyer Personas: the What, the Why, and the How\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.<\/p>","protected":false},"excerpt":{"rendered":"<p>Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-13004","post","type-post","status-publish","format-standard","hentry","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13004"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13004\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}