{"id":13142,"date":"2025-06-03T12:48:00","date_gmt":"2025-06-03T12:48:00","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/06\/03\/what-is-share-of-search-how-to-calculate-it\/"},"modified":"2025-06-03T12:48:00","modified_gmt":"2025-06-03T12:48:00","slug":"what-is-share-of-search-how-to-calculate-it","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/06\/03\/what-is-share-of-search-how-to-calculate-it\/","title":{"rendered":"What Is Share of Search? &amp; How to Calculate It"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/81\/c9\/81c9aa09e49744115907e41b84ac969e\/share-of-search.svg\" alt=\"What Is Share of Search? &amp; How to Calculate It\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>Share of search is the percentage of search queries for a brand relative to competitors in the same category.<\/p>","protected":false},"excerpt":{"rendered":"<p>Share of search is the percentage of search queries for a brand relative to competitors in the same category.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-13142","post","type-post","status-publish","format-standard","hentry","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13142"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13142\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}