{"id":13275,"date":"2025-06-13T21:50:04","date_gmt":"2025-06-13T21:50:04","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/06\/13\/search-everywhere-optimization-guide-free-checklist\/"},"modified":"2025-06-13T21:50:04","modified_gmt":"2025-06-13T21:50:04","slug":"search-everywhere-optimization-guide-free-checklist","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/06\/13\/search-everywhere-optimization-guide-free-checklist\/","title":{"rendered":"Search Everywhere Optimization Guide (+ Free Checklist)"},"content":{"rendered":"

Imagine you\u2019re looking for after shave oil.<\/p>\n

You type a few keywords into Amazon. A brand called Truly Beauty pops up. You\u2019ve never heard of them.<\/p>\n

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\"Amazon<\/p><\/figure>\n

So you go to YouTube to find the \u201cbest after shave oil\u201d.<\/p>\n

At the top of the results, someone has reviewed Truly Beauty\u2019s product.<\/p>\n

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\"YouTube<\/p><\/figure>\n

Okay, interesting\u2026<\/p>\n

Let\u2019s stay on YouTube. Next, you type \u201ctruly beauty after shave oil\u201d into the search.<\/p>\n

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\"YouTube<\/p><\/figure>\n

What the? The whole page has people reviewing Truly Beauty products!<\/p>\n

Is this brand legitimate, or are all these ads in disguise?<\/p>\n

Time to go to Reddit to get some unfiltered opinions.<\/p>\n

You search for \u201cafter shave oil reviews reddit\u201d and notice that once again, Truly Beauty shows up in the results.<\/p>\n

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\"Google<\/p><\/figure>\n

Sure enough, other people share your skepticism. But there\u2019s some positive feedback too.<\/p>\n

You decide to give them a try.<\/p>\n

This kind of journey happens millions of times every day \u2014 across every industry, on every platform.<\/p>\n

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Side note:<\/strong> I run a men\u2019s apparel brand, but I often research women\u2019s beauty. It\u2019s insanely competitive and usually way ahead in digital strategy.<\/p>\n<\/blockquote>\n

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If you\u2019re in SEO, there\u2019s a clear takeaway here:<\/p>\n

You\u2019re not just optimizing for Google anymore.<\/strong><\/p>\n

You need to show up across the entire decision-making journey. Wherever your audience searches, scrolls, or compares.<\/p>\n

This is exactly what Truly Beauty figured out.<\/p>\n

They didn\u2019t just optimize for Google. They built visibility across the entire search ecosystem. Amazon for discovery. YouTube for social proof. Reddit for authentic reviews.<\/p>\n

And it\u2019s working amazingly well.<\/p>\n

In this guide, I\u2019ll break down how to optimize your brand for how people actually search today. With concrete examples. Including Truly Beauty\u2019s strategy.<\/p>\n

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Free resource:<\/strong> To make things easier, I\u2019ve created a checklist<\/a> to track your progress<\/p>\n<\/blockquote>\n

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Let\u2019s start with what\u2019s really happening here.<\/p>\n

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Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n