{"id":13331,"date":"2025-06-23T15:45:27","date_gmt":"2025-06-23T15:45:27","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/"},"modified":"2025-06-23T15:45:27","modified_gmt":"2025-06-23T15:45:27","slug":"7-powerful-ai-marketing-tools-you-need-tested","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/","title":{"rendered":"7 Powerful AI Marketing Tools You Need (Tested)"},"content":{"rendered":"<p>Seen your LinkedIn lately? AI marketing tools are everywhere.<\/p>\n<p>And each one promises a bigger ROI than the last.<\/p>\n<p>The truth? It\u2019s not necessarily hype. AI tools actually deliver impressive returns.<\/p>\n<p>In fact, you get a <a title=\"2024 Business Opportunity of AI\" href=\"https:\/\/marketingassets.microsoft.com\/gdc\/gdcflXNT6\/original\" target=\"_blank\" rel=\"noopener\">3.7x return<\/a> for every dollar you invest in generative AI.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GenAI Impacts Both Top and Bottom Lines\" alt=\"GenAI Impacts Both Top and Bottom Lines\" data-aspect-ratio=\"0.51142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/genai-impacts-both-top-and-bottom-lines.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But ONLY if you pick the right tools.<\/p>\n<p>So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. Including writing, video creation, and customer research.<\/p>\n<p>Check out my in-depth reviews below for the full picture.<\/p>\n<p>Short on time? View each tool\u2019s highlights here:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#What_Are_the_Best_AI_Marketing_Tools\" >What Are the Best AI Marketing Tools?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#1_ChatGPT\" >1. ChatGPT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Create_Relevant_First_Drafts\" >Create Relevant First Drafts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Accelerate_Customer_Research\" >Accelerate Customer Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Pros_and_Cons\" >Pros and Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#2_Semrush\" >2. Semrush<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Track_Your_Brand_in_AI_Search\" >Track Your Brand in AI Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Keep_Social_Content_on_Brand\" >Keep Social Content on Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Pros_and_Cons-2\" >Pros and Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#3_Flick\" >3. Flick<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Create_a_Social_Media_Calendar\" >Create a Social Media Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Repurpose_Long-Form_Content\" >Repurpose Long-Form Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Pros_and_Cons-3\" >Pros and Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#4_Canva\" >4. Canva<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Turn_Ideas_into_Visual_Assets\" >Turn Ideas into Visual Assets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Pros_and_Cons-4\" >Pros and Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#5_Synthesia\" >5. Synthesia<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Create_Videos_Without_Filming\" >Create Videos Without Filming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Localize_Videos\" >Localize Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Pros_and_Cons-5\" >Pros and Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#6_AdCreativeai\" >6. AdCreative.ai<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Create_Ads_at_Scale\" >Create Ads at Scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Pros_and_Cons-6\" >Pros and Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#7_HubSpot\" >7. HubSpot<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Identify_High-Intent_Leads\" >Identify High-Intent Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Pros_and_Cons-7\" >Pros and Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#3_AI_Marketing_Tool_Runner-Ups\" >3 AI Marketing Tool Runner-Ups<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#1_Hootsuite\" >1. Hootsuite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#2_Claude\" >2. Claude<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#3_Zapier\" >3. Zapier<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-powerful-ai-marketing-tools-you-need-tested\/#Next_Step_Get_AI_to_Talk_About_Your_Brand\" >Next Step: Get AI to Talk About Your Brand<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Best_AI_Marketing_Tools\"><\/span>What Are the Best AI Marketing Tools?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">AI Tool<\/th>\n<th scope=\"col\">Best for<\/th>\n<th scope=\"col\">Pricing<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"AI Tool\">ChatGPT<\/td>\n<td data-before=\"Best for\">All-purpose AI marketing assistant<\/td>\n<td data-before=\"Pricing\">$20+\/month<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"AI Tool\">Semrush<\/td>\n<td data-before=\"Best for\">Full-stack marketing with AI integration<\/td>\n<td data-before=\"Pricing\">$139.95+\/month<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"AI Tool\">Flick<\/td>\n<td data-before=\"Best for\">Social media marketing on a budget<\/td>\n<td data-before=\"Pricing\">\u00a314+\/month<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"AI Tool\">Canva<\/td>\n<td data-before=\"Best for\">Fast visual content creation<\/td>\n<td data-before=\"Pricing\">$15+\/month<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"AI Tool\">Synthesia<\/td>\n<td data-before=\"Best for\">Video creation without filming<\/td>\n<td data-before=\"Pricing\">$29+\/month<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"AI Tool\">AdCreative.ai<\/td>\n<td data-before=\"Best for\">Scaling high-performing ads<\/td>\n<td data-before=\"Pricing\">$39+\/month<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"AI Tool\">HubSpot<\/td>\n<td data-before=\"Best for\">AI marketing automation<\/td>\n<td data-before=\"Pricing\">$20\/month\/seat<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_ChatGPT\"><\/span>1. ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best all-purpose AI marketing assistant<\/strong><\/p>\n<p><strong>Price:<\/strong> $20+\/month; limited free plan available<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013 Buyer Personas Overview\" alt=\"ChatGPT \u2013 Buyer Personas Overview\" data-aspect-ratio=\"0.95285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/chatgpt-buyer-personas-overvirw.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>I can\u2019t write about the best AI tools for marketing without starting with <a title=\"ChatGPT\" href=\"https:\/\/chatgpt.com\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>.<\/p>\n<p>The <a title=\"How to Use ChatGPT to Get 10X Better Answers\" href=\"https:\/\/backlinko.com\/how-to-use-chatgpt\" target=\"_blank\" rel=\"noopener\">large language model<\/a> (LLM) isn\u2019t just popular.<\/p>\n<p>It actually gets more searches than \u201cAI.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Trends \u2013 ChatGPT &amp; AI\" alt=\"Google Trends \u2013 ChatGPT &amp; AI\" data-aspect-ratio=\"0.65285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/googletrends-chatgpt-and-ai.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>What makes it so good?<\/p>\n<p>It can handle just about any marketing task, customized to your industry.<\/p>\n<p>From a quick Instagram caption for your DTC skin care company to a detailed <a title=\"What Is a Content Strategy?\" href=\"https:\/\/backlinko.com\/hub\/content\/content-strategy\" target=\"_blank\" rel=\"noopener\">content strategy<\/a> with audience segmentation, ChatGPT does it all.<\/p>\n<p>But here\u2019s the not-so-secret secret: ChatGPT is only as good as your prompts.<\/p>\n<p>Bad prompts = bad answers.<\/p>\n<p>But learn how to communicate with ChatGPT effectively (aka prompt engineering), and it becomes the ideal AI tool for marketing teams.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Relevant_First_Drafts\"><\/span>Create Relevant First Drafts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT helps you go from blank page to first draft on any topic, fast.<\/p>\n<p>(For more, check out our guide: <a title=\"How to Use AI for Writing Exceptional Content (7 Best Practices)\" href=\"https:\/\/backlinko.com\/ai-for-writing\" target=\"_blank\" rel=\"noopener\">How to Use AI for Writing Exceptional Content<\/a>.)<\/p>\n<p>The tool can significantly speed up the content creation process, no matter the format.<\/p>\n<p>This includes SEO blog posts, product descriptions, email campaigns, and more.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013 Relevant first drafts\" alt=\"ChatGPT \u2013 Relevant first drafts\" data-aspect-ratio=\"1.0528571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/chatgpt-relevant-first-drafts-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, I often use it to organize my ideas and draft marketing content more efficiently.<\/p>\n<p>I typically provide it with custom inputs like:<\/p>\n<ul>\n<li>A content brief and project guidelines<\/li>\n<li>Data from tools like <a title=\"Semrush: The Ultimate Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/semrush\" target=\"_blank\" rel=\"noopener\">Semrush<\/a><\/li>\n<li>Competitive intelligence<\/li>\n<li>Initial research notes<\/li>\n<\/ul>\n<p>By feeding this information up front, the output becomes more relevant to the project goals.<\/p>\n<p>But this isn\u2019t copy-paste content writing right out of the gate. Every output still needs a human pass.<\/p>\n<p>You\u2019ll also likely need to refine your prompt multiple times to get the highest quality results from ChatGPT.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> For some projects, I use the AI-first method. I start with a prompt to spark momentum. Then, it becomes a back-and-forth process. I add my expertise, and it refines my thinking. I shape the direction, and it suggests new angles. I lay out an idea, and it points out any flaws. It\u2019s less AI writer. More collaborative partner.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Accelerate_Customer_Research\"><\/span>Accelerate Customer Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT is a powerful support tool for customer research.<\/p>\n<p>Use it to:<\/p>\n<ul>\n<li>Write better survey questions<\/li>\n<li>Analyze sentiment<\/li>\n<li>Extract actionable insights from raw feedback<\/li>\n<\/ul>\n<p>For example, voice of customer (VoC) research used to be my biggest time-sink for <a title=\"Conversion Rate Optimization: The Definitive Guide\" href=\"https:\/\/backlinko.com\/conversion-rate-optimization\" target=\"_blank\" rel=\"noopener\">conversion optimization<\/a> projects.<\/p>\n<p>I\u2019d spend weeks organizing data and tagging themes.<\/p>\n<p>Now, I run the same process with ChatGPT in a fraction of the time.<\/p>\n<p>I attach dozens of customer reviews from Google, TrustPilot, and internal surveys. Then, ask it to identify sentiments and motivations.<\/p>\n<p>It takes care of the grunt work and identifies patterns fast.<\/p>\n<p>(So, I can focus on finding valuable insights, not just sorting through data.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013 Review sheet and prompt\" alt=\"ChatGPT \u2013 Review sheet and prompt\" data-aspect-ratio=\"1.5271428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/chatgpt-review-sheet-and-prompt-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This same process also gives me the exact language customers use to describe their challenges.<\/p>\n<p>I then use that language to write copy that resonates and build experiences that address customer pain points.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013 Review Insights\" alt=\"ChatGPT \u2013 Review Insights\" data-aspect-ratio=\"0.98428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/chatgpt-review-insights.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Multi-purpose AI assistant that adapts to any marketing task\n<p>Customizable to your brand voice, tone, and messaging style<\/p>\n<\/td>\n<td data-before=\"Cons\">Answers are only as good as your prompting skills\n<p>Prone to hallucinations. Need subject-matter expertise to avoid generic or inaccurate content.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Semrush\"><\/span>2. Semrush<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for full-stack marketing with AI integration<\/strong><\/p>\n<p><strong>Price:<\/strong> $139.95+\/month; some AI tools require additional payment<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush Copilot AI \u2013 Backlinko\" alt=\"Semrush Copilot AI \u2013 Backlinko\" data-aspect-ratio=\"0.89142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/semrush-copilot-ai-backlinko.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"Semrush\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">Semrush<\/a> is an AI-powered full-stack marketing platform that handles your <strong>entire<\/strong> marketing workflow in one place.<\/p>\n<p>Including PPC, SEO, social media, and competitor research.<\/p>\n<p>Copilot, Semrush\u2019s AI assistant, analyzes your marketing data and provides instant recommendations.<\/p>\n<p>Like what to optimize, which keywords to target, and how to outrank competitors.<\/p>\n<p>Semrush also has dedicated AI tools for key tasks like writing, optimization, and more.<\/p>\n<p>You can:<\/p>\n<ul>\n<li>Find customized rankable keywords with the Personal Keyword Difficult (PKD) score<\/li>\n<li>Track your brand\u2019s visibility in AI search results<\/li>\n<li>Get AI suggestions to improve paid ad campaigns<\/li>\n<\/ul>\n<p><strong>Bottom line:<\/strong> less manual work, faster results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Track_Your_Brand_in_AI_Search\"><\/span>Track Your Brand in AI Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI search is already changing how people research and evaluate your brand.<\/p>\n<p>But now it\u2019s also shifting how people buy products.<\/p>\n<p>The <a title=\"The Semrush AI Toolkit: Turn AI Mentions Into Business Wins\" href=\"https:\/\/www.semrush.com\/semrush-ai-toolkit\/\" target=\"_blank\" rel=\"noopener\">Semrush AI Toolkit<\/a> monitors your brand\u2019s presence across AI search engines, including ChatGPT, SearchGPT, Perplexity, and Gemini.<\/p>\n<p>Plus, it lets you see how often \u2014 and accurately \u2014 LLMs mention your brand.<\/p>\n<p>You can track:<\/p>\n<ul>\n<li>Your brand\u2019s share of voice in AI search engines<\/li>\n<li>User intent behind AI queries (informational, navigational, transactional, and commercial)<\/li>\n<li>How people engage with brand-related prompts in AI search<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush AI Toolkit \u2013 Dashboard \u2013 AI Strategic Insights\" alt=\"Semrush AI Toolkit \u2013 Dashboard \u2013 AI Strategic Insights\" data-aspect-ratio=\"0.58857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/semrush-ai-toolkit-dashboard-ai-strategic-insights.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It even provides recommendations based on AI query data and sentiment trends.<\/p>\n<p>This means you can quickly jump on emerging topics in your industry.<\/p>\n<p>Or address user concerns before they become a problem.<\/p>\n<p>For example, when I entered the domain warbyparker.com (an eyeglass company), the AI Toolkit revealed that users repeatedly asked about unclear payment and financing options.<\/p>\n<p>The tool also made a helpful recommendation to solve this problem:<\/p>\n<p>Clearly communicate financing details on the website and in the checkout flow.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush AI Toolkit \u2013 Backlinko \u2013 AI Strategic Opportunities\" alt=\"Semrush AI Toolkit \u2013 Backlinko \u2013 AI Strategic Opportunities\" data-aspect-ratio=\"1.0142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/semrush-ai-toolkit-backlinko-ai-strategic-opportunities.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>That\u2019s the real value here: The Semrush AI Toolkit doesn\u2019t just give you data.<\/p>\n<p>It also surfaces patterns from user queries. So you can identify pain points and fix them before they can hurt conversions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_Social_Content_on_Brand\"><\/span>Keep Social Content on Brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Semrush Social Media Toolkit uses AI to help you create and organize a social strategy.<\/p>\n<p>It lets you easily create weeks of on-brand content in minutes. And schedule it across major platforms so your posting stays consistent.<\/p>\n<p>Here\u2019s how it works:<\/p>\n<p>The AI-powered tool finds trending topics your audience cares about. (And updates daily.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Social Content AI \u2013 Backlinko\" alt=\"Social Content AI \u2013 Backlinko\" data-aspect-ratio=\"0.54\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/social-content-ai-backlinko.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Select any topic, and the tool will auto-draft a post that aligns with your brand voice and campaign goals.<\/p>\n<p>Customize it further with AI-generated hashtags, images, or scripted videos.<\/p>\n<p>Finally, schedule and publish across Facebook, Instagram, X, <a title=\"LinkedIn SEO Tips: Optimize Your Profile And Content\" href=\"https:\/\/backlinko.com\/linkedin-seo\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, and more, with the click of a button.<\/p>\n<p>Bada bing bada boom!<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Social Content AI \u2013 Backlinko \u2013 Generated results\" alt=\"Social Content AI \u2013 Backlinko \u2013 Generated results\" data-aspect-ratio=\"0.69857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/social-content-ai-backlinko-generated-results.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-2\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">AI integration throughout the entire platform, including SEO, PPC, and social\n<p>Tracks how your brand shows up in AI answers so you can stay ahead as search behavior evolves<\/p>\n<\/td>\n<td data-before=\"Cons\">Some AI tools, such as the AI Toolkit, cost extra on top of the base plan\n<p>While the interface is fairly intuitive, there may be a learning curve for new users<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> Test-drive <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s AI tools free for 14 days<\/a>. Sign up now.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Flick\"><\/span>3. Flick<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for social media marketing on a budget<\/strong><\/p>\n<p><strong>Price:<\/strong> $18+\/month; 7-day free trial available<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Flick \u2013 Welcome Page\" alt=\"Flick \u2013 Welcome Page\" data-aspect-ratio=\"0.81857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/flick-welcome-page.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Want to look like you have a full content team without paying for one?<\/p>\n<p>Use <a title=\"Flick\" href=\"https:\/\/www.flick.social\/\" target=\"_blank\" rel=\"noopener\">Flick<\/a>.<\/p>\n<p>This AI tool builds your <a title=\"The 20 Most Popular Social Media Platforms\" href=\"https:\/\/backlinko.com\/social-media-platforms\" target=\"_blank\" rel=\"noopener\">social media<\/a> marketing strategy, writes engaging posts, and maintains your publishing calendar.<\/p>\n<p>Set your content pillars once in the Brand Hub, and Iris (Flick\u2019s AI tool) will handle the rest.<\/p>\n<p>This includes:<\/p>\n<ul>\n<li>Auto-generating post ideas that align with your strategy<\/li>\n<li>Repurposing blog posts into ready-to-publish social content<\/li>\n<li>Creating a publishing calendar for Instagram, LinkedIn, TikTok, and Facebook<\/li>\n<\/ul>\n<p>It\u2019s perfect for founders and marketers juggling 17 other priorities.<\/p>\n<p>(Or anyone who knows they should be posting more but never has time to sit down to plan it all out.)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Social_Media_Calendar\"><\/span>Create a Social Media Calendar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most social tools just help you schedule posts.<\/p>\n<p>But Flick also helps you figure out what to post.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Flick \u2013 Plan Content Calendar\" alt=\"Flick \u2013 Plan Content Calendar\" data-aspect-ratio=\"0.66428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/flick-plan-content-calendar.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Its AI assistant helps you create a <a title=\"Social Media Calendar Guide: Plan, Post, &amp; Grow (Free Template)\" href=\"https:\/\/backlinko.com\/social-media-calendar\" target=\"_blank\" rel=\"noopener\">social media calendar<\/a> without hours of brainstorming.<\/p>\n<p>For example, I used Flick to create a 30-day calendar in under five minutes.<\/p>\n<p>Here\u2019s how I did it:<\/p>\n<p>First, I set up the Brand Hub with my content pillars.<\/p>\n<ul>\n<li>Conversion copywriting<\/li>\n<li>AI<\/li>\n<li>Funnel optimization for SaaS and ecommerce<\/li>\n<\/ul>\n<p>Then, I defined my brand voice and target audience.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Flick \u2013 Business Info\" alt=\"Flick \u2013 Business Info\" data-aspect-ratio=\"0.84428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/flick-business-info.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Next, I selected a time frame (I went with a full month).<\/p>\n<p>And in under a minute, Iris generated a list of post ideas aligned with my content pillars.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Flick \u2013 Plan Content Calendar \u2013 Confirm Ideas\" alt=\"Flick \u2013 Plan Content Calendar \u2013 Confirm Ideas\" data-aspect-ratio=\"0.80142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/flick-plan-content-calendar-confirm-ideas.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Its suggestions included:<\/p>\n<ul>\n<li>Create a video showcasing five SaaS companies with standout value propositions<\/li>\n<li>Share three AI prompts marketers can use to boost email subject line performance<\/li>\n<li>Post before\/after funnel results from a client that highlight how I increased signups<\/li>\n<\/ul>\n<p>All I had to do was click \u201cAdd to scheduler,\u201d and my content calendar was set.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Flick \u2013 Content Calendar\" alt=\"Flick \u2013 Content Calendar\" data-aspect-ratio=\"0.75857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/flick-content-calendar.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>I now have a month of content ideas that I can easily turn into posts.<\/p>\n<p>(Yep, Flick\u2019s AI can write, too.)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Repurpose_Long-Form_Content\"><\/span>Repurpose Long-Form Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Got a <a title=\"How to Write a Blog Post: The Definitive Guide\" href=\"https:\/\/backlinko.com\/write-a-blog-post\" target=\"_blank\" rel=\"noopener\">blog post<\/a> or YouTube video you worked hard on?<\/p>\n<p>Flick\u2019s \u201cRepurpose\u201d feature turns that content into social-ready posts.<\/p>\n<p>The process is simple:<\/p>\n<p>Click \u201c<strong>Iris<\/strong>\u201d &gt; \u201c<strong>Repurpose Blog Post<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Iris \u2013 Repurpose long form content\" alt=\"Iris \u2013 Repurpose long form content\" data-aspect-ratio=\"0.77428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/iris-repurpose-long-form-content.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, enter the URL.<\/p>\n<p>This can be a blog post, YouTube video, or newsletter. And that\u2019s all you have to do.<\/p>\n<p>I tested this using my <a title=\"8 AI SEO Tools We Absolutely Love Using\" href=\"https:\/\/backlinko.com\/ai-seo-tools\" target=\"_blank\" rel=\"noopener\">AI SEO tools<\/a> article.<\/p>\n<p>Within seconds, Iris analyzed it and came up with four social post ideas.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Iris \u2013 Social post ideas\" alt=\"Iris \u2013 Social post ideas\" data-aspect-ratio=\"0.81857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/iris-social-post-ideas.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>I picked one.<\/p>\n<p>And the AI generated a post that captured the article\u2019s core message.<\/p>\n<p>It was perfect for social.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AI generated a post\" alt=\"AI generated a post\" data-aspect-ratio=\"0.78857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/ai-generated-a-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For each post, you can:<\/p>\n<ul>\n<li>Adjust text length from one line to full caption<\/li>\n<li>Refine hashtags for better reach<\/li>\n<li>Attach media<\/li>\n<li>Schedule posts<\/li>\n<\/ul>\n<p>You also have the option to customize each post for different social media platforms.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Customize each post for different social media platforms\" alt=\"Customize each post for different social media platforms\" data-aspect-ratio=\"1.0185714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/customize-each-post-for-different-social-media-platforms.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-3\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Scheduler is integrated with AI features, so you can go from idea to post without switching tools\n<p>Built-in brand voice training means the AI can mimic your brand voice and tone in all your posts<\/p>\n<\/td>\n<td data-before=\"Cons\">Limited to social content. Not ideal for broader marketing tasks\n<p>No analytics or cross-platform ad management like you\u2019d find in tools like Semrush<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Canva\"><\/span>4. Canva<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for fast visual content generation<\/strong><\/p>\n<p><strong>Price:<\/strong> $15\/month; free plan available<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Canva \u2013 Visme \u2013 Fast visual content generation\" alt=\"Canva \u2013 Visme \u2013 Fast visual content generation\" data-aspect-ratio=\"0.77571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/canva-visme-fast-visual-content-generation.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You probably already know <a title=\"Meet Magic Studio | Canva&#039;s AI Tools\" href=\"https:\/\/www.canva.com\/magic\/\" target=\"_blank\" rel=\"noopener\">Canva<\/a>.<\/p>\n<p>This graphic design tool lets you create anything from a tweet graphic to a full <a title=\"19 Effective Digital Marketing Tactics\" href=\"https:\/\/backlinko.com\/marketing-tactics\" target=\"_blank\" rel=\"noopener\">marketing campaign<\/a>.<\/p>\n<p>But now it\u2019s added AI into the mix with its Magic Studio.<\/p>\n<p>Provide a prompt, and the tool will design a graphic, write image text, and even generate code.<\/p>\n<p>From first idea to final creative, Canva\u2019s AI speeds up marketing design without leaving the platform.<\/p>\n<p>Two things impressed me the most:<\/p>\n<ul>\n<li>The learning curve was negligible. I didn\u2019t need a tutorial to get started.<\/li>\n<li>The AI Image generation tool created exactly what I had envisioned<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Turn_Ideas_into_Visual_Assets\"><\/span>Turn Ideas into Visual Assets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Canva\u2019s AI can generate full visual assets, including presentations, social posts, infographics, and more.<\/p>\n<p>Inside Magic Studio, you\u2019ll find various options:<\/p>\n<ul>\n<li><strong>Design for me:<\/strong> Creates on-brand templates for things like social posts and presentations<\/li>\n<li><strong>Create an image:<\/strong> Generates images from text prompts<\/li>\n<li><strong>Draft a doc:<\/strong> Writes blog posts, emails, social posts, and more<\/li>\n<li><strong>Code for me:<\/strong> Creates code for interactive elements like website pages, quizzes, and more<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Canva AI\" alt=\"Canva AI\" data-aspect-ratio=\"0.87142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/canva-ai.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>I put this to the test by asking it to create a slide deck based on a Backlinko article.<\/p>\n<p>My prompt included copy for each slide.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Canva AI design for me presentation prompt\" alt=\"Canva AI design for me presentation prompt\" data-aspect-ratio=\"0.96428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/canva-ai-design-for-me-presentation-prompt.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So, how did Magic Studio do?<\/p>\n<p>It generated four slide decks for me to choose from that were pretty good.<\/p>\n<p>But it didn\u2019t follow the exact copy from my prompt.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Canva \u2013 AI results\" alt=\"Canva \u2013 AI results\" data-aspect-ratio=\"0.68285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/canva-ai-results.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So, I had to tweak the text and update the images. (Which was super easy.)<\/p>\n<p>While the AI image generator made generating visuals simple, I wouldn\u2019t exactly call it \u201cfast.\u201d<\/p>\n<p>It would\u2019ve taken me at least an hour to build Canva slide decks from scratch.<\/p>\n<p>But with Magic Studio, it took me about 15 minutes. Not bad.<\/p>\n<p>Check out the final output below.<\/p>\n<p>What do you think?<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Canva \u2013 Magic Studio \u2013 Final output\" alt=\"Canva \u2013 Magic Studio \u2013 Final output\" data-aspect-ratio=\"0.55714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/canva-magic-studio-final-output.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-4\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Designs match Canva\u2019s modern, ready-to-use template quality\n<p>Offers multiple layout options per prompt so you can easily choose the best fit for your content<\/p>\n<\/td>\n<td data-before=\"Cons\">AI doesn\u2019t always follow detailed prompts closely\n<p>No dedicated format for visual assets like LinkedIn carousels<\/p>\n<p>Needs a bit of refinement to get it just right<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Synthesia\"><\/span>5. Synthesia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for video creation without filming<\/strong><\/p>\n<p><strong>Price:<\/strong> $29+\/month; free plan available (no downloads)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Synthesia \u2013 Workspace\" alt=\"Synthesia \u2013 Workspace\" data-aspect-ratio=\"0.77857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/synthesia-workspace.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"Synthesia\" href=\"https:\/\/www.synthesia.io\/\" target=\"_blank\" rel=\"noopener\">Synthesia<\/a> is one of the fastest ways to turn your ideas into presenter-style videos.<\/p>\n<p>Use it to create:<\/p>\n<ul>\n<li>Product demos<\/li>\n<li>Staff training content<\/li>\n<li>Explainer or onboarding videos<\/li>\n<li>Global communications in different languages<\/li>\n<\/ul>\n<p>With over 200+ AI avatars and support for over 140 languages and voices, it\u2019s great for teams that need professional multilingual videos fast.<\/p>\n<p>Even better?<\/p>\n<p>You don\u2019t even have to step in front of a camera.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Videos_Without_Filming\"><\/span>Create Videos Without Filming<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Synthesia lets you create a video from a file, URL, prompt, or script.<\/p>\n<p>You start by entering your inputs into the AI Video Assistant.<\/p>\n<p>For this test, I used this URL: <a title=\"Advertising Toolkit | Semrush\" href=\"https:\/\/www.semrush.com\/kb\/801-advertising-toolkit\" target=\"_blank\" rel=\"noopener\">https:\/\/www.semrush.com\/kb\/801-advertising-toolkit<\/a>.<\/p>\n<p>I wanted to create a promotional video for Semrush\u2019s PPC Advertising Toolkit.<\/p>\n<p>Synthesia\u2019s AI assistant guided me through the process.<\/p>\n<p>It prompted me to enter the URL and fill out key details: video length, audience, tone, objective, and speaker.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Synthesia \u2013 AI video assistant\" alt=\"Synthesia \u2013 AI video assistant\" data-aspect-ratio=\"0.95142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/synthesia-ai-video-assistant.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Synthesia then generated a video outline.<\/p>\n<p>From there, I could:<\/p>\n<ul>\n<li>Add or delete chapters<\/li>\n<li>Change the avatar and voice<\/li>\n<li>Tweak the script for each scene<\/li>\n<li>Add music, transitions, or new slides<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Synthesia \u2013 Video Editor\" alt=\"Synthesia \u2013 Video Editor\" data-aspect-ratio=\"0.59571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/synthesia-video-editor.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>I made a few changes that included swapping out my avatar from dozens of options.<\/p>\n<p>(You can also record yourself to create a personal avatar.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Synthesia \u2013 Avatars\" alt=\"Synthesia \u2013 Avatars\" data-aspect-ratio=\"1.0342857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/synthesia-avatars-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Was the result flawless? Not quite.<\/p>\n<p>The script needed a little polishing, and the AI avatar was\u2026 obviously AI.<\/p>\n<p>But for an AI-generated video, with no filming, editing, or voiceover work, it was impressively functional.<\/p>\n\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Localize_Videos\"><\/span>Localize Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Synthesia\u2019s AI recreates videos in over 140 languages and dialects.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Synthesia \u2013 Workspace \u2013 AI Dubbing\" alt=\"Synthesia \u2013 Workspace \u2013 AI Dubbing\" data-aspect-ratio=\"0.77857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/synthesia-workspace-ai-dubbing.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This means global brands and organizations can create localized video content without hiring voice actors or re-recording footage.<\/p>\n<p>For my test, I uploaded one of my <a title=\"TikTok SEO: How to Optimize for Search &amp; the For You Page\" href=\"https:\/\/backlinko.com\/tiktok-seo\" target=\"_blank\" rel=\"noopener\">TikTok videos<\/a> and asked Synthesia to generate a version in French.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Synthesia \u2013 AI Dubbing\" alt=\"Synthesia \u2013 AI Dubbing\" data-aspect-ratio=\"0.63285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/synthesia-ai-dubbing.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The result? Uncannily good.<\/p>\n<p>Hearing \u201cmyself\u201d speak in French was impressive, surreal, and erm\u2026hilarious.<\/p>\n<p>But it worked. And it worked fast.<\/p>\n\n<div><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-5\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">More than 200 customizable AI avatars means you don\u2019t have to appear on camera\n<p>Creates videos in 140 languages so you can quickly make versions for different markets<\/p>\n<\/td>\n<td data-before=\"Cons\">Avatars feel a bit robotic, with limited emotional tone\n<p>Video limits are tight: the Pro plan ($29\/month) gives you only 10 minutes of video per month. For additional video time, you\u2019ll have to upgrade to the next tier.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"6_AdCreativeai\"><\/span>6. AdCreative.ai<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for scaling high-performing ads<\/strong><\/p>\n<p><strong>Price:<\/strong> $39+\/month; free plan available (up to 10 downloads)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AdCreative \u2013 Always stay ahead\" alt=\"AdCreative \u2013 Always stay ahead\" data-aspect-ratio=\"0.89428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/adcreative-always-stay-ahead.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Running paid ads? You need <a title=\"AdCreative.ai\" href=\"http:\/\/adcreative.ai\/\" target=\"_blank\" rel=\"noopener\">AdCreative.ai<\/a>.<\/p>\n<p>It builds complete ads (visuals + copy + CTAs) for every major platform in minutes. Including Meta, Google Ads, LinkedIn, and more.<\/p>\n<p>The game-changer?<\/p>\n<p>It\u2019s trained on billions of high-performing ads, so every output is based on proven conversion patterns.<\/p>\n<p>This means you\u2019re not just getting random designs.<\/p>\n<p>You\u2019re getting pre-optimized ad creatives based on what\u2019s already working in your niche.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Ads_at_Scale\"><\/span>Create Ads at Scale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adcreative.ai keeps you on track when you\u2019re working on multiple campaigns and drowning in last week\u2019s ad copy rewrites.<\/p>\n<p>Start by setting up a basic brand profile with your logo, colors, and short description.<\/p>\n<p>Then, choose the type of asset you want to create: static, video, or text-based ads.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AdCreative \u2013 AI-Generated Asset Selection\" alt=\"AdCreative \u2013 AI-Generated Asset Selection\" data-aspect-ratio=\"0.75285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/adcreative-ai-generated-asset-selection.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>I tested this tool using one of my Backlinko articles.<\/p>\n<p>First, I had it scan the site so it could understand the brand.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AdCreative \u2013 Ad Package\" alt=\"AdCreative \u2013 Ad Package\" data-aspect-ratio=\"0.64571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/adcreative-ad-package.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It automatically pulled in Backlinko\u2019s brand details.<\/p>\n<p>Then, I entered the article URL so it could scan for relevant content.<\/p>\n<p>After that, I customized the ad including:<\/p>\n<ul>\n<li>Choosing LinkedIn as the ad platform<\/li>\n<li>Picking an ad format<\/li>\n<li>Uploading a background image (optional)<\/li>\n<\/ul>\n<p>I clicked \u201c<strong>Generate<\/strong>\u201d and within seconds, I had a full batch of ad variants ready for use.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AdCreative \u2013 Generate batch of ad variants\" alt=\"AdCreative \u2013 Generate batch of ad variants\" data-aspect-ratio=\"1.1257142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/adcreative-generate-batch-of-ad-variants-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Each ad came with a layout, copy, and a \u201cConversion Score\u201d \u2014 AdCreative\u2019s prediction on how well the ad will perform.<\/p>\n<p>Pretty cool.<\/p>\n<p>The results weren\u2019t perfect \u2014 a few looked a little rough out of the gate.<\/p>\n<p>But every element was editable in the Creative Studio, so with a few quick tweaks, they were publish-ready.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Side note:<\/strong> Notice a pattern here? AI marketing tools work best with detailed information and manual refinement. (For now, at least.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AdCreative \u2013 Zoom in on ad variant\" alt=\"AdCreative \u2013 Zoom in on ad variant\" data-aspect-ratio=\"1.2242857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/adcreative-zoom-in-on-ad-variant-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-6\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Built-in \u201cConversion Score\u201d helps you prioritize top-performing variants\n<p>The tool analyzes your brand assets and automatically learns your goals, ideal customer, and brand voice<\/p>\n<\/td>\n<td data-before=\"Cons\">Some default designs feel generic or visually cluttered\n<p>Ad downloads are capped monthly, which adds up quickly when running high-volume campaigns<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_HubSpot\"><\/span>7. HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for AI marketing automation<\/strong><\/p>\n<p><strong>Price:<\/strong> $20+\/month\/seat; free tier available (basic CRM)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"HubSpot \u2013 Copilot\" alt=\"HubSpot \u2013 Copilot\" data-aspect-ratio=\"0.94\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/hubspot-copilot.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"HubSpot\" href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> integrates email, ads, content, automation, and customer tracking with your CRM.<\/p>\n<p>Their AI (called Breeze) learns from your actual data, such as your:<\/p>\n<ul>\n<li>CRM records<\/li>\n<li>Campaign performance<\/li>\n<li>Customer behavior<\/li>\n<\/ul>\n<p>This means you get insights specific to your audience and your sales process.<\/p>\n<p>Not generic AI advice based on everyone else\u2019s data.<\/p>\n<p>That makes it feel less like software and more like a teammate who gets your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Identify_High-Intent_Leads\"><\/span>Identify High-Intent Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>HubSpot\u2019s Breeze Intelligence identifies qualified leads from your <a title=\"Free Website Traffic Checker \ud83d\udd75\ufe0f\u200d\u2642\ufe0f\" href=\"https:\/\/backlinko.com\/tools\/website-traffic-checker\" target=\"_blank\" rel=\"noopener\">website traffic<\/a>.<\/p>\n<p>It tracks how visitors interact with your site.<\/p>\n<p>Like what they click, how long they stay, and which pages they\u2019ve visited more than once.<\/p>\n<p>Then it combines that behavior with public data sources (like reverse IP lookup) to identify which companies they likely work for.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"HubSpot \u2013 High intent leads\" alt=\"HubSpot \u2013 High intent leads\" data-aspect-ratio=\"0.78714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/hubspot-high-intent-leads.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, Breeze might find a visitor from a Fortune 500 company:<\/p>\n<ul>\n<li>Checking out your pricing page (obvious buying signal)<\/li>\n<li>Reading through case studies (evaluating your results)<\/li>\n<li>Making repeated visits (consistent interest)<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"HubSpot \u2013 Find a visitor\" alt=\"HubSpot \u2013 Find a visitor\" data-aspect-ratio=\"0.76714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/hubspot-find-a-visitor.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>That\u2019s someone interested in your product. In other words, the kind of leads your sales team should be talking to.<\/p>\n<p>You can also personalize your outreach to what these prospects have already viewed.<\/p>\n<p>That\u2019s huge.<\/p>\n<p>Say the right thing at the right time to the right person, and you don\u2019t have to do the hard sell.<\/p>\n<p>The momentum\u2019s already there. You just help it along.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Side note:<\/strong> Breeze typically identifies companies rather than specific individuals (unless visitors fill out forms or self-identify), making it particularly useful for B2B businesses.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-7\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Comprehensive AI integration throughout marketing, sales, and customer service\n<p>Provides deep customer behavior insights for more targeted marketing<\/p>\n<\/td>\n<td data-before=\"Cons\">Full AI functionality (like Agents and Breeze Intelligence) is only available in paid accounts\n<p>Effectiveness is dependent on the quality of your existing data<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_AI_Marketing_Tool_Runner-Ups\"><\/span>3 AI Marketing Tool Runner-Ups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These AI tools for marketers didn\u2019t make the top spots.<\/p>\n<p>But they have standout features for specific marketing tasks that make them worth considering.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Hootsuite\"><\/span>1. Hootsuite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Best for advanced social media analytics<\/strong><\/p>\n<p><strong>Price:<\/strong> $149+ per user\/per month<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Hootsuite \u2013 Social media analytics\" alt=\"Hootsuite \u2013 Social media analytics\" data-aspect-ratio=\"0.65142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/hootsuite-social-media-analytics.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"Hootsuite\" href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> uses AI to streamline social media publishing on all your social channels.<\/p>\n<p>Its OwlyWriter AI generates post ideas, repurposes top-performing content, and writes captions in your brand voice.<\/p>\n<p>But what sets Hootsuite apart is its AI social listening model, Blue Silk AI.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Hootsuite \u2013 AI Social listening model\" alt=\"Hootsuite \u2013 AI Social listening model\" data-aspect-ratio=\"0.64285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/hootsuite-ai-social-listening-model.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It scans millions of conversations, on and off social, to detect brand mentions and analyze audience sentiment in real time.<\/p>\n<p>Then, it:<\/p>\n<ul>\n<li>Suggests the best times to post based on engagement patterns<\/li>\n<li>Identifies organic content worth boosting with paid ads<\/li>\n<li>Surface trending topics in your niche<\/li>\n<\/ul>\n<p>These AI features let your social team move faster and make data-driven decisions.<\/p>\n<p>But it\u2019s more complex than beginner tools like Flick.<\/p>\n<p>It also comes with a higher price tag. (It starts at $149 per user\/month compared to Flick\u2019s $18\/month.)<\/p>\n<p>Still, if you\u2019re managing multiple brands on all major platforms and need AI to help you plan and optimize at scale, Hootsuite is tough to beat.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Claude\"><\/span>2. Claude<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Best LLM for content creation<\/strong><\/p>\n<p><strong>Price:<\/strong> $17+ per month; free plan available<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Claude \u2013 Start page\" alt=\"Claude \u2013 Start page\" data-aspect-ratio=\"0.91142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/claudeai-start-page.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"Claude\" href=\"https:\/\/claude.ai\/\" target=\"_blank\" rel=\"noopener\">Claude<\/a> is an LLM, much like ChatGPT.<\/p>\n<p>But it runs on a different framework called <a title=\"Claude\u2019s Constitution Anthropic\" href=\"https:\/\/www.anthropic.com\/news\/claudes-constitution\" target=\"_blank\" rel=\"noopener\">Constitutional AI<\/a>, designed to make it more helpful, honest, and human in its responses.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Claude \u2013 Stages\" alt=\"Claude \u2013 Stages\" data-aspect-ratio=\"1.2271428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/claude-stages-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>In my experience, Claude is great at picking up on nuance, understanding intent clearly, and handling tone with consistency.<\/p>\n<p>Many marketing writers I\u2019ve talked to love it for long-form content.<\/p>\n<p>Why?<\/p>\n<p>Because Claude keeps voice and structure consistent across thousands of words.<\/p>\n<p>That makes it ideal for things like sales pages, reports, and anything that requires flow and cohesion.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Side note:<\/strong> Unlike ChatGPT, Anthropic doesn\u2019t use your chats to train its AI models. So if you\u2019re handling sensitive data \u2014 or just don\u2019t want your conversations used as training material \u2014 Claude\u2019s a great option.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_Zapier\"><\/span>3. Zapier<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Best AI marketing tool for plug-and-play automation<\/strong><\/p>\n<p><strong>Price:<\/strong> $29.99\/month; free plan available<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Zapier \u2013 Configure your prompt\" alt=\"Zapier \u2013 Configure your prompt\" data-aspect-ratio=\"0.68857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/zapier-configure-your-prompt.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Want powerful AI workflows without migrating to an all-in-one platform?<\/p>\n<p><a title=\"Zapier\" href=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noopener\">Zapier<\/a> is the answer.<\/p>\n<p>Unlike tools like Hubspot that require you to use their ecosystem, Zapier connects over 8,000 apps. Including Gmail, Mailchimp, Slack, and Salesforce.<\/p>\n<p>This means you can create countless <a title=\"What Is Generative AI and How Does It Work?\" href=\"https:\/\/backlinko.com\/generative-ai\" target=\"_blank\" rel=\"noopener\">generative AI<\/a> workflows that save you time.<\/p>\n<p>Here\u2019s an example:<\/p>\n<ul>\n<li>A customer emails a question via Gmail<\/li>\n<li>ChatGPT analyzes the message and drafts a personalized reply<\/li>\n<li>This reply is sent and automatically logged in your CRM<\/li>\n<li>A follow-up task is created in your project management tool<\/li>\n<li>A summary is sent to Slack to keep your team in the loop<\/li>\n<\/ul>\n<p>Set it up once in Zapier, and your entire workflow runs on autopilot.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Next_Step_Get_AI_to_Talk_About_Your_Brand\"><\/span>Next Step: Get AI to Talk About Your Brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI marketing tools make creating assets faster and easier than ever before.<\/p>\n<p>They also help you scale your business with less effort.<\/p>\n<p>Your next step? Dominating Google\u2019s AI Overviews.<\/p>\n<p>Learn how to optimize your site for <a title=\"AI Overviews: What They Are and How to Optimize for Them\" href=\"https:\/\/backlinko.com\/ai-overviews\" target=\"_blank\" rel=\"noopener\">AI Overviews<\/a> to improve (or regain) your organic visibility. Get ahead of the curve and turn AI search into your next growth engine.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/ai-marketing-tools\" target=\"_blank\" rel=\"noopener\">7 Powerful AI Marketing Tools You Need (Tested)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Seen your LinkedIn lately? AI marketing tools are everywhere. And each one promises a bigger ROI than the last. The truth? It\u2019s not necessarily hype. AI tools actually deliver impressive returns. In fact, you get a 3.7x return for every dollar you invest in generative AI. But ONLY if you pick the right tools. So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. Including writing, video creation, and customer research. Check out my in-depth reviews below for the full [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-13331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/06\/genai-impacts-both-top-and-bottom-lines-CH5zQh-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/06\/genai-impacts-both-top-and-bottom-lines-CH5zQh-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13331"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/13332"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}