{"id":13333,"date":"2025-06-23T15:45:35","date_gmt":"2025-06-23T15:45:35","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-ways-to-find-related-content-free-topic-planner\/"},"modified":"2025-06-23T15:45:35","modified_gmt":"2025-06-23T15:45:35","slug":"7-ways-to-find-related-content-free-topic-planner","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-ways-to-find-related-content-free-topic-planner\/","title":{"rendered":"7 Ways to Find Related Content (+ Free Topic Planner)"},"content":{"rendered":"<p>Continually coming up with fresh, relevant content ideas isn\u2019t easy.<\/p>\n<p>But you might be overlooking something important: related content.<\/p>\n<p>Related content includes topics that connect to your primary content themes. And it\u2019s more powerful than you might realize.<\/p>\n<p>It helps you:<\/p>\n<ul>\n<li>Spot content gaps before competitors do<\/li>\n<li>Build topical authority<\/li>\n<li>Create smart internal linking opportunities<\/li>\n<\/ul>\n<p>For example, search Google for \u201csite:backlinko.com \u2018backlinks\u2019\u201d and you\u2019ll see we have this topic covered from every angle.<\/p>\n<p>Including a beginner\u2019s guide, link-building strategies, and even a <a title=\"Try Our Free Backlink Checker (and Find the BEST Paid Tool)\" href=\"https:\/\/backlinko.com\/tools\/backlink-checker\" target=\"_blank\" rel=\"noopener\">free backlink checker tool<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Site:backlinko \u201cbacklinks\u201d\" alt='Google SERP \u2013 Site:backlinko \"backlinks\"' data-aspect-ratio=\"1.1457142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/google-serp-site-backlinko-backlinks-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>In this guide, I\u2019ll teach you how to do the same.<\/p>\n<p>You\u2019ll learn seven proven ways to find related content that attracts your audience and boosts your authority.<\/p>\n<p>Plus, you\u2019ll get a free content planner to organize your topics and plan your publishing schedule.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-ways-to-find-related-content-free-topic-planner\/#How_to_Use_the_Related_Content_Planner\" >How to Use the Related Content Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-ways-to-find-related-content-free-topic-planner\/#1_Autocomplete_and_Related_Searches\" >1. Autocomplete and Related Searches<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-ways-to-find-related-content-free-topic-planner\/#Google\" >Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-ways-to-find-related-content-free-topic-planner\/#Pinterest\" >Pinterest<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-ways-to-find-related-content-free-topic-planner\/#2_Keyword_Research_Tools\" >2. Keyword Research Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-ways-to-find-related-content-free-topic-planner\/#3_Artificial_Intelligence\" >3. Artificial Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-ways-to-find-related-content-free-topic-planner\/#4_Specialized_Content_Tools\" >4. Specialized Content Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-ways-to-find-related-content-free-topic-planner\/#5_Google_Search_Console_Data\" >5. Google Search Console Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-ways-to-find-related-content-free-topic-planner\/#6_Competitor_Analysis\" >6. Competitor Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-ways-to-find-related-content-free-topic-planner\/#7_Forums_and_Niche_Communities\" >7. Forums and Niche Communities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/06\/23\/7-ways-to-find-related-content-free-topic-planner\/#Find_Related_Content_That_Maximizes_Your_Visibility\" >Find Related Content That Maximizes Your Visibility<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_the_Related_Content_Planner\"><\/span>How to Use the Related Content Planner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Turn your related content research into an actionable strategy.<\/p>\n<p>Download our free <a title=\"Related Content Planner by Backlinko\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1CothGVqRvbxrktbol0WA0xaGUU6jHeqnVI7KBJb7YLM\/copy\" target=\"_blank\" rel=\"noopener\">Related Content Planner<\/a> now to follow along with the steps below.<\/p>\n<p>By the end of this article, you\u2019ll have a full list of high-impact related topics. And all the data you need to create <a title=\"Content Writing 101: How to Create High-Quality Content\" href=\"https:\/\/backlinko.com\/hub\/content\/writing\" target=\"_blank\" rel=\"noopener\">high-quality content<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Related Content Planner\" alt=\"Backlinko \u2013 Related Content Planner\" data-aspect-ratio=\"0.37285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/backlinko-related-content-planner.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s how to make the most of the planner:<\/p>\n<ul>\n<li><strong>Add topics as you discover them:<\/strong> Jot down every promising idea so nothing gets lost<\/li>\n<li><strong>Record keyword data:<\/strong> Use a <a title=\"Free Keyword Research Tool by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/keyword\" target=\"_blank\" rel=\"noopener\">keyword research tool<\/a> to record search volume, difficulty, and intent to make smart prioritization decisions<\/li>\n<li><strong>Set priority levels:<\/strong> Rank topics based on search potential, competition, and audience relevance<\/li>\n<li><strong>Plan your content approach:<\/strong> Use the dropdown to mark each idea as \u201cnew,\u201d \u201cexisting,\u201d or \u201cupdate,\u201d so you know exactly what action to take<\/li>\n<li><strong>Map linking opportunities:<\/strong> Note which pages should connect to build <a title=\"What is Topical Authority? (+ How to Build It)\" href=\"https:\/\/www.semrush.com\/blog\/topical-authority\/\" target=\"_blank\" rel=\"noopener\">topical authority<\/a> and content clusters<\/li>\n<li><strong>Track your progress:<\/strong> Check off completed topics to monitor your progress<\/li>\n<\/ul>\n<p>Ready to get started?<\/p>\n<p>Let\u2019s begin with one of the fastest and easiest ways to find new topics \u2014 autocomplete.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Autocomplete_and_Related_Searches\"><\/span>1. Autocomplete and Related Searches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The easiest way to find related content?<\/p>\n<p>Use the platforms where your audience already hangs out.<\/p>\n<p>Search engines and social platforms show you exactly what people want to know about your topic.<\/p>\n<p>And all you have to do is start typing.<\/p>\n<p>Enter a <a title=\"Search Terms: What They Are and How to Use Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-terms\" target=\"_blank\" rel=\"noopener\">search term<\/a>, and you\u2019ll see suggested completions based on what that platform\u2019s users search for.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Amazon \u2013 Gamer \u2013 Search\" alt=\"Amazon \u2013 Gamer \u2013 Search\" data-aspect-ratio=\"0.52857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/amazon-gamer-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These \u201cautocomplete suggestions\u201d are a goldmine of content ideas because they represent genuine demand.<\/p>\n<p>But where you search depends on your business.<\/p>\n<p>For example:<\/p>\n<ul>\n<li><strong>Amazon:<\/strong> Product-related content<\/li>\n<li><strong>YouTube:<\/strong> Video content ideas<\/li>\n<li><strong>Reddit:<\/strong> Discussion topics<\/li>\n<li><strong>TikTok:<\/strong> Related (and trending) content angles<\/li>\n<\/ul>\n<p>The best part? It\u2019s completely free.<\/p>\n<p>I\u2019ll show you how it works using Google and Pinterest.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google\"><\/span>Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"21 Google Search Tips to Find Exactly What You Want\" href=\"https:\/\/backlinko.com\/google-search-tips\" target=\"_blank\" rel=\"noopener\">Google<\/a> offers two ways to find related content:<\/p>\n<p>Start with autocomplete. Type in your seed topic (say, \u201cgaming\u201d) and let Google finish the sentence.<\/p>\n<p>For example, if I type \u201cgaming,\u201d Google suggests a variety of related queries:<\/p>\n<ul>\n<li>Gaming news<\/li>\n<li>Gaming monitor<\/li>\n<li>Gaming keyboard<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google \u2013 Search suggestions \u2013 Gaming\" alt=\"Google \u2013 Search suggestions \u2013 Gaming\" data-aspect-ratio=\"0.94571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/google-search-suggest-gaming.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Next, scroll until you see the \u201cRelated searches\u201d section.<\/p>\n<p>This might also be called \u201c<a title=\"Free \" href=\"https:\/\/backlinko.com\/tools\/people-also-search\" target=\"_blank\" rel=\"noopener\">People also search for<\/a>\u201d or \u201c<a title=\"FREE \" href=\"https:\/\/backlinko.com\/tools\/people-also-ask\" target=\"_blank\" rel=\"noopener\">People also Ask<\/a>.\u201d<\/p>\n<p>Here, you\u2019ll find even more related topics to turn into content for your audience.<\/p>\n<p>Such as \u201cwhat is the definition of gaming\u201d and \u201cwhat does it mean when someone is gaming.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Gaming \u2013 People also ask\" alt=\"Google SERP \u2013 Gaming \u2013 People also ask\" data-aspect-ratio=\"0.43285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/google-serp-gaming-people-also-ask.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Now, let\u2019s see how this works on a social media search engine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pinterest\"><\/span>Pinterest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pinterest autocomplete works great for almost any niche.<\/p>\n<p>Plus, it often surfaces different ideas than Google or other platforms.<\/p>\n<p>Type a topic in the search bar, and Pinterest will show you related searches.<\/p>\n<p>For example, a search for \u201cgaming\u201d brings up ideas like:<\/p>\n<ul>\n<li>Gaming setup<\/li>\n<li>Gaming wallpapers<\/li>\n<li>Gaming room ideas<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Pinterest \u2013 Search \u2013 Gaming\" alt=\"Pinterest \u2013 Search \u2013 Gaming\" data-aspect-ratio=\"0.89571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/pinterest-search-gaming.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Pinterest might even suggest some popular related accounts in its autocomplete feature.<\/p>\n<p>File this information away for later. It can be helpful for identifying <a title=\"Guest Blogging: The Definitive Guide\" href=\"https:\/\/backlinko.com\/the-definitive-guide-to-guest-blogging\" target=\"_blank\" rel=\"noopener\">guest blogging opportunities<\/a>, expert quote contributions, and influencer collaborations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Keyword_Research_Tools\"><\/span>2. Keyword Research Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keyword research tools can be a great source of related content.<\/p>\n<p>But don\u2019t confuse related content with related keywords.<\/p>\n<p>They\u2019re connected but different:<\/p>\n<ul>\n<li><strong><a title=\"How to Find Related Keywords &amp; How to Use Them\" href=\"https:\/\/www.semrush.com\/blog\/related-keywords\/\" target=\"_blank\" rel=\"noopener\">Related keywords<\/a><\/strong> are terms that are closely related to your main keyword (like \u201cgaming headset\u201d and \u201cbest gaming headset\u201d)<\/li>\n<li><strong>Related content<\/strong> covers adjacent topics your audience cares about (like \u201cergonomic chairs\u201d or \u201cgaming glasses\u201d) that expand your site\u2019s topical and overall authority<\/li>\n<\/ul>\n<p>For this example, I\u2019ll be using Semrush\u2019s <a title=\"Free Keyword Research Tool: Find SEO Keywords in Seconds | Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a>.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> A free Semrush account gives you 10 searches in Keyword Magic Tool per day. Or you can use this link to access a <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">14-day trial on a Semrush Pro subscription<\/a>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Here\u2019s how it works:<\/p>\n<p>Enter your main topic (like \u201cgaming\u201d) into the search bar and click \u201c<strong>Search<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Gaming \u2013 Search\" alt=\"Keyword Magic Tool \u2013 Gaming \u2013 Search\" data-aspect-ratio=\"0.62285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/keyword-magic-tool-gaming-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The tool will likely return thousands of keyword suggestions.<\/p>\n<p>Skip the close matches (aka avoid <a title=\"Duplicate Content and SEO: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/duplicate-content\" target=\"_blank\" rel=\"noopener\">duplicate content<\/a> issues).<\/p>\n<p>Look for topics you haven\u2019t covered in the past instead.<\/p>\n<p>For example, if you have a gaming site, you might expand into platform-specific topics like \u201camazon prime gaming.\u201d<\/p>\n<p>Or you might review \u201cgaming earbuds\u201d or \u201cgaming microphones.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Gaming \u2013 Keywords\" alt=\"Keyword Magic Tool \u2013 Gaming \u2013 Keywords\" data-aspect-ratio=\"1.04\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/keyword-magic-tool-gaming-keywords-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>View each term\u2019s keyword metrics to help you prioritize which related topics to target first.<\/p>\n<ul>\n<li><strong><a title=\"Free Keyword Search Volume Checker | Check Keyword Volume | Semrush\" href=\"https:\/\/www.semrush.com\/free-tools\/keyword-search-volume-checker\/\" target=\"_blank\" rel=\"noopener\">Search volume<\/a>:<\/strong> How many people search for this topic each month.<\/li>\n<li><strong><a title=\"Search Intent and SEO: How to Optimize for User Goals\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">Search intent<\/a>:<\/strong> What people actually want when they search (information, products, comparisons, etc.)<\/li>\n<li><strong><a title=\"What Is Keyword Difficulty? (&amp; How to Measure It)\" href=\"https:\/\/www.semrush.com\/blog\/keyword-difficulty\/\" target=\"_blank\" rel=\"noopener\">Keyword difficulty<\/a>:<\/strong> How hard it will be to rank for this topic based on competition<\/li>\n<\/ul>\n<p>Pick topics you can actually rank for, not just popular ones.<\/p>\n<p>Aim to strike a balance between decent search volume and low-to-moderate difficulty.<\/p>\n<p>Next, select \u201c<strong>Questions<\/strong>\u201d on the menu.m<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Gaming \u2013 Questions\" alt=\"Keyword Magic Tool \u2013 Gaming \u2013 Questions\" data-aspect-ratio=\"0.97285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/keyword-magic-tool-gaming-questions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This reveals your audience\u2019s pain points, motivations, and knowledge gaps.<\/p>\n<p>These topics are perfect for tutorial content, how-to guides, and comprehensive resource articles.<\/p>\n<p>For gaming, you might find questions like:<\/p>\n<ul>\n<li>How to fix internet lag while gaming<\/li>\n<li>How to customize gaming controller<\/li>\n<li>How to build a gaming PC on a budget<\/li>\n<li>How to reduce eye strain from gaming<\/li>\n<\/ul>\n<p>Notice how the questions above span different aspects of gaming? Like technical troubleshooting and health concerns?<\/p>\n<p>This is one of the major benefits of related content \u2014 it lets you create content for your audience\u2019s entire journey.<\/p>\n<p>Which will bring in more <a title=\"28 Ways to Increase Traffic to Your Website\" href=\"https:\/\/backlinko.com\/increase-website-traffic\" target=\"_blank\" rel=\"noopener\">website traffic<\/a> and conversions. And help establish you as an authoritative voice in your industry.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Artificial_Intelligence\"><\/span>3. Artificial Intelligence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t have time for hours of brainstorming or research?<\/p>\n<p>AI tools like <a title=\"How to Use ChatGPT to Get 10X Better Answers\" href=\"https:\/\/backlinko.com\/how-to-use-chatgpt\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>, Claude, and <a title=\"Google Gemini vs ChatGPT: Which AI Assistant Wins?\" href=\"https:\/\/backlinko.com\/gemini-vs-chatgpt\" target=\"_blank\" rel=\"noopener\">Gemini<\/a> have gotten pretty good at finding related content ideas.<\/p>\n<p>They\u2019re especially helpful for surfacing niche topics and unexpected content angles in seconds.<\/p>\n<p>Here\u2019s a simple prompt to try:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/icon-ai-prompt.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Generate 20 related topics and questions about <strong>[your primary topic]<\/strong> that would interest <strong>[your target audience]<\/strong>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/icon-ai-prompt.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Get specific for the best results.<\/p>\n<p>For example:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/icon-ai-prompt.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Generate 20 related topics and questions about gaming that would interest my target audience of gamers aged 18 to 45.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/icon-ai-prompt.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>When I tested this prompt with Claude, it returned some interesting related topics.<\/p>\n<p>Including ones that were much more niche than what some of the other tools found.<\/p>\n<p>Like \u201cgame soundtrack analysis\u201d and \u201cthe evolution of open-world games.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Claude \u2013 Gaming Topics\" alt=\"Claude \u2013 Gaming Topics\" data-aspect-ratio=\"0.85857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/claude-gaming-topics.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Use follow-up prompts to dig deeper.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>What are 10 controversial topics in <strong>[your niche]<\/strong> that generate strong opinions?<\/li>\n<li>What seasonal or trending topics should I cover in <strong>[your industry]<\/strong> this year?<\/li>\n<li>What beginner mistakes do people make in <strong>[your niche]<\/strong> that I could address?<\/li>\n<\/ul>\n<p>Experiment with different prompts until you find the ones that work best for your niche.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Specialized_Content_Tools\"><\/span>4. Specialized Content Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many content tools designed to help you cover all aspects of a niche.<\/p>\n<p>Including <a title=\"AnswerThePublic\" href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\">Answer the Public<\/a>, a search listening tool.<\/p>\n<p>Enter your topic and select the desired platform: Google, Amazon, TikTok, Bing, YouTube, or Instagram.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AnswerThePublic \u2013 Homepage\" alt=\"AnswerThePublic \u2013 Homepage\" data-aspect-ratio=\"0.70285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/answerthepublic-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Now, you\u2019ll see a map of related questions organized by question type.<\/p>\n<p>(Why, who, where, can, are, how, etc.)<\/p>\n<p>The visual format makes it easy to spot question patterns and content themes you haven\u2019t covered.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AnswerThePublic \u2013 Gaming \u2013 Wheels \u2013 Questions\" alt=\"AnswerThePublic \u2013 Gaming \u2013 Wheels \u2013 Questions\" data-aspect-ratio=\"1.16\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/answer-the-public-gaming-wheels-questions-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, these gaming questions would be easy to turn into <a title=\"10 Ways to Create Helpful Content + Examples and Checklist\" href=\"https:\/\/backlinko.com\/helpful-content\" target=\"_blank\" rel=\"noopener\">helpful content<\/a>.<\/p>\n<ul>\n<li>Will gaming be in the Olympics?<\/li>\n<li>Which gaming app pays the most?<\/li>\n<li>Can gaming cause carpal tunnel?<\/li>\n<li>Are gaming chairs good for office work?<\/li>\n<\/ul>\n<p>Each of these represents a potential blog post, video, or social media series that could attract your target audience.<\/p>\n<p>Semrush\u2019s <a title=\"Topic Research: Topic Finder Tool for Finding Content Ideas | Semrush\" href=\"https:\/\/www.semrush.com\/topic-research\/\" target=\"_blank\" rel=\"noopener\">Topic Research<\/a> is another helpful tool for comprehensively covering any niche.<\/p>\n<p>Here\u2019s how to use it:<\/p>\n<p>Enter your topic and click \u201c<strong>Get content ideas<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Topic Research \u2013 Gaming \u2013 Get content ideas\" alt=\"Topic Research \u2013 Gaming \u2013 Get content ideas\" data-aspect-ratio=\"0.45142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/topic-research-gaming-get-content-ideas.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The tool will return tons of related subtopics displayed as cards.<\/p>\n<p>Click any card to see questions people ask about that specific topic. Along with popular headlines for inspiration.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Topic Research \u2013 Gaming \u2013 Content Ideas\" alt=\"Topic Research \u2013 Gaming \u2013 Content Ideas\" data-aspect-ratio=\"0.69571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/topic-research-gaming-content-ideas.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, I clicked on \u201cgaming mouse\u201d and found some interesting related ideas.<\/p>\n<p>Including \u201chow do you choose a gaming mouse\u201d and \u201cwhat is the best budget gaming mouse under $10?\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Topic Research \u2013 Gaming \u2013 Content Ideas \u2013 Gaming Mouse\" alt=\"Topic Research \u2013 Gaming \u2013 Content Ideas \u2013 Gaming Mouse\" data-aspect-ratio=\"0.61\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/topic-research-gaming-content-ideas-gaming-mouse.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Next, select \u201c<strong>Trending subtopics first<\/strong>\u201d on the menu.<\/p>\n<p>This will show you what\u2019s currently popular in your niche.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Topic Research \u2013 Trending subtopics first\" alt=\"Topic Research \u2013 Trending subtopics first\" data-aspect-ratio=\"0.28571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/topic-research-trending-subtopics-first.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can also sort the topic cards by Volume, Difficulty, and Topic Efficiency.<\/p>\n<p>This helps you prioritize which topics to tackle first.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Topic Research \u2013 Prioritize topics by\" alt=\"Topic Research \u2013 Prioritize topics by\" data-aspect-ratio=\"0.37857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/topic-research-prioritize-topics-by.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Now, select \u201c<strong>Mind Map<\/strong>\u201d on the menu to visualize and plan content clusters.<\/p>\n<p>It\u2019s an easy way to spot <a title=\"Internal Linking for SEO: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/internal-links\" target=\"_blank\" rel=\"noopener\">internal linking<\/a> opportunities, too.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Topic Research \u2013 Gaming \u2013 Mind Map\" alt=\"Topic Research \u2013 Gaming \u2013 Mind Map\" data-aspect-ratio=\"1.2185714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/topic-research-gaming-mind-map-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"Pillar Pages: How to Create One + Examples\" href=\"https:\/\/backlinko.com\/pillar-pages\" target=\"_blank\" rel=\"noopener\">Pillar Pages: How to Create One + Examples<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Google_Search_Console_Data\"><\/span>5. Google Search Console Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sometimes, the best related content ideas are already hiding in your own data.<\/p>\n<p><a title=\"Google Search Console: The Definitive Guide\" href=\"https:\/\/backlinko.com\/google-search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a> reveals the queries people use to find your site.<\/p>\n<p>(Including ones you\u2019re not actively targeting with content.)<\/p>\n<p>Here\u2019s how to find these queries:<\/p>\n<p>Open Google Search Console and follow this path:<\/p>\n<p>\u201c<strong>Performance<\/strong>\u201d &gt; \u201c<strong>Search Results<\/strong>.\u201d<\/p>\n<p>Ensure \u201cQueries\u201d is selected on the menu and look through the results.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GSC \u2013 Gaming \u2013 Queries\" alt=\"GSC \u2013 Gaming \u2013 Queries\" data-aspect-ratio=\"0.78857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/gsc-gaming-queries.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Focus on these specific types of queries:<\/p>\n<ul>\n<li><strong>Terms that get impressions and clicks<\/strong>, but you haven\u2019t targeted before. These reveal related audience interests.<\/li>\n<li><strong>Searches with low monthly impressions.<\/strong> These often represent emerging topics or highly specific needs that can grow over time.<\/li>\n<li><strong>Question-based queries.<\/strong> Look for any new questions showing up in your data that you could answer with dedicated content.<\/li>\n<\/ul>\n<p>This is a smart approach for a couple of reasons.<\/p>\n<p>For one, you might discover related topics your audience is already searching for.<\/p>\n<p>Like \u201cgame releases\u201d and \u201cindie games.\u201d<\/p>\n<p>But it can also reveal valuable business opportunities.<\/p>\n<p>For example, if people search \u201cgamertag generator,\u201d you could create a free tool to capture that traffic. (And then convert them with a <a title=\"What Are Lead Magnets?\" href=\"https:\/\/backlinko.com\/hub\/content\/lead-magnets\" target=\"_blank\" rel=\"noopener\">lead magnet<\/a>.)<\/p>\n<p>This turns a simple related query into a revenue stream.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Competitor_Analysis\"><\/span>6. Competitor Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your competitors have already done the hard work of testing what related content performs in your niche.<\/p>\n<p>Why not learn from their successes?<\/p>\n<p>While you can look through your competitors\u2019 sites manually, Semrush\u2019s <a title=\"Organic Research: Keyword Rank Checker\" href=\"https:\/\/www.semrush.com\/analytics\/organic\/overview\" target=\"_blank\" rel=\"noopener\">Organic Research tool<\/a> automates the process.<\/p>\n<p>Here\u2019s how to use it.<\/p>\n<p>Add the URL of one of your competitors and click \u201c<strong>Search<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013  Game Informer \u2013 Search\" alt=\"Organic Research \u2013 Game Informer \u2013 Search\" data-aspect-ratio=\"0.38714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/organic-research-gameinformer-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Toggle to \u201c<strong>Topics<\/strong>\u201d on the menu. This will show you your competitors\u2019 highest-performing topics.<\/p>\n<p>Take a look at the list and see what related topics you can target on your own site.<\/p>\n<p>For example, you might discover that \u201cgaming news\u201d and \u201cgame release calendars\u201d are major traffic drivers for competing gaming sites.<\/p>\n<p>If they\u2019re a direct competitor, it\u2019s likely these topics would work well for you, too.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013  Game Informer \u2013 Best-Performing Topics\" alt=\"Organic Research \u2013 Game Informer \u2013 Best-Performing Topics\" data-aspect-ratio=\"0.85428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/organic-research-gameinformer-best-performing-topics.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The goal isn\u2019t to copy what competitors are doing.<\/p>\n<p>It\u2019s to understand what topics resonate with your shared audience. And find related <a title=\"Content Gap Analysis: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/content-gap\" target=\"_blank\" rel=\"noopener\">content gaps<\/a> you can fill with your unique perspective and expertise.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Forums_and_Niche_Communities\"><\/span>7. Forums and Niche Communities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Want to know what your audience really cares about? Go right to the source.<\/p>\n<p>They\u2019re already discussing their biggest challenges, interests, and questions in online communities.<\/p>\n<p>You just need to know where to look.<\/p>\n<p>Start by identifying where your audience gathers online:<\/p>\n<ul>\n<li><strong>Reddit:<\/strong> Subreddits for your niche and related topics<\/li>\n<li><strong>Facebook groups:<\/strong> Industry-specific groups and interest communities<\/li>\n<li><strong>Discord servers:<\/strong> Real-time conversations in niche communities<\/li>\n<li><strong>Industry forums:<\/strong> Established forums in your space<\/li>\n<li><strong>Public Slack communities:<\/strong> Professional groups and interest-based channels<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Discord \u2013 Homepage\" alt=\"Discord \u2013 Homepage\" data-aspect-ratio=\"0.76571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/discord-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Look for active communities where people have legit discussions about problems and interests.<\/p>\n<p>Avoid forums that are overly promotional or full of link spam.<\/p>\n<p>Once you\u2019ve found the right communities, don\u2019t just pop in once. Become a regular observer.<\/p>\n<p>Spend time understanding the community dynamics and recurring themes.<\/p>\n<p>As you go through posts, pay attention to:<\/p>\n<ul>\n<li>Topics that generate the most engagement<\/li>\n<li>Questions that appear repeatedly<\/li>\n<li>Pain points mentioned in multiple threads<\/li>\n<li>Controversies that spark discussion<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/gaming\" alt=\"Reddit \u2013 r\/gaming\" data-aspect-ratio=\"0.7\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/reddit-r-gaming.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For a gaming site, you might monitor communities like:<\/p>\n<ul>\n<li>Reddit\u2019s r\/gaming for general gaming discussions<\/li>\n<li>Reddit\u2019s r\/buildapc for hardware-related conversations<\/li>\n<li>Discord servers for real-time discussions about trending games and player preferences<\/li>\n<\/ul>\n<p>For example, if you notice multiple threads about the same topic, you\u2019ve found a perfect related content opportunity.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"SEO Content: How to Create Content That Ranks\" href=\"https:\/\/backlinko.com\/seo-content\" target=\"_blank\" rel=\"noopener\">SEO Content: How to Create Content That Ranks<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Find_Related_Content_That_Maximizes_Your_Visibility\"><\/span>Find Related Content That Maximizes Your Visibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Covering a topic thoroughly is now more important than ever.<\/p>\n<p>It\u2019s always helped with SEO and topical authority. But AI search engines prioritize sources that demonstrate deep expertise across related topics.<\/p>\n<p>Potentially giving you a huge bump in visibility on traditional and LLM search engines.<\/p>\n<p>If you haven\u2019t already, download our free <a title=\"Related Content Planner by Backlinko\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1CothGVqRvbxrktbol0WA0xaGUU6jHeqnVI7KBJb7YLM\/copy\" target=\"_blank\" rel=\"noopener\">Related Content Planner<\/a> to keep track of your ideas.<\/p>\n<p>Then, turn the related topics you found into comprehensive content clusters that work together to dominate your niche.<\/p>\n<p>For step-by-step guidance, read <a title=\"Topic Clusters 101: How to Level Up Your SEO (with Examples)\" href=\"https:\/\/backlinko.com\/topic-clusters\" target=\"_blank\" rel=\"noopener\">our guide to creating topic clusters<\/a> that improve your website\u2019s authority and deliver a better reader experience.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/find-related-content\" target=\"_blank\" rel=\"noopener\">7 Ways to Find Related Content (+ Free Topic Planner)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Continually coming up with fresh, relevant content ideas isn\u2019t easy. But you might be overlooking something important: related content. Related content includes topics that connect to your primary content themes. And it\u2019s more powerful than you might realize. It helps you: Spot content gaps before competitors do Build topical authority Create smart internal linking opportunities For example, search Google for \u201csite:backlinko.com \u2018backlinks\u2019\u201d and you\u2019ll see we have this topic covered from every angle. Including a beginner\u2019s guide, link-building strategies, and even a free backlink checker tool. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-13333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/06\/google-serp-site-backlinko-backlinks-scaled-cZ33gu-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/06\/google-serp-site-backlinko-backlinks-scaled-cZ33gu-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13333"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/13334"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}