\n\n| Click-through rate (CTR)<\/td>\n | Percentage of impressions that result in clicks to your site<\/td>\n | Indicates relevance of content to search intent<\/td>\n | Google Search Console CTR metrics<\/td>\n | Monitoring CTR improvements on pages with new title tags<\/td>\n<\/tr>\n |
\n| Scroll depth \/ engaged sessions<\/td>\n | How far users scroll; sessions with on-page engagement<\/td>\n | Measure of content relevance and quality<\/td>\n | GA4 engaged sessions<\/td>\n | Measuring engagement for mid-funnel pages after content restructuring<\/td>\n<\/tr>\n |
\n| Pages per session<\/td>\n | Average number of pages users view during a session<\/td>\n | Indicates content interest and sufficient site structure<\/td>\n | Analytics platforms (GA4 calls it \u201cViews per session\u201d)<\/td>\n | Analyzing the effectiveness of updated internal linking strategy<\/td>\n<\/tr>\n |
\n| Average engagement time<\/td>\n | Time users spend actively engaging with content<\/td>\n | Indicates how well content engages and keeps users interested<\/td>\n | GA4 engagement time<\/td>\n | Determining which topics on the site hold user attention to guide content strategy<\/td>\n<\/tr>\n |
\n| On-page \u201chot spots\u201d<\/td>\n | Visual indicators of where users focus attention<\/td>\n | Reveals actual user behavior<\/td>\n | Heatmaps and click maps (using tools like Hotjar, VWO)<\/td>\n | Monitoring where and when users drop off<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n |