{"id":13358,"date":"2025-06-25T06:48:24","date_gmt":"2025-06-25T06:48:24","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/06\/25\/5-ways-to-make-brand-impact-more-quantifiable\/"},"modified":"2025-06-25T06:48:24","modified_gmt":"2025-06-25T06:48:24","slug":"5-ways-to-make-brand-impact-more-quantifiable","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/06\/25\/5-ways-to-make-brand-impact-more-quantifiable\/","title":{"rendered":"5 Ways To Make Brand Impact More Quantifiable"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e8\/f1\/e8f14b46ac1a1235b5fd4a3f9b89a7b7\/21a62e34dff1f649e9ee7752312795ab\/5_ways_to_make_brand_impact_more_%E2%80%A8quantifiable.svg\" alt=\"5 Ways To Make Brand Impact More Quantifiable\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>You\u2019ve invested heavily in brand. But how do you know if it\u2019s working? Brand performance can and needs to be measured, but this measurement must come with rigor, structure, and business relevance. Here\u2018s how.<\/p>","protected":false},"excerpt":{"rendered":"<p>You\u2019ve invested heavily in brand. But how do you know if it\u2019s working? Brand performance can and needs to be measured, but this measurement must come with rigor, structure, and business relevance. Here\u2018s how.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-13358","post","type-post","status-publish","format-standard","hentry","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13358"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13358\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}