{"id":13359,"date":"2025-06-25T06:48:24","date_gmt":"2025-06-25T06:48:24","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/06\/25\/why-ai-search-is-the-new-reality-for-brands\/"},"modified":"2025-06-25T06:48:24","modified_gmt":"2025-06-25T06:48:24","slug":"why-ai-search-is-the-new-reality-for-brands","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/06\/25\/why-ai-search-is-the-new-reality-for-brands\/","title":{"rendered":"Why AI Search Is The New Reality For Brands"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2f\/5e\/2f5e57007b2e92aaaf6f89dc529adb63\/a1db45c3df85bbecc1dae209d92a7989\/why_ai_search_is_the_new_reality_for_brands.svg\" alt=\"Why AI Search Is The New Reality For Brands\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>Organic search isn\u2018t disappearing, but how it works, who controls it, and what drives visibility have changed radically. And this presents a big opportunity for enterprise brands.<\/p>","protected":false},"excerpt":{"rendered":"<p>Organic search isn\u2018t disappearing, but how it works, who controls it, and what drives visibility have changed radically. And this presents a big opportunity for enterprise brands.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-13359","post","type-post","status-publish","format-standard","hentry","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13359"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13359\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}