{"id":13390,"date":"2025-06-30T11:57:53","date_gmt":"2025-06-30T11:57:53","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/06\/30\/new-google-ads-broad-match-experiments-testing\/"},"modified":"2025-06-30T11:57:53","modified_gmt":"2025-06-30T11:57:53","slug":"new-google-ads-broad-match-experiments-testing","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/06\/30\/new-google-ads-broad-match-experiments-testing\/","title":{"rendered":"New Google Ads Broad Match Experiments Testing"},"content":{"rendered":"<p>Google is reportedly rolling out a new way to conduct broad match keywords experiments and A\/B testing. Google wrote this &#8220;new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic and budget within the existing campaign (instead of creating a campaign copy for the experiment treatment arm).&#8221;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google is reportedly rolling out a new way to conduct broad match keywords experiments and A\/B testing. Google wrote this &#8220;new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic and budget within the existing campaign (instead of creating a campaign copy for the experiment treatment arm).&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-13390","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13390"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13390\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}