{"id":13401,"date":"2025-07-01T16:49:46","date_gmt":"2025-07-01T16:49:46","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/"},"modified":"2025-07-01T16:49:46","modified_gmt":"2025-07-01T16:49:46","slug":"15-marketing-ideas-for-your-small-businesses-free-checklist","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/","title":{"rendered":"15 Marketing Ideas for Your Small Businesses (+ Free Checklist)"},"content":{"rendered":"<p>Your small business doesn\u2019t need a huge budget to get noticed.<\/p>\n<p>In 2025, the most effective marketing doesn\u2019t come from expensive ad campaigns or complicated funnels.<\/p>\n<p>It comes from authentic content that connects with your audience.<\/p>\n<p>Take Edeles Candles, for example.<\/p>\n<p>This handmade candle brand has nearly 90K TikTok followers and 500K likes.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"TikTok \u2013 EdelesCandles videos\" alt=\"TikTok \u2013 EdelesCandles videos\" data-aspect-ratio=\"0.99\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/tiktok-edeles-candles-videos.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>How did a small business get this kind of exposure?<\/p>\n<p>By posting simple behind-the-scenes videos of candle-making.<\/p>\n<p>No fancy production or big teams. Just engaging content that reaches thousands of potential customers every week.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@edeles.candles\/video\/7446104236624153879\" data-video-id=\"7446104236624153879\">\n<section><a title=\"@edeles.candles\" href=\"https:\/\/www.tiktok.com\/@edeles.candles?refer=embed\" target=\"_blank\" rel=\"noopener\">@edeles.candles<\/a> Demolding the Hourglass Candle. \u2728 Better late than never, happy second Advent. \ud83e\udee3\ud83d\udd6f\ufe0f <a title=\"candleshop\" href=\"https:\/\/www.tiktok.com\/tag\/candleshop?refer=embed\" target=\"_blank\" rel=\"noopener\">#candleshop<\/a> <a title=\"edelescandles\" href=\"https:\/\/www.tiktok.com\/tag\/edelescandles?refer=embed\" target=\"_blank\" rel=\"noopener\">#edelescandles<\/a> <a title=\"naturaldecor\" href=\"https:\/\/www.tiktok.com\/tag\/naturaldecor?refer=embed\" target=\"_blank\" rel=\"noopener\">#naturaldecor<\/a> <a title=\"candlemaking\" href=\"https:\/\/www.tiktok.com\/tag\/candlemaking?refer=embed\" target=\"_blank\" rel=\"noopener\">#candlemaking<\/a> <a title=\"candlediy\" href=\"https:\/\/www.tiktok.com\/tag\/candlediy?refer=embed\" target=\"_blank\" rel=\"noopener\">#candlediy<\/a> <a title=\"homedecor\" href=\"https:\/\/www.tiktok.com\/tag\/homedecor?refer=embed\" target=\"_blank\" rel=\"noopener\">#homedecor<\/a> <a title=\"demolding\" href=\"https:\/\/www.tiktok.com\/tag\/demolding?refer=embed\" target=\"_blank\" rel=\"noopener\">#demolding<\/a> <a title=\"demoldingvideo\" href=\"https:\/\/www.tiktok.com\/tag\/demoldingvideo?refer=embed\" target=\"_blank\" rel=\"noopener\">#demoldingvideo<\/a> <a title=\"wax\" href=\"https:\/\/www.tiktok.com\/tag\/wax?refer=embed\" target=\"_blank\" rel=\"noopener\">#wax<\/a> <a title=\"candle\" href=\"https:\/\/www.tiktok.com\/tag\/candle?refer=embed\" target=\"_blank\" rel=\"noopener\">#candle<\/a> <a title=\"handmade\" href=\"https:\/\/www.tiktok.com\/tag\/handmade?refer=embed\" target=\"_blank\" rel=\"noopener\">#handmade<\/a> <a title=\"smallbusinessowner\" href=\"https:\/\/www.tiktok.com\/tag\/smallbusinessowner?refer=embed\" target=\"_blank\" rel=\"noopener\">#smallbusinessowner<\/a> <a title=\"candlelover\" href=\"https:\/\/www.tiktok.com\/tag\/candlelover?refer=embed\" target=\"_blank\" rel=\"noopener\">#candlelover<\/a> <a title=\"candlelight\" href=\"https:\/\/www.tiktok.com\/tag\/candlelight?refer=embed\" target=\"_blank\" rel=\"noopener\">#candlelight<\/a> <a title=\"asmr\" href=\"https:\/\/www.tiktok.com\/tag\/asmr?refer=embed\" target=\"_blank\" rel=\"noopener\">#asmr<\/a> <a title=\"candleideas\" href=\"https:\/\/www.tiktok.com\/tag\/candleideas?refer=embed\" target=\"_blank\" rel=\"noopener\">#candleideas<\/a> <a title=\"christmascandle\" href=\"https:\/\/www.tiktok.com\/tag\/christmascandle?refer=embed\" target=\"_blank\" rel=\"noopener\">#christmascandle<\/a> <a title=\"giftideas\" href=\"https:\/\/www.tiktok.com\/tag\/giftideas?refer=embed\" target=\"_blank\" rel=\"noopener\">#giftideas<\/a> <a title=\"\u266c Originalton - EdelesCandles\" href=\"https:\/\/www.tiktok.com\/music\/Originalton-7446104220199799574?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c Originalton \u2013 EdelesCandles<\/a><\/section>\n<\/blockquote>\n<p>And TikTok is just one path.<\/p>\n<p>In this article, you\u2019ll find 15 marketing ideas for small businesses that drive real results.<\/p>\n<p>Each one is broken down by effort, impact, and budget. So, you can choose the ones that fit your resources and goals.<\/p>\n<p><strong>Bonus:<\/strong> Many of the ideas are free or low-cost.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Helpful resource:<\/strong> Download our free <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1P32XdWQ8MkbC1dXWuPbgX1w7jr9YAX0jNVe_VAi0Imw\/copy\" title=\"Small Business Marketing Ideas Checklist\" target=\"_blank\" rel=\"noopener\" data-mce-href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1P32XdWQ8MkbC1dXWuPbgX1w7jr9YAX0jNVe_VAi0Imw\/copy\" data-mce->Small Business Marketing Checklist<\/a> to stay organized as you implement these strategies. It includes a notes section to help you plan next steps as you read.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Let\u2019s start with one of the top tactics for small businesses \u2014 video.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#1_Grab_Attention_with_Short-Form_Videos\" >1. Grab Attention with Short-Form Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#2_Optimize_Your_Google_Business_Profile\" >2. Optimize Your Google Business Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#3_Create_Helpful_Website_and_Blog_Content\" >3. Create Helpful Website and Blog Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#4_Use_SMS_to_Instantly_Reach_Customers\" >4. Use SMS to Instantly Reach Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#5_Encourage_Customers_to_Share_Their_Experience_on_Social_Media\" >5. Encourage Customers to Share Their Experience on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#6_Partner_with_UGC_Creators\" >6. Partner with UGC Creators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#7_Use_AI_Chatbots_to_Promote_Your_Business_247\" >7. Use AI Chatbots to Promote Your Business 24\/7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#8_Collect_Prospect_Info_with_Lead_Magnets\" >8. Collect Prospect Info with Lead Magnets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#9_Create_an_Email_Newsletter\" >9. Create an Email Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#10_Turn_Reviews_and_Testimonials_into_Visual_Proof\" >10. Turn Reviews and Testimonials into Visual Proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#11_Share_Visual_Content_on_Pinterest\" >11. Share Visual Content on Pinterest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#12_Amplify_Your_Reach_by_Boosting_Your_Social_Posts\" >12. Amplify Your Reach by Boosting Your Social Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#13_Create_a_Loyalty_Program_That_Feels_Personal\" >13. Create a Loyalty Program That Feels Personal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#14_Build_Trust_and_Authority_on_LinkedIn\" >14. Build Trust and Authority on LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#15_Co-Host_Lives_Webinars_or_Giveaways\" >15. Co-Host Lives, Webinars, or Giveaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/01\/15-marketing-ideas-for-your-small-businesses-free-checklist\/#Turn_These_Small_Business_Marketing_Ideas_into_Results\" >Turn These Small Business Marketing Ideas into Results<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Grab_Attention_with_Short-Form_Videos\"><\/span>1. Grab Attention with Short-Form Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Moderate<\/td>\n<td data-before=\"Impact\">High<\/td>\n<td data-before=\"Budget\">Free to low<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><a title=\"What Is Video Content? And Why It&#039;s Super Important Right Now\" href=\"https:\/\/backlinko.com\/hub\/content\/video\" target=\"_blank\" rel=\"noopener\">Short-form video<\/a> is hands down the best marketing idea for small business owners in 2025.<\/p>\n<p>Especially if you want to increase brand awareness.<\/p>\n<p>Why?<\/p>\n<p>Because platforms like TikTok, Instagram Reels, and <a title=\"How to Grow YouTube Channel: Expert Tips for More Growth\" href=\"https:\/\/backlinko.com\/grow-youtube-channel\" target=\"_blank\" rel=\"noopener\">YouTube Shorts<\/a> are specifically designed to push your content to people who don\u2019t follow you.<\/p>\n<p>This gives you a chance to get discovered even if you don\u2019t have an existing audience.<\/p>\n<p>For example, Toasted Mallow, a gourmet marshmallow shop, got over 1 million views on TikTok.<\/p>\n<p>And they did it by sharing a no-frills look at how they make their treats:<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@toastedmallow\/video\/7057180324823993647\" data-video-id=\"7057180324823993647\">\n<section><a title=\"@toastedmallow\" href=\"https:\/\/www.tiktok.com\/@toastedmallow?refer=embed\" target=\"_blank\" rel=\"noopener\">@toastedmallow<\/a> Cookie dough filled marshmallows!! <a title=\"elfitup\" href=\"https:\/\/www.tiktok.com\/tag\/elfitup?refer=embed\" target=\"_blank\" rel=\"noopener\">#elfitup<\/a> <a title=\"pushin\ud83c\udd7f\ufe0f\" href=\"https:\/\/www.tiktok.com\/tag\/pushin%F0%9F%85%BF%EF%B8%8F?refer=embed\" target=\"_blank\" rel=\"noopener\">#pushin\ud83c\udd7f\ufe0f<\/a> <a title=\"socialshopping\" href=\"https:\/\/www.tiktok.com\/tag\/socialshopping?refer=embed\" target=\"_blank\" rel=\"noopener\">#socialshopping<\/a> <a title=\"foodtiktok\" href=\"https:\/\/www.tiktok.com\/tag\/foodtiktok?refer=embed\" target=\"_blank\" rel=\"noopener\">#foodtiktok<\/a> <a title=\"music\" href=\"https:\/\/www.tiktok.com\/tag\/music?refer=embed\" target=\"_blank\" rel=\"noopener\">#music<\/a> <a title=\"dessert\" href=\"https:\/\/www.tiktok.com\/tag\/dessert?refer=embed\" target=\"_blank\" rel=\"noopener\">#dessert<\/a> <a title=\"\u266c Lost - Frank Ocean\" href=\"https:\/\/www.tiktok.com\/music\/Lost-7049139197353184047?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c Lost \u2013 Frank Ocean<\/a><\/section>\n<\/blockquote>\n<p>You could do something similar, no matter what you sell.<\/p>\n<p>Think quick tips, transformations, or behind-the-scenes peeks. The key is posting content that\u2019s authentic and valuable.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"YouTube \u2013 Apple Cheeks grab attention\" alt=\"YouTube \u2013 Apple Cheeks grab attention\" data-aspect-ratio=\"0.82857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/youtube-apple-cheeks-grab-attention.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Use trending audio from TikTok, Reels, or Shorts and targeted hashtags to show algorithms your content is timely and boost your reach.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Not sure which platform to start with? Go with the one your audience already uses the most.<\/p>\n<p>And don\u2019t worry about fancy equipment. Use your phone camera and film near natural lighting for the best results.<\/p>\n<p>Add engaging captions, voiceovers, and sound effects with tools like <a title=\"CapCut\" href=\"https:\/\/www.capcut.com\/\" target=\"_blank\" rel=\"noopener\">CapCut<\/a>.<\/p>\n<p>It\u2019s beginner-friendly and makes your videos look polished without pro editing skills.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Optimize_Your_Google_Business_Profile\"><\/span>2. Optimize Your Google Business Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Moderate<\/td>\n<td data-before=\"Impact\">High<\/td>\n<td data-before=\"Budget\">Free<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>If you have a local business, optimizing your <a title=\"Google Business Profile: How to Use It to Get More Customers\" href=\"https:\/\/backlinko.com\/google-business-profile-guide\" target=\"_blank\" rel=\"noopener\">Google Business Profile<\/a> (GBP) is one of the easiest (and most important) ways to help customers find you.<\/p>\n<p>This is because it can majorly boost your visibility in <a title=\"11 Tips to Improve Your Google Maps SEO\" href=\"https:\/\/www.semrush.com\/blog\/google-maps-seo\/\" target=\"_blank\" rel=\"noopener\">Google Maps<\/a> and local search results.<\/p>\n<p>Like when someone types \u201ccar wash in jacksonville\u201d and sees prominent listings like this:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Car wash in Jacksonville \u2013 Businesses\" alt=\"Google SERP \u2013 Car wash in Jacksonville \u2013 Businesses\" data-aspect-ratio=\"1.03\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/google-serp-car-wash-in-jacksonville-businesses-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This kind of exposure can lead to more foot traffic, phone calls, and bookings.<\/p>\n<p>But only if your profile is fully optimized.<\/p>\n<p>Keep your info accurate and complete. Include business hours, address, website, and service areas.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Island Time Car Wash Jacksonville Florida \u2013 Contact details\" alt=\"Island Time Car Wash Jacksonville Florida \u2013 Contact details\" data-aspect-ratio=\"1.0585714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/island-time-car-wash-jacksonville-florida-contact-details-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Add high-quality photos that are helpful to customers and inspire confidence.<\/p>\n<p>For example, post action photos and show the outside of your location so it\u2019s easy to find.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Example of post action photos\" alt=\"Example of post action photos\" data-aspect-ratio=\"0.67714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/example-of-post-action-photos.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And don\u2019t forget reviews.<\/p>\n<p>Signals like your average rating, number of reviews, and how recent they are all affect <a title=\"Local SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/local-seo-guide\" target=\"_blank\" rel=\"noopener\">local SEO<\/a> and buyer trust.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Maps \u2013 Car wash Jacksonville \u2013 Ratings &amp; Reviews\" alt=\"Google Maps \u2013 Car wash Jacksonville \u2013 Ratings &amp; Reviews\" data-aspect-ratio=\"0.96571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/google-maps-car-wash-jacksonville-ratings-and-reviews.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Make it a habit to ask for reviews after a positive experience, and respond to every one.<\/p>\n<p>(Yes, even any negative comments you get, too.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Create_Helpful_Website_and_Blog_Content\"><\/span>3. Create Helpful Website and Blog Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Moderate to high<\/td>\n<td data-before=\"Impact\">High<\/td>\n<td data-before=\"Budget\">Free to high<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Attract your ideal customer with content on your website and blog that answers users\u2019 questions.<\/p>\n<p>This improves your chances of ranking organically and capturing steady traffic.<\/p>\n<p>Use tools like Google Autocomplete, <a title=\"Semrush: The Ultimate Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/semrush\" target=\"_blank\" rel=\"noopener\">Semrush<\/a>, or AnswerThePublic to uncover what your audience is asking.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 What to wear under a dress shirt \u2013 People also ask\" alt=\"Google SERP \u2013 What to wear under a dress shirt \u2013 People also ask\" data-aspect-ratio=\"1.0914285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/google-serp-what-to-wear-under-a-dress-shirt-people-also-ask-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, create content that answers those questions.<\/p>\n<p>(While subtly introducing your product or service as the fix.)<\/p>\n<p>Use <a title=\"5 Top AI Writing Generators: Features, Pricing, Pros &amp; Cons\" href=\"https:\/\/backlinko.com\/best-ai-content-generator-tools\" target=\"_blank\" rel=\"noopener\">AI writing tools<\/a> to speed up content creation.<\/p>\n<p>ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds.<\/p>\n<p>Here\u2019s a sample prompt to get started (the more details, the better):<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/icon-ai-prompt.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Write a <strong>[blog post\/social media caption\/email newsletter]<\/strong> about <strong>[your topic]<\/strong> for <strong>[target audience \u2013 include their biggest challenges or goals]<\/strong>. Keep the tone <strong>[professional\/conversational\/friendly]<\/strong> and focus on <strong>[key benefit\/solution]<\/strong>. Include <strong>[relevant examples, statistics, or case studies]<\/strong>. Make it <strong>[word count\/length]<\/strong> and end with <strong>[specific call-to-action]<\/strong>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/icon-ai-prompt.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Heavily edit the draft for accuracy, brand voice, and your expertise.<\/p>\n<p>Done right, a single blog post can become your hardest-working salesperson.<\/p>\n<p>For example, Leigh McKenzie, Backlinko\u2019s head of Growth, uses content to promote his ecommerce brand, Underfit.<\/p>\n<p>Using Semrush\u2019s <a title=\"Perform keyword research and analysis with Keyword Magic Tool | Semrush\" href=\"https:\/\/www.semrush.com\/features\/keyword-magic-tool\/\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a>, Leigh identifies the search terms people type into Google to find products like his.<\/p>\n<p>Like \u201cwhat to wear under a dress shirt\u201d and \u201ctypes of undershirts.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 What to wear under a dress shirt \u2013 Keywords\" alt=\"Keyword Magic Tool \u2013 What to wear under a dress shirt \u2013 Keywords\" data-aspect-ratio=\"0.20857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/keyword-magic-tool-what-to-wear-under-a-dress-shirt-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, he creates content that directly answers those queries.<\/p>\n<p>Like this blog post on what to wear under a dress shirt, which includes comparison tables and fabric tips.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Underfit \u2013 Blog post\" alt=\"Underfit \u2013 Blog post\" data-aspect-ratio=\"0.74571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/underfit-blog-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It also subtly directs readers to Underfit\u2019s products with a banner that includes trust signals.<\/p>\n<p>Language like \u201cget your money back\u201d gives prospects the confidence to buy.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Underfit \u2013 Get your money back\" alt=\"Underfit \u2013 Get your money back\" data-aspect-ratio=\"0.54428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/underfit-get-your-money-back.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_SMS_to_Instantly_Reach_Customers\"><\/span>4. Use SMS to Instantly Reach Customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Low<\/td>\n<td data-before=\"Impact\">Moderate<\/td>\n<td data-before=\"Budget\">Low to moderate<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Want to grab your customers\u2019 attention fast? Text them.<\/p>\n<p>With open rates as high as <a title=\"SMS Marketing Open Rate Statistics\" href=\"https:\/\/www.sender.net\/blog\/sms-open-rates\/\" target=\"_blank\" rel=\"noopener\">98%<\/a>, SMS is one of the most effective ways to promote offers or send reminders.<\/p>\n<p>It works especially well for service-based businesses where timing matters.<\/p>\n<p>Like salons, restaurants, clinics, fitness studios, and local shops.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Salon survey text\" alt=\"Salon survey text\" data-aspect-ratio=\"0.52571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/salon-survey-text.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The key is to keep it short, clear, and genuinely useful. SMS isn\u2019t the place for long messages or hard sells.<\/p>\n<p>Smart ways to use SMS include:<\/p>\n<ul>\n<li>Flash sales or last-minute discounts<\/li>\n<li>Appointment reminders or confirmations<\/li>\n<li>Shipping updates or order status<\/li>\n<li>VIP-only offers or restock alerts<\/li>\n<li>Event reminders or holiday hours<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Smart ways to use sms \u2013 Event reminder\" alt=\"Smart ways to use sms \u2013 Event reminder\" data-aspect-ratio=\"0.62571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/smart-ways-to-use-sms-evemt-reminder.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Test what types of messages drive the most engagement.<\/p>\n<p>And always ask for SMS opt-in at checkout and include an easy way to unsubscribe.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Encourage_Customers_to_Share_Their_Experience_on_Social_Media\"><\/span>5. Encourage Customers to Share Their Experience on Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Low<\/td>\n<td data-before=\"Impact\">Moderate to high<\/td>\n<td data-before=\"Budget\">Free<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>One of the easiest ways to build trust? Ask your customers to share their experience.<\/p>\n<p>Called <a title=\"24 Key User-Generated Content (UGC) Statistics\" href=\"https:\/\/backlinko.com\/ugc-statistics\" target=\"_blank\" rel=\"noopener\">user-generated content<\/a> (UGC), this is when customers organically share photos, videos, or reviews about your brand.<\/p>\n<p>This creates authentic, unpaid social proof that builds trust and boosts visibility.<\/p>\n<p>Many people will be happy to post about your products online \u2014 they may just need a little nudge.<\/p>\n<ul>\n<li>Add a short, friendly request in your post-purchase email<\/li>\n<li>Offer a small incentive, like a discount on their next order<\/li>\n<li>Encourage customers to tag you on social with a branded hashtag<\/li>\n<li>Include a review prompt on your thank-you or packaging insert<\/li>\n<\/ul>\n<p>For example, let\u2019s say you run a ceramic shop. When someone buys a handmade mug from your brand, include a thank you card that says:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cWe\u2019d love to see how you use your mug! Tag us @CozyClay and use #MyMorningMug to be featured.\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This simple prompt can inspire unboxing videos, photos, or short video reviews \u2014 all of which are great for reshares.<\/p>\n<p>Once you start receiving tags, repost customer content, and comment on the posts. This helps you connect with your customers and further your reach.<\/p>\n<p>For example, Sol, a beach beanie bag company, has a dedicated \u201cYou\u201d Highlight on Instagram:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Instagram \u2013 Sol Summer Club \u2013 You\" alt=\"Instagram \u2013 Sol Summer Club \u2013 You\" data-aspect-ratio=\"0.58857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/instagram-sol-summer-club-you-1.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It features tagged Stories from real customers using their products at the beach.<\/p>\n<p>This works as a social proof and a visual guide for new buyers.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sol \u2013 Instagram stories from customers\" alt=\"Sol \u2013 Instagram stories from customers\" data-aspect-ratio=\"1.6327272727273\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/sol-instagram-stories-from-customers-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"6_Partner_with_UGC_Creators\"><\/span>6. Partner with UGC Creators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Moderate<\/td>\n<td data-before=\"Impact\">High<\/td>\n<td data-before=\"Budget\">Moderate<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>While UGC is created organically by customers, UGC creators are paid to make content for your brand.<\/p>\n<p>The best part? They don\u2019t come with the influencer price tag.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> You\u2019ll pay around <a href=\"https:\/\/influee.co\/blog\/ugc-price\" title=\"UGC Rates 2025: The Ultimate Guide With Real Numbers (+ F...\" target=\"_blank\" rel=\"noopener\" data-mce-href=\"https:\/\/influee.co\/blog\/ugc-price\" data-mce->$150 to $300 per video<\/a> for UGC creator content (some creators accept free products as an incentive). In comparison, you\u2019d pay <a href=\"https:\/\/www.meltwater.com\/en\/blog\/influencer-marketing-costs-rates-pricing\" title=\"Influencer Marketing Costs 2025: Influencer Rates per Channel\" target=\"_blank\" rel=\"noopener\" data-mce-href=\"https:\/\/www.meltwater.com\/en\/blog\/influencer-marketing-costs-rates-pricing\" data-mce->$1,250 to $2,500<\/a> for a macro-influencer (100K to 500K followers) and $2,500+ for a mega-influencer (500K+ followers).<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>UGC creators produce content (like unboxings, demos, or testimonials) that you own and can use across your marketing channels.<\/p>\n<p>This includes ads, social media posts, or landing pages.<\/p>\n<p>The benefit? Content that feels genuine while giving you complete control over where and how it\u2019s used.<\/p>\n<p>Here\u2019s how to get started:<\/p>\n<ol>\n<li>Decide what kind of content you need \u2014 e.g., product demo, lifestyle use, review, testimonial<\/li>\n<li>Find creators on platforms like Influee and Billo<\/li>\n<li>Clarify deliverables and usage rights<\/li>\n<li>Post on your socials or use in paid ads<\/li>\n<\/ol>\n<p>For example, HiZoo, a massage device brand, partnered with a UGC creator who filmed herself trying their product for the first time.<\/p>\n<div>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DJpR6fTzRDv\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/DJpR6fTzRDv\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by HiZoo (@hizooco)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<p>In the video, she shares genuine reactions about how the product feels and works.<\/p>\n<p>The content feels like a real customer review, not a polished ad. Which encourages likes and comments.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Instagram \u2013 Real customer review \u2013 Likes &amp; comments\" alt=\"Instagram \u2013 Real customer review \u2013 Likes &amp; comments\" data-aspect-ratio=\"0.74857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/instagram-real-customer-review-likes-and-comments.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This gives the brand an opportunity to build trust and credibility (and sell more products).<\/p>\n<p>Use a tool like <a title=\"Modash\" href=\"https:\/\/www.modash.io\/\" target=\"_blank\" rel=\"noopener\">Modash<\/a> to find creators who\u2019ve already posted about similar products to yours \u2014 they\u2019re more likely to say yes and nail the tone you want.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Use_AI_Chatbots_to_Promote_Your_Business_247\"><\/span>7. Use AI Chatbots to Promote Your Business 24\/7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Moderate<\/td>\n<td data-before=\"Impact\">Moderate to high<\/td>\n<td data-before=\"Budget\">Free to low<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Never miss a lead or lose a customer to long wait times.<\/p>\n<p><a title=\"24 Amazing Chatbot Statistics\" href=\"https:\/\/backlinko.com\/chatbot-stats\" target=\"_blank\" rel=\"noopener\">AI chatbots<\/a> help you deliver instant, personalized support 24\/7.<\/p>\n<p>And happier customers = more sales.<\/p>\n<p>Whether on your website or social media channels, chatbots make sure you\u2019re always available to answer questions, remove buying friction, and close sales.<\/p>\n<p>Chatbots can:<\/p>\n<ul>\n<li>Answer FAQs<\/li>\n<li>Take orders<\/li>\n<li>Book appointments<\/li>\n<li>Recommend products<\/li>\n<li>Escalate customer service issues<\/li>\n<\/ul>\n<p>You can even build a bot that sounds just like you.<\/p>\n<p>Upload your service descriptions, common responses, and FAQs to tools like <a title=\"Tidio\" href=\"https:\/\/www.tidio.com\/\" target=\"_blank\" rel=\"noopener\">Tidio<\/a> or <a title=\"ManyChat\" href=\"https:\/\/manychat.com\/\" target=\"_blank\" rel=\"noopener\">Manychat<\/a>.<\/p>\n<p>This allows you to create a chatbot that mimics your tone and expertise.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Manychat \u2013 Chatbot\" alt=\"Manychat \u2013 Chatbot\" data-aspect-ratio=\"1.04\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/manychat-chatbot-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, Attendant, a UK coffee chain, is a great example of how businesses of all sizes can use chatbots to reduce customer service inquiries.<\/p>\n<p>While improving customer service at the same time.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Attendant \u2013 Chatbot\" alt=\"Attendant \u2013 Chatbot\" data-aspect-ratio=\"0.90428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/attendant-chatbot.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The chatbot offers instant answers to common customer questions.<\/p>\n<p>Like \u201care your cafes dog friendly\u201d and \u201cwhen do you end serving breakfast.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Attendant \u2013 Chatbot question\" alt=\"Attendant \u2013 Chatbot question\" data-aspect-ratio=\"0.77857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/attendant-chatbot-question.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It\u2019s like cloning your best customer service rep, minus the payroll.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Collect_Prospect_Info_with_Lead_Magnets\"><\/span>8. Collect Prospect Info with Lead Magnets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Moderate<\/td>\n<td data-before=\"Impact\">High<\/td>\n<td data-before=\"Budget\">Low<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>A <a title=\"What Are Lead Magnets?\" href=\"https:\/\/backlinko.com\/hub\/content\/lead-magnets\" target=\"_blank\" rel=\"noopener\">lead magnet<\/a> is a free resource you offer in exchange for someone\u2019s email. Like a discount, template, or ebook.<\/p>\n<p>When done right, it attracts high-intent leads who are more likely to buy over time.<\/p>\n<p>Here\u2019s how to make it work:<\/p>\n<ul>\n<li><strong>Solve a specific problem.<\/strong> Think budgeting template, skincare quiz, or a free sample tied to your product<\/li>\n<li><strong>Make it a natural extension of your offer.<\/strong> Sell time-tracking software? A \u201cWeekly Productivity Planner\u201d is a perfect match. Run a meal prep business? Offer a \u201c3-Day Healthy Eating Kickstart.\u201d<\/li>\n<li><strong>Promote it everywhere.<\/strong> Homepage banners, <a title=\"7 Proven Blog Post Templates (That Work Like A Charm)\" href=\"https:\/\/backlinko.com\/hub\/content\/blog-post-templates\" target=\"_blank\" rel=\"noopener\">blog posts<\/a>, social captions, link in bio, and pop-ups. Mention your lead magnet in any social media videos you create \u2014 and don\u2019t forget to add a link to it in the caption or comments.<\/li>\n<\/ul>\n<p>For example, Budget With Mel, a personal finance blogger, offers a free budgeting template on her blog.<\/p>\n<p>Users provide a first name and email address to access the template.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Email signup form\" alt=\"Email signup form\" data-aspect-ratio=\"1.1685714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/email-signup-form-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Since the template was pre-filled with formulas that auto-calculate totals, the value is instantly clear to the user.<\/p>\n<p>All they have to do is plug in numbers to instantly see where their money\u2019s going.<\/p>\n<p>It\u2019s frictionless, helpful, and directly tied to her paid offers.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Monthly \u2013 Paycheck budget\" alt=\"Monthly \u2013 Paycheck budget\" data-aspect-ratio=\"0.64857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/monthly-paycheck-budget.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"9_Create_an_Email_Newsletter\"><\/span>9. Create an Email Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Moderate<\/td>\n<td data-before=\"Impact\">Moderate<\/td>\n<td data-before=\"Budget\">Free to low<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>A monthly or weekly <a title=\"How to Write an AWESOME Email Newsletter\" href=\"https:\/\/backlinko.com\/write-email-newsletter\" target=\"_blank\" rel=\"noopener\">email newsletter<\/a> is one of the easiest ways to stay connected to your audience.<\/p>\n<p>Whether you have an ecommerce business or own a boutique, your newsletter can become a go-to resource that builds loyalty over time.<\/p>\n<p>Share helpful tips, seasonal offerings, behind-the-scenes updates, and promote your products or services.<\/p>\n<p>So, how do you get started?<\/p>\n<p>Email marketing tools like Kit and Mailchimp offer <a title=\"Email Newsletter Template for Higher Open-Rates\" href=\"https:\/\/backlinko.com\/templates\/marketing\/email-newsletter\" target=\"_blank\" rel=\"noopener\">customizable newsletter templates<\/a> that make it easy to send professional newsletters.<\/p>\n<p>(Without the need for design skills.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Mailchimp \u2013 Newsletter templates\" alt=\"Mailchimp \u2013 Newsletter templates\" data-aspect-ratio=\"0.53142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/mailchimp-newsletter-templates.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Set a recurring send date (like every Tuesday) and stick to it.<\/p>\n<p>This way, subscribers know what to expect.<\/p>\n<p>Maintain your brand voice when writing your newsletter. And consider adding personalization to your strategy as you get more advanced.<\/p>\n<p>Pet supplement brand Adored Beast Apothecary\u2019s newsletter is a great example of how to mix education with subtle promotion.<\/p>\n<p>For example, this issue opens with fun, educational content on dog behavior.<\/p>\n<p>This keeps pet owners engaged and builds trust. Even if they\u2019re not ready to buy something right away.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Adored Beast \u2013 Newsletter\" alt=\"Adored Beast \u2013 Newsletter\" data-aspect-ratio=\"0.75\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/adored-beast-newsletter.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>They also include links to additional content about common pet health issues.<\/p>\n<p>By driving traffic back to their site, they extend the customer journey and increase the chances of a future sale.<\/p>\n<p>And position themselves as a reliable expert.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Newsletter \u2013 Pet care\" alt=\"Newsletter \u2013 Pet care\" data-aspect-ratio=\"0.82\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/newsletter-pet-care.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The newsletter ends with a short product section recommending relevant supplements.<\/p>\n<p>It\u2019s a smooth transition from education to solution. (So it feels helpful rather than pushy.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Newsletter \u2013 Your Adored Beast Will Love\" alt=\"Newsletter \u2013 Your Adored Beast Will Love\" data-aspect-ratio=\"0.87\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/newsletter-your-adored-beast-will-love.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"10_Turn_Reviews_and_Testimonials_into_Visual_Proof\"><\/span>10. Turn Reviews and Testimonials into Visual Proof<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Low to moderate<\/td>\n<td data-before=\"Impact\">Moderate<\/td>\n<td data-before=\"Budget\">Free to low<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Got happy customers?<\/p>\n<p>Turn their praise into <a title=\"What Is Visual Content?\" href=\"https:\/\/backlinko.com\/hub\/content\/visual\" target=\"_blank\" rel=\"noopener\">visual content<\/a> that does the selling for you.<\/p>\n<p>Collect reviews from emails, DMs, social media comments, or your Google Business Profile.<\/p>\n<p>Or ask a happy client to record a 30-second selfie-style video.<\/p>\n<p>Then, share these testimonials on your social media accounts. Like the owner of popular TikTok account Destiny Media Marketing does.<\/p>\n<p>To promote her business, she collects client reviews and turns them into persuasive carousel posts.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"TikTok \u2013 Destiny Media Marketing \u2013 Client reviews\" alt=\"TikTok \u2013 Destiny Media Marketing \u2013 Client reviews\" data-aspect-ratio=\"1.0436363636364\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/tiktok-destiny-media-marketing-client-reviews-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>She also shares short testimonial videos.<\/p>\n<p>Like this one from a satisfied client who left her a glowing review about her services.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@destinymediamarketing\/video\/7373777707223485701\" data-video-id=\"7373777707223485701\">\n<section><a title=\"@destinymediamarketing\" href=\"https:\/\/www.tiktok.com\/@destinymediamarketing?refer=embed\" target=\"_blank\" rel=\"noopener\">@destinymediamarketing<\/a> Thank you so much Katie Grace Films \ud83e\udd0d <a title=\"clienttestimonial\" href=\"https:\/\/www.tiktok.com\/tag\/clienttestimonial?refer=embed\" target=\"_blank\" rel=\"noopener\">#clienttestimonial<\/a> <a title=\"websitedevelopment\" href=\"https:\/\/www.tiktok.com\/tag\/websitedevelopment?refer=embed\" target=\"_blank\" rel=\"noopener\">#websitedevelopment<\/a> <a title=\"webdesign\" href=\"https:\/\/www.tiktok.com\/tag\/webdesign?refer=embed\" target=\"_blank\" rel=\"noopener\">#webdesign<\/a> <a title=\"websitedesign\" href=\"https:\/\/www.tiktok.com\/tag\/websitedesign?refer=embed\" target=\"_blank\" rel=\"noopener\">#websitedesign<\/a> <a title=\"videographer\" href=\"https:\/\/www.tiktok.com\/tag\/videographer?refer=embed\" target=\"_blank\" rel=\"noopener\">#videographer<\/a> <a title=\"\u266c original sound - Priscilla Marketing Specialist\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7373777719942056709?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c original sound \u2013 Priscilla Marketing Specialist<\/a><\/section>\n<\/blockquote>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Create a dedicated Instagram Story Highlight called \u201cHappy Customers\u201d or \u201cReviews\u201d so new visitors can immediately see social proof when they visit your profile.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"11_Share_Visual_Content_on_Pinterest\"><\/span>11. Share Visual Content on Pinterest<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Moderate<\/td>\n<td data-before=\"Impact\">Moderate to high<\/td>\n<td data-before=\"Budget\">Free to low<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Pinterest is a hidden gem for generating sustained traffic to your <a title=\"How to Create a Website: Complete Guide\" href=\"https:\/\/backlinko.com\/how-to-create-a-website\" target=\"_blank\" rel=\"noopener\">small business website<\/a> or online store.<\/p>\n<p>A single, well-optimized Pin can continue driving clicks and conversions for months (or even years).<\/p>\n<p>Take Budget With Mel as an example.<\/p>\n<p>One of her top traffic sources is Pinterest.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Traffic Analytics \u2013 Budget With Mel \u2013 Top Sources\" alt=\"Traffic Analytics \u2013 Budget With Mel \u2013 Top Sources\" data-aspect-ratio=\"0.43428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/traffic-analytics-budget-with-mel-top-sources.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So, how is she making this platform work for her?<\/p>\n<p>By sharing simple yet valuable infographics that link to her blog.<\/p>\n<p>This helps funnel targeted readers directly to her content.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Funnel target readers directly to content\" alt=\"Funnel target readers directly to content\" data-aspect-ratio=\"0.78285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/funnel-target-readers-directly-to-content.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Most importantly, her blog has a lead magnet that turns visitors into <a title=\"11 Ways to Get More Email Subscribers\" href=\"https:\/\/backlinko.com\/get-more-email-subscribers\" target=\"_blank\" rel=\"noopener\">email subscribers<\/a>.<\/p>\n<p>This means she\u2019s not just getting one-time visitors \u2014 she\u2019s building a list of potential customers she can reach again and again.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Email signup form\" alt=\"Email signup form\" data-aspect-ratio=\"1.1685714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/email-signup-form-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s how to replicate Mel\u2019s success:<\/p>\n<ul>\n<li><strong>Create valuable Pins:<\/strong> Turn your best tips, products, or blog posts into eye-catching visuals using a template-friendly design tool like Canva<\/li>\n<li><strong>Organize strategically:<\/strong> Set up boards by category (like \u201cBudgeting Tips\u201d or \u201cGift Ideas\u201d) to make your content easy to find<\/li>\n<li><strong>Optimize for search:<\/strong> Include relevant keywords in your Pin titles and descriptions \u2014 people search Pinterest like Google<\/li>\n<li><strong>Drive traffic:<\/strong> Link every Pin to a blog post, lead magnet, or product page to convert browsers into customers<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a href=\"https:\/\/backlinko.com\/best-social-media-management-tools\" title=\"6 Best Social Media Management Tools (Tried &amp; Tested)\" target=\"_blank\" rel=\"noopener\" data-mce-href=\"https:\/\/backlinko.com\/best-social-media-management-tools\" data-mce->6 Best Social Media Management Tools (Tried &amp; Tested)<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"12_Amplify_Your_Reach_by_Boosting_Your_Social_Posts\"><\/span>12. Amplify Your Reach by Boosting Your Social Posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Moderate<\/td>\n<td data-before=\"Impact\">High<\/td>\n<td data-before=\"Budget\">Flexible<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>If your social media post already gets a decent engagement \u2014 saves, likes, comments \u2014 that\u2019s your cue to boost it.<\/p>\n<p>You can do this on Instagram, Facebook, TikTok, and Pinterest.<\/p>\n<p>LinkedIn also supports boosting, but only from company pages, not personal profiles.<\/p>\n<p>And even a small budget can help your top-performing posts reach more people without driving up costs.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Scrappy Gardeners \u2013 Boost button\" alt=\"Scrappy Gardeners \u2013 Boost button\" data-aspect-ratio=\"1.25\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/scrappy-gardeners-boost-button-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This approach is more effective than boosting random posts.<\/p>\n<p>Why? Because you already know the content resonates with your audience.<\/p>\n<p>How to start:<\/p>\n<ul>\n<li>Choose a social media post that\u2019s performing well organically<\/li>\n<li>Set a daily budget (even $5-$10 per day can work)<\/li>\n<li>Target based on location, interest, and behavior<\/li>\n<li>Let the ad run for a few days before making any tweaks<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>But don\u2019t just boost ads.<\/p>\n<p>Promote a mix of content, like blog posts, how-to videos, product highlights, and behind-the-scenes clips.<\/p>\n<p>Prioritize posts that feel authentic and aligned with your brand voice.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Need a little help creating engaging social content? Tools like Semrush\u2019s <a href=\"https:\/\/www.semrush.com\/apps\/ai-video-marketing-automator\/\" title=\"AI Video Marketing Automator\" target=\"_blank\" rel=\"noopener\" data-mce-href=\"https:\/\/www.semrush.com\/apps\/ai-video-marketing-automator\/\" data-mce->AI Video Marketing Automator<\/a> and <a href=\"https:\/\/www.semrush.com\/apps\/ai-social-content-generator\/\" title=\"AI Social Content Generator\" target=\"_blank\" rel=\"noopener\" data-mce-href=\"https:\/\/www.semrush.com\/apps\/ai-social-content-generator\/\" data-mce->AI Social Content Generator<\/a> turn your blog posts into short videos and social posts in seconds \u2014 no video editing or design experience required.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"13_Create_a_Loyalty_Program_That_Feels_Personal\"><\/span>13. Create a Loyalty Program That Feels Personal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Moderate<\/td>\n<td data-before=\"Impact\">High<\/td>\n<td data-before=\"Budget\">Low<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Small, thoughtful touches can turn one-time buyers into loyal fans.<\/p>\n<p>Start with a simple reward system (digital or physical) that feels fun and easy to use.<\/p>\n<p>Think stamps, punch cards, or online progress trackers.<\/p>\n<p>After five or 10 purchases, offer a reward that feels like a win: a free drink, a low-cost product (under $5), a bonus add-on, or early access to something new.<\/p>\n<p>The key? Make it feel personal and let customers see how close they are to earning their reward.<\/p>\n<p>Bonus points if you personalize it with their name, preferences, or purchase history.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Loyalty program\" alt=\"Loyalty program\" data-aspect-ratio=\"1.202\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/loyalty-program-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, a toy store owner explained on Reddit how they created \u201cinstant repeat customers\u201d with a playful loyalty program.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Toy store owner\u2019s explanation\" alt=\"Reddit \u2013 Toy store owner's explanation\" data-aspect-ratio=\"0.47571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/reddit-toy-store-owner-explanation.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Kids earn pirate coins and vinyl stickers with each purchase. After five coins, they trade them in for a free toy.<\/p>\n<p>It\u2019s low-cost, but it works because it feels personal, rewarding, and fun. (And the adults like it, too!)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Toy store owner comment\" alt=\"Reddit \u2013 Toy store owner comment\" data-aspect-ratio=\"0.31571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/reddit-toy-store-owner-comments.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"14_Build_Trust_and_Authority_on_LinkedIn\"><\/span>14. Build Trust and Authority on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Moderate<\/td>\n<td data-before=\"Impact\">High<\/td>\n<td data-before=\"Budget\">Free<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><a title=\"LinkedIn SEO Tips: Optimize Your Profile And Content\" href=\"https:\/\/backlinko.com\/linkedin-seo\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> is one of the best places to build credibility and attract clients.<\/p>\n<p>Especially if you sell services, offer consulting, or work with other businesses.<\/p>\n<p>Why?<\/p>\n<p>Because it puts you in front of decision-makers actively looking for business solutions.<\/p>\n<p>But success on LinkedIn isn\u2019t all about pitching your services.<\/p>\n<p>It\u2019s about consistently sharing helpful, real-world insights that show you know your stuff.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"LinkedIn \u2013 Taylor Scher \u2013 Trust and Authority\" alt=\"LinkedIn \u2013 Taylor Scher \u2013 Trust and Authority\" data-aspect-ratio=\"0.80428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/linkedin-taylorjosephscher-trust-and-authority.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Over time, this positions you as a go-to expert.<\/p>\n<p>And turns your content into a client acquisition tool that works even when you\u2019re not actively prospecting.<\/p>\n<p>Here\u2019s how to get started: Pick one to two topics you want to be known for.<\/p>\n<p>And post at least once a week.<\/p>\n<p>Share industry-relevant stories, lessons, business updates, or tips.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"LinkedIn \u2013 Daniel Korenblum \u2013 Content as client acquisition tool\" alt=\"LinkedIn \u2013 Daniel Korenblum \u2013 Content as client acquisition tool\" data-aspect-ratio=\"1.2671428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/linkedin-daniel-korenblum-content-as-client-acquisition-tool-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Still don\u2019t know what to post?<\/p>\n<p>Use <a title=\"How to Use ChatGPT to Get 10X Better Answers\" href=\"https:\/\/backlinko.com\/how-to-use-chatgpt\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a> or Claude to draft LinkedIn post ideas from your blog content.<\/p>\n<p>Prompt it with the following:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/icon-ai-prompt.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Turn this blog post into a conversational first-person LinkedIn post with a story-driven hook.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/04\/icon-ai-prompt.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>But don\u2019t just post your own content. Comment meaningfully on industry posts, too.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"LinkedIn \u2013 Meaningfully comment on industry\" alt=\"LinkedIn \u2013 Meaningfully comment on industry\" data-aspect-ratio=\"1.3471428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/linkedin-meaningfully-comment-on-industry-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This showcases your expertise and gets you noticed by potential clients.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Co-Host_Lives_Webinars_or_Giveaways\"><\/span>15. Co-Host Lives, Webinars, or Giveaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Effort<\/th>\n<th scope=\"col\">Impact<\/th>\n<th scope=\"col\">Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Effort\">Moderate<\/td>\n<td data-before=\"Impact\">Moderate<\/td>\n<td data-before=\"Budget\">Free to low<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Want fast reach without paying for ads? Team up with a creator or business that shares your target audience.<\/p>\n<p>Co-hosting a live, webinar, or giveaway helps you both get in front of new, relevant followers.<\/p>\n<p>To make it work:<\/p>\n<ul>\n<li>Choose a partner in your niche or local community (but not a direct competitor)<\/li>\n<li>Bring something valuable: a quick tutorial, product demo, Q&amp;A, or prize<\/li>\n<li>Plan your next step: What should viewers do after? Follow you? Sign up? Claim an offer?<\/li>\n<\/ul>\n<p>Promote it ahead of time on both profiles. During the event, keep it lively, helpful, and interactive. Answer questions and encourage participation for the best results.<\/p>\n<p>For example, if you have a <a title=\"A Complete B2B SEO Strategy\" href=\"https:\/\/backlinko.com\/seo-for-b2b\" target=\"_blank\" rel=\"noopener\">B2B audience<\/a>, you could team up with an expert or company in your space to host a short, high-value webinar.<\/p>\n<p>Like a 30-minute how-to or industry trends Q&amp;A.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"LinkedIn \u2013 Profile SEO Sherpa\" alt=\"LinkedIn \u2013 Profile SEO Sherpa\" data-aspect-ratio=\"0.84428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/linkedin-profile-seo-sherpa.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Have a B2C small business? Co-host a giveaway with a like-minded brand (or three).<\/p>\n<p>To boost reach, ask participants to follow both accounts and tag a friend to enter.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Instagram \u2013 Co-host a giveaway with a like minded brand\" alt=\"Instagram \u2013 Co-host a giveaway with a like minded brand\" data-aspect-ratio=\"0.88857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/instagram-co-host-a-giveaway-with-a-like-minded-brand.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Turn_These_Small_Business_Marketing_Ideas_into_Results\"><\/span>Turn These Small Business Marketing Ideas into Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You don\u2019t need a big team or a big budget to make progress.<\/p>\n<p>The most effective marketing plans start with a few smart tactics tailored to your audience and goals.<\/p>\n<p>Pick three quick wins you can knock out this week:<\/p>\n<ul>\n<li>Post a behind-the-scenes Reel with trending audio<\/li>\n<li>Ask one happy customer for a review or photo<\/li>\n<li>Boost a blog post or product on Facebook<\/li>\n<\/ul>\n<p>Then, keep the momentum going.<\/p>\n<p>Collect emails with a simple lead magnet or share helpful tips in a monthly newsletter.<\/p>\n<p>Small, consistent actions like these build trust and drive real results over time.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/icon-remember-v2.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Ready to get started? Download our <a title=\"Small Business Marketing Ideas Checklist\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1P32XdWQ8MkbC1dXWuPbgX1w7jr9YAX0jNVe_VAi0Imw\/copy\" target=\"_blank\" rel=\"noopener\" data-mce-href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1P32XdWQ8MkbC1dXWuPbgX1w7jr9YAX0jNVe_VAi0Imw\/copy\" data-mce->free Small Business Marketing Checklist<\/a> to prioritize your top tactics and track your progress.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/icon-remember-v2.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Next, read our <a title=\"Small Business SEO: 10 Tips to Get Your Website Found Online\" href=\"https:\/\/backlinko.com\/small-business-seo\" target=\"_blank\" rel=\"noopener\">small business SEO guide<\/a> to learn how to build authority and improve your online visibility.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/marketing-ideas-for-small-business\" target=\"_blank\" rel=\"noopener\">15 Marketing Ideas for Your Small Businesses (+ Free Checklist)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Your small business doesn\u2019t need a huge budget to get noticed. In 2025, the most effective marketing doesn\u2019t come from expensive ad campaigns or complicated funnels. It comes from authentic content that connects with your audience. Take Edeles Candles, for example. This handmade candle brand has nearly 90K TikTok followers and 500K likes. How did a small business get this kind of exposure? By posting simple behind-the-scenes videos of candle-making. No fancy production or big teams. Just engaging content that reaches thousands of potential customers every [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-13401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/07\/tiktok-edeles-candles-videos-ysIitN-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/07\/tiktok-edeles-candles-videos-ysIitN-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13401"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/13402"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}