{"id":13409,"date":"2025-07-02T12:45:45","date_gmt":"2025-07-02T12:45:45","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/07\/02\/microsoft-advertising-target-cpa-and-target-roas-going-away-on-august-4th\/"},"modified":"2025-07-02T12:45:45","modified_gmt":"2025-07-02T12:45:45","slug":"microsoft-advertising-target-cpa-and-target-roas-going-away-on-august-4th","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/07\/02\/microsoft-advertising-target-cpa-and-target-roas-going-away-on-august-4th\/","title":{"rendered":"Microsoft Advertising Target CPA and Target ROAS Going Away On August 4th"},"content":{"rendered":"<p>Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value. This will happen on August 4, 2025, said Navah Hopkins from Microsoft.<\/p>","protected":false},"excerpt":{"rendered":"<p>Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value. This will happen on August 4, 2025, said Navah Hopkins from Microsoft.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-13409","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13409"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13409\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}