{"id":13485,"date":"2025-07-14T10:49:09","date_gmt":"2025-07-14T10:49:09","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/07\/14\/what-is-alt-text-why-it-matters-how-to-write-it\/"},"modified":"2025-07-14T10:49:09","modified_gmt":"2025-07-14T10:49:09","slug":"what-is-alt-text-why-it-matters-how-to-write-it","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/07\/14\/what-is-alt-text-why-it-matters-how-to-write-it\/","title":{"rendered":"What Is Alt Text? Why It Matters &amp; How to Write It"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e6\/f0\/e6f079e8b46277eded20eeb8ff8a5c79\/alt-text-for-images.svg\" alt=\"What Is Alt Text? Why It Matters &amp; How to Write It\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>Alt text is text that describes an image and appears in the image\u2019s place if the image fails to load.<\/p>","protected":false},"excerpt":{"rendered":"<p>Alt text is text that describes an image and appears in the image\u2019s place if the image fails to load.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-13485","post","type-post","status-publish","format-standard","hentry","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13485"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13485\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}