{"id":13510,"date":"2025-07-16T16:49:05","date_gmt":"2025-07-16T16:49:05","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/"},"modified":"2025-07-16T16:49:05","modified_gmt":"2025-07-16T16:49:05","slug":"llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/","title":{"rendered":"LLM Seeding: A New Strategy to Get Mentioned and Cited by LLMs"},"content":{"rendered":"<p>I asked ChatGPT: \u201cWhat are the best resources to learn SEO in 2025?\u201d<\/p>\n<p>The response mentioned Backlinko <strong>twice<\/strong>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013 Best resources to learn SEO\" alt=\"ChatGPT \u2013 Best resources to learn SEO\" data-aspect-ratio=\"1.6114285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/chatgpt-best-resources-to-learn-seo-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s the thing: We don\u2019t rank #1 in Google for \u201cbest SEO resources.\u201d (Ads, Reddit, and AI Overviews take up that real estate).<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<p>                            <img decoding=\"async\" class=\"wistia_thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/cbd04600e2527fe89a96968e8a472c02734aebe7.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n<div class=\"wistia_embed wistia_async_r5f379t1w8 googleAnalytics=false\" data-embed=\"r5f379t1w8\" data-thumb=\"cbd04600e2527fe89a96968e8a472c02734aebe7\"><\/div>\n<\/div>\n<p>We haven\u2019t even optimized for \u201cbest SEO resources,\u201d but we got mentioned anyway.<\/p>\n<p>That\u2019s LLM seeding in action.<\/p>\n<p>Organic traffic is dropping across the board. Large language models (LLMs) are now answering your audience\u2019s questions directly, quietly hijacking the clicks you used to count on.<\/p>\n<p>Maybe you\u2019ve already seen the dip. Maybe you see the writing on the wall.<\/p>\n<p>Either way, it\u2019s time to fight back \u2014 with a new kind of visibility strategy.<\/p>\n<p>In this guide, you\u2019ll learn:<\/p>\n<ul>\n<li>What to publish so LLMs actually cite you<\/li>\n<li>Where to seed your content for maximum pickup<\/li>\n<li>And how to track whether your brand is showing up<\/li>\n<\/ul>\n<p>Get your brand into the conversation now \u2014 so you don\u2019t get left behind.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#What_the_Heck_Is_LLM_Seeding\" >What the Heck Is LLM Seeding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#3_Big_Benefits_of_LLM_Seeding\" >3 Big Benefits of LLM Seeding<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#1_Brand_Exposure_Without_Traffic_Dependence\" >1. Brand Exposure Without Traffic Dependence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#2_Authority_by_Association\" >2. Authority by Association<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#3_Leveled_Playing_Field\" >3. Leveled Playing Field<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#What_to_Publish_So_You_Get_Cited_by_LLMs\" >What to Publish (So You Get Cited by LLMs)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Structured_%E2%80%9CBest_Of%E2%80%9D_Lists\" >Structured \u201cBest Of\u201d Lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#First-Person_Product_Reviews\" >First-Person Product Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Comparison_Tables_Especially_Brand_vs_Brand\" >Comparison Tables (Especially Brand vs. Brand)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#FAQ-Style_Content\" >FAQ-Style Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Opinion%E2%80%91Led_Pieces_with_Clear_Takeaways\" >Opinion\u2011Led Pieces with Clear Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Visuals_with_Clear_Captions_and_Context\" >Visuals with Clear Captions and Context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Tools_Templates_and_Frameworks\" >Tools, Templates, and Frameworks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Where_to_Seed_Your_Content_for_Maximum_LLM_Pickup\" >Where to Seed Your Content for Maximum LLM Pickup<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Third-Party_Platforms\" >Third-Party Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Trusted_Industry_Publications\" >Trusted Industry Publications<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Create_Guest_Posts\" >Create Guest Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Offer_Expert_Quotes\" >Offer Expert Quotes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Get_Featured_in_Roundups\" >Get Featured in Roundups<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#User-Generated_Content_Hubs\" >User-Generated Content Hubs<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Reddit\" >Reddit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Quora\" >Quora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#GitHub_Discussions\" >GitHub Discussions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Niche_Forums_and_Public_Facebook_Groups\" >Niche Forums and Public Facebook Groups<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Editorial-Style_Microsites\" >Editorial-Style Microsites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Comparison_and_Review_Sites\" >Comparison and Review Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Social_Platforms\" >Social Platforms<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#How_to_Track_LLM_Seeding_Success\" >How to Track LLM Seeding Success<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Branded_and_Direct_Traffic_Growth\" >Branded and Direct Traffic Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Brand_Mentions_in_AI_Tools\" >Brand Mentions in AI Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Unlinked_Brand_Mentions\" >Unlinked Brand Mentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#LLM_Visibility_Across_Platforms\" >LLM Visibility Across Platforms<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/07\/16\/llm-seeding-a-new-strategy-to-get-mentioned-and-cited-by-llms\/#Make_LLMs_Work_for_You_Not_Against_You\" >Make LLMs Work for You, Not Against You<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_the_Heck_Is_LLM_Seeding\"><\/span>What the Heck Is LLM Seeding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LLM seeding is the practice of publishing content in the formats and places LLMs are most likely to scrape, summarize, and cite.<\/p>\n<p>Here\u2019s an example of a Backlinko article that encourages scraping with an LLM-friendly format:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 LLM friendly format\" alt=\"Backlinko \u2013 LLM friendly format\" data-aspect-ratio=\"1.2728571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/backlinko-llm-friendly-format-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>In other words: You\u2019re not just optimizing for Google.<\/p>\n<p>You\u2019re optimizing for <a title=\"ChatGPT for SEO: Ultimate Guide, Tips &amp; Prompts\" href=\"https:\/\/backlinko.com\/chatgpt-for-seo\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>, Claude, Perplexity, and any other LLMs or AI search engines your audience uses.<\/p>\n<p><strong>Here\u2019s how it works:<\/strong><\/p>\n<p>You create AI-friendly content, such as comparison posts with tables and FAQ sections.<\/p>\n<p>And publish it in places LLMs look for information. (More on this later.)<\/p>\n<p>When people ask LLMs for information related to your industry, they mention your brand in the answer.<\/p>\n<p>Often, they don\u2019t include a link to your site.<\/p>\n<p>Still, that mention sticks.<\/p>\n<p>Users notice it, remember it, and later search for your brand directly.<\/p>\n<p>Over time, these citations drive more branded searches, direct traffic, and trust in your name.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"How does LLM Seeding Work\" alt=\"How does LLM Seeding Work\" data-aspect-ratio=\"0.57\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/how-does-llm-seeding-work.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>While LLM seeding is a new strategy, you\u2019re not starting from scratch.<\/p>\n<p>It builds on everything you already know about SEO, content marketing, and PR.<\/p>\n<p>The difference? It requires a fundamental mindset shift.<\/p>\n<p>You\u2019re no longer optimizing for clicks. You\u2019re optimizing for <strong>citations<\/strong>.<\/p>\n<p>You\u2019re building brand awareness, not <a title=\"Try Our Free Backlink Checker (and Find the BEST Paid Tool)\" href=\"https:\/\/backlinko.com\/tools\/backlink-checker\" target=\"_blank\" rel=\"noopener\">backlinks<\/a>.<\/p>\n<p>And instead of trying to rank #1, you\u2019re influencing what AI tools say about your brand.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"LLM Seeding vs. Traditional SEO\" alt=\"LLM Seeding vs. Traditional SEO\" data-aspect-ratio=\"0.55714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/llm-seeding-vs-traditional-seo.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Adopting this new approach means rethinking how you show up online.<\/p>\n<p>But it\u2019s how you\u2019ll stay visible and influential as search continues to evolve.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Big_Benefits_of_LLM_Seeding\"><\/span>3 Big Benefits of LLM Seeding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Still chasing backlinks and rankings?<\/p>\n<p>According to a <a title=\"We Studied the Impact of AI Search on SEO Traffic. Here\u2019s What We Learned.\" href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\" target=\"_blank\" rel=\"noopener\">Semrush study<\/a>, AI search traffic will surpass traditional search by the end of 2027.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Projected Annual Visitors by Source\" alt=\"Projected Annual Visitors by Source\" data-aspect-ratio=\"0.65428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/projected-annual-visitors-by-source.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Shift your focus to LLM seeding now to stay competitive.<\/p>\n<p>And prepare for a zero-click, LLM-driven world.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Brand_Exposure_Without_Traffic_Dependence\"><\/span>1. Brand Exposure Without Traffic Dependence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here\u2019s the problem:<\/p>\n<p>Searchers no longer have to click search results to get the information they need.<\/p>\n<p>Google\u2019s <a title=\"AI Overviews: What They Are and How to Optimize for Them\" href=\"https:\/\/backlinko.com\/ai-overviews\" target=\"_blank\" rel=\"noopener\">AI Overviews<\/a> and <a title=\"Google AI Mode vs. Traditional Search &amp; Other LLMs [Study]\" href=\"https:\/\/www.semrush.com\/blog\/ai-mode-comparison-study\/\" target=\"_blank\" rel=\"noopener\">AI Mode<\/a> provide detailed answers to questions and step-by-step instructions.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Search \u2013 AI Mode \u2013 How do I start a niche blog\" alt=\"Google Search \u2013 AI Mode \u2013 How do I start a niche blog\" data-aspect-ratio=\"1.0442857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/google-search-ai-mode-how-do-i-start-a-niche-blog-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>LLMs allow searchers to bypass Google and other search engines entirely.<\/p>\n<p>They provide product recommendations, summaries, answers \u2026 you name it.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Perplexity \u2013 Recommendations, Summaries, Answers\" alt=\"Perplexity \u2013 Recommendations, Summaries, Answers\" data-aspect-ratio=\"1.2942857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/perplexity-recommenmdations-summaries-answers-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For many site owners, this is resulting in a noticeable decline in traffic.<\/p>\n<p>So, what\u2019s the answer?<\/p>\n<p>Becoming the answer.<\/p>\n<p>When LLMs cite your brand, you become part of the conversation.<\/p>\n<p>Which helps your brand stay top of mind, even without the click.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Authority_by_Association\"><\/span>2. Authority by Association<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the biggest wins of LLM seeding? Instant credibility.<\/p>\n<p>When large language models mention your brand alongside industry leaders, it boosts your authority.<\/p>\n<p>Case in point: I asked ChatGPT to recommend products for dogs with leaky gut.<\/p>\n<p>It suggested Purina and Zesty Paws, two huge brands.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013 Recommends products for dogs\" alt=\"ChatGPT \u2013 Recommends products for dogs\" data-aspect-ratio=\"0.80714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/chatgpt-recommends-products-for-dogs.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But it also recommended Adored Beast, a much lesser-known pet brand.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013 Lesser known recommended product\" alt=\"ChatGPT \u2013 Lesser known recommended product\" data-aspect-ratio=\"0.26285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/chatgpt-lesser-known-recommended-product.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>That\u2019s the beauty of LLM seeding.<\/p>\n<p>You don\u2019t need a massive budget or a #1 ranking.<\/p>\n<p>You just need to publish content that LLMs want to cite.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Leveled_Playing_Field\"><\/span>3. Leveled Playing Field<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In traditional search, the highest-ranking content wins.<\/p>\n<p>But LLMs work differently.<\/p>\n<p>They prioritize the best answers, no matter what page they\u2019re on.<\/p>\n<p>In fact, almost 90% of ChatGPT citations come from positions 21+, according to Semrush\u2019s study.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Ranking Positions of LLM-Cited Search Results\" alt=\"Ranking Positions of LLM-Cited Search Results\" data-aspect-ratio=\"0.75714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/ranking-positions-of-llm-cited-search-results.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So, your comparison post on page 4 could get cited more than a competitor ranking in Google\u2019s top 5 \u2014 if your content provides better answers.<\/p>\n<p>Sounds good? Now, I\u2019ll cover how to create LLM-friendly content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Publish_So_You_Get_Cited_by_LLMs\"><\/span>What to Publish (So You Get Cited by LLMs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LLMs are citation machines. But they need content from credible sources.<\/p>\n<p>Here are the formats that consistently get picked up:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Structured_%E2%80%9CBest_Of%E2%80%9D_Lists\"><\/span>Structured \u201cBest Of\u201d Lists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Both readers and LLMs appreciate a \u201cbest of\u201d list \u2014 especially ones with clear structure and useful comparisons.<\/p>\n<p>For example, I asked Perplexity what the best mattresses are for back pain.<\/p>\n<p>And review site Sleep Advisor was one of its sources.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Perplexity \u2013 Sleep Advisor as Source\" alt=\"Perplexity \u2013 Sleep Advisor as Source\" data-aspect-ratio=\"0.83571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/perplexity-sleep-advisor-as-source.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This site publishes \u201cbest of\u201d articles often and has a rigorous testing process, two important components of LLM citations.<\/p>\n<p>But to get cited, your list needs to go beyond the basics.<\/p>\n<p>Start by explaining <strong>how<\/strong> you selected the items on your list.<\/p>\n<p>LLMs prioritize content that shows transparent, well-reasoned decision-making. (Just like your readers do.)<\/p>\n<p>This added context also helps LLMs match your content to the questions people are asking.<\/p>\n<p>Sleep Advisor includes details about its testing process upfront in articles so readers (and LLMs) can\u2019t miss it.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sleep Advisor \u2013 Testing process\" alt=\"Sleep Advisor \u2013 Testing process\" data-aspect-ratio=\"0.84142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/sleepadvisor-testing-process.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Another AI-friendly component of a \u201cbest of\u201d list?<\/p>\n<p>Giving each item a \u201cbest\u201d rating that matches search behavior:<\/p>\n<ul>\n<li>Best for freelancers on a budget<\/li>\n<li>Best for advanced analytics<\/li>\n<li>Best all-in-one solution for remote teams<\/li>\n<\/ul>\n<p>If you\u2019ve used LLMs, you know they quote these phrases in responses.<\/p>\n<p>But it also helps users self-identify, which can increase leads and conversions.<\/p>\n<p>For instance, Sleep Advisor awards mattresses with targeted \u201cbest\u201d ratings.<\/p>\n<p>Like \u201cbest mattress for upper back pain\u201d and \u201cbest mattress for stomach sleepers with back pain.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sleep Advisor \u2013 Targeted best ratings\" alt=\"Sleep Advisor \u2013 Targeted best ratings\" data-aspect-ratio=\"0.68857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/sleepadvisor-targeted-best-ratings.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Now, consider your content\u2019s structure.<\/p>\n<p><strong>This is where semantic chunking comes in.<\/strong><\/p>\n<p>Semantic chunking means organizing your content into short, clearly labeled sections that focus on a single idea or answer.<\/p>\n<p>Why does it matter?<\/p>\n<p>Chunked content with natural language headers makes it easier for AI to parse, understand, and pull relevant snippets into responses.<\/p>\n<p>Use the same layout for every entry. A repeatable structure signals credibility and makes your content easier to extract and cite.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>Item name + best rating<\/li>\n<li>Quick summary<\/li>\n<li>Key features or standout capabilities<\/li>\n<li>Pros and cons<\/li>\n<li>Pricing<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sleep Advisor \u2013 Natural language headers\" alt=\"Sleep Advisor \u2013 Natural language headers\" data-aspect-ratio=\"0.53857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/sleepadvisor-natural-language-headers.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Take it even further by adding scoring systems or ratings.<\/p>\n<p>Sleep Advisor awards a 1-to-5-star rating based on hands-on testing across categories like pressure relief, motion isolation, cooling, and responsiveness.<\/p>\n<p>That kind of structured, criteria-based scoring makes your content more credible \u2026 and easier for LLMs to cite.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sleep Advisor \u2013 Rating system\" alt=\"Sleep Advisor \u2013 Rating system\" data-aspect-ratio=\"0.72571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/sleepadvisor-rating-system.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Overall, anything that makes your content easier to skim and read will also help make it LLM-friendly.<\/p>\n<p>This includes bullet lists, tables, and summary boxes.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sleep Advisor \u2013 Pros &amp; Cons\" alt=\"Sleep Advisor \u2013 Pros &amp; Cons\" data-aspect-ratio=\"0.58285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/sleepadvisor-pros-and-cons.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"First-Person_Product_Reviews\"><\/span>First-Person Product Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Authentic, hands-on reviews are another format LLMs tend to favor.<\/p>\n<p>Why?<\/p>\n<p>Because real testing equals real credibility.<\/p>\n<p>LLMs surface these types of reviews because they:<\/p>\n<ul>\n<li>Include measurable outcomes<\/li>\n<li>Follow repeatable testing processes<\/li>\n<li>Use specific, quotable phrasing<\/li>\n<\/ul>\n<p>Let\u2019s look at Wirecutter\u2019s electric standing desk review, for example.<\/p>\n<p>They have a \u201cWhy you should trust us section\u201d that states they\u2019ve tested 40+ adjustable desks since 2013.<\/p>\n<p>This is a clear, measurable signal of expertise.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"NY Times \u2013 Wirecutter \u2013 Desk review\" alt=\"NY Times \u2013 Wirecutter \u2013 Desk review\" data-aspect-ratio=\"1.3957142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/nytimes-wirecutter-desk-review-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So, get granular and provide all your testing details:<\/p>\n<ul>\n<li>Explain how many items you tested<\/li>\n<li>Describe who did the testing, what their credentials are, and when it was conducted<\/li>\n<li>Outline your methodology or criteria<\/li>\n<\/ul>\n<p>This shows LLMs and your audience that your review is authentic.<\/p>\n<p>Short, declarative lines are also important to include because they\u2019re extract-friendly.<\/p>\n<p>Here\u2019s an example from the Wirecutter article:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>The Branch Duo Standing Desk is a good option if you have limited space or are over 5-foot-8. But it doesn\u2019t offer nearly as many customizable features as the Uplift, and there\u2019s no option to upgrade to an advanced keypad.<\/p>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Did you notice it includes both positives and negatives?<\/p>\n<p>Balanced statements show you\u2019re giving a fair, experience-based evaluation, not a sales pitch.<\/p>\n<p>That kind of transparency helps establish trust with users and LLMs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comparison_Tables_Especially_Brand_vs_Brand\"><\/span>Comparison Tables (Especially Brand vs. Brand)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mid-funnel users use AI platforms to help make purchasing decisions.<\/p>\n<p>This is why it\u2019s crucial to create content that compares your product to alternatives.<\/p>\n<p>The key?<\/p>\n<p>Present it in a clean, structured format, such as a table or chart.<\/p>\n<p>Like this Backlinko article that includes a table to help readers choose the <a title=\"The 7 Best PPC Tools for Your Goals, Budget, and Workflow\" href=\"https:\/\/backlinko.com\/best-ppc-tools\" target=\"_blank\" rel=\"noopener\">best PPC tool<\/a> for their needs.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Best PPC Tools \u2013 Table\" alt=\"Backlinko \u2013 Best PPC Tools \u2013 Table\" data-aspect-ratio=\"0.81571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/backlinko-best-ppc-tools-table.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>To make your comparison tables citation-worthy, focus on three things:<\/p>\n<ul>\n<li><strong>Use-case verdicts:<\/strong> Don\u2019t just compare features. Tell readers which option is better for freelancers, agencies, <a title=\"6 Best Enterprise SEO Tools (In Depth Comparison)\" href=\"https:\/\/backlinko.com\/best-enterprise-seo-tools\" target=\"_blank\" rel=\"noopener\">enterprise teams<\/a>, and more.<\/li>\n<li><strong>Highlight tradeoffs:<\/strong> Include both strengths and weaknesses for each option to add credibility<\/li>\n<li><strong>Citation-ready phrasing:<\/strong> Make each recommendation easy to cite. Instead of \u201cTool A is more feature-packed,\u201d write \u201cTool A is the best choice for teams on a budget that need features like multi-user logins and grammar checking.\u201d<\/li>\n<\/ul>\n<p>This kind of clarity makes it easy for LLMs to quote your content when users ask: \u201cWhich one is better for [my specific use case]?\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FAQ-Style_Content\"><\/span>FAQ-Style Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LLMs are trained on Q&amp;A content from platforms like Quora, <a title=\"Reddit User and Growth Stats\" href=\"https:\/\/backlinko.com\/reddit-users\" target=\"_blank\" rel=\"noopener\">Reddit<\/a>, and other public forums.<\/p>\n<p>So, it\u2019s no surprise that FAQ formats perform well. They match the structure LLMs were built to understand.<\/p>\n<p>For this reason, you\u2019ll want to add FAQ-style posts to your content rotation.<\/p>\n<p>You can identify customer questions in the following ways:<\/p>\n<ul>\n<li>Customer support tickets<\/li>\n<li>Live chat logs<\/li>\n<li>Reddit threads<\/li>\n<li><a title=\"Free Keyword Research Tool by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/keyword\" target=\"_blank\" rel=\"noopener\">Keyword research tools<\/a><\/li>\n<li>Quora discussions<\/li>\n<li><a title=\"FREE \" href=\"https:\/\/backlinko.com\/tools\/people-also-ask\" target=\"_blank\" rel=\"noopener\">People Also Ask<\/a><\/li>\n<li><a title=\"Free \" href=\"https:\/\/backlinko.com\/tools\/people-also-search\" target=\"_blank\" rel=\"noopener\">Please Also Search For<\/a><\/li>\n<li>Answer the Public<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AnswerThePublic \u2013 SEO \u2013 Wheels \u2013 Questions\" alt=\"AnswerThePublic \u2013 SEO \u2013 Wheels \u2013 Questions\" data-aspect-ratio=\"1.1457142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/answer-the-public-seo-wheels-questions-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Once you\u2019ve chosen your questions, structure them as subheadings in your article.<\/p>\n<p>And write concise responses that start with a direct answer.<\/p>\n<p>Semrush\u2019s <a title=\"SEO FAQ: 25 Questions &amp; Answers for Beginners\" href=\"https:\/\/www.semrush.com\/blog\/seo-faq\/\" target=\"_blank\" rel=\"noopener\">SEO FAQ article<\/a> is a good example of this LLM-friendly format.<\/p>\n<p>It includes questions as clear subheadings, including:<\/p>\n<ul>\n<li>What Is SEO?<\/li>\n<li>How Long Does It Take to Rank on Google?<\/li>\n<li>Why Has My Organic Traffic Dropped?<\/li>\n<\/ul>\n<p>This is the type of post that probably wouldn\u2019t rank super well in Google.<\/p>\n<p>But is EXACTLY what LLMs use to train on.<\/p>\n<p>Importantly, the content provides clear, direct answers to the questions.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 Example of LLM friendly format\" alt=\"Semrush \u2013 Example of LLM friendly format\" data-aspect-ratio=\"1.0357142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/semrush-example-of-llm-friendly-format-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Adding <a title=\"Schema Markup: What It Is and Why It Matters\" href=\"https:\/\/backlinko.com\/schema-markup-guide\" target=\"_blank\" rel=\"noopener\">structured data<\/a> is another smart way to help AI search engines and LLMs better parse and interpret your content.<\/p>\n<p>WordPress plugins like RankMath and Yoast can automatically add FAQPage structured data to help increase your citations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Opinion%E2%80%91Led_Pieces_with_Clear_Takeaways\"><\/span>Opinion\u2011Led Pieces with Clear Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want to increase LLM citations? Come up with a <strong>unique<\/strong> take on something in your industry.<\/p>\n<p>This could be a contrarian industry opinion or a surprising prediction \u2014 anything works when it\u2019s done well.<\/p>\n<p>The caveat?<\/p>\n<p>You\u2019ll need industry authority, experience, and evidence to support your stance.<\/p>\n<p>But remember \u2014 structure matters more than ever before.<\/p>\n<p>Ensure it\u2019s well-structured and easy to summarize.<\/p>\n<p>Otherwise, it\u2019s unlikely to stand out (or get cited).<\/p>\n<p>For example, in a <a title=\"YouTube SEO: How to Optimize and Rank Videos\" href=\"https:\/\/backlinko.com\/how-to-rank-youtube-videos\" target=\"_blank\" rel=\"noopener\">YouTube video<\/a> (yes, LLMs can pull from video transcripts and descriptions), digital growth marketer Grace Leung challenges outdated content strategies.<\/p>\n<p>She explains why they\u2019re holding brands back and what to do instead.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"YouTube \u2013 Video \u2013 Content Marketing\" alt=\"YouTube \u2013 Video \u2013 Content Marketing\" data-aspect-ratio=\"0.69142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/youtube-video-content-marketing.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Her format is viewer- and AI-friendly with defined sections and actionable takeaways.<\/p>\n<p>And she shares a strong opinion throughout the piece that is backed up by her expertise.<\/p>\n<p>Want to do the same?<\/p>\n<p>Include details that help LLMs understand and trust your content:<\/p>\n<ul>\n<li><strong>Author credentials:<\/strong> Briefly explain who you are and why you\u2019re qualified to cover the topic. This adds credibility for both readers and LLMs.<\/li>\n<li><strong>Content overview:<\/strong> State what the piece covers early on (in your blog post intro or video description) so it\u2019s easy to parse and summarize<\/li>\n<li><strong><a title=\"Internal Linking for SEO: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/internal-links\" target=\"_blank\" rel=\"noopener\">Internal links<\/a>:<\/strong> Link to related posts or supporting content to signal depth and strengthen your topical coverage<\/li>\n<\/ul>\n<p>In Grace\u2019s case, her video\u2019s description includes all of the above (and more): a video summary, quick author bio, newsletter link, and <a title=\"7 Ways to Find Related Content (+ Free Topic Planner)\" href=\"https:\/\/backlinko.com\/find-related-content\" target=\"_blank\" rel=\"noopener\">related content<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"YouTube \u2013 Grace\u2019s video description\" alt=\"YouTube \u2013 Grace's video description\" data-aspect-ratio=\"1.1914285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/youtube-graces-video-description-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Visuals_with_Clear_Captions_and_Context\"><\/span>Visuals with Clear Captions and Context<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"What Is Visual Content?\" href=\"https:\/\/backlinko.com\/hub\/content\/visual\" target=\"_blank\" rel=\"noopener\">Visual content<\/a> keeps readers engaged.<\/p>\n<p>But it\u2019s also another way to give LLMs more context about your content.<\/p>\n<p>Make your visuals LLM-friendly with these tips:<\/p>\n<ul>\n<li><strong>Write full-sentence captions<\/strong> that explain what\u2019s pictured and why it matters. Think: \u201cPeach cobbler cookie from Good Cakes and Bakes, one of Detroit\u2019s most beloved bakeries,\u201d not just \u201cCookies on a plate.\u201d<\/li>\n<li><strong>Reference visuals directly in your copy.<\/strong> Instead of skipping over an image, say, \u201cAs you can see in the photo, this bakery\u2019s seasonal peach cobbler cookies are a local favorite.\u201d<\/li>\n<li><strong>Add alt text that reflects both the subject and its importance.<\/strong> Try: \u201cPeach cobbler cookie at Good Cakes and Bakes, a popular Detroit bakery known for seasonal desserts.\u201d<\/li>\n<li><strong>Use descriptive file names<\/strong>, like detroit-good-cakes-peach-cookie.jpg, to reinforce meaning for AI crawlers.<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Cup of Jo \u2013 Descriptive file names\" alt=\"Cup of Jo \u2013 Descriptive file names\" data-aspect-ratio=\"1.0514285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/cupofjo-descriptive-file-names-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Tools_Templates_and_Frameworks\"><\/span>Tools, Templates, and Frameworks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Offer valuable resources that solve real problems to get referenced in LLM conversations.<\/p>\n<p>For instance, I asked Perplexity how I can check keyword rankings for free.<\/p>\n<p>And it recommended Backlinko\u2019s <a title=\"Free Keyword Rank Checker \ud83d\udd0e Monitor Google Rankings\" href=\"https:\/\/backlinko.com\/tools\/rank-checker\" target=\"_blank\" rel=\"noopener\">free Google Keyword Rank Checker<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Perplexity \u2013 Check keyword positions for free\" alt=\"Perplexity \u2013 Check keyword positions for free\" data-aspect-ratio=\"1.0028571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/perplexity-check-keyword-positions-for-free.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Depending on your industry, you might create free templates, frameworks, calculators, or interactive tools.<\/p>\n<p>To make your resource citation-worthy, give it a clear, descriptive title that matches how users search.<\/p>\n<p>Like \u201cBudget Calculator for Freelancers\u201d and \u201cFree Grammar Checker.\u201d<\/p>\n<p>Include an intro that explains who it\u2019s for, what it does, and how to use it.<\/p>\n<p>Then, add supporting content (like examples, FAQs, or use cases) so LLMs understand its context and value.<\/p>\n<p>The more useful and well-structured your resource is, the more likely it is to earn mentions from your target audience and AI platforms.<\/p>\n<p>For example, our free rank checker lets users check rankings in seconds.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Rank Checker\" alt=\"Backlinko \u2013 Rank Checker\" data-aspect-ratio=\"0.59571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/backlinko-rank-checker.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The tool\u2019s design is clean and user-friendly.<\/p>\n<p>And the description sums up the tool\u2019s benefits well, which is important for scraping:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Discover who\u2019s linking to you and your competitors to find the latest opportunities and enhance your backlink profile.<\/p>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Since the tool is both easy to use and genuinely helpful, it\u2019s recommended by third parties in blogs and forums.<\/p>\n<p>These mentions are vital because LLMs pick up on them when deciding what to cite.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ThimPress \u2013 Best free keyword rank checker tools\" alt=\"ThimPress \u2013 Best free keyword rank checker tools\" data-aspect-ratio=\"1.2157142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/thimpress-best-free-keyword-rank-checker-tools-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Where_to_Seed_Your_Content_for_Maximum_LLM_Pickup\"><\/span>Where to Seed Your Content for Maximum LLM Pickup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Publishing great content is only half the battle.<\/p>\n<p>The other half? Getting it in front of the right crawlers.<\/p>\n<p>Publish in places that LLMs trust, crawl frequently, and find easy to parse.<\/p>\n<p>Here\u2019s where to focus your efforts:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Third-Party_Platforms\"><\/span>Third-Party Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Certain third-party platforms are LLM magnets.<\/p>\n<p>Why?<\/p>\n<p>Their clean layout, clear headings, and consistent quality make them easy for AI to read and cite.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Medium \u2013 Third party platforms as LLM magnets\" alt=\"Medium \u2013 Third party platforms as LLM magnets\" data-aspect-ratio=\"0.79285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/medium-third-party-platforms-as-llm-magnets.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This includes:<\/p>\n<ul>\n<li><strong>Medium:<\/strong> Repurpose your long-form blog content here. Medium\u2019s minimalist layout and semantic structure make it ideal for LLMs. Include section headers, summaries, and internal links for added context.<\/li>\n<li><strong>Substack:<\/strong> A great home for <a title=\"How to Write an AWESOME Email Newsletter\" href=\"https:\/\/backlinko.com\/write-email-newsletter\" target=\"_blank\" rel=\"noopener\">newsletter-style content<\/a> and thought leadership commentary. Its emphasis on editorial voice and topical depth adds authority and makes your content easier for AI to recognize as expert-driven.<\/li>\n<li><strong>LinkedIn articles:<\/strong> These articles are indexed well and often tied to real profiles (which gives your content a credibility bonus in LLMs)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Trusted_Industry_Publications\"><\/span>Trusted Industry Publications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LLMs are more likely to trust and cite content that comes from respected industry sources.<\/p>\n<p>So, create a strategy to share content and quotes in high-impact publications to boost your LLM visibility.<\/p>\n<p>Here\u2019s how:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Create_Guest_Posts\"><\/span>Create Guest Posts<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>No, <a title=\"Guest Blogging: The Definitive Guide\" href=\"https:\/\/backlinko.com\/the-definitive-guide-to-guest-blogging\" target=\"_blank\" rel=\"noopener\">guest posting<\/a> isn\u2019t dead \u2014 it\u2019s just not all about the links anymore.<\/p>\n<p>It\u2019s about visibility.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"HubSpot \u2013 Blog Request Form\" alt=\"HubSpot \u2013 Blog Request Form\" data-aspect-ratio=\"1.2228571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/hubspot-blog-request-form-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Choose topics that align with popular LLM prompts (like product comparisons, trends, or how-tos).<\/p>\n<p>And format your content clearly with subheads, summaries, and data points.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Offer_Expert_Quotes\"><\/span>Offer Expert Quotes<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Reach out to journalists, editors, and bloggers in your niche.<\/p>\n<p>Provide non-promotional, insight-driven quotes to increase your chances of being featured in articles that LLMs frequently reference.<\/p>\n<p>Tools like <a title=\"6 Best HARO Alternatives (Expert Review)\" href=\"https:\/\/backlinko.com\/haro-alternatives\" target=\"_blank\" rel=\"noopener\">HARO<\/a> or Featured.com can help you find opportunities to share your expertise.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Help a Reporter \u2013 Homepage\" alt=\"Help a Reporter \u2013 Homepage\" data-aspect-ratio=\"0.82142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/helpareporter-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Get_Featured_in_Roundups\"><\/span>Get Featured in Roundups<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>As you\u2019ve learned, LLMs love \u201cbest of,\u201d \u201ctop tools,\u201d and \u201cexpert tips\u201d formats.<\/p>\n<p>Pitch to writers creating these lists \u2014 whether newsletters, LinkedIn posts, videos, or blog posts.<\/p>\n<p>And make it easy to include your brand by providing a concise, structured blurb with supporting context or proof points.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"WIRED \u2013 Best viral TikTok gadgets\" alt=\"WIRED \u2013 Best viral TikTok gadgets\" data-aspect-ratio=\"0.89428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/wired-best-viral-tiktok-gadgets.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"User-Generated_Content_Hubs\"><\/span>User-Generated Content Hubs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Why do LLMs and AI search engines love user-generated content hubs?<\/p>\n<p>Because they\u2019re full of real people asking real (often <a title=\"Long Tail Keywords: How to Find &amp; Use Them Effectively\" href=\"https:\/\/backlinko.com\/hub\/seo\/long-tail-keywords\" target=\"_blank\" rel=\"noopener\">long-tail<\/a>) questions. And subject matter experts providing highly specific, detailed answers.<\/p>\n<p>Ones you often won\u2019t find elsewhere.<\/p>\n<p>That makes these platforms powerful spots to seed your expertise.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Powerful spot to seed your expertise\" alt=\"Reddit \u2013 Powerful spot to seed your expertise\" data-aspect-ratio=\"0.94\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/reddit-powerful-spot-to-seed-your-expertise.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s where to focus:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Reddit\"><\/span>Reddit<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>LLMs cite Reddit more than any other source, according to <a title=\"Google AI Mode vs. Traditional Search &amp; Other LLMs [Study]\" href=\"https:\/\/www.semrush.com\/blog\/ai-mode-comparison-study\/\" target=\"_blank\" rel=\"noopener\">Semrush<\/a>.<\/p>\n<p>So, if Reddit wasn\u2019t on your radar before, it should be now.<\/p>\n<p>Participate in relevant subreddits where you can highlight your expertise and add genuine value.<\/p>\n<p>Answer questions and respond to comments.<\/p>\n<p>And then do it all over again.<\/p>\n<p>Make Reddit a part of your regular rotation to boost your chances of LLM citations.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Boost your chances of LLM citations\" alt=\"Reddit \u2013 Boost your chances of LLM citations\" data-aspect-ratio=\"0.72857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/reddit-boost-your-chances-of-llm-citations.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Quora\"><\/span>Quora<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Reddit may be the darling of LLMs, but Quora isn\u2019t far behind.<\/p>\n<p>For this reason, you\u2019ll want to add this platform into the mix as well.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Side note:<\/strong> Quora is the most commonly cited website in Google\u2019s AI Overviews, according to Semrush\u2019s AI search study.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Provide comprehensive answers to industry questions.<\/p>\n<p>Include specific examples, comparisons, or step-by-step explanations to increase your chances of LLM citations.<\/p>\n<p>But don\u2019t let formatting slide just because you\u2019re on an informal platform.<\/p>\n<p>Add clear headlines, subheads, and bullet points to increase your chances of LLM scraping.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Quora \u2013 Clear headlines, subheads &amp; bullet points\" alt=\"Quora \u2013 Clear headlines, subheads &amp; bullet points\" data-aspect-ratio=\"1.0428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/quora-clear-headlines-subheads-and-bullet-points-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"GitHub_Discussions\"><\/span>GitHub Discussions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Have a technical brand?<\/p>\n<p>Get involved in community discussions beyond your product.<\/p>\n<p>Share helpful bug fixes, answer questions, and offer support.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GitHub Community \u2013 Discussions\" alt=\"GitHub Community \u2013 Discussions\" data-aspect-ratio=\"0.98571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/github-community-discussions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Building credibility makes it easier to reference your tool or solution when it\u2019s genuinely relevant.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Niche_Forums_and_Public_Facebook_Groups\"><\/span>Niche Forums and Public Facebook Groups<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Don\u2019t overlook specialized communities.<\/p>\n<p>LLMs scan niche forums and public Facebook groups for in-depth, experience-based insights.<\/p>\n<p>Look for active, topic-specific forums like:<\/p>\n<ul>\n<li><strong>ContractorTalk:<\/strong> Home improvement and construction professionals<\/li>\n<li><strong>Chronicle Forums:<\/strong> Equestrian and horse care advice<\/li>\n<li><strong>GardenWeb forum:<\/strong> Gardening and plant tips and advice<\/li>\n<li><strong>AVS Forum:<\/strong> Home theater and tech product discussions<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AVS Forum \u2013 Home theater &amp; tech product discussions\" alt=\"AVS Forum \u2013 Home theater &amp; tech product discussions\" data-aspect-ratio=\"1.0728571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/avsforum-home-theater-and-tech-product-discussions-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Contribute regularly with meaningful, non-promotional input.<\/p>\n<p>Answer niche questions, clarify common misconceptions, or share first-hand experience.<\/p>\n<p>These authentic contributions increase your chances of getting cited in AI-generated responses where nuance and expertise matter most.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Editorial-Style_Microsites\"><\/span>Editorial-Style Microsites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want to boost your chances of getting cited by LLMs? Build an editorial-style microsite.<\/p>\n<p>These standalone sites tend to carry more credibility than heavily branded company pages.<\/p>\n<p>Why?<\/p>\n<p>Because you can structure them like independent publications.<\/p>\n<p>Like this microsite IKEA built to highlight original research:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Life at Home \u2013 IKEA \u2013 Microsite\" alt=\"Life at Home \u2013 IKEA \u2013 Microsite\" data-aspect-ratio=\"0.75428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/lifeathome-ikea-microsite.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The goal is to create a trusted, well-organized resource that covers your entire industry, not just your own product.<\/p>\n<p>For example, IKEA\u2019s microsite includes statistics on happiness and enjoyment at home, which ties into its core offering: home products.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Life at Home \u2013 IKEA \u2013 Statistics\" alt=\"Life at Home \u2013 IKEA \u2013 Statistics\" data-aspect-ratio=\"0.40428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/lifeathome-ikea-statistics.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>To earn trust (from both readers and LLMs), focus on <a title=\"Google E-E-A-T: How to Create People-First Content (+ Free Audit)\" href=\"https:\/\/backlinko.com\/google-e-e-a-t\" target=\"_blank\" rel=\"noopener\">E-E-A-T signals<\/a>.<\/p>\n<p>Include author bios with credentials, cite reputable sources, and make your editorial policies easy to find.<\/p>\n<p>Clearly state who\u2019s behind the site and why it exists.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"lifeathome-ikea-about\" data-aspect-ratio=\"0.61571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/lifeathome-ikea-about.png\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Comparison_and_Review_Sites\"><\/span>Comparison and Review Sites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content from review platforms is often cited in LLMs, and for good reason.<\/p>\n<p>Sites like G2, Capterra, and TrustRadius follow a formula that attracts LLMs:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/icon-remember-v2.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Feature breakdowns + pros &amp; cons + user reviews = LLM-friendly content<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/icon-remember-v2.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>You can\u2019t always control how your product is described on these platforms, but you can influence how well it performs there.<\/p>\n<p>Start by actively encouraging customers to leave honest, detailed reviews.<\/p>\n<p>Encourage them to explain why they chose your product and what results they\u2019ve seen.<\/p>\n<p>Follow up with power users, beta testers, and long-term customers.<\/p>\n<p>Prompt them with questions like:<\/p>\n<p>\u201cWhat specific feature helped you solve a key problem?\u201d and \u201cHow does this tool compare to others you\u2019ve used?\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"G2 \u2013 Reviews platform\" alt=\"G2 \u2013 Reviews platform\" data-aspect-ratio=\"0.87285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/g2-review-platform.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The more detailed and context-rich the reviews, the more useful your listing becomes to buyers and LLMs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Platforms\"><\/span>Social Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Just like us, LLMs have clear preferences when it comes to social media platforms.<\/p>\n<p>Particularly the ones that attract valuable content that\u2019s easy to parse and cite.<\/p>\n<p>To increase your chances of LLM citations, always use clear, searchable language on the following platforms:<\/p>\n<ul>\n<li><strong>X:<\/strong> Educational threads tend to perform better than quick takes. Focus on multi-post insights that break down processes, strategies, or frameworks<\/li>\n<li><strong>YouTube:<\/strong> Boost your chances of being referenced by including descriptive titles, <a title=\"Killer YouTube Description Template\" href=\"https:\/\/backlinko.com\/templates\/marketing\/youtube-description\" target=\"_blank\" rel=\"noopener\">detailed titles, video descriptions<\/a>, and accurate captions<\/li>\n<li><strong>Pinterest:<\/strong> Ideal for visual brands \u2014 but only if your pins include rich descriptions and link to structured content<\/li>\n<li><strong>Instagram:<\/strong> As of July 2025, Instagram posts (if opted in) can be indexed by search engines and LLMs. Add captions, alt text, and hashtags to help shape how your brand appears in AI platforms.<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"X status \u2013 Aleyda Solis \u2013 Valuable content\" alt=\"X status \u2013 Aleyda Solis \u2013 Valuable content\" data-aspect-ratio=\"0.86666666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/x-status-aleyda-solis-valuable-content.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Track_LLM_Seeding_Success\"><\/span>How to Track LLM Seeding Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s where things get tricky.<\/p>\n<p>Understanding LLM impact isn\u2019t as straightforward as tracking clicks or traffic.<\/p>\n<p>So, how do you measure this influence?<\/p>\n<p>Here are a few smart ways to assess your brand\u2019s visibility across LLMs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Branded_and_Direct_Traffic_Growth\"><\/span>Branded and Direct Traffic Growth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Noticed something weird going on in Google Search Console lately?<\/p>\n<p>Your impressions are increasing \u2026 but clicks are decreasing.<\/p>\n<p>LLMs might be to blame.<\/p>\n<p>For example, at Backlinko, our impressions increased by 54% over the past three months, while our clicks decreased by 15%.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GSC \u2013 Backlinko \u2013 Performance compare report\" alt=\"GSC \u2013 Backlinko \u2013 Performance compare report\" data-aspect-ratio=\"0.61285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/gsc-backlinko-performance-compare-report.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s what\u2019s happening:<\/p>\n<p>Users see your brand mentioned in AI responses, make a mental note, then research you directly days or weeks later.<\/p>\n<p>They\u2019re not clicking through immediately. They\u2019re bookmarking your name in their minds.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013  Brands mentioned in AI response\" alt=\"ChatGPT \u2013 Brands mentioned in AI response\" data-aspect-ratio=\"1.6228571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/chatgpt-brands-mentioned-in-ai-response-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This creates declining organic clicks paired with stable or growing branded searches. And it\u2019s the signature pattern of LLM influence.<\/p>\n<p>Here\u2019s how to spot it in your data.<\/p>\n<p>Open <a title=\"Google Analytics 4 (GA4): The Ultimate Guide\" href=\"https:\/\/backlinko.com\/google-analytics-4\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> (GA) and go to <strong>Reports<\/strong> &gt; <strong>Acquisition<\/strong> &gt; <strong>Traffic Acquisition<\/strong>.<\/p>\n<p>Compare your direct traffic trends over the past three to six months.<\/p>\n<p>If your direct traffic increased, this is a positive sign that LLMs are mentioning your brand.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GA \u2013 Traffic Acquisition \u2013 Direct traffic increase\" alt=\"GA \u2013 Traffic Acquisition \u2013 Direct traffic increase\" data-aspect-ratio=\"0.61428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/ga-traffic-acquisition-direct-traffic-increase.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Next, compare these patterns to your organic traffic changes in <a title=\"Google Search Console: The Definitive Guide\" href=\"https:\/\/backlinko.com\/google-search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a> (GSC).<\/p>\n<p>Go to <strong>Performance<\/strong> &gt; <strong>Search results<\/strong>.<\/p>\n<p>Declining clicks + growing direct traffic = <a title=\"LLM Visibility: The SEO Metric No One Is Reporting On (Yet)\" href=\"https:\/\/backlinko.com\/llm-visibility\" target=\"_blank\" rel=\"noopener\">LLM visibility<\/a>.<\/p>\n<p>If your data is pointing to LLM influence, this is a good thing.<\/p>\n<p>But it\u2019s important to verify your findings with manual prompt analysis.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Getting branded traffic? Great. Now, ensure your branded SERP is optimized so users searching for your name land on high-converting pages. Like product quizzes, comparison guides, or testimonials.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Mentions_in_AI_Tools\"><\/span>Brand Mentions in AI Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The clearest way to gauge your LLM visibility is to see if (and how) your brand shows up in AI-generated answers.<\/p>\n<p>Run manual prompts across different tools like ChatGPT, <a title=\"Claude Statistics: How Many People Use Claude?\" href=\"https:\/\/backlinko.com\/claude-users\" target=\"_blank\" rel=\"noopener\">Claude<\/a>, Perplexity, and Gemini.<\/p>\n<p>Use a private or incognito browser to avoid skewed results from past queries or personalization.<\/p>\n<p>Then, search the way your audience would \u2026 naturally and with clear search intent.<\/p>\n<p>Try prompts like:<\/p>\n<ul>\n<li>Best project management tools for remote teams<\/li>\n<li>What is the best project management software for startups<\/li>\n<li>Top budget-friendly productivity tools for small businesses<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Perplexity \u2013 What is the best project management software for startups\" alt=\"Perplexity \u2013 What is the best project management software for startups\" data-aspect-ratio=\"1.2157142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/perplexity-what-is-the-best-project-management-software-for-startups-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Document the sentiment and context of each mention.<\/p>\n<p>Are you positioned as a budget option? A premium choice? The innovative newcomer?<\/p>\n<p>Do certain LLMs recommend your product more or less?<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Perplexity \u2013 Summary table\" alt=\"Perplexity \u2013 Summary table\" data-aspect-ratio=\"0.72\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/perplexity-summary-table.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Document these results monthly in a spreadsheet or tracking doc.<\/p>\n<p>Include the tool used, the prompt, the exact language cited, and your position in the response.<\/p>\n<p>This lets you identify shifts in brand positioning, message clarity, and which prompts consistently trigger mentions.<\/p>\n<p>Not showing up yet?<\/p>\n<p>You\u2019ll still learn what LLMs are citing so you can reverse-engineer how to get included.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Make your LLM citations work harder. Add <a title=\"What Are Lead Magnets?\" href=\"https:\/\/backlinko.com\/hub\/content\/lead-magnets\" target=\"_blank\" rel=\"noopener\">email capture opportunities<\/a> to your top pages. (Especially ones on topics LLMs are likely to mention.) Use content upgrades, templates, and discounts to turn visitors into subscribers.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Unlinked_Brand_Mentions\"><\/span>Unlinked Brand Mentions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not every brand mention includes a link to your site, making this influence harder to track.<\/p>\n<p>But since LLMs weigh authentic, third-party references heavily when determining what content (and brands) to trust and cite, these mentions are vital.<\/p>\n<p>Use tools like <a title=\"Brand Monitoring\" href=\"https:\/\/www.semrush.com\/apps\/brand-monitoring\/\" target=\"_blank\" rel=\"noopener\">Semrush Brand Monitoring<\/a>, SparkToro, or Google Alerts to track brand mentions.<\/p>\n<p>Set up alerts for your brand name, product names, and key team members.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google \u2013 Alerts\" alt=\"Google \u2013 Alerts\" data-aspect-ratio=\"0.33142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/google-alerts.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>As you get mentions, dig into the context.<\/p>\n<ul>\n<li>Are you being cited as an expert?<\/li>\n<li>Recommended as a tool?<\/li>\n<li>Compared to a competitor?<\/li>\n<\/ul>\n<p>If you\u2019re not getting many mentions, look for opportunities to contribute.<\/p>\n<p>Pitch newsletter authors or podcast hosts with useful, non-promotional content that fits their audience.<\/p>\n<p>Join relevant discussions, offer expert insights, and speak at industry events.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"LinkedIn \u2013 Michael Ofei \u2013 Post\" alt=\"LinkedIn \u2013 Michael Ofei \u2013 Post\" data-aspect-ratio=\"1.4861538461538\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/linkedin-michael-ofei-post-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Continue tracking mentions over time to measure whether your efforts result in increased LLM visibility.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"LLM_Visibility_Across_Platforms\"><\/span>LLM Visibility Across Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019re all used to tracking rankings and referral traffic.<\/p>\n<p>But those signals no longer tell the full story.<\/p>\n<p>Tracking your performance across AI platforms is now a core part of measuring your success.<\/p>\n<p>But you\u2019ll need specialized tools for this.<\/p>\n<p>Semrush\u2019s <a title=\"Enterprise AIO\" href=\"https:\/\/www.semrush.com\/lp\/enterprise-aio\/en\/?utm_campaign=llm-visibility&amp;utm_source=backlinko.com&amp;utm_medium=referral&amp;_gl=1*11lgol8*_gcl_au*MTU3NDY5NjkxLjE3NDg3Nzg0NjQ.*_ga*MTEyNTk1MzYzOS4xNzQ4NDY4MTE1*_ga_BPNLXP3JQG*czE3NTE5NDMwMTkkbzQ3JGcwJHQxNzUxOTQzMDE5JGo2MCRsMCRoNTk2NTYwNTE2*_ga_HYWKMHR981*czE3NTE5NDMwMTkkbzg0JGcwJHQxNzUxOTQzMDE5JGo2MCRsMCRoMA..\" target=\"_blank\" rel=\"noopener\">Enterprise AIO<\/a> lets you track how your brand is perceived and cited in popular AI platforms.<\/p>\n<p>Once you set it up with the AI models and prompts that you want to track, it\u2019ll tell you how your LLM visibility compares to competitors.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush AIO \u2013 Backlinko \u2013 Brand Changes &amp; Rankings\" alt=\"Semrush AIO \u2013 Backlinko \u2013 Brand Changes &amp; Rankings\" data-aspect-ratio=\"0.77571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/semrush-aio-backlinko-brand-changes-and-rankings.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>That\u2019s just scratching the surface. You can also track your brand\u2019s overall market share, sentiment, and consumer engagement across AI platforms.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush Enterprise \u2013 AIO Overview\" alt=\"Semrush Enterprise \u2013 AIO Overview\" data-aspect-ratio=\"0.85714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/semrush-enterprise-aio-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"The Semrush AI Toolkit: Turn AI Mentions Into Business Wins\" href=\"https:\/\/www.semrush.com\/semrush-ai-toolkit\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s AI Toolkit<\/a> also lets you track how your domain and overall brand are perceived by individual models. It\u2019s not super customizable yet, but you can still gain a lot of insights.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush AI Toolkit \u2013 Dashboard \u2013 AI Strategic Insights\" alt=\"Semrush AI Toolkit \u2013 Dashboard \u2013 AI Strategic Insights\" data-aspect-ratio=\"0.58857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/semrush-ai-toolkit-dashboard-ai-strategic-insights.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>From there, individual reports break those metrics down by platform.<\/p>\n<p>This gives you a clear view of where you\u2019re gaining traction. And where you may be falling behind.<\/p>\n<p>For example, pet company Petlibro currently holds a much smaller market share in ChatGPT than its competitors.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush AI Toolkit \u2013 Petlibro \u2013 Brand Performance \u2013 Platform \u2013 ChatGPT\" alt=\"Semrush AI Toolkit \u2013 Petlibro \u2013 Brand Performance \u2013 Platform \u2013 ChatGPT\" data-aspect-ratio=\"0.76714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/semrush-ai-toolkit-petlibro-brand-performance-platform-chatgpt.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But in Google\u2019s AI Mode, Petlibro significantly outperforms those same brands.<\/p>\n<p>This is important data because it shows that performance can vary widely by platform.<\/p>\n<p>And tells you where to focus your efforts.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush AI Toolkit \u2013 Petlibro \u2013 Brand Performance \u2013 Platform \u2013 Google AI Mode\" alt=\"Semrush AI Toolkit \u2013 Petlibro \u2013 Brand Performance \u2013 Platform \u2013 Google AI Mode\" data-aspect-ratio=\"0.76571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/semrush-ai-toolkit-petlibro-brand-performance-platform-google-ai-mode.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The toolkit also provides sentiment analysis reports so you know how AI platforms describe your brand.<\/p>\n<p>Whether positively, neutrally, or negatively.<\/p>\n<p>This gives you a clearer picture of how LLMs frame your brand in their responses.<\/p>\n<p>Petlibro, for instance, has a 64% favorable overall sentiment score, indicating generally positive positioning.<\/p>\n<p>But also room to strengthen how it\u2019s perceived.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush AI Toolkit \u2013 Petlibro \u2013 Brand Performance \u2013 Overall Sentiment\" alt=\"Semrush AI Toolkit \u2013 Petlibro \u2013 Brand Performance \u2013 Overall Sentiment\" data-aspect-ratio=\"0.59142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/semrush-ai-toolkit-petlibro-brand-performance-overall-sentiment.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can drill down further to see what\u2019s behind your sentiment score.<\/p>\n<p>Both the positives and the pain points.<\/p>\n<p>For Petlibro, strengths like convenience, automation, and food freshness drive favorable mentions.<\/p>\n<p>On the flip side, app connectivity issues and limited advanced features are flagged as recurring concerns.<\/p>\n<p>This insight tells you what to highlight in content.<\/p>\n<p>And identifies potential fixes to maintain or improve sentiment.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush AI Toolkit \u2013 Key Sentiment Drivers\" alt=\"Semrush AI Toolkit \u2013 Key Sentiment Drivers\" data-aspect-ratio=\"1.1685714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/semrush-ai-toolkit-key-sentiment-drivers-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You\u2019ll also learn the types of queries users ask about your brand. And the intent behind them.<\/p>\n<p>For Petlibro, the majority are educational, followed by research-based queries.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush AI Toolkit \u2013 Petlibro \u2013 Brand Performance \u2013 Query Intent Distribution\" alt=\"Semrush AI Toolkit \u2013 Petlibro \u2013 Brand Performance \u2013 Query Intent Distribution\" data-aspect-ratio=\"0.64142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/semrush-ai-toolkit-petlibro-brand-performance-query-intent-distribution.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This tells you exactly what types of content to prioritize in your LLM seeding strategy.<\/p>\n<p>For Petlibro, the toolkit suggests creating comparison charts, highlighting smart features, and showcasing testimonials that reinforce brand strengths.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Audience &amp; Content \u2013 Al time-Critical Shifts\" alt=\"Audience &amp; Content \u2013 Al time-Critical Shifts\" data-aspect-ratio=\"0.63571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/audience-and-content-al-time-critical-shifts.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>As you gather data, refine your seeding strategy.<\/p>\n<p>Double down on what\u2019s working, whether it\u2019s a specific content format, platform, or message.<\/p>\n<p>And use gaps in visibility or sentiment as signals for where to publish, what to say, and how to position your brand for maximum LLM impact.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_LLMs_Work_for_You_Not_Against_You\"><\/span>Make LLMs Work for You, Not Against You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Moral of the story? Don\u2019t fight the machine \u2014 work with it.<\/p>\n<p>AI isn\u2019t coming. It\u2019s here.<\/p>\n<p>And it\u2019s already changing how your audience discovers, evaluates, and chooses brands.<\/p>\n<p>The brands that get cited in AI answers will win mindshare \u2014 even if they never rank #1 or get a single click.<\/p>\n<p>That\u2019s what LLM seeding is about.<\/p>\n<p>You\u2019re not optimizing for traffic. You\u2019re engineering trust.<\/p>\n<p>You\u2019re not chasing backlinks. You\u2019re earning brand mentions.<\/p>\n<p>So, if you want to stay relevant?<\/p>\n<p>Get your brand into the conversation now so you don\u2019t get left behind.<\/p>\n<p>Then, use our <a title=\"Search Everywhere Optimization Guide (+ Free Checklist)\" href=\"https:\/\/backlinko.com\/search-everywhere-optimization\" target=\"_blank\" rel=\"noopener\">Search Everywhere Optimization<\/a> guide to expand that visibility across every surface your customers trust \u2014 from AI to Amazon and beyond.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/llm-seeding\" target=\"_blank\" rel=\"noopener\">LLM Seeding: A New Strategy to Get Mentioned and Cited by LLMs<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>I asked ChatGPT: \u201cWhat are the best resources to learn SEO in 2025?\u201d The response mentioned Backlinko twice. Here\u2019s the thing: We don\u2019t rank #1 in Google for \u201cbest SEO resources.\u201d (Ads, Reddit, and AI Overviews take up that real estate). We haven\u2019t even optimized for \u201cbest SEO resources,\u201d but we got mentioned anyway. That\u2019s LLM seeding in action. Organic traffic is dropping across the board. Large language models (LLMs) are now answering your audience\u2019s questions directly, quietly hijacking the clicks you used to count on. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-13510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/07\/chatgpt-best-resources-to-learn-seo-scaled-nqeGUg-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/07\/chatgpt-best-resources-to-learn-seo-scaled-nqeGUg-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13510"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/13511"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}