{"id":13633,"date":"2025-08-05T10:52:20","date_gmt":"2025-08-05T10:52:20","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/08\/05\/what-are-keyword-match-types-examples-best-practices\/"},"modified":"2025-08-05T10:52:20","modified_gmt":"2025-08-05T10:52:20","slug":"what-are-keyword-match-types-examples-best-practices","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/08\/05\/what-are-keyword-match-types-examples-best-practices\/","title":{"rendered":"What Are Keyword Match Types? Examples + Best Practices"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b2\/e1\/b2e178013b438c36ac520d7079f71d34\/33c84de881033e81f285577435b8fb1a\/keyword-match-types.svg\" alt=\"What Are Keyword Match Types? Examples + Best Practices\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>Control your ad targeting with broad match, phrase match, and exact match keyword types. Learn how.<\/p>","protected":false},"excerpt":{"rendered":"<p>Control your ad targeting with broad match, phrase match, and exact match keyword types. Learn how.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-13633","post","type-post","status-publish","format-standard","hentry","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13633"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13633\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}