{"id":13672,"date":"2025-08-08T13:45:31","date_gmt":"2025-08-08T13:45:31","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/chatgpt-5-is-here-what-search-marketers-need-to-know\/"},"modified":"2025-08-08T13:45:31","modified_gmt":"2025-08-08T13:45:31","slug":"chatgpt-5-is-here-what-search-marketers-need-to-know","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/chatgpt-5-is-here-what-search-marketers-need-to-know\/","title":{"rendered":"ChatGPT-5 Is Here: What Search Marketers Need to Know"},"content":{"rendered":"

ChatGPT-5 is here. Rolling out to 700M+ weekly users.<\/p>\n

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With it comes the usual hype and hot takes.<\/p>\n

But if you\u2019re in digital marketing, the real question is:<\/p>\n

How does this change how people discover, research, and buy?<\/p>\n

After months of using ChatGPT extensively (and watching competitors like Google, Perplexity, Claude, and Grok evolve), one thing\u2019s clear:<\/p>\n

The brands that win in AI search aren\u2019t just chasing keywords and backlinks.<\/strong><\/p>\n

They\u2019re building topical authority, earning third-party mentions, showing up on YouTube and social, and shaping how people talk about their brand.<\/p>\n

In other words: they\u2019re optimizing for how they get recommended in answers \u2014 no matter who\u2019s asking the question.<\/p>\n

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If you want to see exactly how your brand shows up in AI answers, check out our guide to the best LLM tracking tools<\/a>.<\/p>\n<\/blockquote>\n

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