{"id":13674,"date":"2025-08-08T15:45:15","date_gmt":"2025-08-08T15:45:15","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/is-seo-dead\/"},"modified":"2025-08-08T15:45:15","modified_gmt":"2025-08-08T15:45:15","slug":"is-seo-dead","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/is-seo-dead\/","title":{"rendered":"Is SEO Dead?"},"content":{"rendered":"<p>Short answer: Not yet.<\/p>\n<p>But SEO as we know it is dying.<\/p>\n<p>SEO used to work fairly consistently: write great content, sprinkle in keywords, land a few links \u2014 boom, rankings.<\/p>\n<p>The better you followed the recipe, the better your results.<\/p>\n<p>That worked because search was a relatively closed system.<\/p>\n<p>Now?<\/p>\n<p>It\u2019s probabilistic.<\/p>\n<p>You show up if you\u2019ve done enough of the right things in enough places. If the system infers you\u2019re part of the answer.<\/p>\n<p>People have been announcing the death of SEO for years.<\/p>\n<p>But this time, the question feels more urgent.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google and LLM Unique Visitor Growth Projection (Moderate Case)\" alt=\"Google and LLM Unique Visitor Growth Projection (Moderate Case)\" data-aspect-ratio=\"0.81857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/06\/google-and-llm-unique-visitor-growth-projection-moderate-case.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You might look at this projection from Semrush \u2014 showing traditional search declining while LLM traffic takes over \u2014 and call it: Game Over.<\/p>\n<p>But here\u2019s the thing:<\/p>\n<p>Decline doesn\u2019t equal death.<\/p>\n<p>In this article, we\u2019ll lay out exactly what happens as a channel moves from goldmine to ghost town \u2014 and show you where SEO sits on that curve today.<\/p>\n<p>Spoiler: SEO isn\u2019t dead yet.<\/p>\n<p>But it\u2019s changing.<\/p>\n<p>And understanding that shift is how you can stay ahead.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/is-seo-dead\/#What_Makes_a_Marketing_Channel_%E2%80%9CDead%E2%80%9D\" >What Makes a Marketing Channel \u201cDead\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/is-seo-dead\/#Why_People_Keep_Saying_SEO_Is_Dead\" >Why People Keep Saying SEO Is Dead<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/is-seo-dead\/#1_No-Click_Search_Results_Are_Killing_Traffic\" >1. No-Click Search Results Are Killing Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/is-seo-dead\/#2_Search_Behavior_Has_Fragmented\" >2. Search Behavior Has Fragmented<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/is-seo-dead\/#3_It_Feels_Like_AI_Content_Is_Everywhere\" >3. It Feels Like AI Content Is Everywhere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/is-seo-dead\/#4_The_SEO_Job_Market_Might_Be_Tanking\" >4. The SEO Job Market Might Be Tanking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/is-seo-dead\/#Why_SEO_Isnt_Dead_in_2025\" >Why SEO Isn\u2019t Dead in 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/is-seo-dead\/#Search_Volume_Is_Still_Rising\" >Search Volume Is Still Rising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/is-seo-dead\/#SEO_Still_Works\" >SEO Still Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/is-seo-dead\/#SEO_Job_Listings_Have_Declined_But_Only_in_Part\" >SEO Job Listings Have Declined, But Only in Part<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/08\/is-seo-dead\/#SEO_Isnt_Dead_%E2%80%94_But_Its_Changing_Fast\" >SEO Isn\u2019t Dead \u2014 But It\u2019s Changing Fast<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Makes_a_Marketing_Channel_%E2%80%9CDead%E2%80%9D\"><\/span>What Makes a Marketing Channel \u201cDead\u201d?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To determine whether SEO is dead, we need to understand how a marketing channel evolves.<\/p>\n<p>Marketing channels follow a relatively standard lifecycle.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Marketing Channel Lifecycle\" alt=\"Marketing Channel Lifecycle\" data-aspect-ratio=\"0.7\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/marketing-channel-lifecycle.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>They start out as experimental, high-risk, and unproven (think Bluesky).<\/p>\n<p>If they gain traction, they enter what Gary Vaynerchuk calls the \u201c<a title=\"What Is Underpriced Attention? - Gary Vaynerchuk\" href=\"https:\/\/garyvaynerchuk.com\/what-is-underpriced-attention\/\" target=\"_blank\" rel=\"noopener\">underpriced attention<\/a>\u201d phase. Even basic strategies see outsized returns.<\/p>\n<p>Early Facebook Ads. Early TikTok. Peak LinkedIn.<\/p>\n<p>But attention doesn\u2019t stay cheap. As more people jump in, the channel becomes <strong>fairly priced<\/strong>.<\/p>\n<p>It still delivers, but not without skill. You need strategy. Execution. Patience.<\/p>\n<p>Email marketing today, for example.<\/p>\n<p>Eventually, some channels tip into <strong>overpriced<\/strong>. You can still win \u2014 but only with deep pockets or elite execution.<\/p>\n<p>Competitive Google Ads. Facebook Ads in 2025. Viable? Yes. Worth it? Not for everyone.<\/p>\n<p>And then, some channels just\u2026 flatline. Negative ROI. Abandoned by 80%+ of marketers.<\/p>\n<p>Still technically there \u2014 but not usually worth the time. Facebook organic for traffic, say, or Yellow Pages.<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Phase<\/th>\n<th scope=\"col\">Name<\/th>\n<th scope=\"col\">Definition<\/th>\n<th scope=\"col\">Key Traits<\/th>\n<th scope=\"col\">Examples<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Phase\">0<\/td>\n<td data-before=\"Name\">Experimental \/ Unproven<\/td>\n<td data-before=\"Definition\">New channel with unclear viability<\/td>\n<td data-before=\"Key Traits\">Small user base, high failure risk, low cost, limited data<\/td>\n<td data-before=\"Examples\">Bluesky, BeReal, Google+ (entire lifecycle)<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Phase\">1<\/td>\n<td data-before=\"Name\">Underpriced Attention<\/td>\n<td data-before=\"Definition\">Proven demand, low competition<\/td>\n<td data-before=\"Key Traits\">High ROI, easy wins, basic tactics work, early adopters benefit<\/td>\n<td data-before=\"Examples\">Early Google Ads, Facebook Ads (2007\u20132012), TikTok organic (current)<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Phase\">2<\/td>\n<td data-before=\"Name\">Fairly Priced Attention<\/td>\n<td data-before=\"Definition\">Balanced supply and demand<\/td>\n<td data-before=\"Key Traits\">Requires skill, sustainable long-term, good ROI with consistent strategy<\/td>\n<td data-before=\"Examples\">Email marketing (current), SEO (sophisticated strategies)<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Phase\">3<\/td>\n<td data-before=\"Name\">Overpriced Attention<\/td>\n<td data-before=\"Definition\">ROI declining for average users<\/td>\n<td data-before=\"Key Traits\">Expensive, competitive, only works with high budgets or elite execution<\/td>\n<td data-before=\"Examples\">Competitive Google Ads, Facebook Ads (current), SEO (basic tactics)<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Phase\">4<\/td>\n<td data-before=\"Name\">Dead \/ Flatline<\/td>\n<td data-before=\"Definition\">Channel no longer viable for most<\/td>\n<td data-before=\"Key Traits\">80%+ of businesses exit, negative ROI, only useful in rare cases<\/td>\n<td data-before=\"Examples\">Facebook organic (for traffic), Yellow Pages, Direct mail (for most businesses)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>A single platform can have parts in completely different phases.<\/p>\n<ul>\n<li>Facebook organic for website traffic? Dead.<\/li>\n<li>Facebook organic for brand building and community? Still fairly priced.<\/li>\n<\/ul>\n<p>And some channels that looked dead? They weren\u2019t.<\/p>\n<ul>\n<li>The Yellow Pages are Phase 4 in most cities. But in some rural areas, they still convert.<\/li>\n<li>Direct mail is Phase 4 for most. But for hyper-local businesses, it can still be gold.<\/li>\n<\/ul>\n<p>My point:<\/p>\n<p>Phase 4 is rare.<\/p>\n<p>Most channels don\u2019t die. They evolve.<\/p>\n<p>So, where does SEO sit on the curve?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_People_Keep_Saying_SEO_Is_Dead\"><\/span>Why People Keep Saying SEO Is Dead<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, partly because marketers delight in announcing the death of clearly not dead things.<\/p>\n<p>It\u2019s a weird industry habit.<\/p>\n<p>But also because SEO is sliding from Phase 2: Fairly Priced to Phase 3: Overpriced.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"This is where SEO is now\" alt=\"This is where SEO is now\" data-aspect-ratio=\"0.66\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/this-is-where-seo-is-now.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And when that happens, ROI drops, easy wins disappear, and frustration grows.<\/p>\n<p>Traffic is dropping. Search behavior is shifting. The content landscape is flooded. And the job market feels unstable.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/SEO \u2013 Comments\" alt=\"Reddit \u2013 r\/SEO \u2013 Comments\" data-aspect-ratio=\"0.39\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/reddit-r-seo-comments.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Put all that together?<\/p>\n<p>It\u2019s no surprise people are asking if SEO is on its last legs.<\/p>\n<p>Let\u2019s break down the four biggest reasons behind the panic \u2014 and separate signal from noise.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_No-Click_Search_Results_Are_Killing_Traffic\"><\/span>1. No-Click Search Results Are Killing Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This didn\u2019t start with AI answers.<\/p>\n<p>Google\u2019s been reducing clicks for a decade.<\/p>\n<ul>\n<li><strong>Knowledge panels, calculators, unit converters:<\/strong> Handled factual queries<\/li>\n<li><strong>Local packs &amp; shopping carousels:<\/strong> Took over commercial-intent real estate<\/li>\n<li><strong>Featured snippets (2015):<\/strong> Answered questions directly in the SERP<\/li>\n<li><strong>People Also Ask (2016):<\/strong> Offered related answers\u2014no clicks required<\/li>\n<li><strong>AI Overviews (2024):<\/strong> Just the next step<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Modern Search Journey\" alt=\"Modern Search Journey\" data-aspect-ratio=\"0.57142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/modern-search-journey.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So why does it feel worse now?<\/p>\n<p>Because it is.<\/p>\n<p>AI Overviews are among the most disruptive features Google has ever introduced for organic traffic.<\/p>\n<p>Their click-stealing impact rivals or exceeds Featured Snippets \u2014 and in some cases, even Knowledge Panels.<\/p>\n<p>The biggest difference is:<\/p>\n<p>AI Overviews affect a much broader range of queries \u2014 especially informational and non-branded ones.<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">SERP Feature<\/th>\n<th scope=\"col\">Year Introduced<\/th>\n<th scope=\"col\">Estimated Click Impact on Organic Results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"SERP Feature\">AI Overviews<\/td>\n<td data-before=\"Year Introduced\">2023\u20132024<\/td>\n<td data-before=\"Estimated Click Impact on Organic Results\">\u2013<a title=\"AI Overviews Reduce Clicks by 34.5%\" href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\" target=\"_blank\" rel=\"noopener\">34.5% CTR drop<\/a> for position 1 results; <a title=\"Google AI Overviews: New CTR Study Reveals How to Navigat...\" href=\"https:\/\/www.amsive.com\/insights\/seo\/google-ai-overviews-new-research-reveals-how-to-navigate-click-drop-off\/\" target=\"_blank\" rel=\"noopener\">average \u201315.49%<\/a>; up to \u201337.04% in combo with snippets. Most impact seen on non-branded informational queries. Lower-ranked results see \u201327.04% CTR drop.<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"SERP Feature\">Featured Snippets<\/td>\n<td data-before=\"Year Introduced\">2014\u20132015<\/td>\n<td data-before=\"Estimated Click Impact on Organic Results\">Featured snippet captures ~35% of clicks; CTR to regular results <a title=\"Ahrefs&#039; Study Of 2 Million Featured Snippets: 10 Important Takeaways\" href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\" target=\"_blank\" rel=\"noopener\">drops ~26%<\/a><\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"SERP Feature\">Knowledge Panels<\/td>\n<td data-before=\"Year Introduced\">2012\u20132013<\/td>\n<td data-before=\"Estimated Click Impact on Organic Results\">Significant drop in organic CTR; <a title=\"Less than Half of Google Searches Now Result in a Click - SparkToro\" href=\"https:\/\/sparktoro.com\/blog\/less-than-half-of-google-searches-now-result-in-a-click\/\" target=\"_blank\" rel=\"noopener\">&lt;50% of searches<\/a> result in a click when shown<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"SERP Feature\">Calculators \/ Converters<\/td>\n<td data-before=\"Year Introduced\">2010s<\/td>\n<td data-before=\"Estimated Click Impact on Organic Results\">No reliable data available on click impact, but the logic is clear: when Google converts 50 miles to kilometers instantly, users rarely need to visit a conversion website.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>So yes, AI overviews are the latest in a long line of click-killing moves by Google.<\/p>\n<p>Knowledge Panels hurt branded queries. AIOs impact every query type.<\/p>\n<p>Calculators killed clicks for simple tasks. AIOs apply that behavior to everything.<\/p>\n<p>If Featured Snippets were death by a thousand cuts, AIOs are a guillotine.<\/p>\n<p>But here\u2019s the twist:<\/p>\n<p>Google\u2019s AI Overviews aren\u2019t pulling random answers out of thin air.<\/p>\n<p>They\u2019re sourcing from the same types of content that show up in organic search.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 What is SEO \u2013 AI Overview\" alt=\"Google SERP \u2013 What is SEO \u2013 AI Overview\" data-aspect-ratio=\"1.3985714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/08\/google-serp-what-is-seo-ai-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>According to a <a title=\"How to get cited by AI: SEO insights from 8,000 AI citations\" href=\"https:\/\/searchengineland.com\/how-to-get-cited-by-ai-seo-insights-from-8000-ai-citations-455284\" target=\"_blank\" rel=\"noopener\">study by Search Engine Land<\/a>:<\/p>\n<ul>\n<li>Blog posts (46%) and news articles (20%) make up the majority of sources cited by AIOs.<\/li>\n<li>Structured, crawlable, keyword-aligned pages still earn visibility.<\/li>\n<li>And, while ChatGPT skews towards Wikipedia and global news sources for its data, Google\u2019s Gemini relies heavily on company blogs.<\/li>\n<\/ul>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">LLM<\/th>\n<th scope=\"col\">Top Sources<\/th>\n<th scope=\"col\">Avoids<\/th>\n<th scope=\"col\">SEO Strategy<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"LLM\">ChatGPT<\/td>\n<td data-before=\"Top Sources\">Wikipedia, Reuters, FT<\/td>\n<td data-before=\"Avoids\">Reddit, product pages<\/td>\n<td data-before=\"SEO Strategy\">Build authority on neutral sources (Wikipedia, major news)<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"LLM\">Gemini<\/td>\n<td data-before=\"Top Sources\">Blogs, YouTube, PCMag<\/td>\n<td data-before=\"Avoids\">Low-quality UGC<\/td>\n<td data-before=\"SEO Strategy\">Prioritize high-quality blogs and media reviews<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"LLM\">Perplexity<\/td>\n<td data-before=\"Top Sources\">NerdWallet, Investopedia, niche blogs<\/td>\n<td data-before=\"Avoids\">Low-quality UGC<\/td>\n<td data-before=\"SEO Strategy\">Get on niche review sites, expert blogs, forums<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"LLM\">AI Overviews<\/td>\n<td data-before=\"Top Sources\">Reddit, YouTube, LinkedIn, product blogs<\/td>\n<td data-before=\"Avoids\">Homepages<\/td>\n<td data-before=\"SEO Strategy\">Target forums, blogs, social Q&amp;A, deep guides<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>In other words:<\/p>\n<p>The SEO content you\u2019re already creating still matters.<\/p>\n<p>You just need to make it easier for AI to read and reuse.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> Want more tips for showing up in AIOs? Check out our <a title=\"AI Overviews: What They Are and How to Optimize for Them\" href=\"https:\/\/backlinko.com\/ai-overviews\" target=\"_blank\" rel=\"noopener\">guide to AI overviews<\/a>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Search_Behavior_Has_Fragmented\"><\/span>2. Search Behavior Has Fragmented<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019re in the Search Everywhere era.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Cross-Platform Share of Search\" alt=\"Cross-Platform Share of Search\" data-aspect-ratio=\"0.65\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/cross-platform-share-of-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Google still dominates, but things are changing.<\/p>\n<p>Gen-Z uses <a title=\"Is Social Media The New Google? Gen Z Turn To Google 25% ...\" href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/social-media-new-google\/\" target=\"_blank\" rel=\"noopener\">social media as a search engine<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"forbes-younger-generations-are-more-likely-to-use-social-media-to-search\" alt=\"Forbes \u2013 Younger Generations Are More Likely To Use Social Media To Search\" data-aspect-ratio=\"0.53\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/forbes-younger-generations-are-more-likely-to-use-social-media-to-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>40% of young US adults are <a title=\"More Americans are regularly getting news on TikTok, espe...\" href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/09\/17\/more-americans-regularly-get-news-on-tiktok-especially-young-adults\/\" target=\"_blank\" rel=\"noopener\">getting their news on TikTok<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"More Americans regularly get news on TikTok \u2013 Especially young adults\" alt=\"More Americans regularly get news on TikTok \u2013 Especially young adults\" data-aspect-ratio=\"0.76571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/more-americans-regularly-get-news-on-tiktok-especially-young-adults.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Forums like <a title=\"The rise of forums: Why Google prefers them and how to adapt\" href=\"https:\/\/searchengineland.com\/forums-google-adapt-444065?\" target=\"_blank\" rel=\"noopener\">Reddit and Quora are booming<\/a>.<\/p>\n<p>LLMs currently make up around <a title=\"AI Search Is Growing More Quickly Than Expected\" href=\"https:\/\/www.wsj.com\/articles\/ai-search-is-growing-more-quickly-than-expected-f75aa1ca?gaa_at=eafs&amp;gaa_n=ASWzDAgr_xmg0keRUoshZ2cMrHDqTg8V4zuMk_yw3xlsYA8BHRm2LEEZINsrsOMIWIY%3D&amp;gaa_ts=688ce3b7&amp;gaa_sig=KwTDsMjcTE9NkjFyf5r_YR1uPtpg0I5dHUApTchrW2qmG97Sg9quBtZKR0c_v6QwG8Q7JEtfVrHvNQFRN3f3Kg%3D%3D\" target=\"_blank\" rel=\"noopener\">5.6% of all search behavior<\/a>, up from 1.3% in early 2024.<\/p>\n<p>So yes, search behavior is changing.<\/p>\n<p>But this shift doesn\u2019t mean traditional search engines are obsolete.<\/p>\n<p>94.4% of searchers still use SERPs.<\/p>\n<p>They\u2019re just more likely to consult other sources as well.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> Build a <a title=\"Search Everywhere Optimization Guide (+ Free Checklist)\" href=\"https:\/\/backlinko.com\/search-everywhere-optimization\" target=\"_blank\" rel=\"noopener\">Search Everywhere Optimization strategy<\/a> with our guide.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_It_Feels_Like_AI_Content_Is_Everywhere\"><\/span>3. It Feels Like AI Content Is Everywhere<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The theory goes that, because anyone can create content in minutes with AI, SEO becomes a race to the bottom.<\/p>\n<p>And it\u2019s true that it\u2019s easier than ever to <a title=\"How to Scale Content Creation (Step-By-Step Guide)\" href=\"https:\/\/backlinko.com\/scale-content\" target=\"_blank\" rel=\"noopener\">create SEO content at scale<\/a>.<\/p>\n<p>But in practice, most content is still being created by human beings \u2014 entirely or with AI assistance.<\/p>\n<p>In June 2025, AI content made up around 16% of all content (down from 19% in January) according to <a title=\"Amount of AI Content in Google Search Results - Ongoing Study\" href=\"https:\/\/originality.ai\/ai-content-in-google-search-results\" target=\"_blank\" rel=\"noopener\">Originality.AI<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Originality \u2013 AI content in Google search results\" alt=\"Originality \u2013 AI content in Google search results\" data-aspect-ratio=\"0.93142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/originality-ai-content-in-google-search-results.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"4_The_SEO_Job_Market_Might_Be_Tanking\"><\/span>4. The SEO Job Market Might Be Tanking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"State of the SEO Job Market: Q1 2024\" href=\"https:\/\/www.seojobs.com\/blog\/seo-job-market\/\" target=\"_blank\" rel=\"noopener\">SEO job listings dropped 37% in Q1 2024<\/a> compared to the same time in 2023.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"seo-jobs-listings\" alt=\"SEO Jobs Listings\" data-aspect-ratio=\"0.57428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/seo-jobs-listings.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But if you zoom in on the types of <a title=\"2025 Previsible State of SEO Jobs Report\" href=\"https:\/\/previsible.io\/wp-content\/uploads\/2025\/03\/2025-previsible-state-of-seo-jobs-report.pdf\" target=\"_blank\" rel=\"noopener\">SEO roles<\/a> being hired for across the year, the picture is more nuanced.<\/p>\n<p>Some executional roles saw a dip in share over 2024:<\/p>\n<ul>\n<li>Content SEO made up 12.6% of SEO listings in Q1 \u2014 just 9.9% by Q4<\/li>\n<li>SEO Analyst roles dropped from 11.2% to 10.1%<\/li>\n<li>Technical SEO inched down from 5.8% to 5.4%<\/li>\n<\/ul>\n<p>Meanwhile, more senior roles gained share:<\/p>\n<ul>\n<li>SEO Manager roles increased from 58% to 61%<\/li>\n<li>Director of SEO grew from 10.3% to 11.6%<\/li>\n<li>VP-level roles doubled their share \u2014 from 0.7% to 1.4%<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Change in SEO Job Title Composition\" alt=\"Change in SEO Job Title Composition\" data-aspect-ratio=\"0.85285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/change-in-seo-job-title-composition.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The shift isn\u2019t dramatic. But it\u2019s directional.<\/p>\n<p>Companies appear to be consolidating around smaller, more senior teams.<\/p>\n<p>Less grunt work. More strategic oversight. And possibly, more reliance on AI or freelancers for execution.<\/p>\n<p>So no, the SEO job market isn\u2019t collapsing \u2014 just being restructured.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_SEO_Isnt_Dead_in_2025\"><\/span>Why SEO Isn\u2019t Dead in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO today looks very different than it used to.<\/p>\n<p>But it doesn\u2019t meet the criteria of a dead marketing channel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Volume_Is_Still_Rising\"><\/span>Search Volume Is Still Rising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search activity isn\u2019t shrinking\u2014it\u2019s growing.<\/p>\n<p>Google search grew by over <a title=\"New Research: Google Search Grew 20%+ in 2024; receives ~...\" href=\"https:\/\/sparktoro.com\/blog\/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt\" target=\"_blank\" rel=\"noopener\">21% in 2024<\/a>, despite the impact of AI overviews. And it\u2019s projected to increase again in 2025, according to <a title=\"How Many Google Searches Are There Per Day? March 2025\" href=\"https:\/\/explodingtopics.com\/blog\/google-searches-per-day\" target=\"_blank\" rel=\"noopener\">estimates by Exploding Topics<\/a>:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Daily Searches Growth\" alt=\"Google Daily Searches Growth\" data-aspect-ratio=\"0.31714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/google-daily-searches-growth.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The narrative that searchers are switching over to LLMs is also flawed.<\/p>\n<p>While people are using LLMs more and more, they aren\u2019t necessarily using them for search.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Search Intent on ChatGPT\" alt=\"Search Intent on ChatGPT\" data-aspect-ratio=\"0.62142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/search-intent-on-chatgpt.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Semrush says only 30% of ChatGPT prompts are similar to how people use search.<\/p>\n<p>Things like:<\/p>\n<ul>\n<li>Asking for information<\/li>\n<li>Finding a website<\/li>\n<li>Comparing options<\/li>\n<li>Getting help with a purchase<\/li>\n<\/ul>\n<p>The rest? More like chatting, writing, or brainstorming.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Still_Works\"><\/span>SEO Still Works<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"[Research Report] The State of SEO in 2025\" href=\"https:\/\/www.conductor.com\/academy\/state-of-organic-marketing\/\" target=\"_blank\" rel=\"noopener\">91% of marketers<\/a> said SEO had a positive impact on their website performance and marketing goals in 2024.<\/p>\n<p>Far from cutting SEO spend, companies are investing more.<\/p>\n<p>The global <a title=\"SEO Jobs: How to Build a Career in Search Marketing\" href=\"https:\/\/backlinko.com\/seo-jobs\" target=\"_blank\" rel=\"noopener\">SEO services market<\/a> is expected to grow at a compound annual growth rate <a title=\"Search Engine Optimization Services Market Size &amp; Trends\" href=\"https:\/\/www.researchandmarkets.com\/report\/seo\" target=\"_blank\" rel=\"noopener\">(CAGR) of 16.2%<\/a>.<\/p>\n<p>It\u2019s booming, not dying.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SEO Industry Growth Projection\" alt=\"SEO Industry Growth Projection\" data-aspect-ratio=\"0.72571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/seo-industry-growth-projection.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>AI Overviews aren\u2019t everywhere (yet)<\/p>\n<p>As of May 2025, they show up in <a title=\"Semrush AI Overviews Study: What 2025 SEO Data Tells Us A...\" href=\"https:\/\/www.semrush.com\/blog\/semrush-ai-overviews-study\/\" target=\"_blank\" rel=\"noopener\">just 13.14% of all Google searches<\/a>.<\/p>\n<p>That means traditional search still handles about 86% of queries \u2014 for now.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sharing of Queries Triggering AI Overviews\" alt=\"Sharing of Queries Triggering AI Overviews\" data-aspect-ratio=\"0.66428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/sharing-of-queries-triggering-ai-overviews.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>More importantly, they\u2019re still mostly triggered by <strong>low-value, informational queries<\/strong>.<\/p>\n<p>But when it comes to <strong>commercial-intent keywords<\/strong>?<\/p>\n<p>They\u2019re still wide open.<\/p>\n<p>Think long-tail phrases with CPCs over $2 and Keyword Difficulty under 30%.<\/p>\n<p>That\u2019s where you still need SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Job_Listings_Have_Declined_But_Only_in_Part\"><\/span>SEO Job Listings Have Declined, But Only in Part<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Entry-level and senior-level SEO roles actually increased in 2024.<\/p>\n<p>This shift reflects more automation of routine SEO tasks \u2014 and heightened demand for strategic, senior-level expertise.<\/p>\n<p>There are over 117,000 SEO jobs live on LinkedIn worldwide:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"LinkedIn \u2013 SEO Jobs Worldwide\" alt=\"LinkedIn \u2013 SEO Jobs Worldwide\" data-aspect-ratio=\"0.58142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/linkedin-seo-jobs-worldwide.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Looks like there\u2019s still plenty of demand for SEO experts.<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">\u201cDead Channel\u201d Test<\/th>\n<th scope=\"col\">Reality in 2025<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"\">80% abandonment<\/td>\n<td data-before=\"Reality in 2025\">No \u2014 most businesses still earn value from SEO strategy and content.<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"\">Declining volume<\/td>\n<td data-before=\"Reality in 2025\">No \u2014 search volume continues rising, with growth in both queries and impressions.<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"\">Drop in hiring or investment<\/td>\n<td data-before=\"Reality in 2025\">Mixed \u2014 SEO roles dropped, but demand for skilled strategists remains strong.<br \/>\nInvestment in SEO is increasing YOY.<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"\">Platform redundancy<\/td>\n<td data-before=\"Reality in 2025\">No \u2014 91% of marketers confirm that SEO still works well<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Isnt_Dead_%E2%80%94_But_Its_Changing_Fast\"><\/span>SEO Isn\u2019t Dead \u2014 But It\u2019s Changing Fast<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO still drives results.<\/p>\n<p>But ranking alone isn\u2019t enough anymore.<\/p>\n<p>To stay visible, you need to show up in search results and in AI-generated answers.<\/p>\n<p>That\u2019s where Generative Engine Optimization (GEO) comes in.<\/p>\n<p>It\u2019s not about abandoning SEO. It\u2019s about building on it.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Learn how to <a title=\"Generative Engine Optimization (GEO): How to Win in AI Search\" href=\"https:\/\/backlinko.com\/generative-engine-optimization-geo\" target=\"_blank\" rel=\"noopener\">optimize for AI search with our 7-step GEO playbook<\/a>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The post <a href=\"https:\/\/backlinko.com\/is-seo-dead\" target=\"_blank\" rel=\"noopener\">Is SEO Dead?<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Short answer: Not yet. But SEO as we know it is dying. SEO used to work fairly consistently: write great content, sprinkle in keywords, land a few links \u2014 boom, rankings. The better you followed the recipe, the better your results. That worked because search was a relatively closed system. Now? It\u2019s probabilistic. You show up if you\u2019ve done enough of the right things in enough places. If the system infers you\u2019re part of the answer. People have been announcing the death of SEO for years. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-13674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/08\/google-and-llm-unique-visitor-growth-projection-moderate-case-bJlszg-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/08\/google-and-llm-unique-visitor-growth-projection-moderate-case-bJlszg-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13674"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/13675"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}