{"id":13700,"date":"2025-08-13T12:47:07","date_gmt":"2025-08-13T12:47:07","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/08\/13\/google-ads-touts-new-ai-to-reduce-invalid-traffic-in-some-cases-by-40\/"},"modified":"2025-08-13T12:47:07","modified_gmt":"2025-08-13T12:47:07","slug":"google-ads-touts-new-ai-to-reduce-invalid-traffic-in-some-cases-by-40","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/08\/13\/google-ads-touts-new-ai-to-reduce-invalid-traffic-in-some-cases-by-40\/","title":{"rendered":"Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%"},"content":{"rendered":"<p>Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it &#8220;IVT.&#8221;  Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a &#8220;40% reduction in IVT stemming from deceptive or disruptive ad serving practices.&#8221;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it &#8220;IVT.&#8221; Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a &#8220;40% reduction in IVT stemming from deceptive or disruptive ad serving practices.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-13700","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13700"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13700\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}