{"id":13752,"date":"2025-08-20T14:57:22","date_gmt":"2025-08-20T14:57:22","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/"},"modified":"2025-08-20T14:57:22","modified_gmt":"2025-08-20T14:57:22","slug":"journalist-outreach-how-to-earn-high-authority-links-in-9-steps","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/","title":{"rendered":"Journalist Outreach: How to Earn High-Authority Links in 9 Steps"},"content":{"rendered":"<p>Want backlinks from Forbes, HubSpot, or Insider? Without paying a cent?<\/p>\n<p>Journalist outreach is how you do it.<\/p>\n<p>And in 2025, it\u2019s still one of the most effective ways to earn authority links that actually move the needle.<\/p>\n<p>We also run Traffic Think Tank, and we used this tactic to 10x visibility and revenue in the past year.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Domain Overview \u2013 TTT \u2013  Organic Traffic &amp; Keywords\" alt=\"Domain Overview \u2013 TTT \u2013 Organic Traffic &amp; Keywords\" data-aspect-ratio=\"0.89428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/domain-overview-ttt-organic-traffic-and-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And built our authority in the increasingly important AI \/ LLM ecosystem:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AI Strategic Insights \u2013 TTT\" alt=\"AI Strategic Insights \u2013 TTT\" data-aspect-ratio=\"0.47857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/ai-strategic-insights-ttt.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This guide was created with insights from the team at <a href=\"https:\/\/jollyseo.com\/\" target=\"_blank\" rel=\"noopener\">Jolly SEO<\/a> \u2014 the pros behind thousands of earned media wins.<\/p>\n<p>Plus, we\u2019re including our free <a title=\"Journalist Outreach Toolkit by Backlinko\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1htQionrQEyZEDCiKugCJS0Abb0Z7rGZgfDdDyx9mvoo\/copy\" target=\"_blank\" rel=\"noopener\">Journalist Outreach Toolkit<\/a> to help you implement everything immediately.<\/p>\n<p>In this post, you\u2019ll learn how to:<\/p>\n<ul>\n<li>Manage the overwhelming flow of media requests<\/li>\n<li>Write pitches journalists actually use<\/li>\n<li>Earn backlinks that boost rankings and trust<\/li>\n<li>Track ROI and prove value to stakeholders<\/li>\n<\/ul>\n<p>Let\u2019s break it down.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Step_1_Define_Your_Goals\" >Step 1: Define Your Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Step_2_Establish_Realistic_Expectations_This_Will_Save_Your_Sanity\" >Step 2: Establish Realistic Expectations (This Will Save Your Sanity)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Typical_Success_Rates_and_What_to_Expect_Over_Time\" >Typical Success Rates (and What to Expect Over Time)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Why_Most_Pitches_Fail_And_Its_Not_Your_Fault\" >Why Most Pitches Fail (And It\u2019s Not Your Fault)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Step_3_Set_Up_Your_Inbox_and_Tracking\" >Step 3: Set Up Your Inbox and Tracking<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Make_Your_Emails_Credible_at_a_Glance\" >Make Your Emails Credible at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Build_a_Simple_Filtering_System\" >Build a Simple Filtering System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Use_Fast_Practical_Qualification_Criteria\" >Use Fast, Practical Qualification Criteria<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Step_4_Choose_Your_Platforms_Strategically\" >Step 4: Choose Your Platforms Strategically<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#How_to_Choose_the_Right_Platform_Fast\" >How to Choose the Right Platform (Fast)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Step_5_Write_Pitches_That_Win_Without_Taking_Forever\" >Step 5: Write Pitches That Win (Without Taking Forever)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Establish_Credibility_in_8_Words_or_Less\" >Establish Credibility in 8 Words or Less<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Make_Your_Quotes_Instantly_Usable\" >Make Your Quotes Instantly Usable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Pitch_Faster_Without_Losing_Quality\" >Pitch Faster Without Losing Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Yes_Youre_Qualified_Heres_Why\" >Yes, You\u2019re Qualified. Here\u2019s Why.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Step_6_Master_the_Follow-Up_Without_Being_Annoying\" >Step 6: Master the Follow-Up (Without Being Annoying)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Turn_Mentions_Into_Links\" >Turn Mentions Into Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Turn_Replies_Into_Relationships\" >Turn Replies Into Relationships<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Step_7_Find_Hidden_Wins_Most_People_Miss_These\" >Step 7: Find Hidden Wins (Most People Miss These)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Use_Google_Search_Operators\" >Use Google Search Operators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Set_Up_Google_Alerts\" >Set Up Google Alerts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Manual_Checking_Schedule\" >Manual Checking Schedule<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Step_8_Build_Your_Journalist_Network\" >Step 8: Build Your Journalist Network<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Track_Relationships_Like_You_Track_Links\" >Track Relationships Like You Track Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Build_Trust_Without_Pitching\" >Build Trust Without Pitching<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Step_9_Measure_and_Prove_ROI\" >Step 9: Measure and Prove ROI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Track_What_Matters\" >Track What Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Use_a_Simple_ROI_Framework\" >Use a Simple ROI Framework<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Build_a_Stakeholder-Ready_Report\" >Build a Stakeholder-Ready Report<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/08\/20\/journalist-outreach-how-to-earn-high-authority-links-in-9-steps\/#Start_Earning_Links_That_Actually_Matter\" >Start Earning Links That Actually Matter<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Goals\"><\/span>Step 1: Define Your Goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you don\u2019t know what success looks like, you\u2019ll waste time chasing the wrong wins.<\/p>\n<p>Before you write a single pitch, get clear on what your business needs from journalist outreach.<\/p>\n<p>Are you after stronger <a title=\"How to Measure SEO Performance &amp; Results\" href=\"https:\/\/backlinko.com\/hub\/seo\/seo-results\" target=\"_blank\" rel=\"noopener\">SEO performance<\/a>? Brand visibility? Long-term relationships with the media?<\/p>\n<p>Your goals will shape everything \u2014 from the platforms you prioritize to how you evaluate results.<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Goal<\/th>\n<th scope=\"col\">What to Prioritize<\/th>\n<th scope=\"col\">Why It Matters<\/th>\n<th scope=\"col\">What to Do<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Goal\">SEO Results<\/td>\n<td data-before=\"What to Prioritize\">\u2013 Dofollow links<br \/>\n\u2013 DR 40+ sites (Domain Rating similar to Semrush\u2019s Authority Score)<br \/>\n\u2013 Relevant anchor text<\/td>\n<td data-before=\"Why It Matters\">These links pass authority and help improve rankings \u2014 essential if organic growth is your focus.<\/td>\n<td data-before=\"What to Do\">-Target niche queries on platforms like HARO or Qwoted<br \/>\n-Use keyword-aligned quotes<br \/>\n-Track DRs<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Goal\">Brand Visibility<\/td>\n<td data-before=\"What to Prioritize\">\u2013 Top-tier publication mentions<br \/>\n\u2013 Branded search lift<br \/>\n\u2013 Repurposable social proof<\/td>\n<td data-before=\"Why It Matters\">Coverage builds trust and legitimacy \u2014 even without links \u2014 and can drive branded search or leads.<\/td>\n<td data-before=\"What to Do\">-Prioritize name-brand publications<br \/>\n-Craft quotable insights tied to your expertise<br \/>\n-Reshare wins<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Goal\">Relationships<\/td>\n<td data-before=\"What to Prioritize\">\u2013 Repeat contributions<br \/>\n\u2013 Off-platform journalist invites<br \/>\n\u2013 Helpful follow-ups<\/td>\n<td data-before=\"Why It Matters\">Trusted contributors get invited back and land bigger features faster.<\/td>\n<td data-before=\"What to Do\">-Send thank-yous<br \/>\n-Offer value beyond the pitch<br \/>\n-Track warm journalist relationships in a simple CRM<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>For instance, let\u2019s say you\u2019re a B2B SaaS marketer trying to rank a key feature page.<\/p>\n<p>Look for <a title=\"6 Best HARO Alternatives (Expert Review)\" href=\"https:\/\/backlinko.com\/haro-alternatives\" target=\"_blank\" rel=\"noopener\">HARO<\/a> or Qwoted queries where the topic aligns with the problem your product solves.<\/p>\n<p>If you can offer a helpful, relevant perspective \u2014 one that happens to mention your company or approach \u2014 that\u2019s a win. Even if the link doesn\u2019t show up right away.<\/p>\n<p>The bottom line?<br \/>\nWhen you know what wins you\u2019re aiming for, you\u2019re far more likely to hit them.<\/p>\n<p><a title=\"Greg Heilers - Jolly SEO | LinkedIn\" href=\"https:\/\/www.linkedin.com\/in\/gregheilers\/\" target=\"_blank\" rel=\"noopener\">Greg Heilers<\/a>, co-founder of Jolly SEO, puts it simply:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/greg-heilers.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cDepending on your criteria, writing skill, and site\/figurehead optimization, you can achieve a win as frequently as 1 in every 3 pitches.\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/greg-heilers.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Establish_Realistic_Expectations_This_Will_Save_Your_Sanity\"><\/span>Step 2: Establish Realistic Expectations (This Will Save Your Sanity)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most people give up on journalist outreach too soon.<\/p>\n<p>Not because the tactic doesn\u2019t work \u2014 but because their expectations are wildly off.<\/p>\n<p>They expect quick wins, a high response rate, and instant SEO impact.<\/p>\n<p>The reality is slower, less glamorous, and a lot more sustainable if you approach it with the right mindset.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Typical_Success_Rates_and_What_to_Expect_Over_Time\"><\/span>Typical Success Rates (and What to Expect Over Time)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even top-tier media outreach experts don\u2019t land every pitch.<\/p>\n<p>For beginners, a 3\u20135% response rate is normal. As you gain experience, that can climb to 8\u201312%, and with refined systems and strong positioning, 15\u201320% is achievable.<\/p>\n<p>That means you might need to send 10\u201330 pitches just to earn one mention.<\/p>\n<p>This isn\u2019t failure \u2014 it\u2019s the math behind consistent results.<\/p>\n<p>So, what does that actually look like over time?<\/p>\n<ul>\n<li><strong>Month 1:<\/strong> You\u2019re learning the workflow. Scanning opportunities, testing your messaging, and getting familiar with the process. Landing even one or two mentions is a meaningful start.<\/li>\n<li><strong>Month 3:<\/strong> You start to see patterns. Which types of queries are worth your time. Which angles tend to get picked up. You might even get quoted by the same journalist twice.<\/li>\n<li><strong>Month 6:<\/strong> You have momentum. Pitches get easier. You might even start getting inbound requests from writers who\u2019ve seen your previous contributions.<\/li>\n<\/ul>\n<p>The payoff builds slowly \u2014 but it compounds.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Beyond the byline:<\/strong> Search is evolving fast. Journalist quotes are now surfacing in tools like ChatGPT, Perplexity, and Claude. If you\u2019re featured in a top-tier article, there\u2019s a real chance your name, company, or insight will show up in AI-generated answers.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Why_Most_Pitches_Fail_And_Its_Not_Your_Fault\"><\/span>Why Most Pitches Fail (And It\u2019s Not Your Fault)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The biggest myth in journalist outreach is that great writing is enough.<\/p>\n<p>Spoiler: It\u2019s not.<\/p>\n<p>Journalists get dozens \u2014 sometimes hundreds \u2014 of pitches for a single request.<\/p>\n<p>Many already have sources in mind.<\/p>\n<p>Others are on tight deadlines and go with the first relevant response they see. If your pitch arrives an hour late, it might not get opened at all.<\/p>\n<p>This doesn\u2019t mean your pitch was bad. It means timing and fit beat polish more often than not.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Set_Up_Your_Inbox_and_Tracking\"><\/span>Step 3: Set Up Your Inbox and Tracking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The fastest way to burn out in journalist outreach?<\/p>\n<p>Drowning in irrelevant pitches, deadlines you\u2019ll never meet, and inbox chaos.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gmail \u2013 Inbox chaos\" alt=\"Gmail \u2013 Inbox chaos\" data-aspect-ratio=\"0.62142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/gmail-inbox-chaos.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s the good news: A few quick workflows can save you hours a week and help you stay consistent over time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_Your_Emails_Credible_at_a_Glance\"><\/span>Make Your Emails Credible at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Journalists scan dozens of emails a day, and first impressions matter.<\/p>\n<p>A polished inbox setup instantly signals trust and professionalism.<\/p>\n<p>Include:<\/p>\n<ul>\n<li><strong>Branded email address:<\/strong> Avoid generic Gmail accounts when possible. Use a domain-linked email to show legitimacy.<\/li>\n<li><strong>Uploaded headshot:<\/strong> Many platforms now require it<\/li>\n<li><strong>Branded signature:<\/strong> Add your name, title, company, LinkedIn, and a link to your website. Make it easy for journalists to verify who you are.<br \/>\n<figure class=\"backlinko-image__screenshot mt-1 backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Branded Signature \u2013 Leigh\" alt=\"Branded Signature \u2013 Leigh\" data-aspect-ratio=\"0.90428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/branded-signature-leigh.png\" loading=\"lazy\" \/><\/p><\/figure>\n<\/li>\n<\/ul>\n<p>You don\u2019t need a huge platform. You just need to look like someone worth quoting.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_a_Simple_Filtering_System\"><\/span>Build a Simple Filtering System<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start by organizing your inbox to reduce the cognitive load.<\/p>\n<p>Create folders or labels by platform (e.g., \u201cHARO Outreach\u201d), and add filters to automatically route incoming queries.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gmail \u2013 Create New label\" alt=\"Gmail \u2013 Create New label\" data-aspect-ratio=\"0.64333333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/gmail-create-new-label.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, block off 15-minute review windows, no more than three times a day.<\/p>\n<p>You don\u2019t need to monitor your inbox all day \u2014 just be consistent.<\/p>\n<p>Use the \u201c5-second scan\u201d rule: if it\u2019s not clearly relevant within a few seconds, archive and move on.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Fast_Practical_Qualification_Criteria\"><\/span>Use Fast, Practical Qualification Criteria<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not every opportunity is worth your time \u2014 and trying to pitch everything will tank your efficiency.<\/p>\n<p>For each request, ask:<\/p>\n<ul>\n<li><strong>Is this in my area of expertise?<\/strong> If not, don\u2019t force a fit. Weak relevance leads to ignored pitches.<\/li>\n<li><strong>Do I meet the specific requirements?<\/strong> Many queries ask for certain job titles or credentials. Skip it if you\u2019re not eligible.<\/li>\n<li><strong>Is the deadline realistic?<\/strong> If you can\u2019t hit the cutoff, don\u2019t let it clog your pipeline.<\/li>\n<li><strong>Is the publication worth your time?<\/strong> Not every outlet will align with your goals. Use your win criteria (from Step 1) to filter.<\/li>\n<\/ul>\n<p>For instance, if you\u2019re a freelance content strategist, a request asking for insights from \u201cFortune 500 CEOs\u201d is a clear pass.<\/p>\n<p>Save your effort for a request that matches your actual experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_4_Choose_Your_Platforms_Strategically\"><\/span>Step 4: Choose Your Platforms Strategically<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not all journalist outreach platforms are created equal.<\/p>\n<p>Some are great for quick wins. Others shine when you\u2019re targeting high-authority publications or niche audiences.<\/p>\n<p>The key isn\u2019t choosing the platform with the most opportunities \u2014 it\u2019s choosing the one that aligns with your actual goals.<\/p>\n<p>That means considering more than just volume.<\/p>\n<p>You\u2019ll want to look at average link quality, pitch-to-publication turnaround, cost, and whether the requests match your expertise.<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<caption><strong>Note:<\/strong> We\u2019re gathering updated data on additional platforms like Qwoted and will expand this comparison in future updates.<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Platform<\/th>\n<th scope=\"col\">Best For<\/th>\n<th scope=\"col\">Avg DR<\/th>\n<th scope=\"col\">Cost<\/th>\n<th scope=\"col\">Turnaround<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Platform\">Featured<\/td>\n<td data-before=\"Best For\">Easy wins, building confidence<\/td>\n<td data-before=\"Avg DR\">70<\/td>\n<td data-before=\"Cost\">Free\/Paid<\/td>\n<td data-before=\"Turnaround\">23 days<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Platform\">Help a B2B Writer<\/td>\n<td data-before=\"Best For\">B2B content, SaaS brands<\/td>\n<td data-before=\"Avg DR\">73<\/td>\n<td data-before=\"Cost\">Free<\/td>\n<td data-before=\"Turnaround\">44 days<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Platform\">ProfNet<\/td>\n<td data-before=\"Best For\">Premium publications<\/td>\n<td data-before=\"Avg DR\">79<\/td>\n<td data-before=\"Cost\">Paid<\/td>\n<td data-before=\"Turnaround\">39 days<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Platform\">HARO<\/td>\n<td data-before=\"Best For\">Broad topics<\/td>\n<td data-before=\"Avg DR\">76<\/td>\n<td data-before=\"Cost\">Free\/Paid<\/td>\n<td data-before=\"Turnaround\">37 days<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Platform\">Source of Sources<\/td>\n<td data-before=\"Best For\">Niche expertise<\/td>\n<td data-before=\"Avg DR\">81<\/td>\n<td data-before=\"Cost\">Free<\/td>\n<td data-before=\"Turnaround\">35 days<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Don\u2019t feel like you need to master every platform out of the gate.<\/p>\n<p>Start with one or two that align with your goals, get really good at using them, and expand once your workflow is dialed in.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Platform_Fast\"><\/span>How to Choose the Right Platform (Fast)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not sure where to start? Think of this as your cheat sheet for getting started.<\/p>\n<ul>\n<li><strong>Just getting your reps in?<\/strong> Start with <a title=\"Featured\" href=\"https:\/\/featured.com\/\" target=\"_blank\" rel=\"noopener\">Featured<\/a> \u2014 it\u2019s simple, fast, and great for building confidence early.<\/li>\n<li><strong>Need high-authority links that actually move rankings?<\/strong> Go with <a title=\"Qwoted\" href=\"https:\/\/www.qwoted.com\/\" target=\"_blank\" rel=\"noopener\">Qwoted<\/a> \u2014 it consistently surfaces high domain rating (DR) opportunities from recognizable media outlets.<\/li>\n<li><strong>Want placements in premium, name-brand publications?<\/strong> Choose <a title=\"ProfNet\" href=\"https:\/\/profnet.prnewswire.com\/profnethome\/what-is-profnet.aspx\" target=\"_blank\" rel=\"noopener\">ProfNet<\/a> \u2014 fewer opportunities, but often higher caliber if you have the budget.<\/li>\n<li><strong>Targeting marketers, founders, or SaaS buyers?<\/strong> <a title=\"Help a B2B Writer\" href=\"https:\/\/helpab2bwriter.com\/\" target=\"_blank\" rel=\"noopener\">Help a B2B Writer<\/a> delivers curated, niche-relevant requests in your exact lane.<\/li>\n<li><strong>Need a high volume of relevant opportunities to work with?<\/strong> <a title=\"Source of Sources\" href=\"https:\/\/sourceofsources.com\/\" target=\"_blank\" rel=\"noopener\">Source of Sources<\/a> gives you a steady stream of niche pitches \u2014 just be ready to filter.<\/li>\n<li><strong>Looking for general-topic visibility at scale?<\/strong> <a title=\"HARO\" href=\"https:\/\/www.helpareporter.com\/\" target=\"_blank\" rel=\"noopener\">HARO<\/a> still delivers breadth and quantity \u2014 just expect to dig for quality.<\/li>\n<\/ul>\n<p>Looking for country-specific platforms?<\/p>\n<p>Many regions have their own journalist request tools worth exploring. For example, SourceBottle is widely used in Australia, and ResponseSource is popular among PR pros and journalists in the U.K.<\/p>\n<p>Just try a quick Google search like \u201cjournalist request platform [your country].\u201d<\/p>\n<p>You\u2019ll usually uncover a few local options \u2014 no massive directory needed.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Journalist request platform Australia\" alt=\"Google SERP \u2013 Journalist request platform Australia\" data-aspect-ratio=\"0.70571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/google-serp-journalist-request-platform-australia.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Step_5_Write_Pitches_That_Win_Without_Taking_Forever\"><\/span>Step 5: Write Pitches That Win (Without Taking Forever)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best pitches don\u2019t win because they\u2019re long or clever.<\/p>\n<p>They win because they\u2019re skimmable, useful, and immediately quotable.<\/p>\n<p>Your job isn\u2019t to impress the journalist \u2014 it\u2019s to make their job easier.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Establish_Credibility_in_8_Words_or_Less\"><\/span>Establish Credibility in 8 Words or Less<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with a strong subject line. Greg emphasizes combining relevance with instant credibility.<\/p>\n<p>Use this structure:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Subject line formula:<\/strong> [Your credentials] + [specific value] + [topic]<\/p>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Examples:<\/p>\n<ul>\n<li>SaaS CEO\u2019s Take on Fixing Churn<\/li>\n<li>SEO Consultant\u2019s Local Link Playbook<\/li>\n<li>Copywriter\u2019s Formula for High-Converting Headlines<\/li>\n<\/ul>\n<p>Then, build your pitch. It should look something like this:<\/p>\n<div class=\"sc-email-script-grey\">\n<p>Hi <strong>[first name]<\/strong>,<\/p>\n<p>I\u2019m <strong>[name]<\/strong>, <strong>[title]<\/strong> at <strong>[company]<\/strong>. <strong>[One-line credibility builder]<\/strong>.<\/p>\n<p>Here\u2019s my take on <strong>[their question]<\/strong>:<\/p>\n<p>**Quote 1: <strong>[Bold header]<\/strong>**<br \/>\n\u201c<strong>[45-word quotable response]<\/strong>\u201d<\/p>\n<p>**Quote 2: <strong>[Bold header]<\/strong>**<br \/>\n\u201c<strong>[45-word quotable response]<\/strong>\u201d<\/p>\n<p>Happy to elaborate if helpful.<\/p>\n<p>Best,<br \/>\n<strong>[Name]<\/strong><br \/>\n<strong>[Homepage URL]<\/strong> | <strong>[LinkedIn]<\/strong><\/p>\n<\/div>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> AI tools can help you brainstorm angles \u2014 but the final quotes should sound human, specific, and ready to publish. Use AI for speed, not substitution.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Make_Your_Quotes_Instantly_Usable\"><\/span>Make Your Quotes Instantly Usable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Journalists aren\u2019t grading your writing.<\/p>\n<p>They\u2019re looking for clean, usable quotes they can drop straight into a draft.<\/p>\n<p>As Greg puts it:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/greg-heilers.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cJournalists want quotes they can immediately copy and paste into their articles, no changes needed.\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/greg-heilers.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Here\u2019s how to make that happen:<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Pitch Like a Pro\" alt=\"Pitch Like a Pro\" data-aspect-ratio=\"0.72428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/pitch-like-a-pro.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> For the full checklist \u2014 and why each step matters \u2014 use the <strong>Pitch Checklist<\/strong> tab in our journalist outreach toolkit.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Not all pitches are created equal.<\/p>\n<p>Here\u2019s what gets picked up \u2014 and what gets ignored.<\/p>\n<p>\u274c\u202f<strong>Bloated, vague, and completely unusable:<\/strong><\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Email \u2013 Bloated &amp; unusable\" alt=\"Email \u2013 Bloated &amp; unusable\" data-aspect-ratio=\"0.75\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/email-bloated-and-unusable.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>\u2705<strong>Clear, specific, and quote-ready:<\/strong><\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Email \u2013 Clear &amp; specific\" alt=\"Email \u2013 Clear &amp; specific\" data-aspect-ratio=\"0.93\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/email-clear-specific.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Pitch_Faster_Without_Losing_Quality\"><\/span>Pitch Faster Without Losing Quality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Greg recommends prewriting as much as possible so you\u2019re never starting your press outreach from scratch.<\/p>\n<p>Have 3\u20134 versions of your bio ready to go, tailored for different beats (e.g., <a title=\"SaaS SEO: How to Build a Winning Strategy\" href=\"https:\/\/backlinko.com\/saas-seo\" target=\"_blank\" rel=\"noopener\">SaaS<\/a>, marketing, AI).<\/p>\n<p>Build a few quote templates for your most common talking points. And give yourself a hard limit: Aim to finish each pitch in 10 minutes or less.<\/p>\n<p>The more reps you get, the easier this becomes.<\/p>\n<p>Don\u2019t forget your first line does heavy lifting. It shows up in inbox previews and often determines whether your pitch even gets opened. Make it count.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Caveat:<\/strong> Structure helps, but sameness kills. AI tools and mass pitching have flooded inboxes with lookalike answers. Don\u2019t just fill in a template \u2014 say something only you would say. That\u2019s what gets quoted.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Yes_Youre_Qualified_Heres_Why\"><\/span>Yes, You\u2019re Qualified. Here\u2019s Why.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the biggest blockers in journalist outreach? Thinking you\u2019re not \u201cqualified\u201d to respond.<\/p>\n<p>But here\u2019s the truth: You don\u2019t need a blue checkmark or a book deal to be helpful.<\/p>\n<p>If you can help readers understand something better or offer a useful perspective, you\u2019re already ahead.<\/p>\n<p>Credibility doesn\u2019t mean status. It means relevance.<\/p>\n<p>That could be your job title, your years of experience, a client result, or just a smart way of framing the problem.<\/p>\n<p>When in doubt, try this five-part framework to surface story ideas from your own work:<\/p>\n<ul>\n<li><strong>The situation:<\/strong> What were you working on?<\/li>\n<li><strong>The challenge:<\/strong> What made it tricky?<\/li>\n<li><strong>Your approach:<\/strong> What did you try or test?<\/li>\n<li><strong>The result:<\/strong> What changed? What worked?<\/li>\n<li><strong>The insight:<\/strong> What do you wish you\u2019d known earlier?<\/li>\n<\/ul>\n<p>The bottom line?<\/p>\n<p>If you\u2019ve solved what they\u2019re writing about, you belong in their inbox.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_6_Master_the_Follow-Up_Without_Being_Annoying\"><\/span>Step 6: Master the Follow-Up (Without Being Annoying)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s tempting to send a pitch and move on.<\/p>\n<p>But following up is one of the easiest ways to multiply the value of your efforts.<\/p>\n<p>It\u2019s low-effort, high-return, and totally underused.<\/p>\n<p>The key is to keep it respectful, useful, and brief. Here\u2019s how to do it without sounding pushy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Turn_Mentions_Into_Links\"><\/span>Turn Mentions Into Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s say you\u2019ve been quoted but not linked.<\/p>\n<p>Here\u2019s a simple, polite ask that turns visibility into real SEO value:<\/p>\n<div class=\"sc-email-script-grey\">\n<p>Hi <strong>[Name]<\/strong>,<\/p>\n<p>Thanks so much for including me in the <strong>[article title]<\/strong>!<\/p>\n<p>If it\u2019s possible to link my company name to <strong>[URL]<\/strong>, that would be amazing\u2014but I totally understand either way. Appreciate your great work on this piece.<\/p>\n<p>Best,<br \/>\n<strong>[Name]<\/strong><\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Turn_Replies_Into_Relationships\"><\/span>Turn Replies Into Relationships<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The journalists who quote you today could become recurring collaborators \u2014 if you give them a reason to remember you.<\/p>\n<div class=\"sc-email-script-grey\">\n<p>Hi <strong>[Name]<\/strong>,<\/p>\n<p>Loved your recent piece on <strong>[topic]<\/strong>. Your point about <strong>[specific insight]<\/strong> really resonated.<\/p>\n<p>I\u2019m always happy to contribute insights on <strong>[your expertise areas]<\/strong> if you\u2019re working on related stories.<\/p>\n<p>Best,<br \/>\n<strong>[Name]<\/strong><\/p>\n<\/div>\n<p>Done right, a follow-up turns one good pitch into long-term visibility, stronger links, and a journalist who might actually remember your name.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_7_Find_Hidden_Wins_Most_People_Miss_These\"><\/span>Step 7: Find Hidden Wins (Most People Miss These)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might already be getting results \u2014 and not even know it.<\/p>\n<p>At <a title=\"Jolly SEO\" href=\"https:\/\/jollyseo.com\/\" target=\"_blank\" rel=\"noopener\">Jolly SEO<\/a>, Greg sees it constantly.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/greg-heilers.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cPeople message me and say, \u2018I\u2019ve sent dozens of pitches, but I can\u2019t get any wins. What am I doing wrong?\u2019<\/p>\n<p>My first question is always: \u2018Have you tried looking for them yet?\u2019\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/greg-heilers.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The good news?<\/p>\n<p>You don\u2019t need expensive tools or a manual content audit. A few smart searches and a weekly routine are all it takes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Google_Search_Operators\"><\/span>Use Google Search Operators<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advanced search syntax lets you find live mentions with precision. Run these searches weekly to uncover wins:<\/p>\n<ul>\n<li>\u201cYour Name\u201d + \u201cYour Brand Name\u201d<\/li>\n<li>\u201cCEO of [Brand]\u201d site:targetpublication.com<\/li>\n<li>\u201c[Your unique quote]\u201d site:[domain]<\/li>\n<\/ul>\n<p>Use quotes to force exact matches and \u201dsite:\u201d to limit the search to specific outlets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_Up_Google_Alerts\"><\/span>Set Up Google Alerts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Track new mentions passively by creating alerts for:<\/p>\n<ul>\n<li>Your name + company<\/li>\n<li>Your job title (e.g., \u201cCMO of Backlinko\u201d)<\/li>\n<li>Distinctive quotes or phrasing you tend to use<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Alerts \u2013 Leigh McKenzie Backlinko\" alt=\"Google Alerts \u2013 Leigh McKenzie Backlinko\" data-aspect-ratio=\"0.78571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/google-alerts-leigh-mckenzie-backlinko.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This won\u2019t catch everything, but it will help surface a steady stream of new wins.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manual_Checking_Schedule\"><\/span>Manual Checking Schedule<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most people stop after they hit \u201csend.\u201d<\/p>\n<p>But Greg estimates you\u2019ll never be told about 90% of your wins.<\/p>\n<p>So if you don\u2019t go looking, you\u2019ll never even know they happened.<\/p>\n<p>Build a simple check-in routine:<\/p>\n<ul>\n<li><strong>Weekly:<\/strong> Run your branded Google searches<\/li>\n<li><strong>Monthly:<\/strong> Review recent articles from journalists you\u2019ve pitched<\/li>\n<li><strong>Quarterly:<\/strong> Use SEO tools (like Ahrefs or <a title=\"Semrush Coupon 2025 \u2013 Get 14 Days Free + Exclusive Discount\" href=\"https:\/\/backlinko.com\/deals\/semrush-coupon\" target=\"_blank\" rel=\"noopener\">Semrush<\/a>) to spot backlinks or citations<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Leigh McKenzie Backlinko\" alt=\"Google SERP \u2013 Leigh McKenzie Backlinko\" data-aspect-ratio=\"1.1428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/google-serp-leigh-mckenzie-backlinko.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Use the <strong>Win Finder<\/strong> (in the toolkit) to uncover hidden mentions.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Step_8_Build_Your_Journalist_Network\"><\/span>Step 8: Build Your Journalist Network<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every pitch is more than a one-time shot at a link \u2014 it\u2019s the start of a potential relationship.<\/p>\n<p>If a journalist quotes you once, there\u2019s a good chance they\u2019ll want insights from you again.<\/p>\n<p>But only if you make it easy, relevant, and respectful to stay in touch.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Track_Relationships_Like_You_Track_Links\"><\/span>Track Relationships Like You Track Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use a simple CRM (even a spreadsheet works) to track journalist contacts the same way you\u2019d track sales prospects:<\/p>\n<ul>\n<li>Name + outlet<\/li>\n<li>Contact info + beat<\/li>\n<li>History (quoted, linked, mentioned)<\/li>\n<li>Relationship stage (cold, warm, repeat, advocate)<\/li>\n<li>Last contact date + next follow-up<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Journalist Outreach Toolkit by Backlinko\" alt=\"Journalist Outreach Toolkit by Backlinko\" data-aspect-ratio=\"0.61\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/08\/journalist-outreach-toolkit-by-backlinko.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If you\u2019ve contributed to multiple stories or gotten links from the same writer, mark them as high-priority for future outreach. These are your warmest leads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_Trust_Without_Pitching\"><\/span>Build Trust Without Pitching<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You don\u2019t need a quote request to stay visible.<\/p>\n<p>In fact, the best relationship-building moments often happen when you\u2019re not asking for anything.<\/p>\n<p>Promote their articles on social with a thoughtful comment \u2014 not just a tag. If you come across a story angle or source that fits their beat, send it their way.<\/p>\n<p>If they mentioned a topic they\u2019re covering next month, follow up. Even better: introduce them to another trusted source in your network.<\/p>\n<p>These small, useful gestures build familiarity over time.<\/p>\n<p>That\u2019s how you become more than a random inbox name. You move from pitching to being pitched.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Use our <strong>Outreach CRM Tracker<\/strong> (in the toolkit) to start tracking pitches and wins instantly.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Step_9_Measure_and_Prove_ROI\"><\/span>Step 9: Measure and Prove ROI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re investing time, you need to show what it\u2019s worth \u2014 to your team, your stakeholders, or your clients.<\/p>\n<p>That means going beyond raw link counts and telling the full story of impact.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Track_What_Matters\"><\/span>Track What Matters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Link counts are a starting point, but they\u2019re not the whole picture.<\/p>\n<p>Look at which platforms consistently deliver wins, how many hours go into each link, and which journalists become repeat collaborators.<\/p>\n<p>Track your mentions, even when there\u2019s no link.<\/p>\n<p>Watch for <a title=\"Organic Traffic: What It Is &amp; How to Increase It (6 Ways)\" href=\"https:\/\/backlinko.com\/organic-traffic\" target=\"_blank\" rel=\"noopener\">traffic<\/a> spikes after a story goes live, and pay attention to whether rankings improve on pages earning coverage.<\/p>\n<p>For example, if a single article mention leads to a 12% lift in branded search and earns a <a title=\"What Are Backlinks in SEO &amp; Why You Need Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/backlinks\" target=\"_blank\" rel=\"noopener\">backlink<\/a> to your pricing page, that\u2019s clear momentum.<\/p>\n<p>When you combine reach, effort, and outcome, you start to see the full return.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_a_Simple_ROI_Framework\"><\/span>Use a Simple ROI Framework<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you need to quantify results for stakeholders, use this basic formula to translate time and effort into value:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Link Value = (Average link cost in your industry) \u00d7 (number of links)<\/p>\n<p>Time Investment = (Hours spent) \u00d7 (Your hourly rate)<\/p>\n<p>ROI = (Total link value \u2013 Time investment) \/ Time investment \u00d7 100<\/p>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>For example:<\/p>\n<p>You earned five links in a month \u2014 all from DR 70+ publications.<\/p>\n<p>Let\u2019s say the average market cost for that caliber of link is $800, and you assign a DR adjustment factor of 1 (used to reflect link quality; 1.0 = solid, relevant fit):<\/p>\n<p><strong>Link value:<\/strong> $800 (avg. link cost) x 5 links = $4,000<\/p>\n<p><strong>Time investment:<\/strong> 12 hours \u00d7 $100\/hr = $1,200<\/p>\n<p><strong>ROI:<\/strong> ($4,000 \u2013 $1,200) \/ $1,200 \u00d7 100 = 233%<\/p>\n<p>Now compare that to sponsored content, digital PR retainers, or even PPC \u2014 and suddenly, this starts looking like a serious channel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_a_Stakeholder-Ready_Report\"><\/span>Build a Stakeholder-Ready Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The final piece is packaging your results in a way that stakeholders understand and care about.<\/p>\n<p>Keep it simple, visual, and focused on outcomes:<\/p>\n<ul>\n<li>A summary of links earned by domain authority range<\/li>\n<li>Growth in brand mentions across media and social<\/li>\n<li>Traffic lift or ranking movement tied to earned placements<\/li>\n<li>Estimated link value compared to paid alternatives<\/li>\n<li>A standout example or case study from that month<\/li>\n<\/ul>\n<p>When stakeholders can see the momentum \u2014 not just the metrics \u2014 they\u2019re far more likely to stay bought in.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Start_Earning_Links_That_Actually_Matter\"><\/span>Start Earning Links That Actually Matter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve got everything you need to get started. Now, it\u2019s time to make your move.<\/p>\n<p>Write a pitch today. Just one.<\/p>\n<p>Don\u2019t overthink it.<\/p>\n<p>Grab the <a title=\"Journalist Outreach Toolkit by Backlinko\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1htQionrQEyZEDCiKugCJS0Abb0Z7rGZgfDdDyx9mvoo\/copy\" target=\"_blank\" rel=\"noopener\">Journalist Outreach Toolkit<\/a>, find a real query, and put your perspective to work.<\/p>\n<p>Then, send it \u2014 and give yourself a shot at a win most people never even try for.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/journalist-outreach\" target=\"_blank\" rel=\"noopener\">Journalist Outreach: How to Earn High-Authority Links in 9 Steps<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Want backlinks from Forbes, HubSpot, or Insider? Without paying a cent? Journalist outreach is how you do it. And in 2025, it\u2019s still one of the most effective ways to earn authority links that actually move the needle. We also run Traffic Think Tank, and we used this tactic to 10x visibility and revenue in the past year. And built our authority in the increasingly important AI \/ LLM ecosystem: This guide was created with insights from the team at Jolly SEO \u2014 the pros behind [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-13752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/08\/domain-overview-ttt-organic-traffic-and-keywords-6TvtIv-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/08\/domain-overview-ttt-organic-traffic-and-keywords-6TvtIv-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=13752"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/13752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/13753"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=13752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=13752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=13752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}