{"id":13930,"date":"2025-09-15T16:51:19","date_gmt":"2025-09-15T16:51:19","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/09\/15\/answer-engine-optimization-aeo-how-to-win-in-ai-search\/"},"modified":"2025-09-15T16:51:19","modified_gmt":"2025-09-15T16:51:19","slug":"answer-engine-optimization-aeo-how-to-win-in-ai-search","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/09\/15\/answer-engine-optimization-aeo-how-to-win-in-ai-search\/","title":{"rendered":"Answer Engine Optimization (AEO): How to Win in AI Search"},"content":{"rendered":"

Answer Engine Optimization (AEO) is one of the most important topics in search right now.<\/p>\n

It\u2019s about making sure your brand shows up inside AI-generated answers \u2014 not just on traditional SERPs.<\/p>\n

As large language models (LLMs) like ChatGPT, Gemini, and Perplexity reshape discovery, AEO ensures your content gets mentioned and cited where buyers are asking questions.<\/p>\n

But here\u2019s the bigger truth: AEO is just one piece of a larger shift.<\/p>\n

We\u2019re entering the era of Search Everywhere<\/strong>.<\/p>\n

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\"Search<\/p><\/figure>\n

Discovery no longer happens in a single Google results page.<\/p>\n

It\u2019s happening across AI chat, overviews, forums, video, and social.<\/p>\n

And new data shows just how fast this shift is accelerating.<\/p>\n

New research from Semrush<\/a> predicts that LLM traffic will overtake traditional Google search by the end of 2027.<\/p>\n

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\"Google<\/p><\/figure>\n

And our own data suggests that\u2019s likely to be true.<\/p>\n

In just the past three months, we\u2019ve seen an 800% year-over-year increase in referrals from LLMs.<\/p>\n

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\"LLM<\/p><\/figure>\n

We\u2019re seeing tens of millions of additional impressions in Google Search Console as AI Overviews reshape how Google displays answers.<\/p>\n

If your brand isn\u2019t adapting, you risk disappearing from the channels your audience is already using.<\/p>\n

In this guide, I\u2019ll explain:<\/p>\n