{"id":14137,"date":"2025-10-02T14:51:03","date_gmt":"2025-10-02T14:51:03","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/"},"modified":"2025-10-02T14:51:03","modified_gmt":"2025-10-02T14:51:03","slug":"chatgpt-shopping-how-to-get-ai-to-recommend-your-products","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/","title":{"rendered":"ChatGPT Shopping: How to Get AI to Recommend Your Products"},"content":{"rendered":"<p>ChatGPT recommends products \u2014 complete with photos, pricing, and purchase links \u2014 to its <a title=\"ChatGPT \/ OpenAI Statistics: How Many People Use ChatGPT\" href=\"https:\/\/backlinko.com\/chatgpt-stats\" target=\"_blank\" rel=\"noopener\">700 million weekly users<\/a>.<\/p>\n<p>And now customers can complete purchases without leaving the chat.<\/p>\n<p>BIG deal.<\/p>\n<p>But will ChatGPT recommend your products?<\/p>\n<p>That\u2019s not automatic. And you can\u2019t pay for placement.<\/p>\n<p>What you can do is optimize your site so ChatGPT understands what you sell, trusts your brand, and surfaces your products when buyers search. This guide shows you how.<\/p>\n<p>You\u2019ll learn the eight-step framework for getting featured in ChatGPT Shopping.<\/p>\n<p>I also spoke with Leigh McKenzie, Backlinko\u2019s Head of Growth and founder of the ecommerce brand UnderFit, to get his insights on what\u2019s actually working.<\/p>\n<p>First, let\u2019s look at how ChatGPT decides which products make the cut.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#How_ChatGPT_Shopping_Works\" >How ChatGPT Shopping Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#How_ChatGPT_Selects_Products_to_Recommend\" >How ChatGPT Selects Products to Recommend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#1_Add_Structured_Schema_Markup_to_Your_Site\" >1. Add Structured Schema Markup to Your Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#2_Create_and_Maintain_a_High-Quality_Product_Feed\" >2. Create and Maintain a High-Quality Product Feed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#3_Make_Sure_AI_Bots_Can_Read_Your_Site\" >3. Make Sure AI Bots Can Read Your Site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#Check_for_JavaScript\" >Check for JavaScript<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#Assess_Your_Robotstxt_File\" >Assess Your Robots.txt File<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#4_Write_Product_Copy_That_Matches_Real_Buyer_Prompts\" >4. Write Product Copy That Matches Real Buyer Prompts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#Find_the_Language_Your_Buyers_Use\" >Find the Language Your Buyers Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#Write_Product_Titles_That_Match_Buyer_Intent\" >Write Product Titles That Match Buyer Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#Make_Product_Descriptions_Feel_Like_Real_Answers\" >Make Product Descriptions Feel Like Real Answers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#5_Feature_Your_Value_Proposition_Prominently\" >5. Feature Your Value Proposition Prominently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#6_Build_Strong_Authority_Beyond_Your_Site\" >6. Build Strong Authority Beyond Your Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#7_Sign_Up_for_ChatGPT_Instant_Checkout\" >7. Sign Up for ChatGPT Instant Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#8_Track_Your_ChatGPT_Visibility\" >8. Track Your ChatGPT Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/02\/chatgpt-shopping-how-to-get-ai-to-recommend-your-products\/#Beyond_ChatGPT_Shopping_Your_AI_Visibility_Playbook\" >Beyond ChatGPT Shopping: Your AI Visibility Playbook<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_ChatGPT_Shopping_Works\"><\/span>How ChatGPT Shopping Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT Shopping kicks in automatically for some shopping intent prompts.<\/p>\n<p>While it doesn\u2019t fire every time, I found it appears more often than not after testing 100+ prompts.<\/p>\n<p>The key? Typing a prompt with clear buying intent.<\/p>\n<p>Like \u201ce-bikes that can handle potholes.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013  Prompt with clear buying intent\" alt=\"ChatGPT \u2013 Prompt with clear buying intent\" data-aspect-ratio=\"0.97857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/chatgpt-prompt-with-clear-buying-intent.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Instead of just explaining things or offering advice, ChatGPT Shopping recommends specific products.<\/p>\n<p>This includes product images, pricing, and links to online stores and websites where users can make a purchase.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Side note:<\/strong> The ChatGPT Shopping experience isn\u2019t consistent. Even with the same prompt, the carousel may (or may not) show. It can also appear at the top, middle, or bottom of the chat. This variability suggests the feature is still evolving.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>If your store gets recommended, countless high-intent shoppers will see your products.<\/p>\n<p>For example, when I tested the e-bike query, ChatGPT gave me a brief explanation of what features to prioritize.<\/p>\n<p>But it also provided a visual product carousel with eight products, each in its own card with key details.<\/p>\n<p>(It looks similar to <a title=\"How to Spy on Your Competitors&#039; Google Ads\" href=\"https:\/\/backlinko.com\/tools\/competitor-search-ads\" target=\"_blank\" rel=\"noopener\">Google Shopping ads<\/a>, except you don\u2019t have to pay for them.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013 Brief explanation of features &amp; visual carousel\" alt=\"ChatGPT \u2013 Brief explanation of features &amp; visual carousel\" data-aspect-ratio=\"0.99857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/chatgpt-brief-explanation-of-features-and-visual-carousel.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Clicking on any card opens a side panel with:<\/p>\n<ul>\n<li>Additional product photos<\/li>\n<li>A list of stores, prices, and direct links<\/li>\n<li>A short \u201cwhy you might like this\u201d summary<\/li>\n<li>Sentiment pulled from reviews and forums<\/li>\n<\/ul>\n<p>From there, users simply click \u201cVisit\u201d to reach the merchant\u2019s product page.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013  Visit to reach merchant product page\" alt=\"ChatGPT \u2013 Visit to reach merchant product page\" data-aspect-ratio=\"0.84142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/chatgpt-visit-to-reach-merchant-product-page.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But this experience is changing.<\/p>\n<p>As of September 2025, OpenAI is rolling out Instant Checkout \u2014 a feature that lets shoppers buy directly inside <a title=\"ChatGPT-5 Is Here: What Search Marketers Need to Know\" href=\"https:\/\/backlinko.com\/chatgpt-5\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>.<\/p>\n<p>This is a huge shift.<\/p>\n<p>ChatGPT is no longer just a product discovery tool. It\u2019s a full shopping destination.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013  Full shoping destination\" alt=\"ChatGPT \u2013 Full shoping destination\" data-aspect-ratio=\"0.92285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/chatgpt-full-shoping-destination.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Right now, Instant Checkout is only available to Etsy sellers in the United States.<\/p>\n<p>But OpenAI plans to expand this feature to Shopify merchants and other countries soon.<\/p>\n<p>Not on either platform?<\/p>\n<p>They\u2019re also accepting applications for merchants to build their own integrations. (More on this in <a href=\"https:\/\/backlinko.com\/chatgpt-shopping-optimization#chatgpt-instant-checkout\" target=\"_blank\" rel=\"noopener\">Step #7<\/a>.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_ChatGPT_Selects_Products_to_Recommend\"><\/span>How ChatGPT Selects Products to Recommend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A shopper describes what they\u2019re looking for (\u201crunning shoes with arch support under $150\u201d), and ChatGPT\u2019s AI goes to work.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013  AI process the description\" alt=\"ChatGPT \u2013 AI process the description\" data-aspect-ratio=\"1.25\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/chatgpt-ai-process-the-description.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It scans the web for the most relevant products based on that request.<\/p>\n<p>And weighs details like product names, descriptions, features, reviews, <a title=\"Free Website Authority Checker (Enter Any Domain or URL)\" href=\"https:\/\/backlinko.com\/tools\/website-authority\" target=\"_blank\" rel=\"noopener\">brand authority<\/a>, and other signals to find the best matches.<\/p>\n<p>If your product checks the right boxes \u2014 and the information on your site is clear and crawlable \u2014 it has a chance to be recommended.<\/p>\n<p>ChatGPT may also consider the user\u2019s location and preferences when making recommendations.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013  Consider the user\u2019s location\" alt=\"ChatGPT \u2013 Consider the user's location\" data-aspect-ratio=\"0.74285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/chatgpt-consider-the-users-location.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Ultimately, all product recommendations must also pass through OpenAI\u2019s safety systems.<\/p>\n<p>This filters out low-quality, misleading, or unsafe products.<\/p>\n<p>So, what does all of this mean for you?<\/p>\n<p>ChatGPT Shopping is evolving fast \u2014 and the brands that keep up will win the most visibility.<\/p>\n<p>Here\u2019s how to ensure ChatGPT can understand, trust, and recommend your products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Add_Structured_Schema_Markup_to_Your_Site\"><\/span>1. Add Structured Schema Markup to Your Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT needs structured data to understand what you sell.<\/p>\n<p><a title=\"Schema Markup: What It Is and Why It Matters\" href=\"https:\/\/backlinko.com\/schema-markup-guide\" target=\"_blank\" rel=\"noopener\">Schema markup<\/a> is code that labels key details on your product pages (and website as a whole): name, price, description, availability, reviews, and more.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Schema Markup Code\" alt=\"Schema Markup Code\" data-aspect-ratio=\"1.0757142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/07\/schema-markup-code-scaled.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It turns raw HTML into data AI tools can parse instantly.<\/p>\n<p>Without it, ChatGPT (and other AI systems) have to guess what\u2019s on your page.<\/p>\n<p>With it, they see clean, structured information they can confidently include in product recommendations.<\/p>\n<p>At a minimum, your product schema should include:<\/p>\n<ul>\n<li><strong>Product:<\/strong> Name, description, brand, image, and identifiers (GTIN, SKU, MPN)<\/li>\n<li><strong>Offer:<\/strong> Price, currency, availability, and URL<\/li>\n<li><strong>Review:<\/strong> Individual reviews with reviewer names and ratings<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Detailed SEO Extension \u2013 Able Carry \u2013 Schema\" alt=\"Detailed SEO Extension \u2013 Able Carry \u2013 Schema\" data-aspect-ratio=\"0.88\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/detailed-seo-extension-able-carry-schema.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It may look intimidating, but many content management systems \u2014 like WordPress, <a title=\"Shopify SEO: The Complete Beginner\u2019s Guide\" href=\"https:\/\/backlinko.com\/shopify-seo\" target=\"_blank\" rel=\"noopener\">Shopify<\/a>, and Wix \u2014 offer plugins or built-in tools that generate the markup for you automatically.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"RankMath \u2013 Schema Generator\" alt=\"RankMath \u2013 Schema Generator\" data-aspect-ratio=\"1.0285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/rankmath-schema-generator.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Once your markup is in place, test that it\u2019s working correctly using Google\u2019s Rich Results Test or Schema.org\u2019s validator.<\/p>\n<p>These tools make it easy to check that your structured data is valid, visible, and error-free.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Validator \u2013 Schema \u2013 Backlinko\" alt=\"Validator \u2013 Schema \u2013 Backlinko\" data-aspect-ratio=\"1.4657142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/validator-schema-backlinko.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Go beyond the schema basics. Add AggregateRating for average review scores or FAQPage markup to answer common buyer questions. The more context you provide, the easier it is for AI to surface your product in response to specific prompts.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Create_and_Maintain_a_High-Quality_Product_Feed\"><\/span>2. Create and Maintain a High-Quality Product Feed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A product feed is a structured file that packages up your product details and sends them to platforms like Google Merchant Center, Shopify, and Etsy.<\/p>\n<p>It includes details like titles, prices, availability, images, links, and more.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"CSV \u2013 Product Feed Example\" alt=\"CSV \u2013 Product Feed Example\" data-aspect-ratio=\"0.36\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/csv-product-feed-example.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>ChatGPT may use data from major platforms like Google to decide which products to recommend.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Want to add your product feed directly to ChatGPT? OpenAI will notify interested merchants when this feature is available. Fill out the <a title=\"Merchant Application form\" href=\"https:\/\/chatgpt.com\/merchants\" target=\"_blank\" rel=\"noopener\">Merchant Application form<\/a> for consideration.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>For example, if your Google Shopping feed is outdated, incomplete, or inaccurate, ChatGPT may return bad information about your products.<\/p>\n<p>Or skip recommending them entirely.<\/p>\n<p>That\u2019s why a high-quality, up-to-date product feed is critical.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Side note:<\/strong> If you\u2019re on an ecommerce platform like WooCommerce or Shopify, feeds are usually created automatically.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>But keeping feeds accurate is easier said than done.<\/p>\n<p>There are a lot of moving parts, like site updates, refresh schedules, and third-party tools.<\/p>\n<p>And it only takes one slip for mismatches to creep in.<\/p>\n<p>Here are a few common product feed issues \u2014 and how to fix them:<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Product Feed Problem<\/th>\n<th scope=\"col\">Why It Happens<\/th>\n<th scope=\"col\">Fix<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Product Feed Problem\">Price Mismatch<\/td>\n<td data-before=\"Why It Happens\">Feed not refreshed, sync delay<\/td>\n<td data-before=\"Fix\">Enable daily\/real-time feed updates. Use one consistent pricing source.<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Product Feed Problem\">Inaccurate availability<\/td>\n<td data-before=\"Why It Happens\">Inventory updates on site, but feed refresh lags<\/td>\n<td data-before=\"Fix\">Sync stock levels in real-time whenever possible. Double-check before campaigns.<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Product Feed Problem\">Wrong or Truncated Title<\/td>\n<td data-before=\"Why It Happens\">Feed title auto-truncated or different from H1\/meta<\/td>\n<td data-before=\"Fix\">Align feed titles with on-page H1\/meta. Keep product names consistent.<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Product Feed Problem\">Incorrect image<\/td>\n<td data-before=\"Why It Happens\">Feed defaults to first gallery image<\/td>\n<td data-before=\"Fix\">Set hero\/product image as primary in CMS and feed<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Product Feed Problem\">Missing reviews<\/td>\n<td data-before=\"Why It Happens\">Reviews hidden in JS or not in schema<\/td>\n<td data-before=\"Fix\">Add Review and AggregateRating schema in HTML<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Product Feed Problem\">Conflicting schema<\/td>\n<td data-before=\"Why It Happens\">Multiple apps\/plugins overwrite each other<\/td>\n<td data-before=\"Fix\">Use one schema source. Validate with Schema.org or Google\u2019s Rich Results test<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Automation keeps most updates in sync. And manual checks before major launches or sales help catch anything that may slip through.<\/p>\n<p>Here\u2019s how Leigh maintains a balance of the two for his ecommerce store:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/leigh-mckenzie.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cI keep all my product data in a spreadsheet. Whenever I change a product detail, I update it there first. WooCommerce uses that data to update my site\u2019s pages and schema automatically. Then, Channable takes the same spreadsheet and syncs those updates into my product feeds. That way, my site and my feeds are always pulling from the same source, so everything stays consistent.\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/leigh-mckenzie.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Make_Sure_AI_Bots_Can_Read_Your_Site\"><\/span>3. Make Sure AI Bots Can Read Your Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If ChatGPT can\u2019t read your site, it can\u2019t recommend your products.<\/p>\n<p>Two simple technical issues block many ecommerce sites from showing up: hidden content and restricted crawlers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_for_JavaScript\"><\/span>Check for JavaScript<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many AI bots \u2014 including ChatGPT \u2014 still struggle with content that only loads via <a title=\"JavaScript SEO: 6 Best Practices to Boost Rankings\" href=\"https:\/\/backlinko.com\/javascript-seo\" target=\"_blank\" rel=\"noopener\">JavaScript<\/a>.<\/p>\n<p>If key details aren\u2019t in the page\u2019s raw HTML, the bot might never see them.<\/p>\n<p>This includes your product descriptions, prices, and images.<\/p>\n<p>Eek.<\/p>\n<p>Here\u2019s how to check if that\u2019s happening:<\/p>\n<ol>\n<li>Pull up a product page on your website or online store<\/li>\n<li>In Google Chrome, go to \u201c<strong>Settings<\/strong>\u201d &gt; \u201c<strong>Privacy and security<\/strong>\u201d &gt; <strong>Site Settings<\/strong><\/li>\n<li>Under \u201cContent,\u201d click \u201cJavaScript\u201d and toggle \u201cDon\u2019t allow sites to use JavaScript\u201d<\/li>\n<li>Reload the product page you\u2019re testing<\/li>\n<\/ol>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Chrome \u2013 Settings \u2013 Content \u2013 JavaScript behavior\" alt=\"Chrome \u2013 Settings \u2013 Content \u2013 JavaScript behavior\" data-aspect-ratio=\"0.74\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/chrome-settings-content-javascript-behavior.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If your product details disappear, it means they\u2019re only loading through JavaScript.<\/p>\n<p>To fix this, work with a developer to ensure all essential information is in your site\u2019s raw HTML.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Assess_Your_Robotstxt_File\"><\/span>Assess Your Robots.txt File<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your <a title=\"Robots.txt and SEO: Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/robots-txt\" target=\"_blank\" rel=\"noopener\">robots.txt<\/a> file can also block AI crawlers.<\/p>\n<p>This small file tells bots which parts of your site they can (and can\u2019t) crawl.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"New York Times \u2013 Robots text file\" alt=\"New York Times \u2013 Robots text file\" data-aspect-ratio=\"0.87857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/nytimes-robots-text-file.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>By default, most sites already allow all bots, including ChatGPT\u2019s crawler, OAI-SearchBot.<\/p>\n<p>But it\u2019s still worth double-checking.<\/p>\n<p>Here\u2019s how:<\/p>\n<p>First, go to yourdomain.com\/robots.txt. Then, look for a rule like this:<\/p>\n<div class=\"sc-code alert\">\n<figure class=\"hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/themes\/backlinko\/dist\/images\/code-icon_2a06ab93.png\" alt=\"code icon\" loading=\"lazy\" title=\"| Craig Hordlow\"><br \/>\n        <\/figure>\n<div>\n<pre><code>User-agent: GPTBot\nDisallow: \/<\/code><\/pre>\n<\/div>\n<\/div>\n<p>And this:<\/p>\n<div class=\"sc-code alert\">\n<figure class=\"hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/themes\/backlinko\/dist\/images\/code-icon_2a06ab93.png\" alt=\"code icon\" loading=\"lazy\" title=\"| Craig Hordlow\"><br \/>\n        <\/figure>\n<div>\n<pre><code>User-agent: OAI-SearchBot\nDisallow: \/<\/code><\/pre>\n<\/div>\n<\/div>\n<p>If it says \u201cDisallow,\u201d then ChatGPT is unable to crawl your site.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GPTBot \u2013 Disallow\" alt=\"GPTBot \u2013 Disallow\" data-aspect-ratio=\"0.36571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/gptbot-disallow.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You (or your dev team) can fix this issue by changing it to \u201callow.\u201d<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"23 Best Large Language Models\" href=\"https:\/\/backlinko.com\/list-of-llms\" target=\"_blank\" rel=\"noopener\">23 Best Large Language Models<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Write_Product_Copy_That_Matches_Real_Buyer_Prompts\"><\/span>4. Write Product Copy That Matches Real Buyer Prompts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT matches products to prompts by language, not keywords.<\/p>\n<p>So, if your product copy doesn\u2019t sound like the way people talk, it may not surface in shopping results.<\/p>\n<p>The goal: write the way buyers phrase their prompts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Find_the_Language_Your_Buyers_Use\"><\/span>Find the Language Your Buyers Use<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You don\u2019t have to guess how your customers talk.<\/p>\n<p>Use research tools like:<\/p>\n<ul>\n<li>Google\u2019s People Also Ask<\/li>\n<li>AnswerThePublic<\/li>\n<li><a title=\"Free Keyword Research Tool by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/keyword\" target=\"_blank\" rel=\"noopener\">Keyword tools<\/a> like Semrush, Ahrefs, and Moz<\/li>\n<\/ul>\n<p>Look for modifiers that mimic real queries \u2014 terms like \u201cbest,\u201d \u201cfor beginners,\u201d \u201ceco-friendly,\u201d or \u201ckid-friendly.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"People also ask \u2013 Laptop for kids learning\" alt=\"People also ask \u2013 Laptop for kids learning\" data-aspect-ratio=\"0.72857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/people-also-ask-laptop-for-kids-learning.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Tools like <a title=\"Semrush AI SEO Toolkit | Be the Brand AI Recommends First\" href=\"https:\/\/www.semrush.com\/ai-seo\/overview\/\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s AI SEO Toolkit<\/a> show you the actual prompts people type into AI engines.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 AI SEO Prompt Research \u2013 Lingerie\" alt=\"Semrush \u2013 AI SEO Prompt Research \u2013 Lingerie\" data-aspect-ratio=\"1.3471428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/semrush-ai-seo_prompt-research-lingerie.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So, instead of manually guessing or testing one by one, you get a ready-made list of conversational queries buyers already use.<\/p>\n<p>Once you understand how your audience speaks, weave the terms naturally into your product titles and descriptions.<\/p>\n<p>This will increase the odds of your products showing up in ChatGPT when shoppers search.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"11 AWESOME ChatGPT Alternatives\" href=\"https:\/\/backlinko.com\/chatgpt-alternatives\" target=\"_blank\" rel=\"noopener\">11 Awesome ChatGPT Alternatives to Try<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Write_Product_Titles_That_Match_Buyer_Intent\"><\/span>Write Product Titles That Match Buyer Intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you\u2019re writing copy, pay special attention to your product titles.<\/p>\n<p>They often feed directly into the shopping carousel.<\/p>\n<p>And they\u2019re the first thing shoppers see before deciding to click.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013 Product titles\" alt=\"ChatGPT \u2013 Product titles\" data-aspect-ratio=\"1.0157142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/chatgpt-product-titles.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The golden rule: Lead with what matters most to your audience.<\/p>\n<p>If trust drives decisions \u2014 like in categories such as laptops or smartphones \u2014 put your brand front and center.<\/p>\n<p>If features, benefits, or use cases are more important, focus on those instead.<\/p>\n<p>Use this simple formula:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>[Main Benefit or Feature]<\/strong> + <strong>[Product Type]<\/strong> (+ <strong>[Brand]<\/strong> if it builds trust)<\/p>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>On Leigh\u2019s site, for example, his titles highlight what buyers care about most: product benefits.<\/p>\n<p>That\u2019s why they\u2019re structured as Benefit (Invisible) + Product Type (Undershirt).<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Underfit \u2013 Invisible undershirt\" alt=\"Underfit \u2013 Invisible undershirt\" data-aspect-ratio=\"0.65428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/underfit-invisible-undershirt.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But when brand recognition is vital to trust, it makes sense to include the brand name.<\/p>\n<p>Like this product title for a Sony home theater:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Crutchfield \u2013 Title include brand name\" alt=\"Crutchfield \u2013 Title include brand name\" data-aspect-ratio=\"0.72285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/crutchfield-title-include-brand-name.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Don\u2019t worry about cramming every detail into the title.<\/p>\n<p>Most ecommerce platforms give you multiple fields for product info. Use those strategically to sprinkle in conversational keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_Product_Descriptions_Feel_Like_Real_Answers\"><\/span>Make Product Descriptions Feel Like Real Answers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Titles get people to click. Descriptions get them to buy.<\/p>\n<p>This is where you expand on features, benefits, and use cases \u2014 all in plain, natural language.<\/p>\n<p>For example, UnderFit\u2019s product copy mirrors the words buyers use when searching for an undershirt.<\/p>\n<ul>\n<li>\u201cStay tucked\u201d<\/li>\n<li>\u201cAll-day comfort\u201d<\/li>\n<li>\u201cSoft, breathable feel\u201d<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Underfit \u2013 Meta product description as answer\" alt=\"Underfit \u2013 Meta product description as answer\" data-aspect-ratio=\"0.96714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/underfit-meta-product-description-as-answer.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These words aren\u2019t filler \u2014 they\u2019re search terms.<\/p>\n<p>Which means they\u2019re likely the same language people use when <a title=\"ChatGPT for SEO: Ultimate Guide, Tips &amp; Prompts for\" href=\"https:\/\/backlinko.com\/chatgpt-for-seo\" target=\"_blank\" rel=\"noopener\">prompting ChatGPT<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Undershirts \u2013 Keywords\" alt=\"Keyword Magic Tool \u2013 Undershirts \u2013 Keywords\" data-aspect-ratio=\"0.87142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/keyword-magic-tool-undershirts-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"5_Feature_Your_Value_Proposition_Prominently\"><\/span>5. Feature Your Value Proposition Prominently<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your product\u2019s value proposition needs to be clear and visible at the top of your product page.<\/p>\n<p>This ensures ChatGPT immediately understands:<\/p>\n<ul>\n<li>What the product is<\/li>\n<li>Why it\u2019s better than the alternatives<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Huel \u2013 Complete Nutrition Bar\" alt=\"Huel \u2013 Complete Nutrition Bar\" data-aspect-ratio=\"0.55285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/huel-complete-nutrition-bar.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But that\u2019s not enough.<\/p>\n<p>The rest of your page should support and reinforce that promise.<\/p>\n<p>This gives ChatGPT a complete picture of your product.<\/p>\n<p>And helps it see your product as the best fit for the query.<\/p>\n<p>This means every section \u2014 features, benefits, reviews, specs \u2014 should back up your value proposition with proof and detail.<\/p>\n<p>Huel\u2019s Black Edition product page is a great example of this in action.<\/p>\n<p>The value proposition is right under the product title:<\/p>\n<p>\u201cHigh Protein Complete Meal.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Huel \u2013 High-protein complete meal\" alt=\"Huel \u2013 High-protein complete meal\" data-aspect-ratio=\"0.53285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/huel-high-protein-complete-meal.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This instantly explains:<\/p>\n<ul>\n<li>What it is (a complete meal)<\/li>\n<li>Why it matters (high protein)<\/li>\n<\/ul>\n<p>The image reinforces this by highlighting complementary copy:<\/p>\n<p>\u201cThis is a meal. Not a protein shake\u201d and \u201c40g protein per meal.\u201d<\/p>\n<p>The product description repeats the promise yet again: \u201c40 grams of protein.\u201d<\/p>\n<p>But it also adds details like \u201c27 essential vitamins and minerals.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Huel \u2013 Black Edition\" alt=\"Huel \u2013 Black Edition\" data-aspect-ratio=\"0.74\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/huel-black-edition.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This repetition is exactly what you want.<\/p>\n<p>While you can (and should) use word variety, your page should tell one clear story from top to bottom.<\/p>\n<p>Explain what the product is, why it\u2019s valuable, and how it delivers on that promise.<\/p>\n<p>So, audit your site.<\/p>\n<p>If copy and images don\u2019t reinforce your core message, rework them until it does.<\/p>\n<p>The more consistent and focused your messaging is, the easier it is for ChatGPT to understand (and recommend) your products.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"How to Use AI for Writing Exceptional Content (7 Best Practices)\" href=\"https:\/\/backlinko.com\/ai-for-writing\" target=\"_blank\" rel=\"noopener\">How to Use AI for Writing Exceptional Content (7 Best Practices)<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"6_Build_Strong_Authority_Beyond_Your_Site\"><\/span>6. Build Strong Authority Beyond Your Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT doesn\u2019t just look at your product page when deciding what to recommend.<\/p>\n<p>It cross-checks authority signals from across the web to figure out whether your brand (and your product) are trustworthy enough to recommend.<\/p>\n<p>These signals include:<\/p>\n<ul>\n<li><strong>Reviews and ratings:<\/strong> Platforms like Amazon, Trustpilot, Google, Yelp, and niche retailers<\/li>\n<li><strong>Community sentiment:<\/strong> Real-world feedback from <a title=\"Reddit Marketing in 3 Hours\/Week: From 0 Karma to Real Cred\" href=\"https:\/\/backlinko.com\/reddit-marketing\" target=\"_blank\" rel=\"noopener\">Reddit<\/a>, Quora, Facebook groups, and niche forums<\/li>\n<li><strong>Editorial coverage:<\/strong> Authoritative sites like Wirecutter, TechRadar, gift guides, and industry blogs<\/li>\n<li><strong>Awards and certifications:<\/strong> Respected organizations that serve as independent trust markers<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"How ChatGPT Decides Your Product\u2019s Credibility\" alt=\"How ChatGPT Decides Your Product's Credibility\" data-aspect-ratio=\"0.75142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/how-chatgpt-decides-your-products-credibility.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>One way to see which sources matter most for your brand is to run a manual check in ChatGPT.<\/p>\n<p>Type a shopping prompt into the tool, scroll to the answer, and click \u201c<strong>Sources<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013  Shopping prompt sources\" alt=\"ChatGPT \u2013 Shopping prompt sources\" data-aspect-ratio=\"1.1414285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/chatgpt-shopping-prompt-sources.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The links you see there are the sites that ChatGPT used to pull its recommendations.<\/p>\n<p>(And, by extension, the sites it trusts.)<\/p>\n<p>For example, when I asked for a \u201cyoga mat with serious grip for hot yoga,\u201d ChatGPT cited:<\/p>\n<ul>\n<li><strong>Niche authority sites<\/strong> like EverydayYoga.com and BrettLarkin.com \u2014 smaller but highly trusted in the yoga gear space<\/li>\n<li><strong>Mainstream review outlets<\/strong> like New York Magazine and People.com<\/li>\n<li><strong>Community threads<\/strong> on Reddit, providing authentic, anecdotal reviews<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013  Sources as roadmap\" alt=\"ChatGPT \u2013 Sources as roadmap\" data-aspect-ratio=\"0.88571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/chatgpt-sources-as-roadmap.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Use the sources as your roadmap.<\/p>\n<p>Target them with outreach strategies like <a title=\"6 Best HARO Alternatives (Expert Review)\" href=\"https:\/\/backlinko.com\/haro-alternatives\" target=\"_blank\" rel=\"noopener\">expert quotes<\/a>, partnerships, and co-branded content.<\/p>\n<p>Can\u2019t land mentions on the exact sites ChatGPT cited? Go after similar ones with comparable authority.<\/p>\n<p>And build your presence on community platforms, too.<\/p>\n<p>A strong showing on Reddit, Quora, and niche Facebook groups can boost your brand\u2019s credibility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Sign_Up_for_ChatGPT_Instant_Checkout\"><\/span>7. Sign Up for ChatGPT Instant Checkout<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instant Checkout lets shoppers go from product recommendation to purchase without ever leaving ChatGPT.<\/p>\n<p>Once they find something they like, they can confirm details, pay, and place an order \u2014 all within the same chat window.<\/p>\n<p>(Hashtag mind blown)<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<p>                            <img decoding=\"async\" class=\"wistia_thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/ebd34e09f92b7ce8d852a144590299de7c04e067.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n<div class=\"wistia_embed wistia_async_ppuy381ouo googleAnalytics=false\" data-embed=\"ppuy381ouo\" data-thumb=\"ebd34e09f92b7ce8d852a144590299de7c04e067\"><\/div>\n<\/div>\n<p>Instant Checkout currently supports single-item purchases in the U.S. on Etsy.<\/p>\n<p>(But Shopify integration is coming soon.)<\/p>\n<p>If you\u2019re on either platform, you\u2019re in luck. Eligibility is automatic.<\/p>\n<p>For everyone else?<\/p>\n<p>You\u2019ll need to apply and integrate with OpenAI\u2019s <a title=\"Agentic Commerce\" href=\"https:\/\/developers.openai.com\/commerce\" target=\"_blank\" rel=\"noopener\">Agentic Commerce Protocol (ACP)<\/a>.<\/p>\n<p>Translation: Roll up your sleeves. There\u2019s work to do.<\/p>\n<p><strong>Here\u2019s what you can do now.<\/strong><\/p>\n<p>Start by filling out OpenAI\u2019s <a title=\"merchant application form\" href=\"https:\/\/chatgpt.com\/merchants\" target=\"_blank\" rel=\"noopener\">merchant application form<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013  Merchants\" alt=\"ChatGPT \u2013 Merchants\" data-aspect-ratio=\"0.91142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/chatgpt-merchants.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This lets OpenAI know you want in.<\/p>\n<p>They\u2019re onboarding merchants on a rolling basis and will reach out when you\u2019re accepted.<\/p>\n<p>Once you\u2019re in the pipeline, you\u2019ll need to:<\/p>\n<ul>\n<li><strong>Provide a structured product feed<\/strong> that meets <a title=\"Product Feed Spec\" href=\"https:\/\/developers.openai.com\/commerce\/specs\/feed\/\" target=\"_blank\" rel=\"noopener\">OpenAI\u2019s product feed specs<\/a>. Leigh recommends starting with your existing Google feed and updating it as needed to meet OpenAI\u2019s requirements.<\/li>\n<li><strong>Enable ACP checkout<\/strong>. ACP lets ChatGPT place and complete orders in your system. If you\u2019re on Stripe, setup can be as simple as one line of code. If not, you can still integrate using Stripe\u2019s Shared Payment Token API or the Delegated Payments Spec \u2014 no provider switch required.<\/li>\n<li><strong>Connect your payment provider<\/strong>. You\u2019ll still process transactions and remain the merchant of record.<\/li>\n<li><strong>Pass certification requirements<\/strong>. OpenAI requires sandbox testing and end-to-end checks before you go live.<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Even if ChatGPT Instant Checkout isn\u2019t available for your store yet, preparing your product data, feeds, and backend now will help you move faster when it is. This should give you a head start as this feature gains popularity.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"8_Track_Your_ChatGPT_Visibility\"><\/span>8. Track Your ChatGPT Visibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s not enough to show up in ChatGPT Shopping.<\/p>\n<p>You also need to measure how well you\u2019re performing.<\/p>\n<p>Start with tracking traffic.<\/p>\n<p>The easiest way is through OpenAI\u2019s built-in UTM tag.<\/p>\n<div class=\"sc-code alert\">\n<figure class=\"hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/themes\/backlinko\/dist\/images\/code-icon_2a06ab93.png\" alt=\"code icon\" loading=\"lazy\" title=\"| Craig Hordlow\"><br \/>\n        <\/figure>\n<div>\n<pre><code>utm_source=chatgpt.com<\/code><\/pre>\n<\/div>\n<\/div>\n<p>This is code that OpenAI automatically adds to all outbound links. And looks like this:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Open AI \u2013 Outbound links\" alt=\"Open AI \u2013 Outbound links\" data-aspect-ratio=\"0.77857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/open-ai-outbound-links.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Set up a custom segment in <a title=\"Google Analytics 4 (GA4): The Ultimate Guide\" href=\"https:\/\/backlinko.com\/google-analytics-4\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> to track and analyze ChatGPT traffic to your site.<\/p>\n<p>Once that\u2019s done, look for patterns:<\/p>\n<ul>\n<li>Is ChatGPT traffic increasing month over month \u2014 or slowing down?<\/li>\n<li>How does the conversion rate compare to other channels?<\/li>\n<li>Do visitors stick around or bounce right away?<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Side note:<\/strong> Not every ChatGPT mention will be traceable. Some users see your product in a chat and search your brand directly on Google instead of clicking. Look for spikes in branded search traffic or direct visits to gauge the broader impact of LLMs.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>But traffic only tells you what happens after people click.<\/p>\n<p>You also need to measure what happens before \u2014 specifically, which prompts surface your products.<\/p>\n<p>To do this, it helps to understand the kinds of prompts shoppers type.<\/p>\n<p>Most fall into four buckets.<\/p>\n<ul>\n<li><strong>Price-based:<\/strong> \u201cBest dog food bowl under $20,\u201d \u201cluxury ceramic dog bowl\u201d<\/li>\n<li><strong>Use-case:<\/strong> \u201cDog bowl for messy eaters,\u201d \u201craised bowls for large breeds\u201d<\/li>\n<li><strong>Feature-based:<\/strong> \u201cNon-slip stainless steel dog bowl,\u201d \u201cslow feeder BPA-free\u201d<\/li>\n<li><strong>Problem-solution:<\/strong> \u201cDog bowl that keeps ants out,\u201d \u201cdog bowl that doesn\u2019t slide on tile\u201d<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Shopping Prompt Patterns\" alt=\"Shopping Prompt Patterns\" data-aspect-ratio=\"0.81142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/shopping-prompt-patterns.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Think of these buckets as templates.<\/p>\n<p>Test prompts in each category and ask yourself:<\/p>\n<ul>\n<li>Does your product show up? If so, are the details accurate?<\/li>\n<li>If not, who does \u2014 and why? (Are their reviews fresher, their authority stronger, or their copy closer to buyer language?)<\/li>\n<\/ul>\n<p>Repeatedly run these checks to gather more data.<\/p>\n<p>You\u2019ll learn which prompts lead to product mentions, how your <a title=\"5 LLM Visibility Tools to Track Your Brand in AI Search\" href=\"https:\/\/backlinko.com\/llm-tracking-tools\" target=\"_blank\" rel=\"noopener\">LLM visibility<\/a> changes, and how buyers talk about your brand.<\/p>\n<p>Rather automate this process?<\/p>\n<p>Tools like Semrush\u2019s AI SEO Toolkit let you:<\/p>\n<ul>\n<li>Track which prompts surface your products<\/li>\n<li>Monitor brand sentiment<\/li>\n<li>Compare visibility in different platforms<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 AI SEO Overview \u2013 Babyletto\" alt=\"Semrush \u2013 AI SEO Overview \u2013 Babyletto\" data-aspect-ratio=\"1.4128571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/semrush-ai-seo-overview-babyletto.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Beyond_ChatGPT_Shopping_Your_AI_Visibility_Playbook\"><\/span>Beyond ChatGPT Shopping: Your AI Visibility Playbook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There isn\u2019t a magic formula for getting ChatGPT to recommend your products.<\/p>\n<p>But the brands that consistently get recommended all have three things in common:<\/p>\n<ul>\n<li>A rock-solid technical foundation<\/li>\n<li>Clear, buyer-focused product copy<\/li>\n<li>Strong trust signals across the web<\/li>\n<\/ul>\n<p>Get these right, and you\u2019re not just optimizing for ChatGPT Shopping.<\/p>\n<p>You\u2019re setting yourself up to be discovered across EVERY AI platform out there.<\/p>\n<p>Want to make sure your foundation is bulletproof?<\/p>\n<p>Read <a title=\"SEO vs. GEO, AEO, LLMO: What Marketers Need to Know\" href=\"https:\/\/backlinko.com\/seo-vs-geo\" target=\"_blank\" rel=\"noopener\">SEO vs. GEO, AEO, LLMO: What Marketers Need to Know<\/a> for an overview of the most important visibility strategies shaping AI search.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/chatgpt-shopping-optimization\" target=\"_blank\" rel=\"noopener\">ChatGPT Shopping: How to Get AI to Recommend Your Products<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>ChatGPT recommends products \u2014 complete with photos, pricing, and purchase links \u2014 to its 700 million weekly users. And now customers can complete purchases without leaving the chat. BIG deal. But will ChatGPT recommend your products? That\u2019s not automatic. And you can\u2019t pay for placement. What you can do is optimize your site so ChatGPT understands what you sell, trusts your brand, and surfaces your products when buyers search. This guide shows you how. You\u2019ll learn the eight-step framework for getting featured in ChatGPT Shopping. I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-14137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/10\/chatgpt-prompt-with-clear-buying-intent-KW1iGA-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/10\/chatgpt-prompt-with-clear-buying-intent-KW1iGA-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/14137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=14137"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/14137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/14138"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=14137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=14137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=14137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}