{"id":14145,"date":"2025-10-03T15:49:57","date_gmt":"2025-10-03T15:49:57","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/"},"modified":"2025-10-03T15:49:57","modified_gmt":"2025-10-03T15:49:57","slug":"vibe-marketing-hype-reality-and-real-case-studies","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/","title":{"rendered":"Vibe Marketing: Hype, Reality, and Real Case Studies"},"content":{"rendered":"<p>AI has infinitely sped up the hype cycle in marketing.<\/p>\n<p>So when the term \u201cvibe marketing\u201d came onto the scene, you may have rolled your eyes for a moment before you said, \u201cI have to try this.\u201d<\/p>\n<p>In basic terms, vibe marketing means using AI to run entire marketing workflows. Usually, this involves a combination of:<\/p>\n<ul>\n<li><strong>Vibe coding:<\/strong> No-code AI tools where you type what you want (e.g., \u201cBuild me a landing page\u201d), and the tool spins it up<\/li>\n<li><strong>AI agents:<\/strong> Always-on assistants that handle background tasks, like checking your inbox for leads or updating your CRM<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Vibe Marketing \u2013 Coding &amp; AI Agents\" alt=\"Vibe Marketing \u2013 Coding &amp; AI Agents\" data-aspect-ratio=\"0.55857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/09\/vibe-marketing-coding-agents.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And whether or not they consider themselves \u201cvibe marketers,\u201d many teams are already doing this.<\/p>\n<p>In a survey of marketing teams doing $100m+ in revenue, GrowthLoop found that more than a third of those teams use AI to optimize campaigns or predict customer behavior.<\/p>\n<p>And those embedding AI into their processes report more effective strategies.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Marketing teams use AI\" alt=\"Marketing teams use AI\" data-aspect-ratio=\"0.74\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/marketing-teams-use-ai.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So, is vibe marketing the next wave of marketing methodology? Or just more AI hype?<\/p>\n<p>In this guide, we\u2019re diving into real-world case studies that show how marketers are using AI in their daily workflows.<\/p>\n<p>Plus, we\u2019ll test the hype against reality based on my own experiments and the perspective of industry experts.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#Vibe_Marketing_vs_Traditional_Marketing\" >Vibe Marketing vs. Traditional Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#6_Examples_of_Vibe_Marketing_in_the_Wild\" >6 Examples of Vibe Marketing in the Wild<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#1_Build_Enterprise-Level_Campaigns_Without_Reliance_on_Technical_Teams\" >1. Build Enterprise-Level Campaigns Without Reliance on Technical Teams<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#Try_It_Yourself\" >Try It Yourself:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#2_Automate_Social_Listening_Workflows\" >2. Automate Social Listening Workflows<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#Try_It_Yourself-2\" >Try It Yourself:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#3_Create_On-Brand_Content_Assets\" >3. Create On-Brand Content Assets<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#Try_It_Yourself-3\" >Try It Yourself:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#4_Follow_Up_with_Inbound_Leads\" >4. Follow Up with Inbound Leads<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#Try_It_Yourself-4\" >Try It Yourself:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#5_Build_Hyper-Personalization_for_Your_Ideal_Customer_Profiles\" >5. Build Hyper-Personalization for Your Ideal Customer Profiles<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#Try_It_Yourself-5\" >Try It Yourself<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#6_Run_Competitive_Analysis\" >6. Run Competitive Analysis<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#Try_It_Yourself-6\" >Try It Yourself:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#My_Disastrous_Vibe_Marketing_Experiment_What_I_Learned_the_Hard_Way_So_You_Dont_Have_To\" >My Disastrous Vibe Marketing Experiment (What I Learned the Hard Way So You Don\u2019t Have To)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#1st_Attempt\" >1st Attempt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#2nd_Attempt\" >2nd Attempt<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#Its_Not_All_a_Bed_of_Roses_The_Caveats_of_Vibe_Marketing\" >It\u2019s Not All a Bed of Roses: The Caveats of Vibe Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#Its_Harder_Than_It_Looks\" >It\u2019s Harder Than It Looks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#The_Infrastructure_Is_Messy\" >The Infrastructure Is Messy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#AI_Cant_Invent_Outside_its_Datasets\" >AI Can\u2019t Invent Outside its Datasets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#Speed_Only_Works_When_You_Know_Where_Youre_Going\" >Speed Only Works When You Know Where You\u2019re Going<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#Vibe_Marketing_Tools_Free_Up_Time%E2%80%A6But_for_What\" >Vibe Marketing Tools Free Up Time\u2026But for What?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#How_to_Know_if_Vibe_Marketing_Is_Right_for_You_and_Your_Business\" >How to Know if Vibe Marketing Is Right for You and Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/10\/03\/vibe-marketing-hype-reality-and-real-case-studies\/#Ready_to_Try_Your_Own_Vibe_Marketing_Experiment\" >Ready to Try Your Own Vibe Marketing Experiment?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vibe_Marketing_vs_Traditional_Marketing\"><\/span>Vibe Marketing vs. Traditional Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With vibe marketing, things like campaigns, segmentation, and competitor analysis can happen in the background. So you can focus more on creative work and strategy.<\/p>\n<p>Here\u2019s how it stacks up against traditional marketing:<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Task<\/th>\n<th scope=\"col\">Traditional Marketing<\/th>\n<th scope=\"col\">Vibe Marketing<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Task\">Campaign creation<\/td>\n<td data-before=\"Traditional Marketing\">Weeks of strategy, briefs, handoffs, and approvals<\/td>\n<td data-before=\"Vibe Marketing\">Concepts, landing pages, and emails drafted in hours<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Task\">Audience segmentation<\/td>\n<td data-before=\"Traditional Marketing\">Manual data exports and persona-building<\/td>\n<td data-before=\"Vibe Marketing\">AI builds real-time dynamic segments<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Task\">Competitive analysis<\/td>\n<td data-before=\"Traditional Marketing\">Manual research on competitor websites, social feeds, reports<\/td>\n<td data-before=\"Vibe Marketing\">Automated data scraping and AI summaries<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Task\">Performance reporting<\/td>\n<td data-before=\"Traditional Marketing\">Hours compiling data into slides<\/td>\n<td data-before=\"Vibe Marketing\">Real-time dashboards + plain-English insights<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>This all sounds incredible, and it\u2019s all technically possible for marketing teams today.<\/p>\n<p>But here\u2019s the catch: AI workflows are still clunky and experimental.<\/p>\n<p>Hootsuite reports that while 83% of marketers say their AI budgets have increased, 4 in 10 companies <a title=\"Why most AI fails social teams, and how social-first AI is different\" href=\"https:\/\/blog.hootsuite.com\/social-first-ai\/\" target=\"_blank\" rel=\"noopener\">waste at least<br \/>\n10%<\/a> of their AI budget on tools that didn\u2019t deliver.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Company\" alt=\"Company\" data-aspect-ratio=\"0.55857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/09\/company.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Bottom line:<\/strong> Don\u2019t expect AI workflows to run your marketing overnight. Sometimes building them takes longer than doing the task manually (I learned that firsthand \u2014 more on that later).<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>So, what does vibe marketing look like when it does work?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Examples_of_Vibe_Marketing_in_the_Wild\"><\/span>6 Examples of Vibe Marketing in the Wild<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vibe marketing can seem like a vague concept.<\/p>\n<p>But when we talk about using AI to automate social listening workflows, follow up with inbound leads, or run competitive analysis, all of a sudden this ambiguous concept takes on real-world meaning.<\/p>\n<p>We\u2019ll see six examples of brands using vibe marketing in their daily workflows.<\/p>\n<p>Plus, how you can copy these ideas into your own strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Build_Enterprise-Level_Campaigns_Without_Reliance_on_Technical_Teams\"><\/span>1. Build Enterprise-Level Campaigns Without Reliance on Technical Teams<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The biggest slowdown in most campaigns isn\u2019t the marketing work itself. It\u2019s the wait for other teams to deliver what you need.<\/p>\n<p>At the job site, Indeed, those delays stretched to an average of 3.5 months per campaign.<\/p>\n<p>Even simple requests \u2014 like defining an audience segment \u2014 meant analysts had to pull data from their warehouse. Then, engineers had to reformat it before marketing could use it.<\/p>\n<p>With vibe marketing, the team broke that bottleneck.<\/p>\n<p>They used the AI platform <a title=\"GrowthLoop\" href=\"https:\/\/www.growthloop.com\/\" target=\"_blank\" rel=\"noopener\">GrowthLoop<\/a> to turn raw customer data into ready-to-use segments.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GrowthLoop \u2013 Audience Discovery\" alt=\"GrowthLoop \u2013 Audience Discovery\" data-aspect-ratio=\"0.79571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/growthloop-audience-discovery.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Now, their team can type a plain-English prompt (e.g. \u201cnurses in the U.S. who searched jobs in the last 30 days but haven\u2019t applied\u201d) and instantly generate that segment.<\/p>\n<p>Launch times dropped from months to weeks \u2014 <a title=\"GrowthLoop\" href=\"https:\/\/www.growthloop.com\/case-studies\/indeed-case-study\" target=\"_blank\" rel=\"noopener\">an 8x speed boost<\/a>.<\/p>\n<p>Instead of waiting a whole quarter to get in front of job seekers, the team can now react to hiring needs in almost real time.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Try_It_Yourself\"><\/span>Try It Yourself:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you\u2019re on an enterprise team already using a data warehouse tool, GrowthLoop\u2019s makes it easy to type a goal, generate audiences, and send them directly into campaigns.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GrowthLoop \u2013 Audience Studio\" alt=\"GrowthLoop \u2013 Audience Studio\" data-aspect-ratio=\"0.84571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/growthloop-audience-studio.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>On the other hand, let\u2019s say you keep customer data in a CRM or spreadsheet \u2014 names, emails, recent purchases.<\/p>\n<p>With a tool like <a title=\"Clay\" href=\"https:\/\/www.clay.com\/\" target=\"_blank\" rel=\"noopener\">Clay<\/a>, you can import those leads and use the built-in AI to enrich them with more data.<\/p>\n<p>Then, you can create campaigns that automatically go out based on that enrichment.<\/p>\n<p>For example, when a company has received funding in the last three months, they can be automatically added to a campaign.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Clay \u2013 Run settings\" alt=\"Clay \u2013 Run settings\" data-aspect-ratio=\"1.0114285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/clay-run-settings.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>In seconds, you\u2019ve got a list ready to target.<\/p>\n<p>What makes this powerful isn\u2019t just faster data access.<\/p>\n<p>It\u2019s the AI layer that turns raw information into something marketing can actually act on, without waiting on anyone else.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Automate_Social_Listening_Workflows\"><\/span>2. Automate Social Listening Workflows<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Getting a lot of mentions on social media is great \u2014 until it isn\u2019t. Some social media managers can spend hours every day sifting through comments and posts that tag the brand.<\/p>\n<p>More than just being a tedious task, this is completely unsustainable.<\/p>\n<p>Which is exactly what Webflow\u2019s two-person social team realized.<\/p>\n<p>Between Reddit, X, YouTube, and forums, they faced <strong>500+ daily mentions<\/strong>. But only a handful actually needed a human reply.<\/p>\n<p>Finding those few was like looking for needles in a haystack.<\/p>\n<p>So, they built an AI workflow to do the sorting for them.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AI workflow sorting\" alt=\"AI workflow sorting\" data-aspect-ratio=\"0.87857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/ai-workflow-sorting.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The system scans every mention, tags it by sentiment and urgency, and pushes the important ones straight into Slack.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"High priority post\" alt=\"High priority post\" data-aspect-ratio=\"0.58857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/high-priority-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Out of 500+ daily posts, the team now sees just 10\u201315 that matter most \u2014 and <a title=\"How Webflow automated all social media listening with Gumloop\" href=\"https:\/\/www.gumloop.com\/blog\/how-webflow-automated-all-social-media-listening-with-gumloop\" target=\"_blank\" rel=\"noopener\">responds within the hour<\/a>.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"6 Best Social Media Management Tools (Tried &amp; Tested)\" href=\"https:\/\/backlinko.com\/best-social-media-management-tools\" target=\"_blank\" rel=\"noopener\">6 Best Social Media Management Tools (Tried &amp; Tested)<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Try_It_Yourself-2\"><\/span>Try It Yourself:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pick one high-volume channel \u2014 maybe Reddit, X, or even a busy community forum.<\/p>\n<p>Use a tool like <a title=\"Gumloop\" href=\"https:\/\/www.gumloop.com\/\" target=\"_blank\" rel=\"noopener\">Gumloop<\/a> or <a title=\"Apify\" href=\"https:\/\/apify.com\/\" target=\"_blank\" rel=\"noopener\">Apify<\/a> to pull in mentions of your brand. Then, run them through an AI categorizer to flag sentiment and urgency.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"AI Categorizer\" alt=\"AI Categorizer\" data-aspect-ratio=\"1.5428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/ai-categorizer.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Start small, check the tags for accuracy, and only then scale to other platforms.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> To take this workflow a step further, add a tool like <a title=\"ManyChat\" href=\"https:\/\/manychat.com\/\" target=\"_blank\" rel=\"noopener\">ManyChat<\/a> or <a title=\"Yuma.ai\" href=\"http:\/\/yuma.ai\/\" target=\"_blank\" rel=\"noopener\">Yuma.ai<\/a> to generate automated responses to posts and DMs. Entrepreneur Candace Jun\u00e9e did this and saw a <a title=\"How Candace Jun\u00e9e Increased Leads by 118% With Instagram Automation\" href=\"https:\/\/manychat.com\/blog\/candace-junee\/\" target=\"_blank\" rel=\"noopener\">118% increase in leads<\/a> while saving 15 hours per month answering Instagram DMs.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Automated responses\" alt=\"Automated responses\" data-aspect-ratio=\"1.552\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/automated-responses.png\" loading=\"lazy\" \/><\/p><\/figure>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_On-Brand_Content_Assets\"><\/span>3. Create On-Brand Content Assets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ever tried to turn a 40-page technical document into a blog post or campaign copy?<\/p>\n<p>The content is there, but shaping it into something clear \u2014 and in your brand\u2019s voice and style \u2014 takes time.<\/p>\n<p>At Pilot Company, with multiple sub-brands and channels to manage, that challenge multiplied.<\/p>\n<p>Writers spent hours summarizing technical docs into usable briefs. Designers waited for copy that matched the right tone before prototypes could move forward.<\/p>\n<p>And inconsistencies crept in across brands.<\/p>\n<p>So, the team used Jasper to help build consistency in style and tone.<\/p>\n<p>They used the tool\u2019s summarizer to condense long technical documents into actionable outlines, and the brand-voice model to keep messaging aligned across sub-brands.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Jasper \u2013 Brand Voice\" alt=\"Jasper \u2013 Brand Voice\" data-aspect-ratio=\"0.63571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/08\/jasper-brand-voice.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Designers could even pull realistic placeholder text without waiting on writers.<\/p>\n<p><strong>The result:<\/strong> Each team member <a title=\"Revolutionizing content creation at Pilot Company | Jasper Customer Story\" href=\"https:\/\/www.jasper.ai\/case-studies\/pilot-company\" target=\"_blank\" rel=\"noopener\">saved 3\u20135 hours a week<\/a>, freeing them up for strategy and storytelling instead of slogging through documents.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Try_It_Yourself-3\"><\/span>Try It Yourself:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With a tool like Jasper, you can add specific instructions about your brand voice, audience, and even include source material to show what great content looks like for your brand.<\/p>\n<p>Then, you can use it to create copy and content for entire campaigns.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Jasper \u2013 Product Launch Campaign\" alt=\"Jasper \u2013 Product Launch Campaign\" data-aspect-ratio=\"0.76571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/jasper-product-launch-campaign.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can also use tools like Notion AI, Claude, or ChatGPT to turn long documentation into campaign content.<\/p>\n<p>Start by inputting your brand voice, style, target audience, and any other details that might be useful. Then, upload documentation and ask the AI to turn it into specific pieces of content.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ChatGPT \u2013  Turn long documentation into campaign content\" alt=\"ChatGPT \u2013 Turn long documentation into campaign content\" data-aspect-ratio=\"1.1128571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/chatgpt-turn-long-documentation-into-campaign-content.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Test the tools to find your favorite. Make sure to give specific instructions on what kind of output you\u2019re looking for.<\/p>\n<p>Use AI to generate briefs, draft first passes, or speed up design prototypes \u2014 and reserve human time for the creative polish.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Useful resource:<\/strong> <a title=\"How to Use AI for Writing Exceptional Content\" href=\"https:\/\/backlinko.com\/ai-for-writing\" target=\"_blank\" rel=\"noopener\">How to Use AI for Writing Exceptional Content<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"4_Follow_Up_with_Inbound_Leads\"><\/span>4. Follow Up with Inbound Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On paper, 500+ <a title=\"Inbound Marketing: Benefits, Strategies, and Examples\" href=\"https:\/\/backlinko.com\/inbound-marketing\" target=\"_blank\" rel=\"noopener\">inbound marketing<\/a> leads a day looks like a dream for a small agency.<\/p>\n<p>But for Tiddle, a six-person influencer agency, it was a nightmare.<\/p>\n<p>They were buried in the flood of messages, with only a few that were worth pursuing. Sorting through the noise ate up <strong>6\u20138 hours a day<\/strong> \u2014 time that should\u2019ve gone into client campaigns and outreach.<\/p>\n<p>Instead of hiring more staff, they brought in AI.<\/p>\n<p>Using <a title=\"Lindy\" href=\"https:\/\/www.lindy.ai\/\" target=\"_blank\" rel=\"noopener\">Lindy<\/a>, every inbound email was screened automatically.<\/p>\n<p>Low-quality offers were politely declined, while promising ones were flagged and routed to the right person.<\/p>\n<p>If terms weren\u2019t a fit, the AI could even suggest counteroffers.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Email triage body\" alt=\"Email triage body\" data-aspect-ratio=\"0.72285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/email-triage-body.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The team went from slogging through hundreds of emails to focusing only on the 10\u201315 real opportunities that mattered.<\/p>\n<p>That shift <a title=\"Lindy AI Case Study - Tiddle\" href=\"https:\/\/www.lindy.ai\/case-study\/tiddle-transformed-their-influencer-agency\" target=\"_blank\" rel=\"noopener\">freed up 40\u201360 hours per week<\/a>.<\/p>\n<p>As Tiddle\u2019s CEO, Mike Hahn, says, \u201cEvery deal we\u2019ve closed in the last few months came from Lindy surfacing the right conversations.\u201d<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Try_It_Yourself-4\"><\/span>Try It Yourself:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pick one channel where inbound volume is overwhelming (email, DMs, LinkedIn).<\/p>\n<p>Define the \u201cmust-haves\u201d for a qualified lead (budget, offer type, brand fit), then use a tool like Lindy or Clay to screen and tag incoming requests.<\/p>\n<p>You can even set up conditional logic so the tool can change how it responds based on specific conditions.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Conditions \u2013 Initial\" alt=\"Conditions \u2013 Initial\" data-aspect-ratio=\"0.71285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/conditions-initial.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> Small companies aren\u2019t the only ones making use of AI for inbound leads. Ariel Kelmen, president and CMO of Salesforce, recently said that they use AI agents to handle interactive follow-ups with leads. And <a title=\"CMOs at Cannes Lions talk about how AI is reshaping marketing and the connection to customers\" href=\"https:\/\/www.businessinsider.com\/marketing-leaders-ai-strategies-cmo-insider-breakfast-cannes-lions-2025-6\" target=\"_blank\" rel=\"noopener\">those agents manage the first 80% of the conversation<\/a>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"5_Build_Hyper-Personalization_for_Your_Ideal_Customer_Profiles\"><\/span>5. Build Hyper-Personalization for Your Ideal Customer Profiles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cHi [first name]\u2026\u201d personalization doesn\u2019t cut it anymore. But manually tailoring every message to your ideal customer profiles (ICPs) is impossible to scale.<\/p>\n<p>Oren Greenberg, a solo marketing consultant, faced this problem.<\/p>\n<p>And since there was no system that fit his ideals of hyperpersonalization, Oren built his own.<\/p>\n<p>He coded a workflow in Replit that filtered a 50,000-company dataset, excluded existing contacts, and generated outreach tailored to each company\u2019s stage and challenges.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"YouTube \u2013 Hyper personalization\" alt=\"YouTube \u2013 Hyper personalization\" data-aspect-ratio=\"0.49857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/youtube-hyper-personalization.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><strong>The result:<\/strong> outreach so specific it only makes sense for the intended recipient.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"YouTube \u2013 Cold email outbound\" alt=\"YouTube \u2013 Cold email outbound\" data-aspect-ratio=\"0.73428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/youtube-cold-email-outbound.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Hyper-personalization works only if you deeply understand your ICP \u2014 AI can\u2019t do that thinking for you. But once you know who you\u2019re selling to, it can scale bespoke messaging in ways you couldn\u2019t manually.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Try_It_Yourself-5\"><\/span>Try It Yourself<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you\u2019re a highly technical person with the skills and know-how to recreate something like this in a vibe-coding tool, then by all means have at it.<\/p>\n<p>For the rest of us, using a tool like Clay is a fast path to get 80% of the way there.<\/p>\n<p>Start by defining your ICP.<\/p>\n<p>Then use Clay to pull in business data, filter it against your ICP criteria, and enrich it with extra context.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Clay \u2013 Claygent Templates\" alt=\"Clay \u2013 Claygent Templates\" data-aspect-ratio=\"0.82285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/clay-claygent-templates.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>With that data in place, you can add an AI-powered column that drafts personalized outreach for each prospect.<\/p>\n<p>Run a pilot batch of 50\u2013100 and iterate until the system feels like true one-to-one messaging.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Run_Competitive_Analysis\"><\/span>6. Run Competitive Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>New marketing roles often start with 30-60 days of slow discovery.<\/p>\n<p>Who are the real competitors? What do customers actually care about? What language do they use?<\/p>\n<p>Semrush\u2019s former VP of Brand Marketing Olga Andrienko found a way to shortcut that process.<\/p>\n<p>Before Day 1 at a new job, she suggests running an AI-powered competitive analysis.<\/p>\n<p>Pull your site and the top competitors\u2019 pages, transcribe the most-viewed YouTube reviews, and mine Reddit and forums for repeated complaints.<\/p>\n<p>Then, feed that into an AI summarizer to surface frequent feature praise or criticism and real customer phrasing. Tools like Google Opal or Gemini help cross-link those insights into a positioning map.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Way to shortcut process\" alt=\"Way to shortcut process\" data-aspect-ratio=\"0.43571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/way-to-shortcut-process.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><strong>The payoff:<\/strong> You walk in Day 1 with a <a title=\"LinkedIn | Olga Andrienko&#039;s post \" href=\"https:\/\/www.linkedin.com\/posts\/olgandrienko_if-i-had-to-start-from-scratch-in-any-brand-activity-7358488984924176384-7LHg?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABUzi3oBY8Jq_6qlBfkAIEtItfvPphpn4PQ\" target=\"_blank\" rel=\"noopener\">prioritized punch list<\/a>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Try_It_Yourself-6\"><\/span>Try It Yourself:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Whether you\u2019re stepping into a new role, launching a campaign, or scoping out a new market, the same workflow applies.<\/p>\n<p>First, pick your brand and three competitors. With a scraper tool like Apify, get your website copy and grab a handful of top YouTube reviews and forum threads.<\/p>\n<p>Then, feed those into a tool like Claude, Gemini, or ChatGPT to summarize and analyze the data.<\/p>\n<p>Extract the top five pains and language customers use, and sketch a one-page positioning map you can bring to meetings.<\/p>\n<p>That way, you start your campaign with clarity \u2014 not uncertainty.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"Free Competitor Analysis Tool: Analyze Your SEO &amp; PPC Rivals\" href=\"https:\/\/backlinko.com\/tools\/competitor-analysis\" target=\"_blank\" rel=\"noopener\">Why Competitor Analysis Matters<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"My_Disastrous_Vibe_Marketing_Experiment_What_I_Learned_the_Hard_Way_So_You_Dont_Have_To\"><\/span>My Disastrous Vibe Marketing Experiment (What I Learned the Hard Way So You Don\u2019t Have To)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Giving you examples is great, but I wanted to put all this to the test and see if I could build a usable AI workflow for myself. (Spoiler: It did not go well.)<\/p>\n<p><strong>Goal:<\/strong> Save time replying to LinkedIn comments without losing my voice.<\/p>\n<p><strong>Constraints:<\/strong> Something I could test immediately, for free, and that would actually be useful.<\/p>\n<p><strong>Method:<\/strong> Build a workflow that scrapes comments, learns my style, and drafts replies I could approve before posting.<\/p>\n<p><strong>Time spent:<\/strong> 4+ hours<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1st_Attempt\"><\/span>1st Attempt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First, I created an account in <a title=\"PhantomBuster\" href=\"https:\/\/phantombuster.com\/\" target=\"_blank\" rel=\"noopener\">PhantomBuster<\/a>, a tool that automates actions on social platforms like LinkedIn.<\/p>\n<p>Then, I connected my LinkedIn account and set up the \u201cLinkedIn Post Commenter and Liker Scraper\u201d tool.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"PhantomBuster \u2013 LinkedIn Post Commenter and Liker Scraper\" alt=\"PhantomBuster \u2013 LinkedIn Post Commenter and Liker Scraper\" data-aspect-ratio=\"0.67571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/phantombuster-linkedin-post-commenter-and-liker-scraper.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>I asked it to retrieve only comments from my LinkedIn posts from recent days, which it did successfully.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"PhantomBuster \u2013 Recent LinkedIn comments \u2013 Filtered\" alt=\"PhantomBuster \u2013 Recent LinkedIn comments \u2013 Filtered\" data-aspect-ratio=\"0.58571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/phantombuster-recent-linkedin-comments-filtered.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Next, I created a new \u201cScenario\u201d in <a title=\"Make\" href=\"https:\/\/www.make.com\/en\" target=\"_blank\" rel=\"noopener\">Make<\/a>, a no-code automation and AI agent tool, and added PhantomBuster as the start of that workflow.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Make &amp; PhantomBuster automation\" alt=\"Make &amp; PhantomBuster automation\" data-aspect-ratio=\"0.85857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/make-and-phantombuster-automation.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, I built a Make AI Agent that would draw from my previous posts to learn my voice..<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Make \u2013 AI agent\" alt=\"Make \u2013 AI agent\" data-aspect-ratio=\"0.78428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/make-ai-agent.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>I added that Make AI Agent into the workflow, giving it instructions to analyze the comments scraped by PhantomBuster and produce a reply.<\/p>\n<p>And finally, I added Google Docs as the final output. The idea was to create a document where I could see both the original comment and the AI-generated reply.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Make \u2013 Google Docs added\" alt=\"Make \u2013 Google Docs added\" data-aspect-ratio=\"0.66285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/make-google-docs-added.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The whole workflow ran successfully, which I took as a win and closed up shop for the night.<\/p>\n<p>But when I opened my laptop the next day to check all the wonderful replies my new AI buddy had written for me, all I found was this lovely Google Doc:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Doc \u2013 LinkedIn comment replies\" alt=\"Google Doc \u2013 LinkedIn comment replies\" data-aspect-ratio=\"0.60142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/google-doc-linkedin-comment-replies.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Still undeterred, I decided to try something different.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2nd_Attempt\"><\/span>2nd Attempt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Along the same lines, I wanted to build an automated AI workflow that would scrape content from LinkedIn that I\u2019m interested in. Then, write comments in my voice and style using my existing content as a foundation.<\/p>\n<p>I used a similar workflow: PhantomBuster to scrape the content, Make AI Agents to analyze and write comments, and getting the final output in a Google Sheet.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Make \u2013 Google Sheets\" alt=\"Make \u2013 Google Sheets\" data-aspect-ratio=\"0.53428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/make-google-sheets.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Unfortunately, that gave me the exact same result (only this time in spreadsheet format, woohoo!):<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Sheets \u2013 LinkedIn Comments\" alt=\"Google Sheets \u2013 LinkedIn Comments\" data-aspect-ratio=\"0.47857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/google-spreadsheets-linkedin-comments.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>What especially irked me was that the automations themselves were running successfully. But I still had no output.<\/p>\n<p>So after more than four hours of work (and a lot of back-and-forth with ChatGPT), I finally gave up.<\/p>\n<p>Could I have figured out this AI workflow eventually? Yes, I have no doubt.<\/p>\n<p>But at that point, how much time would I be saving?<\/p>\n<p>Does a little time saved on writing comments justify spending hours building an AI workflow (and what should\u2019ve been a relatively simple one, at that)?<\/p>\n<p>Here\u2019s what I learned from this experiment:<\/p>\n<ul>\n<li>If you\u2019ve been secretly feeling a little skeptical about vibe marketing, you were right<\/li>\n<li>The folks building vibe-coded apps and AI workflows in five minutes have years of practice. The rest of us can\u2019t expect the same speed.<\/li>\n<li>The tools that are currently available for vibe coding and AI automations aren\u2019t ready yet for the average user to just jump in and build<\/li>\n<li>If someone with a background in tech (me) struggled so much with a simple workflow, imagine the challenge of something more complex<\/li>\n<\/ul>\n<p>And while it\u2019s true that others are seeing success with vibe marketing (like the examples that we saw above), there are also clear downsides.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_Not_All_a_Bed_of_Roses_The_Caveats_of_Vibe_Marketing\"><\/span>It\u2019s Not All a Bed of Roses: The Caveats of Vibe Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vibe marketing is like any new marketing buzzword: We all love to join in the hype, even if we don\u2019t quite get it.<\/p>\n<p>The problem is, the hype can obscure reality.<\/p>\n<p>After running my own experiments, I also talked with other experts in the field. What emerged was a clear pattern \u2014 vibe marketing is powerful, but the gaps between promise and practice are real.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Its_Harder_Than_It_Looks\"><\/span>It\u2019s Harder Than It Looks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The idea that you can tinker around with AI for five minutes and produce a usable workflow just isn\u2019t feasible for the majority of us.<\/p>\n<p>And yet, that\u2019s the promise we\u2019re seeing over and over again:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 5 minute AI automation\" alt=\"Google SERP \u2013 5 minute AI automation\" data-aspect-ratio=\"1.9928571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/google-serp-5-minute-ai-automation.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This all sounds great, but we\u2019re marketers: We know better.<\/p>\n<p>Simple automations? Sure.<\/p>\n<p>But robust, real-world systems usually need engineering support or serious AI chops.<\/p>\n<p>Without that, you risk fragile prototypes that break the first time they\u2019re stress-tested.<\/p>\n<p>Oren Greenberg, the AI marketing consultant we talked about earlier, told me:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/oren-greenberg.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cThe level of hype is out of this world. Vibe coding is cool, and there are a few people who\u2019ve built a nice small business out of it. But it\u2019s mostly the vendors who are minting cash.\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/oren-greenberg.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Here\u2019s the point: Don\u2019t get swept up in the hype. Check the source.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Infrastructure_Is_Messy\"><\/span>The Infrastructure Is Messy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI workflows look slick in a demo. But in practice, you have to plug into your marketing stack.<\/p>\n<p>And that\u2019s where things get complicated.<\/p>\n<p>For example, you might build the perfect AI agent to score inbound leads, only to realize that your CRM can\u2019t accept the data the way you need.<\/p>\n<p>As Austin Hay, Co-Founder of Clarity and MarTech teacher at Reforge, noted in a <a title=\"Austin Hay Interview\" href=\"https:\/\/humansofmartech.com\/2025\/01\/07\/151-austin-hay-an-operators-guide-to-ai-agents-composability-building-in-concert-and-self-designing-apis\" target=\"_blank\" rel=\"noopener\">recent interview<\/a>:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/austin-hay.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cEveryone\u2019s excited about unstructured data, but unstructured data is useless when it needs to play nice with structured systems.\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/austin-hay.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>For traditional marketing teams, this means your AI workflows may not play well with your company\u2019s established martech systems.<\/p>\n<p>And if your tech\u2019s API documentation is outdated (or worse, nonexistent), it will be nearly impossible to vibe code your way to integrations between existing tools.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AI_Cant_Invent_Outside_its_Datasets\"><\/span>AI Can\u2019t Invent Outside its Datasets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another misconception around vibe marketing is that you can throw any messy, undefined problem at an AI agent and it will figure it out.<\/p>\n<p>The reality is less glamorous.<\/p>\n<p>AI thrives on patterns it\u2019s seen before. Point it at a well-scoped, repeatable task, and it shines.<\/p>\n<p>But ask it to invent outside of its training data \u2014 or solve a fuzzy, novel problem \u2014 and you\u2019ll end up with loops, errors, and wasted hours.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Speed_Only_Works_When_You_Know_Where_Youre_Going\"><\/span>Speed Only Works When You Know Where You\u2019re Going<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI can help you move fast. But if you don\u2019t know what metrics matter and where you want your workflows to lead, faster will just mean getting lost sooner.<\/p>\n<p>Marketers who succeed with vibe coding are the ones who define the finish line first. AI then becomes a vehicle to reach those goals faster, not a substitute for setting them.<\/p>\n<p>Kevin White, Head of Marketing at Scrunch AI, put it this way in a recent <a title=\"Kevin White Interview\" href=\"https:\/\/humansofmartech.com\/2025\/08\/19\/183-kevin-white-building-a-super-ic-role-and-fixing-ai-sdrs\/\" target=\"_blank\" rel=\"noopener\">interview<\/a>:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/kevin-white.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cAI multiplies the abilities of people who already know their craft. Treat it as a force multiplier for your expertise rather than a substitute for it.\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/kevin-white.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Vibe_Marketing_Tools_Free_Up_Time%E2%80%A6But_for_What\"><\/span>Vibe Marketing Tools Free Up Time\u2026But for What?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As more marketers build AI workflows and vibe code their way to productivity, a philosophical question arises: why?<\/p>\n<p>AI workflows and automations free up time (when they work). But, what are we freeing up time for?<\/p>\n<p>By eliminating the busywork, we\u2019ve saved only the most demanding tasks for ourselves. And while creating and strategizing may be what we enjoy most, it\u2019s impossible for most people to do that kind of mentally-taxing work for eight hours straight.<\/p>\n<p>Eric Doty, the one-man content team at Dock, <a title=\"Eric Doty | LinkedIn\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7369778735991934976\/\" target=\"_blank\" rel=\"noopener\">explained it like this<\/a>:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"LinkedIn \u2013 Eric Doty \u2013 Automated work\" alt=\"LinkedIn \u2013 Eric Doty \u2013 Automated work\" data-aspect-ratio=\"1.3707692307692\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/linkedin-eric-doty-automated-work.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The questions to ask: Are we automating the right things? Are we automating for the right reasons? And how are we using the time saved?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Know_if_Vibe_Marketing_Is_Right_for_You_and_Your_Business\"><\/span>How to Know if Vibe Marketing Is Right for You and Your Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may be a marketer in a traditional team with limited resources and a lot of big ideas to execute on.<\/p>\n<p>Or, you might be a solo marketer looking to reduce busy work.<\/p>\n<p>Either way, you\u2019re probably looking at AI as a solution to increase productivity. Even if you worry it\u2019ll steal the humanity from your campaigns.<\/p>\n<p>Still on the fence?<\/p>\n<p>Here are six questions you can ask yourself. Answer honestly, and you\u2019ll have a better view of whether now is the right time to start vibe marketing:<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Question<\/th>\n<th scope=\"col\">If Yes\u2026<\/th>\n<th scope=\"col\">If No\u2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Question\">Do I have repetitive, well-documented tasks I do weekly?<\/td>\n<td data-before=\"If Yes\u2026\">Automation can free you up for strategy and creativity.<\/td>\n<td data-before=\"If No\u2026\">Not much to gain from automation yet.<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Question\">Am I clear on what \u201cbetter\u201d looks like for my role\/business?<\/td>\n<td data-before=\"If Yes\u2026\">You can scale the right things.<\/td>\n<td data-before=\"If No\u2026\">Risk scaling noise \u2014 get specific first.<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Question\">Do I have at least a small dataset (calls, reviews, CRM notes)?<\/td>\n<td data-before=\"If Yes\u2026\">AI can pull real insights from your data.<\/td>\n<td data-before=\"If No\u2026\">Start gathering data before building workflows.<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Question\">Would freeing up 5\u201310 hours\/week change my impact?<\/td>\n<td data-before=\"If Yes\u2026\">Probably worth experimenting with.<\/td>\n<td data-before=\"If No\u2026\">Savings may not move the needle yet.<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Question\">Do I have time\/patience to refine AI outputs?<\/td>\n<td data-before=\"If Yes\u2026\">You\u2019ll get compounding returns over time.<\/td>\n<td data-before=\"If No\u2026\">Vibe marketing may feel like a distraction.<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Question\">Do I have brand guardrails for AI outputs?<\/td>\n<td data-before=\"If Yes\u2026\">Safer to create external-facing content.<\/td>\n<td data-before=\"If No\u2026\">Build your identity\/messaging first.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>The goal here isn\u2019t to pass\/fail. It\u2019s to spot whether now is the right time to lean into automation. And whether you\u2019ll get a meaningful return.<\/p>\n<p>As <a title=\"CMO Confidence in GenAI Is Higher Than Ever, with Over 80% Expressing Optimism\" href=\"https:\/\/www.bcg.com\/press\/2june2025-cmo-confidence-genai-higher-than-ever\" target=\"_blank\" rel=\"noopener\">Lauren Wiener of Boston Consulting Group<\/a> said:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/lauren-wiener.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cIn conversations with CMOs, it\u2019s clear that GenAI has become a core part of how modern marketing teams operate. What separates the winners is a commitment not just to scaling the technology, but to empowering the people who use it. Those CMOs investing in tools and talent are the ones rewriting the playbook.\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/10\/lauren-wiener.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ready_to_Try_Your_Own_Vibe_Marketing_Experiment\"><\/span>Ready to Try Your Own Vibe Marketing Experiment?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vibe marketing isn\u2019t snake oil. But it\u2019s not a silver bullet, either.<\/p>\n<p>The hype can make it feel like anyone can vibe code and automate their way to a marketing edge. But the reality is far more nuanced.<\/p>\n<p>The marketers getting real value from vibe marketing are the ones with strong fundamentals, clear goals, and often a layer of engineering support behind them.<\/p>\n<p>For the rest of us, the takeaway is simple:<\/p>\n<p>Vibe marketing is worth experimenting with, but it won\u2019t replace strategy, judgment, or hard-won expertise.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Ready to explore more specific AI tools? Check out our <a title=\"7 Powerful AI Marketing Tools You Need (Tested)\" href=\"https:\/\/backlinko.com\/ai-marketing-tools\" target=\"_blank\" rel=\"noopener\">guide to AI marketing platforms<\/a>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The post <a href=\"https:\/\/backlinko.com\/vibe-marketing\" target=\"_blank\" rel=\"noopener\">Vibe Marketing: Hype, Reality, and Real Case Studies<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>AI has infinitely sped up the hype cycle in marketing. So when the term \u201cvibe marketing\u201d came onto the scene, you may have rolled your eyes for a moment before you said, \u201cI have to try this.\u201d In basic terms, vibe marketing means using AI to run entire marketing workflows. Usually, this involves a combination of: Vibe coding: No-code AI tools where you type what you want (e.g., \u201cBuild me a landing page\u201d), and the tool spins it up AI agents: Always-on assistants that handle background [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-14145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/10\/vibe-marketing-coding-agents-FUqnd0-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/10\/vibe-marketing-coding-agents-FUqnd0-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/14145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=14145"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/14145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/14146"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=14145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=14145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=14145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}