{"id":14408,"date":"2025-10-15T16:51:41","date_gmt":"2025-10-15T16:51:41","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/10\/15\/entity-seo-in-the-age-of-ai-search\/"},"modified":"2025-10-15T16:51:41","modified_gmt":"2025-10-15T16:51:41","slug":"entity-seo-in-the-age-of-ai-search","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/10\/15\/entity-seo-in-the-age-of-ai-search\/","title":{"rendered":"Entity SEO in the Age of AI Search"},"content":{"rendered":"

Websites have been the foundation of SEO strategy for 20-odd years.<\/p>\n

That\u2019s changing with AI search<\/a>.<\/p>\n

When someone asks ChatGPT for a product in your category, it doesn\u2019t always crawl websites in real-time.<\/p>\n

Its first move is to pull from what it already knows about you and your competitors from its existing knowledge.<\/p>\n

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\"Entity<\/p><\/figure>\n

Clear and recognizable entities in AI training data<\/strong> are just as important as having the most authoritative and optimized website.<\/p>\n

This shift means your webpage might rank #1 in classic search, but if your brand isn\u2019t well-structured for entities, AI might overlook you entirely in the answer.<\/p>\n

The rules we\u2019ve relied on for decades don\u2019t fully apply when machines create answers. They draw on their own knowledge and real-time data from sites, including yours.<\/p>\n

You\u2019re about to learn what this means, why it matters, and what you can do about it.<\/p>\n

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