{"id":14794,"date":"2025-11-24T23:45:30","date_gmt":"2025-11-24T23:45:30","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/11\/24\/7-ecommerce-blog-examples-what-you-can-learn-from-them\/"},"modified":"2025-11-24T23:45:30","modified_gmt":"2025-11-24T23:45:30","slug":"7-ecommerce-blog-examples-what-you-can-learn-from-them","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/11\/24\/7-ecommerce-blog-examples-what-you-can-learn-from-them\/","title":{"rendered":"7 Ecommerce Blog Examples + What You Can Learn From Them"},"content":{"rendered":"

In the good ol\u2019 days of blogging, traffic was the main goal, and it was relatively easy to get.<\/p>\n

Now, especially for ecommerce blogs, it\u2019s getting harder to stay visible.<\/p>\n

The number of Google searches that end with a click is slowly decreasing, while the number of searches that end with no clicks has increased.<\/p>\n

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\"Distribution<\/p><\/figure>\n

While the number changes are small, they\u2019re continuing to move in the direction of no-click searches. AI Overviews give people the answers they need at a glance, and website traffic is taking a toll as a result.<\/p>\n

Aside from these trends in Google search, ecommerce blogs also face an uphill battle against big players like Amazon or Walmart.<\/p>\n

With all of this in mind, you might be wondering: is it still worth the effort to build an ecommerce blog?<\/p>\n

Here\u2019s a real world example that shows why it still matters:<\/p>\n

Pet care brand Petlibro has been around since 2020, but they didn\u2019t start posting on their blog until 2022. Semrush\u2019s Domain Overview<\/a> suggests their organic growth has been pretty substantial since then.<\/p>\n

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\"Domain<\/p><\/figure>\n

Their website is ranking organically for over 25,000 keywords and stands in the first result for almost 1,500 of those.<\/p>\n

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\"Domain<\/p><\/figure>\n

And not only that: Petlibro is being mentioned and cited by AI search engines \u2014 more than 700 times.<\/p>\n

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\"Semrush<\/p><\/figure>\n

AI search references Petlibro\u2019s blog articles and mentions the brand directly in its response.<\/p>\n

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\"Semrush<\/p><\/figure>\n

Their blog isn\u2019t a separate entity to their ecommerce site. It\u2019s a strategic tool that helps their brand get seen both in Google and in AI search \u2014 and get more conversions in the process.<\/p>\n

Here\u2019s the point: blogging is still valuable, especially for ecommerce brands, even in the era of AI search.<\/p>\n

The difference between today and ten years ago is that the main goal isn\u2019t traffic: it\u2019s delivering clear, distinctive value for the reader.<\/p>\n

Basically, you need to build something that AI can\u2019t.<\/p>\n

We\u2019re going to dive deeper into ecommerce blog examples that are currently seeing big results and show you how to apply their strategies to your own brand.<\/p>\n

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