{"id":14927,"date":"2025-12-17T16:47:39","date_gmt":"2025-12-17T16:47:39","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/"},"modified":"2025-12-17T16:47:39","modified_gmt":"2025-12-17T16:47:39","slug":"how-to-build-a-brand-subreddit-full-setup-guide-examples","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/","title":{"rendered":"How to Build a Brand Subreddit: Full Setup Guide (+ Examples)"},"content":{"rendered":"<p>Creating an official brand subreddit is one of the hardest marketing spaces to get right.<\/p>\n<p>Why?<\/p>\n<p>Because it\u2019s hostile ground for traditional brand messaging, with some of the internet\u2019s snarkiest users watching every move.<\/p>\n<p>But if you strike the right balance, the payoff is huge.<\/p>\n<p>Just look at r\/fidelityinvestments.<\/p>\n<p>This brand subreddit has grown into a self-sustaining community.<\/p>\n<p>Members trade tips, ask questions, and help resolve issues before the company\u2019s reps even show up.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Brand Subreddit \u2013 Self-sustaining Community\" alt=\"Brand Subreddit \u2013 Self-sustaining Community\" data-aspect-ratio=\"2.2657142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/brand-subreddit-self-sustaining-community.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Fidelity\u2019s still there, keeping things on track.<\/p>\n<p>But because the users trust the brand and the space, conversations flow without much hand-holding.<\/p>\n<p>So how do you get there?<\/p>\n<p>This guide breaks it down.<\/p>\n<p>With details on when to create a brand subreddit, when to skip it, and what separates vibrant communities from ghost towns.<\/p>\n<p>(Plus, tons of examples from standout company-owned subreddits.)<\/p>\n<p>Shoutout to <a href=\"https:\/\/www.linkedin.com\/in\/olenabomko\/\" target=\"_blank\" rel=\"noopener\">Olena Bomko<\/a>, go-to-market strategist, for sharing her insights from building a brand subreddit in 2025.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Free Resource:<\/strong> <a title=\"Brand Subreddit Launch Kit By Backlinko\" href=\"https:\/\/docs.google.com\/document\/d\/1mMDI_zgtk2k6wc1J18zCpEiC76Zt0hHaoabij7SgJDM\/copy\" target=\"_blank\" rel=\"noopener\">Get the Brand Subreddit Launch Kit<\/a>. It\u2019s everything you need to confidently plan, launch, and manage your community.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Do_You_Need_a_Brand_Subreddit\" >Do You Need a Brand Subreddit?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Is_Your_Audience_Already_on_Reddit\" >Is Your Audience Already on Reddit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Are_You_Committed_to_Building_a_Community\" >Are You Committed to Building a Community?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Do_You_Have_an_Assigned_Moderator\" >Do You Have an Assigned Moderator?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Are_You_Cool_with_Public_Scrutiny\" >Are You Cool with Public Scrutiny?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Alternatives_to_a_Brand_Subreddit\" >Alternatives to a Brand Subreddit<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#How_to_Create_a_Company_Subreddit_5_Steps\" >How to Create a Company Subreddit (5 Steps)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Step_0_Meet_the_Minimum_Requirements\" >Step 0: Meet the Minimum Requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Step_1_Get_Clear_on_Your_Goals\" >Step 1. Get Clear on Your Goals<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Common_Brand_Subreddit_Goals\" >Common Brand Subreddit Goals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Step_2_Put_People_and_Rules_in_Place\" >Step 2: Put People (and Rules) in Place<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Bring_Key_People_to_Your_Subreddit\" >Bring Key People to Your Subreddit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Define_Your_Ground_Rules\" >Define Your Ground Rules<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Step_3_Set_Up_Your_Subreddit\" >Step 3: Set Up Your Subreddit<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Pick_the_Right_3_Topics\" >Pick the Right 3 Topics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Choose_Your_Community_Type\" >Choose Your Community Type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Name_Your_Subreddit\" >Name Your Subreddit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Add_Visuals_to_Make_It_Look_Official\" >Add Visuals to Make It Look Official<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Step_4_Personalize_and_Prepare_for_Launch\" >Step 4: Personalize and Prepare for Launch<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Define_Community_Rules\" >Define Community Rules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Write_the_Welcome_Post\" >Write the Welcome Post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Post_Conversation_Starters\" >Post Conversation Starters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Pin_Community_Highlights\" >Pin Community Highlights<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Step_5_Launch_Your_Subreddit\" >Step 5: Launch Your Subreddit<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Invite_Founding_Members\" >Invite Founding Members<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Announce_It_Publicly_But_Frame_It_Right\" >Announce It Publicly (But Frame It Right)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Cross-Promote_in_Related_Subreddits_Carefully\" >Cross-Promote in Related Subreddits (Carefully)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#How_to_Keep_Your_Brand_Subreddit_Alive\" >How to Keep Your Brand Subreddit Alive<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Moderate_and_Engage_Consistently\" >Moderate and Engage Consistently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Start_Meaningful_Rituals_and_Events\" >Start Meaningful Rituals and Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Encourage_User_Contributions\" >Encourage User Contributions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Handle_Criticism_Transparently_and_With_Grace\" >Handle Criticism Transparently (and With Grace)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Track_Your_Subreddit_Engagement_and_Growth\" >Track Your Subreddit Engagement and Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/12\/17\/how-to-build-a-brand-subreddit-full-setup-guide-examples\/#Make_Your_Brand_Subreddit_the_Hub\" >Make Your Brand Subreddit the Hub<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Do_You_Need_a_Brand_Subreddit\"><\/span>Do You Need a Brand Subreddit?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For most brands, the answer is no.<\/p>\n<p>But for a select few, it can become a long-term asset.<\/p>\n<p>You know you\u2019re one of them if:<\/p>\n<ul>\n<li>Your customers already talk about you in at least three subreddits<\/li>\n<li>You can engage daily without pitching<\/li>\n<li>You\u2019ve got a Reddit native to run your subreddit<\/li>\n<li>You see complaints as free market research, not an insult<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Brand Subreddit\" alt=\"Brand Subreddit\" data-aspect-ratio=\"0.56\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/brand-subreddit.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Miss one, and you\u2019ll struggle to keep your subreddit alive.<\/p>\n<p>So, let\u2019s look at each in detail.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_Your_Audience_Already_on_Reddit\"><\/span>Is Your Audience Already on Reddit?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start by confirming whether your audience already talks about you on Reddit.<\/p>\n<p>Run a quick check and look for:<\/p>\n<ul>\n<li>Multiple subreddits covering your category<\/li>\n<li>Regular mentions of your brand or competitors<\/li>\n<li>Questions or troubleshooting threads about your product space<\/li>\n<\/ul>\n<p>Use Reddit\u2019s search bar as your starting point.<\/p>\n<p>Type in your brand name, your competitors, or keywords related to your industry. Then, see what comes up.<\/p>\n<p>For example, when I search \u201c<a title=\"Semrush: The Ultimate Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/semrush\" target=\"_blank\" rel=\"noopener\">Semrush<\/a> enterprise,\u201d I find frequent mentions of Semrush in SEO subreddits.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"redit-search-semrush-enterprise\" data-aspect-ratio=\"1.2185714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/redit-search-semrush-enterprise.png\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>Users debate its pros and cons, compare it with competitors, and discuss its product features.<\/p>\n<p>That\u2019s organic energy already in motion. So, a brand subreddit just gives it a home.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Related reading:<\/strong> <a title=\"Audience Research: Stop Guessing What Your Buyers Care About\" href=\"https:\/\/backlinko.com\/audience-research\" target=\"_blank\" rel=\"noopener\">Audience Research: Stop Guessing What Your Buyers Care About<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Another thing:<\/p>\n<p>Some product types just naturally fit Reddit\u2019s community culture, including:<\/p>\n<ul>\n<li><strong>Technical or complex tools:<\/strong> SaaS, software, or tools where users want support and feature breakdowns<\/li>\n<li><strong>Niche ecommerce brands:<\/strong> Mattresses, supplements, and other high-consideration DTC products people love to compare and review<\/li>\n<li><strong>Finance and service tools:<\/strong> Banks, brokers, and budgeting apps where transparency matters<\/li>\n<li><strong>Gaming and entertainment:<\/strong> Games or media with built-in fandoms<\/li>\n<li><strong>Consumer tech:<\/strong> Gadgets and devices that need troubleshooting and setup discussions<\/li>\n<li><strong>News and media brands:<\/strong> Outlets and publishers where audiences already debate coverage and breaking stories<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Product Types Perfect for a Brand Subreddit\" alt=\"Product Types Perfect for a Brand Subreddit\" data-aspect-ratio=\"0.92428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/product-types-perfect-for-a-brand-subreddit.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Are_You_Committed_to_Building_a_Community\"><\/span>Are You Committed to Building a Community?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your only goal is to \u201ccontrol the narrative,\u201d stop right here.<\/p>\n<p>(I can already hear the Reddit mob sharpening their pitchforks.)<\/p>\n<p>Yes, a brand subreddit can absolutely strengthen your reputation. But only as a byproduct of serving your community first.<\/p>\n<p>Your reason for being should be to create a space where users can connect and feel heard.<\/p>\n<p>For example, r\/fidelityinvestments is a customer care channel with official Fidelity associates.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/fidelityinvestments \u2013 Customer care channel\" alt=\"Reddit \u2013 r\/fidelityinvestments \u2013 Customer care channel\" data-aspect-ratio=\"0.75142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-fidelityinvestments-customer-care-channel.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But it\u2019s also a community.<\/p>\n<p>Where members troubleshoot for each other, share feedback, and even defend the brand when criticisms pop up.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/fidelityinvestments \u2013 Flairs and replies\" alt=\"Reddit \u2013 r\/fidelityinvestments \u2013 Flairs and replies\" data-aspect-ratio=\"2.1585714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-fidelityinvestments-flairs-and-replies.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Do_You_Have_an_Assigned_Moderator\"><\/span>Do You Have an Assigned Moderator?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Someone has to own your brand subreddit.<\/p>\n<p>And they need to be there every day:<\/p>\n<p>Sparking conversations and posting prompts. Plus, modelling the tone you want until the community naturally mirrors it.<\/p>\n<p>That takes a rare mix of skills:<\/p>\n<ul>\n<li>Technical familiarity with your product<\/li>\n<li>Context across marketing, support, and PR<\/li>\n<li>Sharp community instinct and tone awareness<\/li>\n<\/ul>\n<p>Without that person, keeping your subreddit healthy will always feel like a grind.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Are_You_Cool_with_Public_Scrutiny\"><\/span>Are You Cool with Public Scrutiny?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even the best teams take hits on Reddit.<\/p>\n<p>The question is: Can you handle it?<\/p>\n<p>Because you will get complaints, and you will get called out.<\/p>\n<p>Sometimes, it\u2019s a full-blown PR storm. Like when REI\u2019s CEO hosted an AMA and got flooded with employee complaints about wages, hours, and sales quotas.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 PR storm\" alt=\"Reddit \u2013 PR storm\" data-aspect-ratio=\"1.3042857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-pr-storm.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Other times, it\u2019s smaller.<\/p>\n<p>Like when a Sonos marketing email revealed someone\u2019s password.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 SONOS Revealing Password\" alt=\"Reddit \u2013 SONOS Revealing Password\" data-aspect-ratio=\"0.43571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-sonos-revealing-password.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Big or small, the spotlight\u2019s the same.<\/p>\n<p>And the internet expects one thing:<\/p>\n<p>That you stand there, take it, and handle it in stride.<\/p>\n<p>(To their credit, both the REI CEO and u\/keithfromSonos did just that.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Handle the expectations\" alt=\"Reddit \u2013 Handle the expectations\" data-aspect-ratio=\"0.86142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-handle-the-expectations.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So, ask yourself:<\/p>\n<p>\u201cDo we have a team that can handle that pressure and keep the tone steady?\u201d<\/p>\n<p>If not, skip the brand subreddit rather than lose your cool in public for everyone to screenshot.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alternatives_to_a_Brand_Subreddit\"><\/span>Alternatives to a Brand Subreddit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you don\u2019t meet the above conditions, it doesn\u2019t mean you can\u2019t be on Reddit.<\/p>\n<p>You can still build visibility without launching an official community.<\/p>\n<p>Start by getting active in existing unofficial brand-related subreddits.<\/p>\n<p>GoPro, for example, doesn\u2019t run r\/gopro.<\/p>\n<p>Yet, it\u2019s one of the most vibrant product spaces on the platform.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/gopro product space\" alt=\"Reddit \u2013 r\/gopro product space\" data-aspect-ratio=\"0.98857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-gopro-product-space.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Another option is to create a non-branded subreddit around your niche.<\/p>\n<p>For example, if you sell hiking gear, launch r\/TrailTips or r\/UltralightKit.<\/p>\n<p>You still get visibility without the pressure of running an official branded space.<\/p>\n<p><strong>Another alternative is using your user account as your brand\u2019s central presence.<\/strong><\/p>\n<p>Many media companies do this well. Like The Washington Post at u\/washingtonpost\/ and Drop.com at u\/drop_official\/.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 u\/drop_official \u2013 Social links\" alt=\"Reddit \u2013 u\/drop_official \u2013 Social links\" data-aspect-ratio=\"0.85857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-u-drop-official-social-links.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_a_Company_Subreddit_5_Steps\"><\/span>How to Create a Company Subreddit (5 Steps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Think a company subreddit fits your brand?<\/p>\n<p>Perfect! When done right, it can deliver real results, including:<\/p>\n<ul>\n<li>Deeper customer insights<\/li>\n<li>A self-sustaining community<\/li>\n<li>More visibility in <a title=\"What is SEO? The Complete Search Engine Optimization Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/what-is-seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a> and large language models (LLMs)<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/olena-bonko.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cOur share of voice has definitely improved. Two months ago, Reddit Answers didn\u2019t even mention Favikon when I searched for the best influencer marketing platforms. Now, it\u2019s up there in Reddit\u2019s search results.\u201d<\/p>\n<p>\u2013 Olena Bomko<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit Answers \u2013 Favikon mention\" alt=\"Reddit Answers \u2013 Favikon mention\" data-aspect-ratio=\"0.96142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-answers-favikon-mention.png\" loading=\"lazy\" \/><\/p><\/figure>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/olena-bonko.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Ready to build yours? Let\u2019s get into it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_0_Meet_the_Minimum_Requirements\"><\/span>Step 0: Meet the Minimum Requirements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before creating a subreddit, become a Redditor first.<\/p>\n<p>Spend time on the platform and learn the culture.<\/p>\n<p>Observe how conversations flow, how moderators maintain order, and what earns trust.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"Reddit Marketing in 3 Hours\/Week: From 0 Karma to Real Cred\" href=\"https:\/\/backlinko.com\/reddit-marketing\" target=\"_blank\" rel=\"noopener\">Reddit Marketing in 3 Hours\/Week: From 0 Karma to Real Cred<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Reddit also has minimum requirements before you can create a community:<\/p>\n<ul>\n<li>Your account must be at least 30 days old<\/li>\n<li>You need positive karma (the exact threshold isn\u2019t public)<\/li>\n<\/ul>\n<p>Translation:<\/p>\n<p>You have to earn your place before you can build one.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Can You Create a Company Subreddit\" alt=\"Can You Create a Company Subreddit\" data-aspect-ratio=\"0.58\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/can-you-create-a-company-subreddit.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Get_Clear_on_Your_Goals\"><\/span>Step 1. Get Clear on Your Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you create a brand subreddit, pick one primary goal for your community.<\/p>\n<p>This dictates how you run the subreddit:<\/p>\n<ul>\n<li>What you post<\/li>\n<li>How you show up<\/li>\n<li>How you <a title=\"How to Measure SEO Performance &amp; Results\" href=\"https:\/\/backlinko.com\/hub\/seo\/seo-results\" target=\"_blank\" rel=\"noopener\">measure success<\/a><\/li>\n<\/ul>\n<p>(We\u2019ll talk about cadence, staffing, and moderation in later steps.)<\/p>\n<p>Plus, when everyone knows the \u201cwhy,\u201d every post naturally lines up with it.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Side note:<\/strong> Your community can support other goals. But your primary goal should define how you measure success. That\u2019s what makes it easier to see whether it\u2019s actually working.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>For example, a support-first subreddit focuses on speed, accuracy, and trust.<\/p>\n<p>It needs moderators who know the product and can solve problems publicly.<\/p>\n<p>r\/fidelityinvestments is an example of this.<\/p>\n<p>Verified associates answer customer questions, while pinned announcements guide users through service updates.<\/p>\n<p>And, if they were tracking key performance indicators (KPIs), they\u2019d likely focus on response time and resolution rate.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/fidelityinvestments\" alt=\"Reddit \u2013 r\/fidelityinvestments\" data-aspect-ratio=\"0.80857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-fidelityinvestments.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Now, compare that to a community-first subreddit.<\/p>\n<p>It usually thrives on curation, conversation, and peer support.<\/p>\n<p>Moderators act more like hosts, encouraging user-generated content (UGC) and keeping discussions flowing.<\/p>\n<p>r\/LifeOnPurple runs this way.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/LifeOnPurple\" alt=\"Reddit \u2013 r\/LifeOnPurple\" data-aspect-ratio=\"0.84428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-lifeonpurple.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The mattress brand posts lightly, shares occasional updates, and lets UGC drive momentum.<\/p>\n<p>Their key metrics probably include:<\/p>\n<ul>\n<li>Percentage of UGC<\/li>\n<li>Active users<\/li>\n<li>Returning posters<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Common_Brand_Subreddit_Goals\"><\/span>Common Brand Subreddit Goals<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Here are the top three core goals most brand subreddits serve.<\/p>\n<p>Choose one, commit to it, and let the rest orbit naturally to keep your subreddit focused.<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Goal Type<\/th>\n<th scope=\"col\">Main Tasks<\/th>\n<th scope=\"col\">Typical Post Types<\/th>\n<th scope=\"col\">Brand Presence &amp; Awareness<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Goal Type\">Customer Care<\/td>\n<td data-before=\"Main Tasks\">Reduce support load and create a searchable archive<\/td>\n<td data-before=\"Typical Post Types\">FAQs, tutorials, outage updates, support megathreads<\/td>\n<td data-before=\"Brand Presence &amp; Awareness\">Shape conversation, build credibility, maintain visibility<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Goal Type\">Community &amp; Advocacy<\/td>\n<td data-before=\"Main Tasks\">Build loyalty, spark UGC, encourage co-creation<\/td>\n<td data-before=\"Typical Post Types\">\u201cShow &amp; Tell\u201d threads, contests, polls, feedback loops<\/td>\n<td data-before=\"Brand Presence &amp; Awareness\">Announcements, AMAs, explainers, curated news<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Goal Type\">Brand Presence &amp; Awareness<\/td>\n<td data-before=\"Main Tasks\">Shape conversation, build credibility, maintain visibility<\/td>\n<td data-before=\"Typical Post Types\">UGC ratio, non-brand posts\/week, returning posters<\/td>\n<td data-before=\"Brand Presence &amp; Awareness\">Engagement rate, sentiment, referral traffic<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Put_People_and_Rules_in_Place\"><\/span>Step 2: Put People (and Rules) in Place<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019ve set your goals, decide who\u2019ll run the subreddit. And how.<\/p>\n<p>The right person (or team) makes sure that:<\/p>\n<ul>\n<li>Questions get answered quickly<\/li>\n<li>Moderation feels fair<\/li>\n<li>Brand messaging stays consistent<\/li>\n<\/ul>\n<p>Start by assigning one primary moderator.<\/p>\n<p>They\u2019ll be accountable for growth, moderation quality, and reporting insights.<\/p>\n<p>In most teams, that\u2019s your community manager, social media lead, or support head.<\/p>\n<p>Preferably, someone who knows the product and understands community dynamics.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Building a Brand Subreddit Moderation Team\" alt=\"Building a Brand Subreddit Moderation Team\" data-aspect-ratio=\"0.85428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/building-a-brand-subreddit-moderation-team.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But a great subreddit is rarely a one-person show.<\/p>\n<p>So, make sure your moderator has access to others in the company.<\/p>\n<p>Here\u2019s how that can look depending on your subreddit type:<\/p>\n<ul>\n<li><strong>Support-heavy subreddits:<\/strong> Include a product specialist or customer service rep who can jump in fast<\/li>\n<li><strong>Community-first spaces:<\/strong> Bring in someone from marketing or content to spark conversations or highlight great posts<\/li>\n<li><strong>Developer or technical subs:<\/strong> Involve a product manager or engineer who can step in when discussions get technical<\/li>\n<\/ul>\n<p>For example, r\/SEMrush is run by Semrush employees who actively join conversations and clarify product questions when needed.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/semrush \u2013 Important\" alt=\"Reddit \u2013 r\/semrush \u2013 Important\" data-aspect-ratio=\"0.73\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-semrush-important.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>In contrast, r\/hubspot\u2019s moderators are a combination of members from the HubSpot support team and a power user.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 HubSpot moderators\" alt=\"Reddit \u2013 HubSpot moderators\" data-aspect-ratio=\"0.60285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-hubspot-moderators.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Bring_Key_People_to_Your_Subreddit\"><\/span>Bring Key People to Your Subreddit<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You should also have a few \u201cguest stars\u201d lined up.<\/p>\n<p>These are your execs, product managers (PMs), or team leads.<\/p>\n<p>They don\u2019t need to be available all the time.<\/p>\n<p>But, having them join conversations signals two things: access and accountability.<\/p>\n<p>For example, as Favikon builds its company subreddit in its early stages, the team regularly runs AMAs with leaders and associates.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Bring Key People to Your Subreddit\" alt=\"Reddit \u2013 Bring Key People to Your Subreddit\" data-aspect-ratio=\"1.3442857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-bring-key-people-to-your-subreddit.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Define_Your_Ground_Rules\"><\/span>Define Your Ground Rules<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Everyone who represents your brand on Reddit should know exactly how to show up.<\/p>\n<p>So, create an internal guide \u2014 like a company subreddit playbook \u2014 outlining how your brand speaks and behaves on Reddit.<\/p>\n<p>At a minimum, cover these areas:<\/p>\n<ul>\n<li><strong>Brand tone:<\/strong> How your company sounds when it speaks<\/li>\n<li><strong>Disclosure:<\/strong> Make it clear you\u2019re speaking for the brand. Use verified handles or flairs like \u201cOfficial Response\u201d or \u201cFrom the CEO.\u201d<\/li>\n<li><strong>Confidentiality:<\/strong> Define what can be shared publicly vs. what stays internal<\/li>\n<li><strong>Escalation:<\/strong> Outline how moderators flag issues to support, PR, or product teams<\/li>\n<li><strong>Response guidelines:<\/strong> When to jump in, when to step back, and when to let the community self-resolve<\/li>\n<li><strong>Moderation scenarios:<\/strong> How to handle misinformation, conflict, or spam consistently and fairly<\/li>\n<li><strong>Crisis protocols:<\/strong> Who leads if a post goes viral, a complaint snowballs, or a product issue surfaces<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Brand Subreddit Playbook\" alt=\"Brand Subreddit Playbook\" data-aspect-ratio=\"0.96714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/brand-subreddit-playbook.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Reality check:<\/strong> You don\u2019t need an extensive playbook on day one. Start with the essentials that help moderators act confidently. Then, evolve it as your subreddit \u2014 and your instincts \u2014 mature.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Set_Up_Your_Subreddit\"><\/span>Step 3: Set Up Your Subreddit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With your moderators and rules ready, it\u2019s time to build the actual space.<\/p>\n<p>To set it up, use a desktop. It\u2019s much smoother than mobile.<\/p>\n<p>Start by clicking \u201c<strong>Start a ccommunity<\/strong>\u201d in the left-hand sidebar.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Start a community\" alt=\"Reddit \u2013 Start a community\" data-aspect-ratio=\"0.64857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-start-a-community.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You\u2019ll see a pop-up window that walks you through setup.<\/p>\n<p>Here\u2019s what matters most in each step.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pick_the_Right_3_Topics\"><\/span>Pick the Right 3 Topics<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>First, you\u2019ll be asked to choose three topics your community belongs to.<\/p>\n<p>These help Reddit\u2019s discovery algorithm surface your subreddit to the right users.<\/p>\n<p>So, your topic choice could affect who finds you.<\/p>\n<p>In other words:<\/p>\n<p>Treat topic selection like SEO for community discovery.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Start a community \u2013 Add topics\" alt=\"Reddit \u2013 Start a community \u2013 Add topics\" data-aspect-ratio=\"1.0257142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-start-a-community-add-topics.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Choose_Your_Community_Type\"><\/span>Choose Your Community Type<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Next, decide how open your subreddit will be:<\/p>\n<ul>\n<li><strong>Public:<\/strong> Best for most brand launches<\/li>\n<li><strong>Restricted:<\/strong> Useful for soft launches<\/li>\n<li><strong>Private:<\/strong> Good for internal pilots or early betas<\/li>\n<li><strong>Mature (18+):<\/strong> Only if your content genuinely requires age restriction.<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 What kind of community is this?\" alt=\"Reddit \u2013 What kind of community is this?\" data-aspect-ratio=\"0.81428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-what-kind-of-community-is-this.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Most brands should go \u201cPublic\u201d for organic reach.<\/p>\n<p>But there are also situations where \u201cPrivate\u201d or \u201cRestricted\u201d makes sense.<\/p>\n<p>For example, if you want to keep everything hidden while you build, set it to \u201cPrivate.\u201d<\/p>\n<p>And, if you\u2019re not launching yet \u2014 but you want to own the URL before someone else grabs it \u2014 go \u201cRestricted.\u201d<\/p>\n<p>Just remember, switching later requires Reddit\u2019s approval.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Name_Your_Subreddit\"><\/span>Name Your Subreddit<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Next comes naming your community.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Tell us about your community\" alt=\"Reddit \u2013 Tell us about your community\" data-aspect-ratio=\"0.69714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-tell-us-about-your-community.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This one\u2019s permanent. So, check spelling and capitalization.<\/p>\n<p>Stick with r\/YourBrand or r\/yourbrand when possible.<\/p>\n<p>If it\u2019s taken, use a clear variant such as r\/YourBrandOfficial, r\/YourProduct, or r\/YourBrandSupport.<\/p>\n<p>Here are a few examples:<\/p>\n<ul>\n<li>r\/0xPolygon (Polygon Labs)<\/li>\n<li>r\/SEMrush (Semrush)<\/li>\n<li>r\/LifeOnPurple (Purple Mattress)<\/li>\n<\/ul>\n<p>Next, add a short description in the field below the subreddit name.<\/p>\n<p>You can update this anytime.<\/p>\n<p>So, keep it simple for now. (Unless you\u2019ve already got a strong one.)<\/p>\n<p>An effective subreddit description should:<\/p>\n<ul>\n<li>Say who it\u2019s for<\/li>\n<li>Say what members can do<\/li>\n<li>Set expectations<\/li>\n<\/ul>\n<p>For example, Favikon\u2019s description clearly states what the community is for and what the brand will provide.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/favikon \u2013 Description\" alt=\"Reddit \u2013 r\/favikon \u2013 Description\" data-aspect-ratio=\"0.52714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-favikon-description.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It\u2019s obvious that the space serves both the community (creators) and the brand\u2019s updates.<\/p>\n<p>Fidelity\u2019s description, on the other hand, is clear that it\u2019s a customer care channel. With Fidelity associates answering product-related questions.<\/p>\n<p>It also clarifies that they don\u2019t handle account-specific issues:<\/p>\n<p>A small but crucial detail that manages expectations early.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/fidelityinvestments \u2013 Description\" alt=\"Reddit \u2013 r\/fidelityinvestments \u2013 Description\" data-aspect-ratio=\"0.52714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-fidelityinvestments-description.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Add_Visuals_to_Make_It_Look_Official\"><\/span>Add Visuals to Make It Look Official<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>After writing your description, it\u2019s time to add visuals:<\/p>\n<p>Specifically, your icon and banner.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Style your community\" alt=\"Reddit \u2013 Style your community\" data-aspect-ratio=\"0.59428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-style-your-community.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For your icon, upload a recognizable asset, such as your logo.<\/p>\n<p>This helps users instantly see that the subreddit is official.<\/p>\n<p>Next, add your banner.<\/p>\n<p>A 1920 x 384 pixel image works best, though Reddit also allows slimmer options like 1920 x 256 or 1920 x 128.<\/p>\n<p>Your banner should reflect your brand identity without feeling like an ad.<\/p>\n<p>The r\/LifeOnPurple subreddit, for example, uses the Purple Mattress logo and a clean purple banner consistent with its brand design.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/LifeOnPurple \u2013 Brand identity\" alt=\"Reddit \u2013 r\/LifeOnPurple \u2013 Brand identity\" data-aspect-ratio=\"0.28714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-lifeonpurple-brand-identity.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But r\/MobileLegendsGame uses detailed artwork that fits its gaming audience.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/MobileLegendsGame \u2013 Brand identity\" alt=\"Reddit \u2013 r\/MobileLegendsGame \u2013 Brand identity\" data-aspect-ratio=\"0.29714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-mobilelegendsgame.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Once you\u2019ve uploaded your logo and banner, click \u201c<strong>Create Community<\/strong>.\u201d<\/p>\n<p>And voila! That\u2019s your subreddit live.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Personalize_and_Prepare_for_Launch\"><\/span>Step 4: Personalize and Prepare for Launch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once your subreddit exists, the next step is to make it feel alive.<\/p>\n<p>Do these four things to make it feel welcoming:<\/p>\n<ol>\n<li>Add clear community rules<\/li>\n<li>Write and pin a welcome post<\/li>\n<li>Add a few starter threads<\/li>\n<li>Set up sticky highlights<\/li>\n<\/ol>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Prepare for LauNCH\" alt=\"Prepare for LauNCH\" data-aspect-ratio=\"0.61142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/prepare-for-launch.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Let\u2019s walk through each.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Define_Community_Rules\"><\/span>Define Community Rules<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Every subreddit needs community rules.<\/p>\n<p>They define the kind of space you\u2019re building.<\/p>\n<p>You don\u2019t need a long list, especially at the start. Four to six guidelines are enough to set expectations and boundaries.<\/p>\n<p>Cover the basics first:<\/p>\n<ul>\n<li>No spam<\/li>\n<li>Be respectful<\/li>\n<li>Don\u2019t share personal information<\/li>\n<\/ul>\n<p>Then, add one or two brand-specific rules.<\/p>\n<p>For example, r\/mintmobile, a community with heavy customer engagement, adds a rule against spreading false information.<\/p>\n<p>Plus, a reminder not to post personal details.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/mintmobile rules\" alt=\"Reddit \u2013 r\/mintmobile rules\" data-aspect-ratio=\"0.73857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-mintmobile-rules.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>While r\/hubspot, a fairly new subreddit, has only three rules.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/hubspot rules\" alt=\"Reddit \u2013 r\/hubspot rules\" data-aspect-ratio=\"0.25285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-hubspot-rules.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>To add rules, click \u201c<strong>Mod Tools<\/strong>\u201d at the top right sidebar of your subreddit page.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/BacklinkoCommunity \u2013 Mod Tools\" alt=\"Reddit \u2013 r\/BacklinkoCommunity \u2013 Mod Tools\" data-aspect-ratio=\"0.53285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-backlinkocommunity-mod-tools.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, scroll down to the \u201cMODERATION\u201d section in the left sidebar.<\/p>\n<p>Click \u201c<strong>Rules<\/strong>\u201d &gt; \u201c<strong>Create Rule<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Moderation \u2013 Rules\" alt=\"Reddit \u2013 Moderation \u2013 Rules\" data-aspect-ratio=\"0.98\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-moderation-rules.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Spend time exploring Mod Tools. That\u2019s where you customize your subreddit\u2019s look, rules, and automation. The more familiar you are with that panel, the smoother your moderation as the community grows.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Write_the_Welcome_Post\"><\/span>Write the Welcome Post<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A welcome post helps new visitors understand what the subreddit\u2019s for and how to participate.<\/p>\n<p>There\u2019s no single right format.<\/p>\n<p>Just make it clear and approachable.<\/p>\n<p>r\/reolinkcam, for example, uses a pinned \u201cPlease Read This Before Posting\u201d thread.<\/p>\n<p>It starts with short, practical guidance, followed by a quick intro, links to product setup guides, and an FAQ section.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Welcome post\" alt=\"Reddit \u2013 Welcome post\" data-aspect-ratio=\"0.66714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-welcome-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>r\/Comcast_Xfinity takes a different approach.<\/p>\n<p>Its welcome post lays out the community code of conduct, explains how to use flairs, and summarizes key rules.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/Comcast_Xfinity \u2013 Welcome post\" alt=\"Reddit \u2013 r\/Comcast_Xfinity \u2013 Welcome post\" data-aspect-ratio=\"1.0442857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-comcast-xfinity-welcome-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>To create your first post, click \u201c<strong>Create Post<\/strong>.\u201d<\/p>\n<p>It\u2019s at the top right corner of your subreddit page.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit-r\/BacklinkoCommunity \u2013 Create Post\" alt=\"Reddit-r\/BacklinkoCommunity \u2013 Create Post\" data-aspect-ratio=\"0.51\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-backlinkocommunity-create-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Post_Conversation_Starters\"><\/span>Post Conversation Starters<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Once your welcome post is live, add a few early posts to make your community feel active.<\/p>\n<p>Some threads you can write include:<\/p>\n<ul>\n<li><strong>FAQ:<\/strong> Answer common support or sales questions your team already gets<\/li>\n<li><strong>Product updates or announcements:<\/strong> Share new releases to keep people in the loop<\/li>\n<li><strong>Community guidelines:<\/strong> Restate the rules and add context, like where to report bugs or how to tag posts<\/li>\n<li><strong>How to\/tutorial:<\/strong> Solve a top recurring problem. It reduces tickets and becomes a reusable resource.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pin_Community_Highlights\"><\/span>Pin Community Highlights<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Sticky posts are the first thing visitors see when they land on your subreddit.<\/p>\n<p>They\u2019re pinned to the top of your feed.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/mintmobile \u2013 Community highlights\" alt=\"Reddit \u2013 r\/mintmobile \u2013 Community highlights\" data-aspect-ratio=\"0.60428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-mintmobile-community-highlights.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>When used well, they double as trust signals. A kind of proof that your brand is active and organized.<\/p>\n<p>Start by pinning your \u201cWelcome Post,\u201d then layer in others as your community grows.<\/p>\n<p>For example, r\/SEMrush keeps its biggest updates (like the <a title=\"Semrush AI Visibility: How to Audit Your AI Search Presence\" href=\"https:\/\/backlinko.com\/ai-seo\" target=\"_blank\" rel=\"noopener\">AI Visibility Toolkit<\/a> launch) and company news pinned.<\/p>\n<p>This way, new visitors instantly see what\u2019s new.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/SEMrush \u2013 Community highlights\" alt=\"Reddit \u2013 r\/SEMrush \u2013 Community highlights\" data-aspect-ratio=\"0.67\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-semrush-community-highlights.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Meanwhile, r\/fidelityinvestments often features<\/p>\n<ul>\n<li>Engagement prompts<\/li>\n<li>Weekly Q&amp;As<\/li>\n<li>Official announcements<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/fidelityinvestments \u2013 Community highlights\" alt=\"Reddit \u2013 r\/fidelityinvestments \u2013 Community highlights\" data-aspect-ratio=\"0.70428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-fidelityinvestments-community-highlights.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>To make any post sticky, open the post, scroll down, and click the shield icon.<\/p>\n<p>Then, select \u201c<strong>Add to highlights<\/strong>.\u201d<\/p>\n<p>That post will now appear at the top of your subreddit.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Create new post \u2013 Add to highlights\" alt=\"Reddit \u2013 Create new post \u2013 Add to highlights\" data-aspect-ratio=\"0.67285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-create-new-post-add-to-highlights.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Launch_Your_Subreddit\"><\/span>Step 5: Launch Your Subreddit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that everything\u2019s in place, it\u2019s time to spark the first lights of community.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Invite_Founding_Members\"><\/span>Invite Founding Members<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Founding members help set the tone and the tempo of your brand subreddit.<\/p>\n<p>Ideally, they\u2019re your superfans. People who already share your enthusiasm.<\/p>\n<p>They\u2019re usually:<\/p>\n<ul>\n<li>Power users who love your product<\/li>\n<li>Loyal customers who actively engage<\/li>\n<li>Industry peers who enjoy sharing what they know<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Founding Members\" alt=\"Founding Members\" data-aspect-ratio=\"0.56428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/founding-members.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These voices bring authenticity and fill your first threads with real conversation.<\/p>\n<p>They\u2019ll also help define your culture.<\/p>\n<p>So, treat them like subreddit co-founders, not just early users.<\/p>\n<p>How do you get them?<\/p>\n<p>Start with a simple, genuine invitation.<\/p>\n<p>A one-on-one message always beats a mass announcement.<\/p>\n<div class=\"sc-email-script\">\u201cHey <span class=\"orange\">[name]<\/span>,We\u2019re launching a small community on Reddit. It\u2019s going to be a place to share ideas, ask questions, and help shape how our products evolve. You\u2019ve been one of the most insightful voices in our space. I would love for you to be part of it from the start.\u201d\n<p><span class=\"orange\">[Your name]<\/span><\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Announce_It_Publicly_But_Frame_It_Right\"><\/span>Announce It Publicly (But Frame It Right)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Once you\u2019ve got a few active members and threads, announce your subreddit in your owned channels, including:<\/p>\n<ul>\n<li>Email<\/li>\n<li>Slack community<\/li>\n<li><a title=\"13 New Social Media Platforms\" href=\"https:\/\/backlinko.com\/new-social-media-platforms\" target=\"_blank\" rel=\"noopener\">Social media<\/a><\/li>\n<li>Company website<\/li>\n<\/ul>\n<p>But don\u2019t pitch it as \u201ca place to follow us.\u201d<\/p>\n<p>Frame it as a shared space where your team and users exchange insights, solve problems, and showcase projects.<\/p>\n<p>You can also invite followers from other platforms when there\u2019s something happening \u2014 like an AMA or live discussion.<\/p>\n<p>The way Olena does it on X, for example.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"X \u2013 Olena Bomko \u2013 Status\" alt=\"X \u2013 Olena Bomko \u2013 Status\" data-aspect-ratio=\"0.95571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/x-olena-bomko-status.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This approach builds awareness and attracts people who genuinely want to be part of your community.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Cross-Promote_in_Related_Subreddits_Carefully\"><\/span>Cross-Promote in Related Subreddits (Carefully)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you or your team already participates in related subreddits, mention your new community when it genuinely adds value to a discussion.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Side note:<\/strong> Always check each subreddit\u2019s rules first. Many ban self-promotion.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This tactic works best when your user account already has credibility in that subreddit.<\/p>\n<p>If people recognize your username from your past helpful comments, the subreddit mention feels natural, not sneaky.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> NEVER ask employees to pose as independent users to promote your brand. That\u2019s called astroturfing \u2014 and it\u2019s one of the fastest ways to destroy credibility on Reddit.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Keep_Your_Brand_Subreddit_Alive\"><\/span>How to Keep Your Brand Subreddit Alive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once your founding members are active, the real work begins:<\/p>\n<p>Keeping your subreddit alive and thriving.<\/p>\n<p>You don\u2019t need dozens of posts a day, but you do need steady participation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Moderate_and_Engage_Consistently\"><\/span>Moderate and Engage Consistently<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How often you show up depends on your subreddit\u2019s purpose, but the principle stays the same:<\/p>\n<p>Be present.<\/p>\n<ul>\n<li><strong>Respond quickly:<\/strong> Aim to reply within 24 hours<\/li>\n<li><strong>Enforce rules fairly:<\/strong> Remove spam and toxic behavior, but don\u2019t over-police<\/li>\n<li><strong>Check in daily (or at least on weekdays):<\/strong> Even 15\u201320 minutes a day keeps threads from going unanswered<\/li>\n<\/ul>\n<p>For example, moderators in r\/Comcast_Xfinity regularly pin troubleshooting threads and reply to outage questions.<\/p>\n<p>From their flairs alone, you can tell they\u2019re listening and available.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Side note:<\/strong> A flair is a small label that appears next to a username or post title. It adds instant context to every interaction. You can customize flairs in Mod Tools.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/Comcast_Xfinity \u2013 Official Reply\" alt=\"Reddit \u2013 r\/Comcast_Xfinity \u2013 Official Reply\" data-aspect-ratio=\"1.5814285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-comcast-xfinity-official-reply.png\" loading=\"lazy\" \/><\/p><\/figure>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Start_Meaningful_Rituals_and_Events\"><\/span>Start Meaningful Rituals and Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rituals keep communities alive and give people a reason to come back.<\/p>\n<p>Some easy ones to start include:<\/p>\n<ul>\n<li><strong>Weekly or monthly megathreads<\/strong> for support or feedback<\/li>\n<li><strong>Recurring posts<\/strong> like \u201cFeedback Friday\u201d or \u201cTutorial Tuesday\u201d<\/li>\n<li><strong>Regular AMAs<\/strong> with your CEO or product team<\/li>\n<li><strong>Community contests<\/strong> or creative prompts<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Brand Subreddit Events and Rituals\" alt=\"Brand Subreddit Events and Rituals\" data-aspect-ratio=\"0.56285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/brand-subreddit-events-and-rituals.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Keep these rituals going long enough, and people start showing up out of habit.<\/p>\n<p>It becomes a place where regulars connect through shared threads and interests.<\/p>\n<p>And that\u2019s how your subreddit turns from just another space into a familiar home.<\/p>\n<p>Not sure where to start?<\/p>\n<p>Look at non-brand subreddits for inspiration.<\/p>\n<p>For example, r\/bullcity \u2014 Durham, North Carolina\u2019s official subreddit \u2014 has a biweekly anything goes thread.<\/p>\n<p>This is where people can add any posts that \u201cwould otherwise be considered spam\u201d into the thread.<\/p>\n<p>It\u2019s pinned in the community highlights and keeps local conversations active and open.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 r\/bullcity \u2013 Anything Goes\" alt=\"Reddit \u2013 r\/bullcity \u2013 Anything Goes\" data-aspect-ratio=\"0.65571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-r-bullcity-anything-goes.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Encourage_User_Contributions\"><\/span>Encourage User Contributions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Invite members to share their own tips, advice, and projects.<\/p>\n<p>Then, amplify their participation:<\/p>\n<ul>\n<li><strong>Make a special flair<\/strong> for \u201cTop Contributor\u201d<\/li>\n<li><strong>Highlight<\/strong> the most useful tips<\/li>\n<li><strong>Feature<\/strong> a \u201cMember of the Month\u201d<\/li>\n<\/ul>\n<p>These small bits of recognition let people know their voice matters. And can turn a casual user into a loyal regular.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Small bits of recognition\" alt=\"Reddit \u2013 Small bits of recognition\" data-aspect-ratio=\"0.75571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-small-bits-of-recognition.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Reddit\u2019s spam filter can be overzealous. Keep an eye on auto-removed posts so real users don\u2019t lose motivation.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Handle_Criticism_Transparently_and_With_Grace\"><\/span>Handle Criticism Transparently (and With Grace)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Negative posts are inevitable, and deleting them is the worst move you can make.<\/p>\n<p>Instead, respond honestly. Acknowledge the issue, and explain what\u2019s being done about it.<\/p>\n<p>Even if your answer isn\u2019t perfect, that transparency helps build credibility.<\/p>\n<p>To see how it\u2019s done well, look at how other brands handle criticism or answer tough questions.<\/p>\n<p>For example, Beardbrand owner, u\/bandholz, once replied to the question:<\/p>\n<p>\u201cIs Beardbrand just not great anymore?\u201d in a calm and factual way.<\/p>\n<p>This turned a critical post into a constructive discussion.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Handle criticism transparently\" alt=\"Reddit \u2013 Handle criticism transparently\" data-aspect-ratio=\"1.5342857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-handle-cricicism-transparently.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Track_Your_Subreddit_Engagement_and_Growth\"><\/span>Track Your Subreddit Engagement and Growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To grow your subreddit, think less about control and more about connection.<\/p>\n<p>And always watch the engagement:<\/p>\n<p>Are members helping each other? Are discussions happening without you prompting them?<\/p>\n<p>When activity dips, nudge it with a new prompt or AMA.<\/p>\n<p>When it grows, resist the urge to overmanage.<\/p>\n<p>Then, use Reddit Analytics to see whether the community is growing or slowing.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit \u2013 Insights\" alt=\"Reddit \u2013 Insights\" data-aspect-ratio=\"0.79857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/reddit-insights.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This helps you quickly gauge what\u2019s working.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/olena-bonko.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cI spend time in Reddit\u2019s native analytics tools. They\u2019re not super detailed, but I can track member growth and weekly contributions. I can also see daily numbers for posts, comments, and unique users. For what I do \u2014 and what I need to track right now \u2014 that\u2019s more than enough.\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/12\/olena-bonko.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Make_Your_Brand_Subreddit_the_Hub\"><\/span>Make Your Brand Subreddit the Hub<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your brand subreddit works best as part of a complete Reddit presence, not in isolation.<\/p>\n<p>Once it\u2019s well-established, blend it with smart <a title=\"Reddit Marketing in 3 Hours\/Week: From 0 Karma to Real Cred\" href=\"https:\/\/backlinko.com\/reddit-marketing\" target=\"_blank\" rel=\"noopener\">Reddit marketing<\/a>, including ads, partnerships, and organic participation.<\/p>\n<p>That\u2019s when Reddit stops being just another forum and becomes an ecosystem that grows your visibility and your credibility at the same time.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/brand-subreddit\" target=\"_blank\" rel=\"noopener\">How to Build a Brand Subreddit: Full Setup Guide (+ Examples)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Creating an official brand subreddit is one of the hardest marketing spaces to get right. Why? Because it\u2019s hostile ground for traditional brand messaging, with some of the internet\u2019s snarkiest users watching every move. But if you strike the right balance, the payoff is huge. Just look at r\/fidelityinvestments. This brand subreddit has grown into a self-sustaining community. Members trade tips, ask questions, and help resolve issues before the company\u2019s reps even show up. Fidelity\u2019s still there, keeping things on track. But because the users trust [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-14927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/12\/brand-subreddit-self-sustaining-community-WDTf36-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/12\/brand-subreddit-self-sustaining-community-WDTf36-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/14927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=14927"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/14927\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/14928"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=14927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=14927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=14927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}