{"id":14978,"date":"2025-12-26T13:48:00","date_gmt":"2025-12-26T13:48:00","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/12\/26\/microsoft-advertiser-exact-match-trumps-ad-rank-on-ai-surfaces-more\/"},"modified":"2025-12-26T13:48:00","modified_gmt":"2025-12-26T13:48:00","slug":"microsoft-advertiser-exact-match-trumps-ad-rank-on-ai-surfaces-more","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/12\/26\/microsoft-advertiser-exact-match-trumps-ad-rank-on-ai-surfaces-more\/","title":{"rendered":"Microsoft Advertiser: Exact Match Trumps Ad Rank On AI Surfaces &amp; More"},"content":{"rendered":"<p>Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is prioritized even over Ad Rank. Navah Hopkins wrote on X and LinkedIn, &#8220;Exact match will get the priority if it&#8217;s there, otherwise Ad Rank determines everything.&#8221;<\/p>","protected":false},"excerpt":{"rendered":"<p>Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is prioritized even over Ad Rank. Navah Hopkins wrote on X and LinkedIn, &#8220;Exact match will get the priority if it&#8217;s there, otherwise Ad Rank determines everything.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-14978","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/14978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=14978"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/14978\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=14978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=14978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=14978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}