{"id":15045,"date":"2026-01-09T12:47:22","date_gmt":"2026-01-09T12:47:22","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/01\/09\/google-dont-turn-your-content-into-bite-sized-chunks\/"},"modified":"2026-01-09T12:47:22","modified_gmt":"2026-01-09T12:47:22","slug":"google-dont-turn-your-content-into-bite-sized-chunks","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/01\/09\/google-dont-turn-your-content-into-bite-sized-chunks\/","title":{"rendered":"Google: Don&#8217;t Turn Your Content Into Bite-Sized Chunks"},"content":{"rendered":"<p>Google&#8217;s Danny Sullivan said on the Search Off the Record podcast that was published yesterday that Google does not want you to turn your content into bite-sized chunks to rank well in  LLMs. He said, &#8220;we don&#8217;t want you to do that&#8221; and he even spoke to Google engineers about this.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s Danny Sullivan said on the Search Off the Record podcast that was published yesterday that Google does not want you to turn your content into bite-sized chunks to rank well in LLMs. He said, &#8220;we don&#8217;t want you to do that&#8221; and he even spoke to Google engineers about this.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-15045","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=15045"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15045\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=15045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=15045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=15045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}