{"id":15078,"date":"2026-01-15T13:45:26","date_gmt":"2026-01-15T13:45:26","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/01\/15\/googles-john-mueller-says-universal-commerce-protocol-wont-kill-seo\/"},"modified":"2026-01-15T13:45:26","modified_gmt":"2026-01-15T13:45:26","slug":"googles-john-mueller-says-universal-commerce-protocol-wont-kill-seo","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/01\/15\/googles-john-mueller-says-universal-commerce-protocol-wont-kill-seo\/","title":{"rendered":"Google&#8217;s John Mueller Says Universal Commerce Protocol Won&#8217;t Kill SEO"},"content":{"rendered":"<p>Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO named Ramon Eijkemans said, &#8220;I hate to bring this, but SEOs: we&#8217;re gonna be f$@*ed.&#8221; John Mueller from Google responded on Bluesky and said, &#8220;I disagree.&#8221;<\/p>","protected":false},"excerpt":{"rendered":"<p>Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO named Ramon Eijkemans said, &#8220;I hate to bring this, but SEOs: we&#8217;re gonna be f$@*ed.&#8221; John Mueller from Google responded on Bluesky and said, &#8220;I disagree.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-15078","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=15078"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15078\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=15078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=15078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=15078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}