{"id":15121,"date":"2026-01-22T22:45:45","date_gmt":"2026-01-22T22:45:45","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/01\/22\/how-to-automate-marketing-with-8-simple-workflows\/"},"modified":"2026-01-22T22:45:45","modified_gmt":"2026-01-22T22:45:45","slug":"how-to-automate-marketing-with-8-simple-workflows","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/01\/22\/how-to-automate-marketing-with-8-simple-workflows\/","title":{"rendered":"How to Automate Marketing With 8 Simple Workflows"},"content":{"rendered":"

Everybody wants smoother workflows and fewer manual tasks. And thanks to AI models, automation is at the center of conversations in marketing departments across all industries.<\/p>\n

But most rarely get the results they\u2019re looking for.<\/p>\n

According to Ascend2\u2019s State of Marketing Automation Report, only 28% of marketers say their automation \u201cvery successfully\u201d supports their objectives.<\/p>\n

While 69% felt it was only somewhat successful.<\/p>\n

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\"How<\/p><\/figure>\n

While this specific stat is from 2024, I imagine the broad idea is still true. Especially since there are so many more automation options and tools. It can get overwhelming to decide a go-forward plan and implement effectively.<\/p>\n

So if you feel stuck in the camp of \u201cnot bad, but not great\u201d marketing automation, you\u2019re not alone.<\/p>\n

The good news?<\/p>\n

Once you understand the core building blocks, you can turn messy, half-automated systems into workflows that actually move the needle.<\/p>\n

A good marketing automation usually involves four basic steps:<\/p>\n