{"id":15326,"date":"2026-02-20T19:46:11","date_gmt":"2026-02-20T19:46:11","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/02\/20\/how-a-200-person-company-competes-with-a-160b-giant-in-ai-search\/"},"modified":"2026-02-20T19:46:11","modified_gmt":"2026-02-20T19:46:11","slug":"how-a-200-person-company-competes-with-a-160b-giant-in-ai-search","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/02\/20\/how-a-200-person-company-competes-with-a-160b-giant-in-ai-search\/","title":{"rendered":"How a 200-Person Company Competes with a $160B Giant in AI Search"},"content":{"rendered":"

At just under 200 employees, Descript is not the biggest name in video editing software.<\/p>\n

It\u2019s not the most robust or the most popular, either.<\/p>\n

But it\u2019s punching way above its weight, competing with much bigger companies (like Adobe, and CapCut) in LLM search.<\/p>\n

Using Semrush\u2019s AI Visibility score, you can see that Descript is competing closely with giant brands like Adobe.<\/p>\n

\n
<\/div>\n

\"Semrush<\/p><\/figure>\n

Descript found the way in.<\/p>\n

And so can you.<\/p>\n

In this SaaS LLM visibility case study, we\u2019ll break down exactly how Descript is getting seen.<\/p>\n

And more importantly, what you can copy to improve visibility for your own product.<\/p>\n

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n