{"id":15424,"date":"2026-03-16T16:47:11","date_gmt":"2026-03-16T16:47:11","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/03\/16\/how-one-seo-consultant-turns-semrushs-ai-sentiment-insights-into-traffic-and-visibility\/"},"modified":"2026-03-16T16:47:11","modified_gmt":"2026-03-16T16:47:11","slug":"how-one-seo-consultant-turns-semrushs-ai-sentiment-insights-into-traffic-and-visibility","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/03\/16\/how-one-seo-consultant-turns-semrushs-ai-sentiment-insights-into-traffic-and-visibility\/","title":{"rendered":"How One SEO Consultant Turns Semrush\u2019s AI Sentiment Insights into Traffic and Visibility"},"content":{"rendered":"<p>How do AI search engines describe your brand\u2014and what happens if they get it wrong? In this case study, Czech SEO specialist Zbyn\u011bk Fridrich shares the exact workflow he uses to improve organic search performance and AI visibility using AI sentiment insights from Semrush\u2019s AI Visibility Toolkit.<\/p>","protected":false},"excerpt":{"rendered":"<p>How do AI search engines describe your brand\u2014and what happens if they get it wrong? In this case study, Czech SEO specialist Zbyn\u011bk Fridrich shares the exact workflow he uses to improve organic search performance and AI visibility using AI sentiment insights from Semrush\u2019s AI Visibility Toolkit.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-15424","post","type-post","status-publish","format-standard","hentry","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=15424"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15424\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=15424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=15424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=15424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}