{"id":15484,"date":"2026-03-31T21:45:51","date_gmt":"2026-03-31T21:45:51","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/03\/31\/15-key-marketing-automation-statistics\/"},"modified":"2026-03-31T21:45:51","modified_gmt":"2026-03-31T21:45:51","slug":"15-key-marketing-automation-statistics","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/03\/31\/15-key-marketing-automation-statistics\/","title":{"rendered":"15 Key Marketing Automation Statistics"},"content":{"rendered":"<p><span>The marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features, from customer segmentation to campaign management.<\/span><\/p>\n<p><span>What\u2019s the marketing automation industry market size? What are the adoption rates of marketing automation, and what benefits does it bring to businesses? Continue reading as we\u2019ll cover answers to these questions with these recent marketing automation statistics.<\/span><\/p>\n<p><strong>Here\u2019s what you\u2019ll find on this page:<\/strong><\/p>\n<ul>\n<li>Marketing Automation Industry Revenue<\/li>\n<li>Leading Players in the Marketing Automation Software Industry<\/li>\n<li>Marketing Automation Budget Changes<\/li>\n<li><span>Top Channels Where Marketing Automation is Used<\/span><\/li>\n<li>Top Benefits of Marketing Automation<\/li>\n<li>Marketing Automation and Customer Data Platform Integration<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2026\/03\/31\/15-key-marketing-automation-statistics\/#Marketing_Automation_Industry_Statistics\" >Marketing Automation Industry Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2026\/03\/31\/15-key-marketing-automation-statistics\/#Marketing_Automation_Usage_and_Performance_Statistics\" >Marketing Automation Usage and Performance Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2026\/03\/31\/15-key-marketing-automation-statistics\/#Marketing_Automation_Benefits_Statistics\" >Marketing Automation Benefits Statistics<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Automation_Industry_Statistics\"><\/span>Marketing Automation Industry Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>In 2026, marketing automation is steadily growing, with spending reaching billions every year.<\/span><\/p>\n<p><span>This section presents key statistics to show market automation revenues, top players in the industry, and expected budget changes on automation among marketers.<\/span><\/p>\n<ul>\n<li><span>Between 2026 and 2032, the worldwide marketing automation industry revenue is forecasted to grow by 62.4% from $8.44 billion to $21.7 billion \u2013 <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1373538\/global-marketing-automation-revenue\/\" target=\"_blank\" rel=\"noopener\"><b>Statista<\/b><\/a><\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart mt-1 backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"marketing-automation-industry-revenue\" data-aspect-ratio=\"0.76\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/03\/marketing-automation-industry-revenue-1.png\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<div class=\"table-responsive mt-1\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Year<\/th>\n<th scope=\"col\">Marketing automation market revenue (worldwide)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Year\">2021<\/td>\n<td class=\"strong\" data-before=\"Marketing automation market revenue (worldwide)\">$4.79 billion<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Year\">2022<\/td>\n<td class=\"strong\" data-before=\"Marketing automation market revenue (worldwide)\">$5.19 billion<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Year\">2023<\/td>\n<td class=\"strong\" data-before=\"Marketing automation market revenue (worldwide)\">$5.86 billion<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Year\">2024<\/td>\n<td class=\"strong\" data-before=\"Marketing automation market revenue (worldwide)\">$6.62 billion<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Year\">2025<\/td>\n<td class=\"strong\" data-before=\"Marketing automation market revenue (worldwide)\">$7.47 billion<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Year\">2026<\/td>\n<td class=\"strong\" data-before=\"Marketing automation market revenue (worldwide)\">$8.44 billion<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Year\">2027<\/td>\n<td class=\"strong\" data-before=\"Marketing automation market revenue (worldwide)\">$9.53 billion<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Year\">2028<\/td>\n<td class=\"strong\" data-before=\"Marketing automation market revenue (worldwide)\">$10.76 billion<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Year\">2029<\/td>\n<td class=\"strong\" data-before=\"Marketing automation market revenue (worldwide)\">$12.14 billion<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Year\">2030<\/td>\n<td class=\"strong\" data-before=\"Marketing automation market revenue (worldwide)\">$13.71 billion<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Year\">2031<\/td>\n<td class=\"strong\" data-before=\"Marketing automation market revenue (worldwide)\"><b>$17.2 billion<\/b><\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Year\">2032<\/td>\n<td class=\"strong\" data-before=\"Marketing automation market revenue (worldwide)\"><b>$21.7 billion<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li><span>Revenue of marketing automation solution vendors is forecast to reach $6.6 billion in 2026 (up from $2.9 billion in 2020) \u2013 <\/span><a href=\"https:\/\/www.frost.com\/news\/press-releases\/global-adoption-of-marketing-automation-solutions-skyrockets-thanks-to-pandemic-fueled-digitization\/\" target=\"_blank\" rel=\"noopener\"><b>Frost &amp; Sullivan<\/b><\/a><\/li>\n<li><span>Around 68% of surveyed marketers expect an increase in their budget for marketing automation for the upcoming year \u2013 <\/span><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2024\/03\/The-State-of-Marketing-Automation-2024-Survey-Summary-Report.pdf\" target=\"_blank\" rel=\"noopener\"><b>Ascend2<\/b><\/a><\/li>\n<\/ul>\n<div class=\"table-responsive mt-1\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Marketing Automation Budget<\/th>\n<th scope=\"col\">Share of marketers<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Marketing Automation Budget\">Increasing significantly<\/td>\n<td class=\"strong\" data-before=\"Share of marketers\">14%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Marketing Automation Budget\">Increasing moderately<\/td>\n<td class=\"strong\" data-before=\"Share of marketers\">54%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Marketing Automation Budget\">Staying the same<\/td>\n<td class=\"strong\" data-before=\"Share of marketers\">21%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Marketing Automation Budget\">Decreasing moderately<\/td>\n<td class=\"strong\" data-before=\"Share of marketers\">9%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Marketing Automation Budget\">Decreasing significantly<\/td>\n<td class=\"strong\" data-before=\"Share of marketers\">2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li><span>HubSpot dominates the marketing automation software market, holding a market share of 29.58%. Other commonly used marketing automation tools include RD Station (9.25%), Welcome (7.38%), All In Marketing Cloud (6.87%), and Cheetah Digital (6.86%) \u2013 <\/span><a href=\"https:\/\/www.datanyze.com\/market-share\/marketing-automation--3\" target=\"_blank\" rel=\"noopener\"><b>Datanyze<\/b><\/a><\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart mt-1 backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"hubspot-marketing-automation-mar\" data-aspect-ratio=\"0.4\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/03\/hubspot-marketing-automation-mar-1.png\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<ul>\n<li><span>As of March 2026,\u00a0 at least 454 companies provide marketing automation software solutions \u2013 <\/span><a href=\"https:\/\/www.g2.com\/categories\/marketing-automation\" target=\"_blank\" rel=\"noopener\"><b>G2<\/b><\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Automation_Usage_and_Performance_Statistics\"><\/span>Marketing Automation Usage and Performance Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Marketing automation software is widely used as a part of an effective marketing tech stack.<\/span><\/p>\n<p>This section highlights key insights into current adoption and planned usage of marketing automation and its impact on helping achieve business objectives.<\/p>\n<ul>\n<li><span>Email (58%), social media management (49%), and content management (33%) are the most reported areas for currently using marketing automation \u2013 <\/span><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2024\/03\/The-State-of-Marketing-Automation-2024-Survey-Summary-Report.pdf\" target=\"_blank\" rel=\"noopener\"><b>Ascend2 <\/b><\/a><\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart mt-1 backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"marketing-automation-usage\" data-aspect-ratio=\"0.76\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/03\/marketing-automation-usage-1.png\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<div class=\"table-responsive mt-1\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Area<\/th>\n<th scope=\"col\">Marketing Automation Usage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Email marketing<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">58%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Social media management<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">49%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Content management<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">33%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Paid ads<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">32%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">SMS marketing<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">30%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Campaign tracking<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">28%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Landing pages<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">27%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Live chat<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">24%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">SEO efforts<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">22%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Workflows\/visualization<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">20%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Account-based marketing<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">20%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Sales funnel communications<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">19%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Push notifications<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">18%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Dynamic web forms<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">18%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Lead scoring<\/td>\n<td class=\"strong\" data-before=\"Marketing Automation Usage\">17%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li>29% of surveyed marketers are planning to implement marketing automation for social media management and paid ads. Another 28% claim they will be adding marketing automation to <a href=\"https:\/\/backlinko.com\/email-marketing-guide\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> programs \u2013 <a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/02\/The-State-of-Marketing-Automation-2023-230223.pdf\" target=\"_blank\" rel=\"noopener\">Ascend2<\/a><\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart mt-1 backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Planned Marketing Automation Usage\" alt=\"Planned Marketing Automation Usage\" data-aspect-ratio=\"0.76\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/03\/planned-marketing-automation-usage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"table-responsive mt-1\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Area<\/th>\n<th scope=\"col\">Planned Marketing Automation Usage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Social media management<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">29%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Paid ads<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">29%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Email marketing<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">28%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Landing pages<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">21%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">SMS marketing<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">21%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Content management<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">20%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Campaign tracking<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">18%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Live chat<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">18%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Push notifications<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">17%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Account-based marketing<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">16%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Workflows\/visualization<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">16%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">SEO efforts<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">15%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Dynamic web forms<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">14%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Sales funnel communications<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">13%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Area\">Lead scoring<\/td>\n<td class=\"strong\" data-before=\"Planned Marketing Automation Usage\">9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li><span>Optimizing overall strategy and improving data quality are top goals for improving marketing automation, according to 37% and 34% of B2B and B2C marketers surveyed, respectively \u2013 <\/span><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/02\/The-State-of-Marketing-Automation-2023-230223.pdf\" target=\"_blank\" rel=\"noopener\"><b>Ascend2<\/b><\/a><\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart mt-1 backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Marketing Automation Primary Goals\" alt=\"Marketing Automation Primary Goals\" data-aspect-ratio=\"0.76\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/03\/marketing-automation-goals.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"table-responsive mt-1\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Primary Goal for Improving Marketing Automation<\/th>\n<th scope=\"col\">Share of Marketers<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Primary Goal for Improving Marketing Automation\">Optimize overall strategy<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">43%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Primary Goal for Improving Marketing Automation\">Improve data quality<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">37%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Primary Goal for Improving Marketing Automation\">Identify ideal customers\/prospects<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">34%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Primary Goal for Improving Marketing Automation\">Optimize messaging\/campaigns<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">31%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Primary Goal for Improving Marketing Automation\">Increase personalization<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">30%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Primary Goal for Improving Marketing Automation\">Decrease costs\/drive efficient growth<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">21%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Primary Goal for Improving Marketing Automation\"><span>Decrease automation across the customer journey<\/span><\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">19%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Primary Goal for Improving Marketing Automation\">Integrate technologies\/data<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">15%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Primary Goal for Improving Marketing Automation\">Increase employee adoption\/usage<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">13%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li><span>Around 41% of marketers report that their customer journeys are \u201cmostly automated\u201d or \u201cfully automated\u201d \u2013 <\/span><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2024\/03\/The-State-of-Marketing-Automation-2024-Survey-Summary-Report.pdf\" target=\"_blank\" rel=\"noopener\"><b>Ascend2<\/b><\/a><\/li>\n<\/ul>\n<div class=\"table-responsive mt-1\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Extent of Marketing Automation across the Customer Journey<\/th>\n<th scope=\"col\">Share of Marketers<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Extent of Marketing Automation across the Customer Journey\">Fully automated<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">9%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Extent of Marketing Automation across the Customer Journey\">Mostly automated<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">32%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Extent of Marketing Automation across the Customer Journey\">Partially automated<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">59%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li><span>30% of surveyed marketers strongly agree with the statement that their \u201cmarketing automation platform makes it easy to build effective customer journeys\u201d \u2013 <\/span><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2024\/03\/The-State-of-Marketing-Automation-2024-Survey-Summary-Report.pdf\" target=\"_blank\" rel=\"noopener\"><b>Ascend2<\/b><\/a><\/li>\n<\/ul>\n<div class=\"table-responsive mt-1\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">\u201cMarketing Automation Platform Makes It Easy to Build Effective Customer Journeys\u201d<\/th>\n<th scope=\"col\">Share of Marketers<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"\u201cMarketing Automation Platform Makes It Easy to Build Effective Customer Journeys\u201d\">Strongly agree<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">30%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"\u201cMarketing Automation Platform Makes It Easy to Build Effective Customer Journeys\u201d\">Somewhat agree<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">59%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"\u201cMarketing Automation Platform Makes It Easy to Build Effective Customer Journeys\u201d\">Somewhat disagree<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">10%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"\u201cMarketing Automation Platform Makes It Easy to Build Effective Customer Journeys\u201d\">Strongly disagree<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li><span>About 1 in 4 (26%) of marketers say their multi-channel marketing strategy is fully or mostly automated. Another 22% claim it\u2019s not automated at all \u2013 <\/span><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/04\/Multi-Channel-Marketing-2023-Survey-Summary-Report-230427.pdf\" target=\"_blank\" rel=\"noopener\"><b>Ascend2<\/b><\/a><\/li>\n<\/ul>\n<div class=\"table-responsive mt-1\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Extent of Multi-Channel Marketing Strategy Automation<\/th>\n<th scope=\"col\">Share of Marketers<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Extent of Multi-Channel Marketing Strategy Automation\">Fully<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">5%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Extent of Multi-Channel Marketing Strategy Automation\">Mostly<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">21%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Extent of Multi-Channel Marketing Strategy Automation\">Partially<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">29%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Extent of Multi-Channel Marketing Strategy Automation\">Very little<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">23%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Extent of Multi-Channel Marketing Strategy Automation\">Not at all<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">22%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li><span>Pricing is considered a key factor by 53% of marketers when deciding on a marketing automation tool. Ease of use (54%) and customer service (27%) are regarded as the other top factors driving automation tool purchase \u2013 <\/span><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2022\/02\/The-State-of-Marketing-Automation-2022-220226.pdf\" target=\"_blank\" rel=\"noopener\"><b>Ascend2<\/b><\/a><\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart mt-1 backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Marketing Automation Solution Purchase Factors\" alt=\"Marketing Automation Solution Purchase Factors\" data-aspect-ratio=\"0.76\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/03\/marketing-automation-purchase-factors.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"table-responsive mt-1\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\"><b>Factors Driving Marketing Automation Solution Purchase<\/b><\/th>\n<th scope=\"col\">Share of Marketers<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Factor Driving Marketing Automation Solution Purchase\">Price<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">58%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Factor Driving Marketing Automation Solution Purchase\">Ease of use<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">54%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Factor Driving Marketing Automation Solution Purchase\">Customer service<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">27%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Factor Driving Marketing Automation Solution Purchase\">Customization options<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">24%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Factor Driving Marketing Automation Solution Purchase\">Integration capabilities<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">22%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Factor Driving Marketing Automation Solution Purchase\">Breadth of features<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">21%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Factor Driving Marketing Automation Solution Purchase\">Depth of features<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">19%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Factor Driving Marketing Automation Solution Purchase\">Data visualization\/analytics<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">13%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Factor Driving Marketing Automation Solution Purchase\">Streamlined onboarding\/training<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">11%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Factor Driving Marketing Automation Solution Purchase\">Data consolidation capabilities<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li><span>Only 18% of B2B marketers state they use marketing automation that\u2019s integrated with a customer data platform (CDP). Another 42% say they use B2B marketing automation but don\u2019t have CDP in their current tech stack. Other 40% have both B2B marketing automation and CDP, but they aren\u2019t integrated \u2013 <\/span><a href=\"https:\/\/business.adobe.com\/resources\/reports\/state-of-marketing-automation.html\" target=\"_blank\" rel=\"noopener\"><b>Adobe<\/b><\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Automation_Benefits_Statistics\"><\/span>Marketing Automation Benefits Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Marketing teams can greatly improve their effectiveness through the use of automation software, which offers a number of benefits, from improving customer experience to enabling better use of marketing budgets.<\/span><\/p>\n<ul>\n<li><span>Improving customer experience (43%), enabling better use of working hours (38%), and better decision making (35%) are the most commonly reported advantages of using marketing automation among surveyed marketers \u2013 <\/span><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2022\/02\/The-State-of-Marketing-Automation-2022-220226.pdf\" target=\"_blank\" rel=\"noopener\"><b>Ascend2<\/b><\/a><\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart mt-1 backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Marketing Automation Benefits\" alt=\"Marketing Automation Benefits\" data-aspect-ratio=\"0.76\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/03\/marketing-automation-benefits.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"table-responsive mt-1\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Advantage of Marketing Automation<\/th>\n<th scope=\"col\">Share of Marketers<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Advantage of Marketing Automation\">Improves customer experience<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">43%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Advantage of Marketing Automation\">Enables better use of staff time<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">38%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Advantage of Marketing Automation\">Better data and decision-making<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">35%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Advantage of Marketing Automation\">Improves lead generation and nurturing<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">34%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Advantage of Marketing Automation\">Enables better use of the budget<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">33%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Advantage of Marketing Automation\">Increases personalization options<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">24%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Advantage of Marketing Automation\">Increased ability to measure important metrics\/KPIs<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">23%<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Advantage of Marketing Automation\">Aligning marketing efforts to adjacent departments<\/td>\n<td class=\"strong\" data-before=\"Share of Marketers\">21%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li><span>Around 2 in 3 (66%) surveyed marketing professionals state that their current marketing automation is \u201csomewhat successful\u201d in helping to achieve marketing objectives. Another 25% of respondents say it\u2019s \u201cvery successful\u201d. Only 9% of marketers report no success from their marketing automation efforts \u2013 <\/span><a href=\"https:\/\/ascend2.com\/wp-content\/uploads\/2023\/02\/The-State-of-Marketing-Automation-2023-230223.pdf\" target=\"_blank\" rel=\"noopener\"><b>Ascend2<\/b><\/a><\/li>\n<\/ul>\n<p class=\"h2\">Conclusion<\/p>\n<p>We hope you enjoyed this list of marketing automation statistics.<\/p>\n<p>We frequently update this list of statistics. So feel free to check this stats page later for new insights.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/marketing-automation-stats\" target=\"_blank\" rel=\"noopener\">15 Key Marketing Automation Statistics<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features, from customer segmentation to campaign management. What\u2019s the marketing automation industry market size? What are the adoption rates of marketing automation, and what benefits does it bring to businesses? Continue reading as we\u2019ll cover answers to these questions with these recent marketing automation statistics. Here\u2019s what you\u2019ll find on this page: Marketing Automation Industry Revenue Leading Players in the Marketing Automation Software Industry Marketing Automation Budget Changes Top Channels Where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-15484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2026\/03\/marketing-automation-industry-revenue-1-DPoOiD-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2026\/03\/marketing-automation-industry-revenue-1-DPoOiD-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=15484"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/15485"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=15484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=15484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=15484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}