{"id":15583,"date":"2026-04-26T16:46:10","date_gmt":"2026-04-26T16:46:10","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/04\/26\/how-to-build-location-pages-that-rank-convert-and-get-cited\/"},"modified":"2026-04-26T16:46:10","modified_gmt":"2026-04-26T16:46:10","slug":"how-to-build-location-pages-that-rank-convert-and-get-cited","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/04\/26\/how-to-build-location-pages-that-rank-convert-and-get-cited\/","title":{"rendered":"How to Build Location Pages That Rank, Convert, and Get Cited"},"content":{"rendered":"
Most location pages fail for one of two reasons: They\u2019re too thin (just an address and phone number) or too generic (the same template with city names swapped out).<\/p>\n
Google sees through both. So does ChatGPT.<\/p>\n
But here\u2019s what a good<\/strong> location page can do:<\/p>\n
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Rank in organic search<\/li>\n
Link from your Google Business Profile (GBP)<\/li>\n
Get cited in AI answers<\/li>\n
Serve as a landing page for ads<\/li>\n
Convert visitors into leads<\/li>\n<\/ul>\n
One page, five jobs.<\/p>\n\n
<\/div>\n
<\/p><\/figure>\n
Most location pages do none of this.<\/p>\n
They just sit there. Technically live, technically indexed, technically doing nothing.<\/p>\n
I\u2019ve built location pages for HVAC companies, electricians, painters, funeral homes, and more across dozens of markets.<\/p>\n
The ones that rank fast \u2014 sometimes within 48 hours \u2014 aren\u2019t longer or stuffed with more keywords.<\/p>\n\n
<\/div>\n
<\/p><\/figure>\n
They\u2019re built for how customers actually interact with that business.<\/p>\n
In this guide, I\u2019ll show you exactly how to build location pages that work for your business model. Whether you have 3 locations or 300, physical storefronts or service areas.<\/p>\n
You\u2019ll get two plug-and-play templates, ranking tactics, and strategies for showing up when someone asks an AI \u201cbest [your service] in [city].\u201d<\/p>\n
![\"One](\"https:\/\/backlinko.com\/app\/uploads\/2026\/04\/one-page-five-jobs.png\" "\\"One")
<\/p><\/figure>\n![\"Google](\"https:\/\/backlinko.com\/app\/uploads\/2026\/04\/google-serp-emergency-electric.png\" "\\"Google")
<\/p><\/figure>\n