{"id":15694,"date":"2026-05-13T13:46:23","date_gmt":"2026-05-13T13:46:23","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/05\/13\/google-ads-search-terms-report-shows-best-approximation-of-users-intent\/"},"modified":"2026-05-13T13:46:23","modified_gmt":"2026-05-13T13:46:23","slug":"google-ads-search-terms-report-shows-best-approximation-of-users-intent","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/05\/13\/google-ads-search-terms-report-shows-best-approximation-of-users-intent\/","title":{"rendered":"Google Ads Search Terms Report Shows Best Approximation Of User&#8217;s Intent"},"content":{"rendered":"<p>Google at some point added a section to this Google Ads document explaining that because of all the new Google AI search features, like Lens, AI Mode, AI Overviews, or auto-complete searches &#8211; the search terms report now may show keywords that &#8220;represents the best approximation of the user&#8217;s intent.&#8221;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google at some point added a section to this Google Ads document explaining that because of all the new Google AI search features, like Lens, AI Mode, AI Overviews, or auto-complete searches &#8211; the search terms report now may show keywords that &#8220;represents the best approximation of the user&#8217;s intent.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-15694","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=15694"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15694\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=15694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=15694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=15694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}