{"id":15771,"date":"2026-05-26T22:45:57","date_gmt":"2026-05-26T22:45:57","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/05\/26\/pr-and-seo-how-to-build-more-authority-together-5-steps\/"},"modified":"2026-05-26T22:45:57","modified_gmt":"2026-05-26T22:45:57","slug":"pr-and-seo-how-to-build-more-authority-together-5-steps","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/05\/26\/pr-and-seo-how-to-build-more-authority-together-5-steps\/","title":{"rendered":"PR and SEO: How to Build More Authority Together (5 Steps)"},"content":{"rendered":"

PR and SEO used to be separate disciplines.<\/p>\n

Now you can\u2019t afford to keep them siloed.<\/p>\n

Google and LLMs both rely on third-party signals \u2014 backlinks, brand mentions, expert commentary, and coverage in trusted publications \u2014 to decide which brands deserve visibility.<\/p>\n

PR and SEO both generate those signals, but most teams still operate independently.<\/p>\n

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When they do collaborate, it\u2019s usually to treat PR as a link-building opportunity rather than a real partnership.<\/p>\n

This leaves authority on the table.<\/p>\n

But the real gains happen when these teams operate as one.<\/p>\n

In this article, you\u2019ll learn a five-step playbook for turning PR and SEO into an always-on authority engine.<\/p>\n

I also spoke with two digital PR experts about how they\u2019re partnering with SEO to build more authority across search, media, and LLMs.<\/p>\n

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Free resource:<\/strong> Download our PR + SEO Outreach Planner<\/a> to align pitching, prioritize outlets, and track results. It includes a pitch ownership guide for deciding who pitches what and when.<\/p>\n<\/blockquote>\n

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Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n