{"id":15853,"date":"2026-06-09T14:45:22","date_gmt":"2026-06-09T14:45:22","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/06\/09\/why-62-of-ai-citations-dont-lead-to-brand-mentions-study\/"},"modified":"2026-06-09T14:45:22","modified_gmt":"2026-06-09T14:45:22","slug":"why-62-of-ai-citations-dont-lead-to-brand-mentions-study","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/06\/09\/why-62-of-ai-citations-dont-lead-to-brand-mentions-study\/","title":{"rendered":"Why 62% of AI citations don\u2019t lead to brand mentions [Study]"},"content":{"rendered":"<p>In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why \u201cghost citations\u201c are common, and what marketers can do to improve brand visibility in AI search.<\/p>","protected":false},"excerpt":{"rendered":"<p>In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why \u201cghost citations\u201c are common, and what marketers can do to improve brand visibility in AI search.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-15853","post","type-post","status-publish","format-standard","hentry","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=15853"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15853\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=15853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=15853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=15853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}