{"id":15924,"date":"2026-06-22T13:46:27","date_gmt":"2026-06-22T13:46:27","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/06\/22\/google-ads-smart-bidding-strategies-target-cpa-target-roas-updates\/"},"modified":"2026-06-22T13:46:27","modified_gmt":"2026-06-22T13:46:27","slug":"google-ads-smart-bidding-strategies-target-cpa-target-roas-updates","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/06\/22\/google-ads-smart-bidding-strategies-target-cpa-target-roas-updates\/","title":{"rendered":"Google Ads Smart Bidding Strategies Target CPA &amp; Target ROAS Updates"},"content":{"rendered":"<p>Google Ads is updating how bidding strategies are labeled. Specifically, Target CPA and Target ROAS will show as standalone bidding strategy options, separating them from the &#8220;Maximize conversions&#8221; and &#8216;Maximize conversion value&#8217; strategies.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Ads is updating how bidding strategies are labeled. Specifically, Target CPA and Target ROAS will show as standalone bidding strategy options, separating them from the &#8220;Maximize conversions&#8221; and &#8216;Maximize conversion value&#8217; strategies.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-15924","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=15924"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15924\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=15924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=15924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=15924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}