{"id":15983,"date":"2026-07-01T12:46:35","date_gmt":"2026-07-01T12:46:35","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/07\/01\/how-to-build-a-ppc-strategy-that-gets-results\/"},"modified":"2026-07-01T12:46:35","modified_gmt":"2026-07-01T12:46:35","slug":"how-to-build-a-ppc-strategy-that-gets-results","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/07\/01\/how-to-build-a-ppc-strategy-that-gets-results\/","title":{"rendered":"How to build a PPC strategy that gets results"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/52\/b0\/52b0d341cae5c5189c89ecaabbef4b39\/c0f3e26a51e21b2492a7483bfb183176\/ppc-strategy.svg\" alt=\"How to build a PPC strategy that gets results\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>A strong PPC strategy comes down to 8 decisions you make before launch. Learn how to get each one right.<\/p>","protected":false},"excerpt":{"rendered":"<p>A strong PPC strategy comes down to 8 decisions you make before launch. Learn how to get each one right.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-15983","post","type-post","status-publish","format-standard","hentry","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=15983"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/15983\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=15983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=15983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=15983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}