{"id":16066,"date":"2026-07-15T12:45:24","date_gmt":"2026-07-15T12:45:24","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/07\/15\/google-significant-differences-with-a-b-tests-can-show-in-search-results\/"},"modified":"2026-07-15T12:45:24","modified_gmt":"2026-07-15T12:45:24","slug":"google-significant-differences-with-a-b-tests-can-show-in-search-results","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/07\/15\/google-significant-differences-with-a-b-tests-can-show-in-search-results\/","title":{"rendered":"Google: Significant Differences With A\/B Tests Can Show In Search Results"},"content":{"rendered":"<p>Google&#8217;s John Mueller noted that if your A\/B tests are &#8220;significantly different&#8221; from one and the other, then that &#8220;could be visible in search results too.&#8221; He also said, &#8220;Depending on your setup, what might happen is that one or the other version is used for indexing.&#8221;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s John Mueller noted that if your A\/B tests are &#8220;significantly different&#8221; from one and the other, then that &#8220;could be visible in search results too.&#8221; He also said, &#8220;Depending on your setup, what might happen is that one or the other version is used for indexing.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-16066","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/16066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=16066"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/16066\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=16066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=16066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=16066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}