{"id":16087,"date":"2026-07-20T14:45:28","date_gmt":"2026-07-20T14:45:28","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/07\/20\/6-digital-pr-strategies-to-boost-ai-visibility\/"},"modified":"2026-07-20T14:45:28","modified_gmt":"2026-07-20T14:45:28","slug":"6-digital-pr-strategies-to-boost-ai-visibility","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/07\/20\/6-digital-pr-strategies-to-boost-ai-visibility\/","title":{"rendered":"6 Digital PR Strategies to Boost AI Visibility"},"content":{"rendered":"

Digital PR is the single most important strategy to win in AI search.<\/p>\n

A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews, and forums.<\/p>\n

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In AI search, third-party validation beats self-promotion.<\/p>\n

Publishing onsite content is still important, no doubt. But your AI visibility is mostly shaped by what happens outside your website.<\/p>\n

The more frequently your brand name appears across the web, the more likely LLMs are to recognize, trust, and eventually recommend you.<\/p>\n

In this guide, I\u2019ll show you six proven digital PR strategies to earn more backlinks and brand mentions, strengthen your offsite authority, and increase your visibility in AI-generated answers.<\/p>\n

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