{"id":16158,"date":"2026-07-31T14:45:41","date_gmt":"2026-07-31T14:45:41","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/07\/31\/microsoft-ads-predictive-matching-moving-to-search-term-matching\/"},"modified":"2026-07-31T14:45:41","modified_gmt":"2026-07-31T14:45:41","slug":"microsoft-ads-predictive-matching-moving-to-search-term-matching","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/07\/31\/microsoft-ads-predictive-matching-moving-to-search-term-matching\/","title":{"rendered":"Microsoft Ads Predictive Matching Moving To Search Term Matching"},"content":{"rendered":"<p>Microsoft Advertising is moving its Predictive Matching targeting option to Search term matching within AI Max. Microsoft added a note to various help document pages about the change, it says:<\/p>","protected":false},"excerpt":{"rendered":"<p>Microsoft Advertising is moving its Predictive Matching targeting option to Search term matching within AI Max. Microsoft added a note to various help document pages about the change, it says:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-16158","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/16158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=16158"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/16158\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=16158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=16158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=16158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}