{"id":16218,"date":"2026-08-11T14:47:14","date_gmt":"2026-08-11T14:47:14","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2026\/08\/11\/topical-gravity-why-topics-are-the-new-unit-of-your-search-strategy\/"},"modified":"2026-08-11T14:47:14","modified_gmt":"2026-08-11T14:47:14","slug":"topical-gravity-why-topics-are-the-new-unit-of-your-search-strategy","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2026\/08\/11\/topical-gravity-why-topics-are-the-new-unit-of-your-search-strategy\/","title":{"rendered":"Topical Gravity: Why topics are the new unit of your search strategy"},"content":{"rendered":"<p>Search has become a topic-level game. Here\u2018s a framework to build, measure, and grow topical authority across AI and Google.<\/p>","protected":false},"excerpt":{"rendered":"<p>Search has become a topic-level game. Here\u2018s a framework to build, measure, and grow topical authority across AI and Google.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-16218","post","type-post","status-publish","format-standard","hentry","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/16218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=16218"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/16218\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=16218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=16218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=16218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}