{"id":2455,"date":"2021-04-06T12:15:56","date_gmt":"2021-04-06T12:15:56","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2021\/04\/06\/google-and-seo-the-adversarial-and-evolutionary-tale\/"},"modified":"2021-04-06T12:15:56","modified_gmt":"2021-04-06T12:15:56","slug":"google-and-seo-the-adversarial-and-evolutionary-tale","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2021\/04\/06\/google-and-seo-the-adversarial-and-evolutionary-tale\/","title":{"rendered":"Google and SEO: The Adversarial and Evolutionary Tale"},"content":{"rendered":"<p>The other day I saw Paul Haahr, a Google Search engineer vet, retweet something shared by Daphne Keller, former Google Search lawyer, who shared Facebook VP&#8217;s Nick Clegg Medium piece. With me so far?  Anyway, the tweet from Daphne Keller &#8220;we will reward this behavior until you adapt your business and get too good at it, and then we will punish it&#8221; caught my attention.<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TPwuTWXm_qY:KL6lA33rwlY:UCg8P_nGCaA\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=UCg8P_nGCaA\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TPwuTWXm_qY:KL6lA33rwlY:yIl2AUoC8zA\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=yIl2AUoC8zA\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TPwuTWXm_qY:KL6lA33rwlY:hl8ANDcrVaY\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=hl8ANDcrVaY\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TPwuTWXm_qY:KL6lA33rwlY:V-t1I-SPZMU\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=V-t1I-SPZMU\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TPwuTWXm_qY:KL6lA33rwlY:Gu391qSwH_A\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=Gu391qSwH_A\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TPwuTWXm_qY:KL6lA33rwlY:cGdyc7Q-1BI\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=cGdyc7Q-1BI\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TPwuTWXm_qY:KL6lA33rwlY:V_sGLiPBpWU\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?i=TPwuTWXm_qY:KL6lA33rwlY:V_sGLiPBpWU\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TPwuTWXm_qY:KL6lA33rwlY:F7zBnMyn0Lo\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?i=TPwuTWXm_qY:KL6lA33rwlY:F7zBnMyn0Lo\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TPwuTWXm_qY:KL6lA33rwlY:MbsSfiz-sEw\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=MbsSfiz-sEw\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TPwuTWXm_qY:KL6lA33rwlY:qj6IDK7rITs\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=qj6IDK7rITs\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a>\n<\/div>\n<p><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/SearchEngineRoundtable1\/~4\/TPwuTWXm_qY\" height=\"1\" width=\"1\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The other day I saw Paul Haahr, a Google Search engineer vet, retweet something shared by Daphne Keller, former Google Search lawyer, who shared Facebook VP&#8217;s Nick Clegg Medium piece. With me so far? Anyway, the tweet from Daphne Keller &#8220;we will reward this behavior until you adapt your business and get too good at it, and then we will punish it&#8221; caught my attention.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2455","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/2455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=2455"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/2455\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=2455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=2455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=2455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}