{"id":2992,"date":"2021-06-29T23:36:12","date_gmt":"2021-06-29T23:36:12","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2021\/06\/29\/sms-text-marketing-for-indie-musicians\/"},"modified":"2021-06-29T23:36:12","modified_gmt":"2021-06-29T23:36:12","slug":"sms-text-marketing-for-indie-musicians","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2021\/06\/29\/sms-text-marketing-for-indie-musicians\/","title":{"rendered":"SMS Text Marketing for Indie Musicians"},"content":{"rendered":"<p><span>SMS (a fancy term for text messaging) can be a really effective channel to market your music. If done well, marketing your music through SMS can help you communicate with more fans, more quickly, and more effectively. We\u2019ll get into all that below, but first, a little history\u2026<\/span><\/p>\n<p><span>Back when dinosaurs roamed the earth and mobile phones were bricks with physical buttons and monochrome screens, text messaging was viewed as an informal, occasional form of communication. Or, at the very least, the sort of thing used for short one-off messages, as opposed to entire conversations. In fact, it might shock readers born after the new millennium to learn that at one point, texting \u2014 instead of calling \u2014 was actually considered rude.<\/span><\/p>\n<p><span>Oh, how times have changed! <\/span><span>If you\u2019re anything like me, you prefer text unless it\u2019s your best friends or close family calling<\/span><span>. Like the sorts of people you\u2019d put as an emergency contact. Anyone else? Let\u2019s stick to text please.<\/span><\/p>\n<p><span>That principle applies to marketing too. If a business is trying to send me an alert or actively trying to market a product to me, I\u2019d prefer they just send a text as opposed to getting an annoying call from an unknown number. And I\u2019m not alone. Over 80% of people prefer receiving marketing communication via text than either phone or email.<\/span><\/p>\n<p><span>In other articles,<\/span> <span>we\u2019ve covered how indie artists can market their music via <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/how-to-double-the-impact-of-the-last-email-you-sent\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>email<\/span><\/a><span> and <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/building-social-media-foundation-musicians\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>social media<\/span><\/a><span>. But how do you market your music with SMS text? Let\u2019s find out!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/06\/29\/sms-text-marketing-for-indie-musicians\/#What_is_SMS_messaging\" >What is SMS messaging?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/06\/29\/sms-text-marketing-for-indie-musicians\/#How_is_SMS_marketing_different_from_email\" >How is SMS marketing different from email?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/06\/29\/sms-text-marketing-for-indie-musicians\/#What_do_I_need_to_start_marketing_with_SMS\" >What do I need to start marketing with SMS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/06\/29\/sms-text-marketing-for-indie-musicians\/#What_is_an_SMS_marketing_tool\" >What is an SMS marketing tool?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/06\/29\/sms-text-marketing-for-indie-musicians\/#What_SMS_marketing_tool_should_I_use\" >What SMS marketing tool should I use?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/06\/29\/sms-text-marketing-for-indie-musicians\/#How_do_I_grow_my_SMS_marketing_audience\" >How do I grow my SMS marketing audience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/06\/29\/sms-text-marketing-for-indie-musicians\/#What_should_I_write_in_my_music_marketing_texts\" >What should I write in my music marketing texts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/06\/29\/sms-text-marketing-for-indie-musicians\/#What_are_the_rules_of_SMS_marketing\" >What are the rules of SMS marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_SMS_messaging\"><\/span><span>What is SMS messaging?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>SMS stands for \u201cShort Message Service.\u201d<\/b><\/p>\n<p><span>While many texts only contain alphanumeric characters (letters and numbers form the keypad), SMS texting also enables something called MMS, which is \u201cMultimedia Messaging Service.\u201d<\/span><\/p>\n<p><span>To return to our prehistoric intro, MMS used to be a cumbersome and data hungry form of texting, to the point where sending an image via text was a rare occurrence. With the evolution of smartphones, increased data limits and the proliferation of WiFi across the globe, many modern friendships consist almost entirely of sending Internet memes back and forth. That\u2019s a boon for both comedy connoisseurs <\/span><i><span>and<\/span><\/i><span> those of us looking to market our music via text.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_is_SMS_marketing_different_from_email\"><\/span><span>How is SMS marketing different from email?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Email and SMS texting are the two forms of direct marketing you have with your audience. That\u2019s different from marketing through social media, where you create posts for all your followers to see and are forced to conform to their guidelines with no guarantee your marketing efforts will actually reach your intended audience. When marketing with email or SMS, you\u2019re sending messages right to your audience\u2019s inbox.<\/span><\/p>\n<p><span>That direct communication makes email and especially SMS texting more personal than social media. But how are the two different?<\/span><\/p>\n<p><b>SMS marketing is different from email marketing in a few ways:<\/b><\/p>\n<ul>\n<li><b>Higher open rates:<\/b><span> An open rate is the percentage of subscribers who open your message. SMS text open rates are as high as 98%, making it the highest of any marketing channel. In comparison, email open rates are usually around 20%.<\/span><\/li>\n<li><b>Faster open rates:<\/b><span> Texts are generally opened within 90 seconds after they\u2019re delivered. Emails can take about 90 <\/span><i><span>minutes<\/span><\/i><span>.<\/span><\/li>\n<li><b>Better deliverability:<\/b><span> SMS messages are much easier to get through to recipients, mostly thanks to one thing: the email spam filter. About half of all emails go to spam, especially marketing emails. While there are downloadable spam filters for SMS, they\u2019re not a default feature like they are for email and most people don\u2019t use them.<\/span><\/li>\n<li><b>Shorter length:<\/b><span> SMS text allows only 160 characters per message. This limitation might seem like a hinderance, but it can actually be a benefit because it forces you to be concise with your message. No one wants to receive a rambling marketing message. Just get to the point.<\/span><\/li>\n<li><b>Higher click-through rates:<\/b><span> A click-through rate is the percentage of subscribers who click the link in your message. SMS\u2019 shorter length means its average click-through rate is six times higher than that of email, to the tune of 19% for SMS and a little over 3% for email.<\/span><\/li>\n<li><b>Shorter read times:<\/b><span> SMS\u2019 short message length means a quicker deliverability, which in turn means texts are read in about three minutes.<\/span><\/li>\n<li><b>No advanced tech needed:<\/b><span> You can send a text message from your cell phone network instead of an Internet connection. Not only that, but your recipients don\u2019t need a smartphone to open an SMS. If any of your fans still have one of those old brick phones, or a 15-year-old Motorola Razor, they can receive your texts just fine.<\/span><\/li>\n<li><b>Cost:<\/b><span> Running an SMS text marketing campaign generally costs a bit more than running a campaign through email.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_do_I_need_to_start_marketing_with_SMS\"><\/span><span>What do I need to start marketing with SMS?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>The obvious thing you\u2019ll need to start texting fans is a cell phone. And just because your fans can receive your texts on their ancient flip phones doesn\u2019t mean you should be sending them out on one.<\/span><\/p>\n<p><b>You\u2019ll need a smartphone to run an SMS campaign, because the next requirement to marketing with text is an SMS marketing tool.<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_SMS_marketing_tool\"><\/span><span>What is an SMS marketing tool?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>An SMS marketing tool<\/b><span> is software that allows businesses (and you, the artist, are a small business) to plan and execute marketing campaigns through SMS text. This is done through your marketing tool of choice, which is a smartphone app that lets you compose and send texts to the subscribers to your contact list.<\/span><\/p>\n<p><b>When searching for an SMS marketing tool, make sure you can use it to:<\/b><\/p>\n<ul>\n<li><span>reach your fans by SMS messaging (kind of obvious, but you never know)<\/span><\/li>\n<li><span>give fans an opt-in (and opt-out) opportunity<\/span><\/li>\n<li><span>track data and analytics like open rates and click-through rates for each campaign (knowledge is power!)<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"What_SMS_marketing_tool_should_I_use\"><\/span><span>What SMS marketing tool should I use?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Google \u201cSMS marketing tools\u201d and you\u2019ll quickly find yourself swimming in link recommendations from dozens of SMS programs touting their product.<\/span><\/p>\n<p><span>Software megasite <\/span><a href=\"https:\/\/www.g2.com\/categories\/sms-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span>G2<\/span><\/a><span> has compiled a handy list of the top SMS marketing tools as rated by their experts, who are real users.<\/span><\/p>\n<p><b>Here are the top five SMS marketing tools according to G2:<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.podium.com\/?_bt=381768185884&amp;_bk=podium&amp;_bm=e&amp;_bn=g&amp;_bg=40921883403&amp;gclid=Cj0KCQjw5uWGBhCTARIsAL70sLL8hmMghig7YPASrhs5GcPKvUi7svNIcJ1xtaJvCU4Jdom6x8GuNZ8aAq3rEALw_wcB\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Podium<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.eztexting.com\/?medium=tsa&amp;utm_term=%2Bez%20%2Btexting&amp;utm_campaign=&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=6752412445&amp;hsa_cam=12757046820&amp;hsa_grp=119560847423&amp;hsa_ad=530416697977&amp;hsa_src=g&amp;hsa_tgt=kwd-350617890687&amp;hsa_kw=%2Bez%20%2Btexting&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjw5uWGBhCTARIsAL70sLKSeweroSkJ5ARXAjfwnkLV7ljawEr9lZxZ0Sv3zbMkuAhiYl9nmqIaAoG9EALw_wcB\" target=\"_blank\" rel=\"noopener noreferrer\"><span>EZ Texting<\/span><\/a><\/li>\n<li><a href=\"https:\/\/birdeye.com\/?utm_adgroup=&amp;utm_sfcamp=7011Q000000mZo7QAE&amp;nav=1&amp;utm_source=sem&amp;utm_medium=cpc&amp;utm_campaign=US_EN_GS_Brand_Core_Exact&amp;utm_term=birdeye&amp;hsa_acc=6020400459&amp;hsa_cam=10859773560&amp;hsa_grp=106341337625&amp;hsa_ad=459713603684&amp;hsa_src=g&amp;hsa_tgt=kwd-150761873&amp;hsa_kw=birdeye&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjw5uWGBhCTARIsAL70sLKR4VL_6UvzvSvs9OnyDPujcxJdmv7lj974J7XHKIJ3Cen0jlp8biUaAmVcEALw_wcB\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Birdeye<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.activecampaign.com\/lp\/sem\/marketing-automation?location=9061081&amp;device=c&amp;creative=515907285724&amp;utm_source=google-brand&amp;utm_medium=cpc&amp;utm_term=active%20campaign&amp;utm_content=105874910854&amp;utm_campaign=google_search_brand_ac-proper_desktop_us_en&amp;gclid=Cj0KCQjw5uWGBhCTARIsAL70sLKBMyx_lQPMEvyLHqrQ7NJUpHrZxXRSHkOmJLVpBWp15aclMVJgnFcaAhumEALw_wcB\" target=\"_blank\" rel=\"noopener noreferrer\"><span>ActiveCampaign<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.sendinblue.com\/?utm_source=adwords_brand&amp;utm_medium=lastclick&amp;utm_content=SendinBlue&amp;utm_extension&amp;utm_term=sendinblue&amp;utm_matchtype=e&amp;utm_campaign=1009143515&amp;utm_network=g&amp;km_adid=355470527163&amp;km_adposition&amp;km_device=c&amp;utm_adgroupid=48429258423&amp;gclid=Cj0KCQjw5uWGBhCTARIsAL70sLJtV4lv4ou-nQOVatMFSPbkPkzRv-1hgSFsxF6Mro2nz_jKqq1evGsaAtdqEALw_wcB\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Sendinblue<\/span><\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_grow_my_SMS_marketing_audience\"><\/span><span>How do I grow my SMS marketing audience?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Now that you\u2019ve researched and picked out an SMS marketing tool, it\u2019s time to create a campaign. But wait! You need some phone numbers to text. How do you get fans\u2019 phone numbers?<\/span><\/p>\n<p><span>Luckily building your phone number contact is just about the same as building your mailing list for email. <\/span><b>Use these tips to gather fan phone numbers:<\/b><\/p>\n<ul>\n<li><b>Collect numbers at live gigs<\/b><span> (they\u2019re coming back!) by soliciting them from attendees.<\/span><\/li>\n<li><b>Use a keyword campaign. <\/b><span>All good SMS marketing tools have the ability to use keywords. This is where your fans can text a specific word to a short numerical code that will add them to your contact list. Entice them with an exclusive video or song. This can be especially useful at your gig: \u201cText \u201cFREE SONG\u201d to 55555 and we\u2019ll send you an exclusive download link!\u201d<\/span><\/li>\n<li><b>Give away your merch<\/b><span>, including your CD. Yes, people still listen to CDs! You can add a ton of people to your contact list by offering to send them a <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/grow-your-email-list-and-make-a-profit-by-giving-away-your-albums-for-free\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>free CD if they just cover shipping and handling<\/span><\/a><span>.<\/span><\/li>\n<li><b>Create a squeeze page.<\/b><span> So called because it \u201csqueezes\u201d information from visitors, a squeeze page is a page on a website that is specifically designed to acquire information \u2014 like a phone number \u2014 for something in return. They do this by focusing on the desired action you want the person to take and removing all distractions and other options. You can add a squeeze page to your website soliciting subscriptions to your contact list so they\u2019re the first to hear of new music, merch, tours, etc. This is also where you can entice visitors with something free in exchange for their email address, like an unreleased song or exclusive video.<\/span><\/li>\n<li><b>Just ask.<\/b><span> Put a call-to-action (CTA) on your website that compels fans to subscribe to your mailing list. Make the incentive that they\u2019ll be the first to hear about any news going on, like new merch, show\/tour announcements and of course new music!<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_should_I_write_in_my_music_marketing_texts\"><\/span><span>What should I write in my music marketing texts?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Here\u2019s where SMS really differs from email. Whereas you can write lengthy, personal email to your fans, the character limitations of SMS demand brevity. So no newsletters, novels or anecdotes.<\/span><\/p>\n<p><b>You\u2019re using SMS for essential communication only, such as:<\/b><\/p>\n<ul>\n<li><b>Tour\/show announcements or cancellations:<\/b><span> A whole bunch of tours were cancelled in 2020 and into this year, and I\u2019d wager quite a few of the artists who had scheduled those tours texted their fans to let them know. But! Shows are absolutely coming back this summer, so now\u2019s the time to book a gig or full tour and send your fanbase a text telling them how excited you are to get back on the road, or just onstage at your local bar. Most SMS marketing tools allow geo-targeting, so you can reach your fans located in specific areas about your shows near them.<\/span><\/li>\n<li><b>New music:<\/b><span> Got a new song due out? Text your fans a pre-save link on Spotify and Apple Music so they can hear it the day it\u2019s released.<\/span><\/li>\n<li><b>Exclusive music:<\/b><span> If you\u2019re really feeling generous, you can send a link to a private, exclusive download only available to subscribers to your SMS list. It can make your fans feel like they\u2019re part of a club only the coolest fans are hip to.<\/span><\/li>\n<li><b>Merch:<\/b><span> If you have a new shirt, hat, tote bag, soccer scarf or autographed skate deck for sale, tell your fans about it via text first. Especially if it\u2019s something limited like a short run of vinyl. Early birds get the cool color variants!<\/span><\/li>\n<li><b>Coupons:<\/b><span> Run a sale on your merch store with an exclusive coupon only for SMS subscribers. Again, that feeling of being valued for subscribing to your text list is a powerful thing.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_rules_of_SMS_marketing\"><\/span><span>What are the rules of SMS marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>As with any marketing tool \u2014 especially one with which you contact fans directly \u2014 <\/span><b>there\u2019s a set of guidelines to follow with SMS marketing:<\/b><\/p>\n<ul>\n<li><b>Get permission:<\/b><span> The easiest way to do this is by asking your fans to subscribe to your SMS contact list. By subscribing they are giving you their consent to receive texts from you. The aforementioned keyword campaign is another way for fans to consent to receiving texts.<\/span><\/li>\n<li><b>Identify yourself:<\/b><span> Whether it\u2019s your first text or tenth, always say who you are. You never know who\u2019s added your number to their contact list or not, or who has saved your previous messages to reference.\u00a0<\/span><\/li>\n<li><b>Keep it brief:<\/b><span> Remember, SMS messages are limited to 160 characters. That\u2019s not much. So get to the point of what you\u2019re texting about, leave a clear CTA and add a link to that new song, merch or list of tour dates.<\/span><\/li>\n<li><b>Don\u2019t text too much:<\/b><span> Since most people have alerts set for text messages and not for email, they receive a notification for every text they receive. Texting is a much more personal form of marketing and communication in general since we carry our phone everywhere. So only schedule texts when you have something to offer.<\/span><\/li>\n<li><b>Be aware of the time:<\/b><span> Remember when you were a kid and a telemarketer would call right in the middle of dinner and your parents would get annoyed? That also applies to text. The best time to schedule your texts is during normal business hours, 9-5 your time. Don\u2019t text your fans at midnight. It\u2019s weird.<\/span><\/li>\n<li><b>Try to limit abbreviations:<\/b><span> No \u201cur\u201d instead of your\/you\u2019re or \u201c2\u201d instead of \u201cto\/too.\u201d This can appear unprofessional, and it also makes your message seem like a spam robotext instead of one written by a real person. Also try to limit marketing abbreviations. \u201cMsg\u201d might obviously be \u201cmessage\u201d to some, but not all. Write in full sentences so your fans feel like a friend is texting them, not some bot.<\/span><\/li>\n<li><b>Include a call-to-action:<\/b><span> As with all marketing campaigns, you should end your text with a clear CTA for your fans to take the next step. \u201cHear the new single!\u201d \u201cGet your exclusive download code!\u201d<\/span><\/li>\n<li><b>Give a clear unsubscribe option:<\/b><span> If a fan wants to unsubscribe from your SMS list for whatever reason, it should be easy and clear on how to do so. Provide an unsubscribe link or a simple \u201cReply with STOP to stop texts.\u201d<\/span><\/li>\n<\/ul>\n<p><span>As you can see, SMS is for far more than just sending funny memes to your buds. In the right hands and with the proper judicious use, it\u2019s a powerful way to market your music to your fans and grow your audience. When used in tandem with email, SMS texting can take your music career even further.<\/span><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/sms-text-marketing-for-indie-musicians\/\" target=\"_blank\">SMS Text Marketing for Indie Musicians<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\">DIY Musician<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMS (a fancy term for text messaging) can be a really effective channel to market your music. If done well, marketing your music through SMS can help you communicate with more fans, more quickly, and more effectively. We\u2019ll get into all that below, but first, a little history\u2026 Back when dinosaurs roamed the earth and mobile phones were bricks with physical buttons and monochrome screens, text messaging was viewed as an informal, occasional form of communication. Or, at the very least, the sort of thing used [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2992","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/2992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=2992"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/2992\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=2992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=2992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=2992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}