{"id":2994,"date":"2021-06-30T11:57:38","date_gmt":"2021-06-30T11:57:38","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2021\/06\/30\/google-ads-is-deprecating-broad-match-modifier-bmm-keywords-in-late-july\/"},"modified":"2021-06-30T11:57:38","modified_gmt":"2021-06-30T11:57:38","slug":"google-ads-is-deprecating-broad-match-modifier-bmm-keywords-in-late-july","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2021\/06\/30\/google-ads-is-deprecating-broad-match-modifier-bmm-keywords-in-late-july\/","title":{"rendered":"Google Ads Is Deprecating Broad Match Modifier (BMM) Keywords In Late July"},"content":{"rendered":"<p>Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords.  That means you will no longer be able to create new BMM keywords with the +keyword notation.<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TEwPBDCpITM:9p2i3NpaLJw:UCg8P_nGCaA\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=UCg8P_nGCaA\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TEwPBDCpITM:9p2i3NpaLJw:yIl2AUoC8zA\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=yIl2AUoC8zA\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TEwPBDCpITM:9p2i3NpaLJw:hl8ANDcrVaY\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=hl8ANDcrVaY\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TEwPBDCpITM:9p2i3NpaLJw:V-t1I-SPZMU\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=V-t1I-SPZMU\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TEwPBDCpITM:9p2i3NpaLJw:Gu391qSwH_A\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=Gu391qSwH_A\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TEwPBDCpITM:9p2i3NpaLJw:cGdyc7Q-1BI\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=cGdyc7Q-1BI\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TEwPBDCpITM:9p2i3NpaLJw:V_sGLiPBpWU\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?i=TEwPBDCpITM:9p2i3NpaLJw:V_sGLiPBpWU\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TEwPBDCpITM:9p2i3NpaLJw:F7zBnMyn0Lo\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?i=TEwPBDCpITM:9p2i3NpaLJw:F7zBnMyn0Lo\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TEwPBDCpITM:9p2i3NpaLJw:MbsSfiz-sEw\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=MbsSfiz-sEw\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=TEwPBDCpITM:9p2i3NpaLJw:qj6IDK7rITs\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=qj6IDK7rITs\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a>\n<\/div>\n<p><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/SearchEngineRoundtable1\/~4\/TEwPBDCpITM\" height=\"1\" width=\"1\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords. That means you will no longer be able to create new BMM keywords with the +keyword notation.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2994","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/2994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=2994"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/2994\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=2994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=2994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=2994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}